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HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.https://media.trustradius.com/product-logos/vG/FW/82VTWIZC8WTT.JPEGFast, Easy, Affordable, but with LimitationsHootsuite is being used by both my organization as well as a few of my clients for scheduling, reviewing and approving social media posts. Internally, it is only being used by the Media Department. Externally, a few of our immediate stakeholders at client companies are using it. The business problem that is solved is the need to be at a computer at a certain time to post on social channels for a client and am able to schedule large quantities of posts so that i spend less time posting and more time engaging. It also addresses having a formalized review process for clients once we create and upload social media posts, rather than screenshots or some other archaic option.,Setup, including connecting your social media accounts, is easy and intuitive. Scheduling posts is quick and easy once you get the hang of it. I love being able to create different streams of content to monitor, this feature of the dashboard is great for keeping an eye on multiple campaigns and types of accounts at once.,Inability to tag companies or people on LinkedIn is a huge annoyance. Due to time constraints, we've had to eliminate the use of tags for LinkedIn since HootSuite can't do it, and we don't have time to go into the platform, tag, and post at the exact right time. Random errors and temporary ceasing of posting/scheduling function happens at least once a week. Slow to incorporate newer features, such as the lag between Twitter increasing the character limit and Hootsuite recognizing that fact in its post creation.,7,3,It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity. Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall. Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.,Oktopost, Falcon.io and Radian6,Brandwatch Analytics, EveryoneSocial, Social Studio, GaggleAMP AmplifyEngage and interact successfully with a social marketing tool that actually plays well with others.My company uses Hootsuite Pro for engaging with customers, growing awareness, building relationships, social listening, and content scheduling and management across 40 networks and 6 different brands. It's used by every member of my team. Hootsuite allows us to schedule ever green content far into the future while still consistently adding time sensitive content whenever its needed. With the scheduling feature, my team is allowed to manage most social network tasks in minimal time- all at glance.,Hootsuite Pro excels with their dashboard organization. For our purposes we do very well with the 20 tabs with ten streams in each tab. This allows us to create different dashboards for specific purposes- its easily customize-able to suit our needs. We are able to group streams by network and/or by brand. Further, it's a snap to monitor influences and track keywords and hashtags as well. Other social media management tools don't allow near as much flexibility. Unlike other social tools, Hootsuite Pro has an extensive app directory that allows brands to include tumblr, blogger, sound cloud, stumble upon, Pinterest via tailwind in their dashboard. Past that, their app directory includes an impressive number of services for further dashboard capabilities and increases productivity options. Popular services such as Trello, Slack, Reddit, Pocket, Flipboard, Dropbox, Evernote, SugarCRM and many, many other services are integrated into the dashboard via apps. Hootsuite Pro can handle a large portion your marketing needs. While Hootsuite offers several packages, marketing bundles, services, and add-ons, to accommodate larger companies at an enterprise level also- - the Pro package is perfect for small to mid-level companies with many features and capabilities at a price that beats the cost of most social media marketing tools available.,When I first began using Hotsuite Pro, the allowed social accounts were unlimited. As their offerings increased, the number of social accounts available to Pro account users dropped to 50. Granted, 50 social networks is more than sufficient for most small companies the number is too small for companies managing multiple brands with multiple profiles. It's perfectly acceptable to offer a package with a 50 profile allotment- most social management tools have limits also. However, those that signed up for the Pro account with unlimited profiles felt a sting when the number was dropped, without warning, to 50. As for us, managing six brands, each with multiple social profiles, and a few of those brands have multiple profiles on the same network to address customer service, sales, and/or vetch. support. For a time, we thought we would need to purchase add-ons to meet our needs. While we love the services, technically the service offers less that what it did when I signed up. Hootsuite Pro only offers one advanced analytics report each month. You can purchase additional reports or build custom reports. However, what's offered isn't sufficient for the allowed social profiles. The analytic capabilities exist in Hootsuite, but the Pro package doesn't offer enough reports to handle extensive analytic reporting needed for future planning. Yes, these are available as add-ons- but the Pro package will never be a stand alone social media marketing tool until more reports are available. In the past, Hootsuite Pro included Linked In Company Pages, and groups as well as individual profiles. Pages and groups are no longer included so. LinkedIn is not covered as well as it once was.,9,5,Thanks to Hootsuite Pro and its long term scheduling capabilities, my team can focus their effort on growing the business and not just mainlining. We have more time and energy for creative marketing development. Hootsuite allows my team to interact with audiences easily. Multiple conversations in one setting saves time and eliminates confusion. This increases workflow and and decreases downtime. Social media marketing and management is easily contained and controlled so there is little fear of falling behind. My team always feels