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Zapier

Zapier

Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Recent Reviews

TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
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TrustRadius Insights
TrustRadius Insights
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Support for real-time and batch integration (86)
    9.1
    91%
  • Connector modification (86)
    7.1
    71%
  • Pre-built connectors (98)
    6.7
    67%
  • Monitoring console (74)
    6.5
    65%

Reviewer Pros & Cons

View all pros & cons
MK
Mark Kostner
Director
myscreen.com.au (Retail, 11-50 employees)
Verified User
Executive in Professional Services
Internet Company, 1-10 employees
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Pricing

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Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
View more demos
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

7.3
Avg 8.2
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Integrations

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings

Reviews

(76-100 of 106)
Companies can't remove reviews or game the system. Here's why
July 24, 2018

A highly valuable business tool for us

Kai Crow | TrustRadius Reviewer
Kai Crow
Head Of Marketing
AskNicely (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We've used it for a range of applications from simple syncing of activities, leads or data between two systems to building more advanced processes, like round robin distributions. One frequent use is for triggering Slack notifications from different systems that don't already have integrations with Slack, or who's integrations don't do exactly what we want.
Less appropriate cases, are where the only available trigger events fire off frequently, eg a salesforce activity, where we might have tens of thousands per day - you can easily filter the zap at the second step, but it quickly chew through usage limits.
July 24, 2018

Zapier will save you more time than you think

Dave Seeman | TrustRadius Reviewer
Dave Seeman
Co-Owner / Mechanical Design Engineer
Fractal Hardware (Consumer Electronics, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's appropriate whenever you take a number of actions every time X happens.

For example, you get a new client and you have to send them an email, set a meeting, create a folder for their project, etc. You could create a google form for new projects, input the info, and have a zap that sets up all of those other steps for you automagically.
July 23, 2018

Easy to get started with and saves a ton of time

Matthew Veil | TrustRadius Reviewer
Matthew Veil
Marketing Broker
Atlas Internet Marketing LLC (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is well suited for saving time with mundane data entry between software and other systems used to manage contact information and communications. We can save hundreds of dollars per month with time saved from integrating multiple systems with Zapier for businesses with 10 employees or less and even more time for businesses that have more team members or employees. It also simplifies and increases profitability for us when we use Zapier in our marketing campaigns for our clients.
June 19, 2018

Zapier came to the rescue.

Gabriel Perez | TrustRadius Reviewer
Gabriel Perez
Account Director
SnapMobile (Information Technology & Services, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Well suited for "open" IT environments where an IT department doesn't have the final say.
Well suited for small, nimble organizations.
Well suited for budget-conscious organizations.
Not well suited for enterprise-level integrations and large-scale automation for large departments.
Not well suited for homegrown applications.
Not well suited for traditional SLA expectations with no phone support and their current promise or statement of 90% of issues get solved within a day.
May 23, 2018

Zapier is a Swiss-army knife of data integration!

Michael Ball-Marian | TrustRadius Reviewer
Michael Ball-Marian
Intrapreneur, Internal Startup Co-Founder
CA Technologies (Computer Software, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The only reason I don't give it a 10/10 recommendation is that as easy as Zapier is to use, it does require SOME technical understanding. So, there are some colleagues who are not technical at all, and I don't recommend it to them, unless they are willing to invest a bit of time, or have someone to help.
May 16, 2018

Zaps the time (and work!) right out of programming your integration solutions!

Verified User
Project Manager in Research & Development
Higher Education Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is ideal for every company that doesn't have a full-scale IT Dept with the ability (or time) to write custom programming for integration between software. It's not really cost effective if you are building most of your own solutions in-house and writing them custom, to begin with though.
February 28, 2018

Integrations have never been easier.

Austin Schmidt | TrustRadius Reviewer
Austin Schmidt
Founder + Chief Solution Builder
Marketer as a Service (Marketing and Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is well suited for anyone looking to connect disparate apps without native integrations, but lacks technical expertise. It's great for those who value simplicity. No situation comes to mind where Zapier isn't appropriate, unless of course you're using tools that haven't integrated with Zapier yet.
February 28, 2018

Zapier really does make you Happier

David Hoffman | TrustRadius Reviewer
David Hoffman
Director of Marketing
Proteus, LLC (Financial Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If your business needs to automate nearly any kind of process, consider Zapier. The free tier still allows for the creation of Zaps with hundreds of different apps, and the paid tiers unlock thousands of other possibilities with premium apps like Salesforce and GetResponse. From lead creation to email notifications to Slack messages and so much more, Zapier could be a life saver for companies looking to spend less time doing menial tasks.

While I feel that anyone could benefit from Zapier, we used it as a cost-cutting measure. There are other direct integrations that will work much better with Salesforce, Marketo, Hubspot, etc, but those all come at a premium, which is fine for larger companies. For the rest of us, you really can't beat the simplicity and functionality of Zapier's offering.
February 01, 2018

Nothing else is this useful.

