Skip to main content
TrustRadius

Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Read more
Recent Reviews

TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Support for real-time and batch integration (86)
    9.1
    91%
  • Connector modification (86)
    7.1
    71%
  • Pre-built connectors (98)
    6.7
    67%
  • Monitoring console (74)
    6.5
    65%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
Return to navigation

Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
Return to navigation

Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

7.3
Avg 8.2
Return to navigation

Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
December 13, 2023

Overpriced and Unethical

Score 1 out of 10
Vetted Review
Verified User
Incentivized
We used Zapier to integrate our point of sale system with Facebook for data tracking.
  • Integrated platforms with no code
  • Extremely overpriced compared to competitors
  • Unethical billing policies
We found it very overpriced and were easily able to achieve the same functionality and a fraction of the cost with other platforms
Cloud Data Integration (6)
16.666666666666668%
1.7
Pre-built connectors
50%
5.0
Connector modification
50%
5.0
Support for real-time and batch integration
N/A
N/A
Data quality services
N/A
N/A
Data security features
N/A
N/A
Monitoring console
N/A
N/A
  • It cost us way to much
  • When we cancelled 2 days after auto subscription they refused to refund
We selected Zapier because of its reputation. That was a mistake. There are many other platforms that do the same job for considerably less money.
Make
Support did nothing to solve the issue of a refund. We cancelled our pre-paid auto billing within 2 days of noticing that it was charged. Our account was downgraded to free but we never received a refund. A few months later when we realised the refund had never come through we contact Zapier requesting the refund. This was their response:

"Your last payment was made on June 18, 2023. In this instance, as the annual plan was purchased more than 30 days ago, we're unable to issue that credit as a refund"

In essence, they didn't issue a refund, the hide behind the fact that 30 days has past and therefore we are suddenly no longer entitled to get our money back, even though our account is still downgraded to the free version! Completly unfair and unethical.

No, the service is already overpriced, I would expect to have to pay even more to get service.
No
No.
David Hoffman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is primarily used for our marketing, but with its seamless Salesforce integration, we've been able to improve our sales efforts by creating leads automatically and tracking them with a low cost automation system. Basically, we use Zapier to link our contact forms on our website (made with WPForms) to our Salesforce Lightning Cloud (lead generation - creates a new lead) and our GetResponse platform (grows newsletter lists, schedules autoresponders, etc).
  • Integrations: Zapier is nearly idiot proof. Choose your trigger app and your action, connect your accounts, and you can automate thousands of different tasks that save time and money. There are even templates that make it really easy to set up those actions (e.g. a "new lead" template for Salesforce that ensures each lead is being tagged and added appropriately)
  • Notifications: If anything goes wrong with a Zap, you're notified within seconds and can take appropriate action to fix the workflow. Additionally, depending on your subscription, Zaps can be set to automatically re-run after a problem.
  • Pricing: We had looked for a cost-effective way to integrate our contact forms with Salesforce, but there is a growing trend of companies forcing an enterprise-level pricing tier ($250/mo. and up) to grant API access for connections to Salesforce. At $20/month, Zapier is a serious bargain, and I have begun using it for more than just lead capture and creation.
  • While the templates are incredibly helpful, there are some quirks that new users will have to get used to. For example, when you're linking a contact form or form service to a Salesforce lead, you will need to run a separate test of that contact form with every possible option in order to configure the template.
  • Expect some occasional JSON errors with Salesforce integrations until you can figure out how to get the apps talking to each other effectively.
  • While Zapier provides integrations for 1000s of apps, there's still a good chance that at least one app you want to use isn't included.
If your business needs to automate nearly any kind of process, consider Zapier. The free tier still allows for the creation of Zaps with hundreds of different apps, and the paid tiers unlock thousands of other possibilities with premium apps like Salesforce and GetResponse. From lead creation to email notifications to Slack messages and so much more, Zapier could be a life saver for companies looking to spend less time doing menial tasks.

While I feel that anyone could benefit from Zapier, we used it as a cost-cutting measure. There are other direct integrations that will work much better with Salesforce, Marketo, Hubspot, etc, but those all come at a premium, which is fine for larger companies. For the rest of us, you really can't beat the simplicity and functionality of Zapier's offering.
Cloud Data Integration (3)
100%
10.0
Pre-built connectors
100%
10.0
Connector modification
100%
10.0
Support for real-time and batch integration
100%
10.0
  • With Zapier, WPForms and GetResponse, we were able to create a basic salesforce-integrated marketing automation system for less than $50/month, which is, at minimum, $200/month less than our next best option. Leads are captured and registered automatically for our two Salesforce admins, and we have a much more practical means of tracking prospects.
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did!

Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
No
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did!
Josh Gibson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is being used at 360º Video Academy as a tool to automate and link apps and services that we'd otherwise need to hire a developer for. It helps us with automating email list sign-ups, purchasing and customer statistics, important notifications, and most importantly, helps us automate things by allowing us to set up zaps to send data from specific capture apps to any other apps Zapier supports. It saves us money by allowing us to set up our own automations with Zapier's simple zap creator, rather than having to hire someone else to do it. Another thing we like about Zapier is being able to tweak things, data, zaps, etc. as our company changes/evolves. We don't need to hire someone every time we need to make a change which would take lots of time (waiting for a developer to have a free enough schedule to help us out,) and saves us lots of money. I can't say enough good about Zapier. If you want to take the vast majority of busy work out of your work day–especially if you're a small team of internet entrepreneurs–Zapier should be your go-to service.
  • One of the biggest pleasant surprises for me when I began purchasing Zapier was its customer service. It is very literally the same thing as having a skilled developer a mere email away to help you with whatever issues you're facing. If you have a complex zap you're trying to set up, Zapier's staff will friendlily and professionally help quickly and efficiently. It's awesome.
  • Zapier is *constantly* adding new functionality, apps, and services to its repertoire. It's pretty rare that I receive a weekly email digest from Zapier and I'm not greeted with a new feature or app that I can utilize in my business. They're always coming out with new ways to make things easier – and for their monthly fee, it's highly worth it.
  • Zapier's stock-built tools (like filter, wait, date formatting, email parsing, etc.) are really the secret sauce to why Zapier is so incredible, in my opinion. Zapier is so much more then, "if this happens, do that." That is, of course, its core of how things work, but you can dive so much deeper, based on the needs of the automation you have in mind, to accomplish precisely what you need. Zapier is simply magic for those of us who have limited coding knowledge.
  • I've had some issues dealing with beta apps and integrations, where I've had to log out, log back in, reset certain parameters, etc. so that's been slightly difficult to deal with at times – but I can't even say for sure if it was Zapier's issue, or if it was the beta app's issue.
Zapier is ideal for internet entrepreneurs and/or automation power users who want a comprehensive tool and service for automating their monotonous tasks. Zapier is IFTTT on steroids and then some.

Zapier isn't really worth the cost if you're just using it to automate really basic things – IFTTT can do a lot, and is free. But if you're looking to link professional services and apps, and have granular control over each service's API data points, then Zapier is what you want.
Cloud Data Integration (6)
96.66666666666666%
9.7
Pre-built connectors
100%
10.0
Connector modification
100%
10.0
Support for real-time and batch integration
80%
8.0
Data quality services
100%
10.0
Data security features
100%
10.0
Monitoring console
100%
10.0
  • Zapier has allowed me to leave the monotonous tasks up to my zaps and pre-built setup, rather than having to do everything myself. That allows me to focus more of my time on actually improving my online business, not data entry.
  • Zapier has saved me money throughout other various professional services I've paid for to run my business. Within some of those apps, I would've had to pay extra per month to achieve functionality and connectivity that I can already accomplish with Zapier. So, in that sense, it's definitely saved me money.
Zapier beats IFTTT for the shear customization and flexibility it has. If you want something simple, like IFTTT, Zapier can do that – no problem. But if you want complexity like running scripts on data points, converting time/date formats, multi-step zaps ("recipes" in IFTTT,) etc., then you need to implement Zapier into your workflow.
Regardless of how complex my request, Zapier's support has always quickly understood and addressed my issues. They always went above and beyond to help me create the necessary steps in my zaps to make sure I understood everything I needed to, to create my desired zap.
No
I specifically remember thinking up a certain zap I wanted to accomplish. I wanted to create something that sent me a text message, one per day, at a random time each day, with a photo I'd stored in my Dropbox, and with some text. Seems simple enough, but there wasn't really a super simple way that I could think to do it.

When I emailed Zapier's support, I expected to receive a few links to some FAQ articles, but I received multiple, personal messages from one individual who went above and beyond to help me set up my zap and to make it work flawlessly. After this interaction, I became a life-time customer.
Return to navigation