as if they their efforts are productive and not rushed.,Buffer, Sprout Social and Tailwind,Trello, Airtable, OneNote, Bitrix24, TweetDeck, Google AnalyticsHootsuite is a solid choice for social media planningHootsuite Pro allows for easy scheduling of multiple social media accounts. It is used solely by the Marketing Department and was brought on to allow for proper time management and easy planning. The ability to schedule a month+ of social posts throughout numerous networks enables us to focus on other areas for business development.,Scheduling Management Analytics,UI Enhancements Get rid of the point system for reports Enhanced reporting/insight,8,1,Content planning Social media scheduling Lead generation via social media,Buffer and Sprout Social,Buffer, Act-On Software, Adobe Photoshop, Adobe Illustrator CC, Adobe Acrobat DC, Flow, Twitter Ads, Facebook for Business, Microsoft Office 365, Google Ads (formerly AdWords), Google Analytics, Google Tag ManagerGreat ValueI am the marketing and social media coordinator and I use Hootsuite nearly every day to schedule social media across platforms. It saves me a ton of time and energy while being able to produce consistent content for all of our brands.,Scheduling social media - it helps me control when things are published and can even predict when a good time to publish would be. User-friendly interface - the interface is very easy to use and nearly anyone could use it! Convenient tools - it's nice to be able to scroll through different feeds and interact with posts from one tab.,Formatting issues - I have to save images and PDFs in different formats and sizes in order to share on different platforms. Sizes - The max image size you can upload is 5 gb which means I'm having to resize my professional images before uploading them Instagram integration - this could really use some help. I manage 5+ Instagram pages and it does not integrate well with that many accounts. I'm constantly getting error messages.,8,1,Hootsuite has made us more efficient and able to reduce time spent on social media scheduling Hootsuite has helped us strategize which content to utilize on different platforms Hootsuite also has great reports that you can pull regarding reach, metrics, etc.,Buffer,Adobe Marketing Cloud, GoDaddy, Yoast Wordpress SEO PluginsThe Industry Standard in Social Media!Hootsuite is used by our Marketing Department to schedule our content across all our social media profiles. This helps streamline our Social Media marketing practices into much easier tasks.,Schedule Postings at Optimal Times to increase reach and visibility of posts. Streams are useful when wanting to track if people are talking about the brand online. Content sources, like UpContent, are great when need inspiration for what to post.,I wish the Instagram Scheduling had a grid preview where you could see how the posts will look on the profile. A lot of other schedulers are already doing this. The reporting isn't always correct, sometimes the numbers are inflated. I wish you could schedule at Optimal Times across multiple days instead of just on the same day.,10,2,HootSuite has saved our Marketing Coordinator tons of time every week by letting her schedule all of the week's posts at once and check in lightly during the week. HootSuite has made it very simple to connect with our audience using Keyword Streams. HootSuite has made it easy to have a bird's eye view of our brand on Social Media.,Buffer,Buffer, CoScheduleHootsuite Pro: The Social Media Manager's FriendI use HootSuite Pro on behalf of my clients to post to their various social media outlets. It allows me to generate multiple posts in one location. It also allows me to effectively pre-schedule social media posts days, weeks, or even months ahead of time. It also allows me to monitor their social media feeds and keep up with other employees who made me posting on their behalf.,HootSuite pro allowed me to post to multiple social media platforms from one location. HootSuite bro allows me to pre-schedule multiple posts days, weeks, or even months ahead of time.,It would be nice if HootSuite bro added more networks such as Pinterest and Snap Chat. It would be really great if HootSuite pro integrated with Facebook messenger. It would be very helpful if Sweet bro integrated with local search Platforms such as Yelp.,8,1,The main return on my investment for sweet bro has been the savings of. For all that it lets me do, It offers Sirius efficiency.,,SharpSpring, SEMRushHootsuite Pro is great for organizing multiple social accounts for multiple brands.We are using Hootsuite Pro to schedule and manage our social media campaigns for multiple brands.,Scheduling campaigns. Posting to multiple social media accounts. Multiple social media profiles.,The interface can be confusing at times. The pricing is a little on the high end.,7,3,We are still evaluating because we've had a revolving door of social media managers, so there hasn't been someone consistently monitoring.,Adobe Photoshop, WordPressHoostuite Free - A Must for Start Ups and Small BusinessesWe used Hoostsuite Free when we first started the business. We needed a low cost solution, free is definitely low cost, I heard about Hootsuite from online blogs I follow, and searched on the web more about it. The main functions I wanted to use were to schedule social media posts on Facebook, LinkedIn, and Google+ so I didn't have to manually do it. I know Facebook has the option to schedule it for later but logging onto 3 different platforms and copying pasting over was a lot more time consuming. Still at the time the other social platforms didn't allow to schedule the post for later. It was easy to get started with and freed up our time in scheduling social media posts. Initially it was just myself, and now I have others using the upgraded version of it. I meet with a lot of smaller businesses who don't have a large budget for marketing and I recommend Hoostuite free to them all the time. We have since upgraded to the version where you can have more social profiles and are still happy with it. Pricing is hard to beat, and the time savings is very helpful.,For small or startup businesses, time