Hootsuite Reviews

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Score 7.8 out of 100

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Reviews (26-50 of 158)

Anonymous | TrustRadius Reviewer
November 25, 2019

Automated Social Media Marketing

Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • Hootsuite has had a positive impact on individual employee's workloads.
  • Using Hootsuite to plan and post to our social media accounts has created more time for our employees to generate new, unique content.
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Anonymous | TrustRadius Reviewer
October 31, 2019

Great for Social Media

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • We are able to reach a broad audience.
  • It has increased our social media following.
  • It has increased overall support for the organization.
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Garrett Genest | TrustRadius Reviewer
May 25, 2019

Old Reliable!

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • Hootsuite saves us approximately 2 person hours each week by enabling quick and efficient scheduling of content across different social channels.
  • The analytics offered in Hootsuite provides a clean, easy-to-consume dashboard that provides high-level insight into the performance of social posts. If you're not heavily invested in social as a lead-gen channel (we're not), this is a great view to get an idea of how engaging your content is without going too in-depth.
  • Amalgamating social channels under a single platform has made it really easy to curate content and cross-pollinate across channels. This is part of the two-hour per week time savings I mentioned.
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Jason Mollica | TrustRadius Reviewer
July 16, 2019

Give a Hoot... your organization will be glad you did!

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • Great certification program for students, leading to more robust analytics class
  • The Hootsuite brand name/reputation allows our school to highlight the importance of early analytics education
  • Led to the launch of a new online focus in analytics and marketing in our school
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Anonymous | TrustRadius Reviewer
May 21, 2019

Is Hootsuite too sweet?

Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • It allowed us to grow our social media following by nearly 50% because we were able to publish relevant and exciting content on a regular cadence.
  • It continued to negatively impact our budget due to the cost of adding users as we grew as an organization.
  • It helped reduce the team's time spent on publishing content on several channels by more than 70% due to being able to schedule posts and content for whenever we wanted it to go live.
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Brock Ross | TrustRadius Reviewer
January 30, 2019

Hoot-bitter-Sweet: It's Great, When it Works

Score 6 out of 10
Vetted Review
Verified User
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Return on Investment

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
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Dan Lobring | TrustRadius Reviewer
December 11, 2018

Scalable social media management dashboard

Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Low cost for small team deployment
  • Builds efficiencies by having more content live in the dashboard than in separate communication chains/emails
  • Decrease time spent on monitoring and scheduling social media content since more can be automated/done in advance
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Sylvia Flores | TrustRadius Reviewer
January 30, 2019

Awesomely Accessible Platform for Newbies

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • Hootsuite removes the somewhat nebulous idea that Social Media is superfluous, which can be difficult for older organizations to grasp.
  • I like to think of, and coach clients to think of, Social Media as a Return on Brand Investment (ROBI). It's a customer success tool and a brand magnifier. I have had great success with clients who have expenditures on Social advertising. ROI is not free when it comes to engagement anymore.
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María Barreto | TrustRadius Reviewer
December 08, 2018

A very useful tool that will make it much easier to manage several social networks at the same time.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • This software represents a very positive impact on my company. Nowadays social networks handle a very important factor in the strategic decision making of the company.
  • The initial investment is little compared to the profit potential that can be obtained through an optimal management of publications and the recruitment of followers.
  • If you want to implement Hootsuite in a small business, I recommend the use of Hootsuite Free to start, since it does not represent a waste of money and meets all its objectives, the only counter is the management of only 3 social profiles.
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Feature Scorecard Summary

Boolean keyword searches (68)
6.9
Filtering out noise/spam (70)
6.1
Sentiment analysis (63)
6.7
Broad channel coverage (85)
8.3
Content planning and scheduling (103)
9.1
Audience targeting (78)
7.4
Content optimization (83)
7.6
Workflow management (87)
8.2
Automated routing and prioritization (65)
7.5
Customer interaction histories (72)
7.6
Bulk actions (78)
8.0
Lead generation (49)
6.9
Content marketing (80)
7.4
Paid media management (51)
6.5
Campaigns and promotions (72)
6.8
Twitter (100)
9.4
Facebook (100)
9.1
LinkedIn (90)
8.9
Google+ (60)
8.9
Instagram (82)
7.5
Pinterest (49)
8.3
YouTube (48)
7.7
Campaign success analytics (81)
7.4
Real-time tracking (82)
7.7
Competitor analysis (57)
6.8
Role-based user permissions & privileges (84)
8.2
Mobile access (91)
7.9

About Hootsuite

Hootsuite aims to help people connect on social media with the communities they live in, the teams they work with, and the brands they love as well as customers who believe in them.

Whether managing a small team or making leap forward to completely transform a social enterprise, Hootsuite presents solutions to help unlock the power of human connection.

The vendor states that Hootsuite is trusted by more than 18 million customers and employees at more than 80 percent of the Fortune 1000. They further provide that Hootsuite's expertise, customer insights at scale, and collaborative ecosystem empowers organizations large and small to strategically grow their brand, business, and customer relationships with social. They invite visitors to learn more, at www.hootsuite.com.

Hootsuite Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Does not have featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Hootsuite Integrations

Hootsuite Competitors

Conversocial, Sysomos Expion, Falcon.io, Radian6, Sprout Social, MavSocial, ThoughtBuzz, Socialbakers, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr

Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Hootsuite Support Options

 Free VersionPaid Version
FAQ/Knowledgebase
Social Media
Email
Video Tutorials / Webinar

Hootsuite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android