Sean Thompson | TrustRadius Reviewer
Sean Thompson
Head of Marketing
Snaptrip.com (Hospitality, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is great for connecting forms to email platforms, running actions in response to emails, automating tasks, sending data to multiple places, giving you shortcuts to otherwise complex solutions. It's not got all products though, however it uses some generic abilities such as webhooks to make it versatile. There's not much you can not do. Sometimes you might need to make a LOT of zaps to achieve what you want. But you can achieve it.
January 31, 2018

Zapier is a fantastic tool that helps automate tasks and workflows. Highly recommended!

Tigran Hakobyan | TrustRadius Reviewer
Tigran Hakobyan
Co-founder & Chief Marketing Officer
inapptics (Information Technology and Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is all about automation. It doesn't matter if you have a simple or a complicated task, Zapier can and will automate it. Some of the examples [of how] we have used it have been: using Zapier to transfer contact information from one service to another (from an email marketing tool to CRM, from Twitter to spreadsheet, etc), check the tasks on Trello and send notifications to Slack (e.g. check the tasks that are under "Completed" list and send daily update notifications to a specific Slack channel).
January 18, 2018

Automating marketing & sales tasks

Verified User
Team Lead in Marketing
Marketing and Advertising Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend

Zapier is best suited for small to medium size businesses and startups, who do not have the technical capacity to create the product integrations internally. Using Zapier also requires that the organization is flexible and agile enough, to allow the integrations to be created in the first place.

Any marketing, sales or operations team could greatly benefit from using Zapier, given that they are technically-savvy to the level which gives them the confidence to play around with Zapier and take advantage of its full power and capabilities.

March 28, 2017

Zapier - the right choice for GApps and SaaS enterprises

Nathan McBride | TrustRadius Reviewer
Nathan McBride
CIO & SVP, Innovation Architects
AMAG Pharmaceuticals (Pharmaceuticals, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For anyone who is currently utilizing Google Apps and/or additional enterprise SaaS apps, it is a must have for organizing and creating simple and auditable workflows. It is not well suited for fat client app integration and is definitely more suited for SaaS enterprise environments where cloud operations are the primary strategy.
March 27, 2017

Unfortunately Zapier Constantly Broke :(

Danielle A. Pingitore | TrustRadius Reviewer
Danielle A. Pingitore
Assistant Marketing Manager
Resource Associates Corporation (Management Consulting, 11-50 employees)
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is a tool used for automation purposes. I can imagine this tool is extremely complicated and has a lot of intelligent humans who are constantly working to make it better. Sadly, when we used Zapier it was constantly causing our company to lose quality leads.
March 20, 2017

Zapier is What Everyone Wants IFTTT to Be

Josh Gibson | TrustRadius Reviewer
Josh Gibson
Founder & Chief Educator
360 Video Academy (Media Production, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is ideal for internet entrepreneurs and/or automation power users who want a comprehensive tool and service for automating their monotonous tasks. Zapier is IFTTT on steroids and then some.

Zapier isn't really worth the cost if you're just using it to automate really basic things – IFTTT can do a lot, and is free. But if you're looking to link professional services and apps, and have granular control over each service's API data points, then Zapier is what you want.
March 17, 2017

Zapier helps to connect different web services together to make harmony!

Jon Ackerman | TrustRadius Reviewer
Jon Ackerman
Creative Director
Ada Bible Church (Religious Institutions, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is a great tool to use in connection with automating data movement between two services. We have utilized this in numerous ways: to send data from one service (Formstack) to another service (Basecamp). This allowed us to create an automated workflow that one of my staff didn't have to touch. I have also seen how repetitive tasks have been removed from a staff member's plate and automated, thus freeing them to do something that only they could do.
March 16, 2017

Zapier - A great way to easily share data across systems.

Verified User
Manager in Sales
Computer Software Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is perfect if you want to aggregate data into one location. This is especially true if other users in your organization don't have access to the systems that Zapier can connect to. It eliminates the need to constantly log into systems, check reports, download them and email results to others. It has provided greater visibility into some of our internal processes and increased our efficiency.
March 16, 2017

Like Game Genie, for apps.

Eric Granata | TrustRadius Reviewer
Eric Granata
VP of Business Development
ROBYN Promotions (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is best suited for businesses, although power-users may enjoy some of the consumer integrations available, i.e. Alexa and Wemo. Lately, there seems to be a lot of focus on lead generation and marketing platforms, which is nice, but I'd like to see more enterprise apps like NetSuite and Active Directory supported.
March 15, 2017

Zapier: Connecting the Dots through the Internet pipes

Kyle Crocker | TrustRadius Reviewer
Kyle Crocker
Online Marketing Analyst
The Karcher Group (TKG) | Online Marketing & Web Development (Internet, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Most times that there is a need to connect to online applications to coordinate activity or get information between them, Zapier is the first solution I try. The ease of setting it up and testing it means that I can try it and see if it will work very quickly. Most times that I hear about people taking information that is emailed from one system and copying it into another I cringe for a moment, then check to see if it could be done in Zapier.
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