is scarce, and being able to schedule up to 30 messages at one time means you sit down once per month and you are done. Spending one to two hours focussed on content relieves the stress of remembering to log on multiple times per week when other things get in the way. I also like the analytics, you can log into each social site and look at it, but again that is time that could be spent doing something else. I like seeing how each post is performing over different channels, especially because each channel will vary in the way content is consumed. Very helpful for planning future content and posts. When I was starting up it was nice to have a trusted source of information helping me determine what and how to post to social media, Hootsuite provides some online free courses to help a small startup business get off the ground with what to post. Helping with information on specific social media platforms, optimizing your social media profiles and pages to get more out of social media. Some people tend to think it's just creating a profile and posting, it's way more than that and Hootsuite provides a lot of information for non experts to become proficient for their own business.,They have the Hootlet owl that can be used to schedule posts on the fly for Chrome and Firefox browsers. Very helpful, I have noticed it can be quite buggy at times, so I generally don't even use install it or use it. I'd like to see it work better because a small part of posting is done on the fly. But considering it is a free resource I don't complain. I'd love to see a keyword report or hashtag report which is currently not available on the free version, but considering it's free, again I wouldn't complain. When I used the free plan the main goal was to just post content and show more presence that was consistent on multiple channels. When I first signed up there wasn't a lot of information in regards to how the dashboard worked and the functions of streams but I believe they have added more information, for non techy people that may seem a bit confusing at first, but they have added more information in explaining that and the publishing stream.,10,2,Simplifying. It simplifies posting content into multiple channels because you only log in once, and can post to multiple channels in different ways. Which also means remembering less layouts on different social channels to post content. You can also post content during non business hours so you have more availability for more customers. Saving time. WIth being able to sit down once per month versus multiple times per month to post content I don't have to worry about scheduling content posts when a busy day happens, plus once you are in the social media mode, you don't have to switch gears to think about other projects and that can relieve some stress, Training. For my interns or people needing to learn how to use it, I can just refer them to the training guides Hootsuite free has already. So that frees up my schedule to train them how I want my content to be posted online, when to schedule posts to be published and other details that are specific to my company niche.,IFTTT, Buffer and Sprout Social,Asana, Zoho Creator, SlackHootsuite Free a favorable experienceI use Hootsuite in the department where I work, when tracking different topics of interest at the Twitter level, such as the different updates on minimum wages and the different regularizations and decrees issued by different countries, it is important at the moment to follow up on news.,It is useful at the moment to follow up on informative topics, that is, to follow up on media. Customize Hootsuite to your liking and work wherever you want, the interface is very flexible and you have a great freedom to visualize the data in different ways, create lists of themes or media, adapting it to your way of working. Have all the information you need a click away....,With the monitoring of social networks you can get key information about your competitors. This kind of intelligence will allow you to create strategic business decisions that will keep you above them. For example, you can create search channels in Hootsuite to monitor keywords within the industry and see the mentions of the names and products of your competitors. With the monitoring of social networks you can obtain key information about your competitors. This kind of intelligence will allow you to create strategic business decisions that will keep you above them. For example, you can create search channels in Hootsuite to monitor keywords within the industry and see the mentions made to the names and products of your competitors. With Hootsuite, you can manage up to 100 different social networks. You can disseminate several advertising campaigns at the same time. You can promote your company, product or services. You can achieve direct assistance to customers.,10,,212/5000 I work in a state company, that is, without profit, but from the positive point of view, the Hootsuite is a very useful tool when reviewing information and presenting monthly reports.,none,DropboxGreat social media managing toolOur agency has been using HootSuite Pro for about 4 years. The whole organization uses it but mainly my digital marketing team and me. We have issues posting with Instagram through Hootsuite. To do so, you have to download the Hootsuite app on your phone and then post to Instagram through the app. It's complicated and I wish we could do so from a desktop browser.,With HootSuite you can schedule posts ahead of time. It's hard to keep up with social media nowadays, especially if you post a lot for a client (or for yourself) on all different platforms.HootSuite is a great option for people who manage multiple accounts. We're all busy nowadays. You can improve your productivity with Hootsuite which leaves you with time to do other important things for your company and deal with more important matters. FREE for the basic account. The premium account is $19 a month for the basic account for 10 profiles. You can try out premium FREE for a month.,Outdated interface on the website. Old look and feel of the website. It needs to be updated to a more modern look. It's outdated and it gets boring to look at. Some reports cost extra, around $50 Expensive if you have a bigger team,8,5,it has helped us be more productive with our work. we have more time to work on matters that are important for the growth of the business hootsuite has helped up gain more clients because we now have a way to keeping up with the social media accounts that belong to our clients it's a fair price for the amount of work that we use it for,HubSpot,HubSpot, WordPress, SlackCan be a pain, but there is nothing better!We use Hootsuite Free to plan out our social media. We are a small start-up business, so a free version is more than enough for the time being. In particular, we plan out Twitter and LinkedIn campaigns currently, however, I've used this software before for all of the other traditional social media types. Overall, Hootsuite, helps me plan social media calendar, publishes everything for me, and helps to keep up with all of the hashtags in one place, so it makes social interaction very easy. Also, there is quite useful chrome extension that allows me to publish valuable curated content fast.,Publishing social media posts Keeping up to date with hashtags and people we follow/would like to follow/ we are interested in Amending link thumbnails and updating their descriptions, it works great for a bit of variety,Instagram automated posts are quite painful. There are better programs that do that. The free version has recently implemented a credit system in addition to 3 accounts only. So you get 30 posts and for 3 accounts. Reporting features are a little useless. They are easily available everywhere else, and the number of 'twitter followers' isn't really a report..,9,1,Social media integration is very easy We have seen a good increase in engagement because it is easy to post a lot Additionally, it is very easy to get engagement from interaction,Limited features, dated interface...but hey, it's Free.Our organization used Hootsuite Free to manage social media channels for our clients. In our case, we had a few different clients that used Hootsuite, but most of my experience is was with one particular client. This was used to help keep track of social posts and social trends for this client.,The best strength of Hootsuite is the price. Free is a great price. Built in URL shortener is nice. Support is solid, with real people to speak with.,Being a free version, you are limited to just three services. The interface is a bit clunky and feels dated. It feels like it is more for viewing social media than creating posts. It is glitchy at times, and this can be frustrating. The draft mode should have some section to leave notes, but it does not, and requires secondary communication if collaborating.,6,3,With no cost, it helped us manage some of our social marketing channels without software cost overhead. On the other hand, we spent more time in some areas when Hootsuite Free didn't have the features or integrations that some competitors have.,Sendible, Hootsuite Enterprise, Buffer and Sprout Social,MailChimp, Slack, AdWords, Bing Ads, Google Search ConsoleHootsuite Free? Owl pass.We used Hootsuite Free to schedule posts across social media platforms, namely Facebook, Twitter, and LinkedIn (it doesn't work with Instagram, which was always irritating, but, as I understand it, not entirely Hootsuite's fault/problem). As a marketing department of one, I was the only user. It certainly saved time if the only alternative was crafting each post one at a time per social media platform (which is not the case, in reality) and it offered something in the way of analytics.,Scheduling across up to three platforms Basic monitoring across up to three platforms Basic analytics,Make friends with Instagram! Not a big fan of the user interface Could improve entry-level reporting,4,,Got us into the habit of being more consistent about posting content across social media channels Got us thinking about measuring our social media engagement (and looking for better ways to do it) Allowed us to monitor hashtags where we could contribute existing content to an ongoing conversation,Buffer and TweetDeck,Google Analytics, Yoast Wordpress SEO Plugins, WordPressHootsuite Pro Review From A Consultant's POVHootsuite Pro is used daily by my team to ensure that posts are made on time and responded to as well. We utilize Hootsuite Pro to follow conversations, manage mentions and provide overall customer service for our clients' accounts.,Schedule posts to go out, making this process a little less hectic. We manage multiple social media accounts and logging into everyone every time is a bit of a hassle. Hootsuite Pro allows us a central point of contact for our client's social media accounts Overall Hootsuite Pro has been a huge time-saver.,The calendar layout is a bit "clunky". It would be great to be able to customize the Calendar view so that more of the social media post is visible. It would be amazing if Hootsuite Pro could pull content from a local database or spreadsheet, without having to upload the content. This would really help with evergreen content.,10,2,Hootsuite is a core tool we use to perform daily functions of the business, therefore return is positive,Buffer,Edgar, Infusionsoft, BlueJeansWhen it loads it works but...I have used the free version of Hootsuite for both personal and professional reasons. On the professional side it was used as a collaboration tool for multiple people to post to social channels at the same time and provide visibility to what was in the queue. It solves the issue of managing multiple social accounts across both people and channels.,Easy to use browser and apps to allow for posting. Easy to understand the queue of posts Post once and share across multiple social networks.,I would say Hootsuite failed to load about 80% of the time. Not sure what was going on but it was very frustrating. Sometimes if you were sharing an image the image would not show up in the feed (especially on Facebook).,4,2,Since its free it will have a positive ROI from a hard cost perspective but if you find yourself wasting your time trying to get it to load then there is a negative ROI on your time.,Buffer,Buffer, CrashPlan, AlexaGreat timesaver for social media managementMy team members and I use Hootsuite Free to manage social media accounts for our clients. I also use it to schedule social media posts for my personal accounts as well.,Schedule social media posts Post easily across multiple platforms with just one login, which is a big time saver View content posted by a specific account or hashtag,Would be nice to add Instagram functionality on, but to be fair that's a limitation of Insta not Hootsuite A copy and paste field would be nice when scheduling multiple tweets when want to post same tweet a number of different days and times,9,10,Save team time Save team efforts duplicated by having social media accounts under one umbrella,Buffer and RavenTools,Cyfe, Hotjar, MozHootsuite - The Clunky and Overwhelming Campaign Manager That Will Boost Your ReachUsing Hootsuite allows me to track my posts across multiple platforms so I don't have to use Wordpress's subscription tool. It also offers quite the variety of social media platforms to post on, as well as campaign management.,Variety of social media platforms, this allows you to not only track campaigns on Facebook but Twitter, Instagram, etc. As long as you know how to read stats, there is plenty of detail information provided on every one of your campaigns. This stands out against competitors as I feel you receive the most information for your money.,The interface is incredibly clunky. I felt that it would struggle often when I would try to complete a campaign. The service is a bit overwhelming to use at the start. If you don't understand many of the features, there are plenty of 3rd party groups to receive information from.,6,2,Overall, we didn't have a major impact on our biggest objective. Individually it worked on the small projects, not the overall picture. Due to its complex and overwhelming interface, many of our users denied using it.,Free is still Free even if it's not PerfectWe have used Hootsuite free to manage the scheduling, publishing, and monitoring of our Facebook profiles. It is being used by our marketing department as well as our human resources department. Hootsuite free gives us a central location to access our Facebook profiles to make sure that our content writers post content according to our social strategy.,Web-based. This is a very big strength because there is no need to download anything, it can all be done on the web. Customer Service and communication. Hootsuite does a very good job of communicating with their customers. If there are ever problems, they are quick to respond and helpful. When it comes to social media, knowing that someone is there to support you when issues arise gives peace of mind. Accessible content. The Hootlet extension allows users to post content from anywhere online for easy content curation.,Limited profiles/services. The free service does not allow for more than 3 profiles. This makes it almost unusable for companies who wish to have a presence across the social sphere. Not user-friendly. The organization of the user interface is lacking. It has a difficult learning curve. No post previewing. As a manager, I would like the ability to approve posts before they are sent. It is very easy for posts to slip through and get posted without approval. Either posts are scheduled and missed or they sit in drafts until past the optimal date/time of posting. Adding more users is not included with the free version and can become expensive.,6,3,Hootsuite free was an excellent first social media monitoring and publishing program that helped our department identify what features are most helpful in our social strategy. Rogue posts that do not match with our social strategy going out without approval to our profiles is detrimental to our overall social performance. Hootsuite free scheduling and monitoring has allowed for our departments to discover the optimal posting times and days which has lead us to improved performance.,Sendible, Hootsuite Enterprise, Cyfe and CoSchedule,Sendible, Cyfe, SEO PowerSuiteHootSuite Pro - Not Pretty, But It Gets The Job DoneWe use Hootsuite Pro in order to monitor and manage multiple clients' social media accounts. I am the main user, although everyone has access to the account. We are primarily a content creation company, specializing in film and video production, but we offer social media management as an upsell to many of our clients, which they usually are very interested in. Trying to juggle many social profiles is difficult, and monitoring them all is nearly impossible. HootSuite pro allows you to have one look across all platforms and profiles, and saves a ton of time.,Excellent social monitoring tool. You can follow hashtags, mentions, and more, and have a "bird's eye view" of it all on one page. Great calendar feature where you can see all your posts laid out on a calendar, rather than just a list or weekly view. This helps with more in-depth campaigns. The mobile app is great to use if you manage Instagram accounts, as it sends notifications and reminders to post at the scheduled times.,The layout of HootSuite (both mobile and desktop) leaves much to be desired. It is not pretty, and it doesn't make a lot of visual sense to me. I wish there was an option to post to Instagram automatically, although I know this is really a problem with Instagram, and not with HootSuite.,8,2,It saves us SO much time using HootSuite to manage and plan, rather than logging in and out of different accounts three hundred times a day. Because I am an hourly worker, this saves the company so much money. We are able to ensure quality posts go out on a strategic schedule, meaning we are able to offer our clients excellence in our work.,Buffer, Sprout Social and Facebook for Business,Buffer, Sprout Social, Facebook for BusinessGood tool!We've used it to schedule posts on Facebook and Twitter. One person on my team is responsible for curating content, uploading it to HootSuite and then scheduling it to many channels, for us and some of our clients. We used it as a tool to streamline our social media engagement and presence. I believe that overall it is a powerful tool and affordable but I'm finding it to be too cumbersome and in a way a bit more complex to manage. The interface is not the most intuitive one. It was great a few years ago but we've seen interfaces that are simpler and not so cluttered. Overall it is a great tool but we eventually decided to move to something that others in the team could manage as well.,All in one place. Easy to schedule posts. Very affordable,Too cluttered. Not as intuitive for someone just starting. Not the best UI.,8,2,Since it's so affordable it's very easy to get the ROI fast It did come with a learning curve though because of the UI. Overall we were able to recover our investment and get good results.,Amplifr and Sprout SocialHootsuite Pro, not sure anyone comparesJust by me, posting stuff for clients and potential clients to see and read about. I'll get different ideas from others in our company and others companies that post stuff as well. I try to post 2x per week on a regular basis. It's been very user friendly and saves me lots of time manually posting on all of the different sites.,Post to multiple sites with ease. Work on the go with the app. Schedule posts in the future.,When scheduling a post, it would be nice to be able to post to Twitter in the same window, because Twitter requires less text. Emailed reminders if no more posts are scheduled. More webinars for how to maximize your use of Hootsuite, such as reporting.,10,1,Not sure, social media is very hard to track, because people call us or email us to schedule their appointment. I believe that people have definitely booked with us after seeing or reading posts. Content creation of course. Again not sure the impact this has had with our online business.,,dlvr.itA must for Social Media posting!Posting on Social Media multiple times a day, several days a week can be complicated. Hootsuite makes everything easier! A hub to manage different social media and bulk posting. Our marketing department uses it to manage social media (comments from customers, shares, etc.) and schedule their posts.,It helps to have everything together (mentions, inbox, etc.) Lets you publish in bulk Possibility to schedule in advance your posts,Difficult to set up and to use Bulk composer is still in BETA and has a lot of problems,8,4,Save us A LOT of time! Instead of manually posting everything we use the bulk composer.Hootsuite - Perfect... But Needs ImprovementsWe are a company that manages 5 different brands and we use Hootsuite to help make the social media aspect a lot easier. For the most part, Hootsuite’s platform is quite useful for our day to day activities and we genuinely use it a lot for scheduling upcoming blog posts.,Managing multiple social media accounts Providing a platform to manage multiple brands Giving real-time updates of the activity on your social media feeds,Should find some way to reintegrate the now out of use Chrome plugin The interface could be a bit more intuitive as right now it appears a bit clustered Provide more robust support options for your clients,7,6,Allows us to easily communicate with our customers for direct marketing Provides much quicker means of communicating with customers about customer service matters Improved the trustworthiness of our brand,,Adobe Illustrator CC, Bronto Marketing Platform, Google Analytics PremiumHootsuite Makes Social Management EasyAt my old organization, we used Hootsuite as a social media management tool in the marketing department, specifically as it relates to Twitter. Just using Twitter alone is fine, but Hootsuite allowed us to see mentions, interaction, etc. all in one view. No need to flip back between pages; it makes managing a social account easy. In my current role, I use Hootsuite to manage my clients' social media channels similar to my previous role. When our team presented our clients with social platform management options, all of them opted for Hootsuite and have been extremely happy with the data, management, and ease of use that Hootsuite allows.,Easy to interact with other users or consumers--fast. Hootsuite allows a real-time feed like Twitter used to have. Notifications are more easily seen. Easy to monitor all aspects of social, including through multiple accounts. Did someone mention your account(s)? There's a panel for that. Only want to see specific content? You're able to create data profiles on whatever you choose. What to minter multiple accounts at once? Done. Scheduling tweets are easy, which means you can fully develop your social calendar and not have to worry about taking a break from your dinner to send out that 6 pm tweet.,When scheduling tweets, it can be easy to hit the wrong button and send the tweet out immediately. Would love to see better design to avoid that. With so much data on the screen, sometimes it can look overwhelming and, maybe this is just me, quite ugly. Personal preference, sure, but I would love to see a cleaner looking design.,9,7,Hootsuite has definitely helped save time, which translates to a more productive team.,Sprout Social and Iconosquare,Iconosquare, Box, BlueJeansGreat Social Media Tool for multiple accountsHootsuite Pro is used as a tool to schedule and monitor Twitter and Instagram mainly. We also use it during Twitter parties and to track hashtags. The newly added feature to schedule Instagram posts for biz accounts was a very welcome update.,Create streams for multiple accounts and platforms and offer an easy overview Schedule, comment on, like and reshare posts on multiple platforms Track trends, hashtags and search terms in separate column,I've used the platform for a long time but do get some resistance sometimes from others saying it's not very user-friendly Maybe add more features to the analytics side,10,3,The mobile function is great for on the go tracking and posting (since up until recently there wasn't an option to post directly to Instagram). It's a cost-effective social media tool.,repost, command, Viraltag and Mention,Cision PR Software, Mention, Viraltag
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Jarad Matula, MBA profile photo
Score 7 out of 10
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Return on Investment

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Read Jarad Matula, MBA's full review
Pam Renovato profile photo
Score 9 out of 10
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Return on Investment

  • Thanks to Hootsuite Pro and its long term scheduling capabilities, my team can focus their effort on growing the business and not just mainlining. We have more time and energy for creative marketing development.
  • Hootsuite allows my team to interact with audiences easily. Multiple conversations in one setting saves time and eliminates confusion. This increases workflow and and decreases downtime.
  • Social media marketing and management is easily contained and controlled so there is little fear of falling behind. My team always feels as if they their efforts are productive and not rushed.
Read Pam Renovato's full review
Emily Hammell profile photo
August 29, 2018

Great Value

Score 8 out of 10
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Return on Investment

  • Hootsuite has made us more efficient and able to reduce time spent on social media scheduling
  • Hootsuite has helped us strategize which content to utilize on different platforms
  • Hootsuite also has great reports that you can pull regarding reach, metrics, etc.
Read Emily Hammell's full review
Alison Rivera profile photo
Score 10 out of 10
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Return on Investment

  • HootSuite has saved our Marketing Coordinator tons of time every week by letting her schedule all of the week's posts at once and check in lightly during the week.
  • HootSuite has made it very simple to connect with our audience using Keyword Streams.
  • HootSuite has made it easy to have a bird's eye view of our brand on Social Media.
Read Alison Rivera's full review
Matthew Veil profile photo
Score 10 out of 10
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Return on Investment

  • Simplifying. It simplifies posting content into multiple channels because you only log in once, and can post to multiple channels in different ways. Which also means remembering less layouts on different social channels to post content. You can also post content during non business hours so you have more availability for more customers.
  • Saving time. WIth being able to sit down once per month versus multiple times per month to post content I don't have to worry about scheduling content posts when a busy day happens, plus once you are in the social media mode, you don't have to switch gears to think about other projects and that can relieve some stress,
  • Training. For my interns or people needing to learn how to use it, I can just refer them to the training guides Hootsuite free has already. So that frees up my schedule to train them how I want my content to be posted online, when to schedule posts to be published and other details that are specific to my company niche.
Read Matthew Veil's full review
Daniela Belevan profile photo
Score 8 out of 10
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Return on Investment

  • it has helped us be more productive with our work. we have more time to work on matters that are important for the growth of the business
  • hootsuite has helped up gain more clients because we now have a way to keeping up with the social media accounts that belong to our clients
  • it's a fair price for the amount of work that we use it for
Read Daniela Belevan's full review
Benjamin Hale profile photo
Score 6 out of 10
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Return on Investment

  • With no cost, it helped us manage some of our social marketing channels without software cost overhead.
  • On the other hand, we spent more time in some areas when Hootsuite Free didn't have the features or integrations that some competitors have.
Read Benjamin Hale's full review
Michelle Green Arnson profile photo
Score 4 out of 10
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Return on Investment

  • Got us into the habit of being more consistent about posting content across social media channels
  • Got us thinking about measuring our social media engagement (and looking for better ways to do it)
  • Allowed us to monitor hashtags where we could contribute existing content to an ongoing conversation
Read Michelle Green Arnson's full review
Megan Lemons profile photo
Score 6 out of 10
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Return on Investment

  • Hootsuite free was an excellent first social media monitoring and publishing program that helped our department identify what features are most helpful in our social strategy.
  • Rogue posts that do not match with our social strategy going out without approval to our profiles is detrimental to our overall social performance.
  • Hootsuite free scheduling and monitoring has allowed for our departments to discover the optimal posting times and days which has lead us to improved performance.
Read Megan Lemons's full review
Rachel Moenning profile photo
Score 8 out of 10
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Return on Investment

  • It saves us SO much time using HootSuite to manage and plan, rather than logging in and out of different accounts three hundred times a day. Because I am an hourly worker, this saves the company so much money.
  • We are able to ensure quality posts go out on a strategic schedule, meaning we are able to offer our clients excellence in our work.
Read Rachel Moenning's full review
Barbara Carneiro profile photo
December 19, 2017

Good tool!

Score 8 out of 10
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Return on Investment

  • Since it's so affordable it's very easy to get the ROI fast
  • It did come with a learning curve though because of the UI.
  • Overall we were able to recover our investment and get good results.
Read Barbara Carneiro's full review
Jorel Cook profile photo
Score 10 out of 10
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Return on Investment

  • Not sure, social media is very hard to track, because people call us or email us to schedule their appointment.
  • I believe that people have definitely booked with us after seeing or reading posts.
  • Content creation of course. Again not sure the impact this has had with our online business.
Read Jorel Cook's full review
No photo available
Score 7 out of 10
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Return on Investment

  • Allows us to easily communicate with our customers for direct marketing
  • Provides much quicker means of communicating with customers about customer service matters
  • Improved the trustworthiness of our brand
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No photo available
Score 10 out of 10
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Return on Investment

  • The mobile function is great for on the go tracking and posting (since up until recently there wasn't an option to post directly to Instagram).
  • It's a cost-effective social media tool.
Read this authenticated review

Feature Scorecard Summary

Boolean keyword searches (57)
7.1
Filtering out noise/spam (60)
6.4
Sentiment analysis (55)
6.8
Broad channel coverage (74)
8.3
Content planning and scheduling (93)
8.9
Audience targeting (69)
7.0
Content optimization (74)
7.5
Workflow management (77)
8.0
Automated routing and prioritization (55)
7.3
Customer interaction histories (64)
7.3
Bulk actions (69)
7.5
Lead generation (42)
6.8
Content marketing (71)
7.9
Paid media management (39)
6.7
Campaigns and promotions (60)
7.4
Twitter (91)
9.3
Facebook (91)
8.7
LinkedIn (81)
8.4
Google+ (55)
8.7
Instagram (74)
7.7
Pinterest (42)
8.7
YouTube (39)
8.6
Campaign success analytics (73)
7.2
Real-time tracking (73)
8.0
Competitor analysis (51)
6.8
Role-based user permissions & privileges (74)
8.2
Mobile access (82)
8.2

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion, Falcon.io, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No