Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(26-50 of 393)Companies can't remove reviews or game the system. Here's why
Manage multiple social networks: schedule and post to many Facebook pages, manage engagements
August 25, 2023
Hootsuite Review
We have used hootsuite for over 5 years as a platform to organize and publish our social media content. It is clean and user-friendly, keeping all of our content in one place. Inside the platform, you can easily customize and pre-plan your posts for the month probably one of my favorite features. Now they even added a feature to help you come up with content based upon your previous posts, it's pretty impressive.
August 25, 2023
Best free social media management tool out there
I use Hootsuite to draft and schedule social media content across multiple social media channels including Facebook, Instagram, and Pinterest. The calendar function helps keep me organized and gives a 360 degree view of all social media activity across each main platform I am using. The free version only allows 5 posts to be scheduled at a single time so I use the drafts folder to create content and schedule out at a later time.
August 24, 2023
Using Hootsuite as a non profit
I use Hootsuite to schedule the Twitter posts for the organization. It allows me to get social media out of the way so I can focus on other more pressing jobs. I like the fact it allows you to shorten links as well as add alt text meaning.It saves me time and allows me to put more time into other tasks.
Using Hootsuite allows me to track my posts across multiple platforms so I don't have to use Wordpress's subscription tool. It also offers quite the variety of social media platforms to post on, as well as campaign management.
August 24, 2023
Valuable Social Tool
Hootsuite is used by our marketing department to manage our social media channels and listen to conversations that are taking place on social. Hootsuite is a core part of our social strategy. It allows us to plan out content and send it off to various social profiles with a click of a button.
August 24, 2023
Time Saved, Happy Customer
We use Hootsuite to plan all our social marketing materials across multiple platforms and accounts. It’s simplified the planning process and we no longer worry about posting at specific times or logging into multiple accounts to schedule posts. Hootsuite is both cost effective and efficient, from drafts and planning through to the final posting.
I used Hootsuite primarily to schedule and organize social media posts across networks, especially focusing on auto-queueing posts long-term, and auto-posting from various sources (blogs, podcasts, etc).
August 23, 2023
Hootsuite makes managing social more manageable
I used Hootsuite for my automotive dealership group's multitude of social media accounts. Hootsuite allowed me to schedule posts, post to numerous accounts, and get more in-depth reporting than what is natively available. We currently have 5 dealerships, each with their own set of social media profiles. Hootsuite makes managing multiple profiles much easier.
August 23, 2023
Hootsuite is a time saver and makes my job easier!
I use Hootsuite to schedule and post all of my social media posts over several platforms. This helps me by allowing me to schedule in advance and not have to worry about posting daily. It also allows me to post over several platforms all in one place. It is a time saver since I can use the same text in one place. I schedule things weeks in advance and know I don't have to worry about it. It allows me unlimited scheduled posts since I am on the paid plan but it is worth the money. I used the free plan for a while but it didn't do enough for me. I am happy with it and I feel it is the best around. I have looked at others but I didn't feel like I needed them. Hootsuite also allows you to track your analytics and see what is working. They make suggestions on when to post too. There are more features that I don't use and I wish I had the time to learn to use them but my other job duties just don't allow the time. I highly recommend it!
August 23, 2023
Great product!
I use it to schedule out posts on our social media channels, monitor engagement with our posts and monitor our competitors.
August 23, 2023
Indispensable for managing multiple accounts
Hootsuite was a no-brainer once I started at a company that at the time had 20+ social accounts running. I was able to whittle that down, but still used Hootsuite to manage 15+ accounts over 4 platforms. Being able to both schedule posts and move things around last minute was indispensable.
I use Hootsuite to manage and schedule my social media posts, mostly for Twitter, but also a bit for Linkedin. It makes it easier for me to view my posts and interactions across multiple social media networks. Seeing multiple streams on a single screen enables a more proactive and dynamic engagement with my social media contacts.
August 23, 2023
So what is the free Hootsuite really like?
Everyone knows Linkedin has an algorithm and Hootsuite is a great tool that allows you to make the most of the Linkedin algorithm. If you are regularly posting on Linkedin, the ability to schedule, duplicate and move posts around on the publish allows you to always be active in your networks. The ease with which you can reschedule posts and repost old posts makes creating content almost thoughtless. It is almost plug and play in terms of its ease of use and I would fully recommend to anyone looking to take a more structured approach to their social media
August 23, 2023
Give a Hoot... your organization will be glad you did!
We use Hootsuite in our Digital Communications Analytics class every semester to assist students in their preparation for the working world. Students often asked for more insights and education in the tools used by today's brands and agencies to measure success. By providing Hootsuite in the classroom, we give our students a better chance at success right now and in the future.
August 22, 2023
Essential Time Saver, Great Efficiency for Marketing Team
I utilize Hootsuite to post social media graphics across ten channels. Some channels are public facing, and some are internal Facebook groups. This software helps to save me time, as some weeks we have over 100 posts scheduled across the channels. We have three different audiences - client, potential business partner, and current business associates, so I enjoy the feature that I can change the copy based on the channel I am posting to right in the same scheduling window.
August 22, 2023
Hoot suite Saves Time! Recommend!
We used hoot suite to schedule social media across all clients in the marketing agency. This saved our company around 50% of the time we spent on social media clients
August 22, 2023
Hootsuite Delivers Good Value
We needed an easy-to-use platform to help our team publish client content to their social media accounts. Hootsuite was a big help as it allowed my team to aggregate the posting of content through multiple platforms and clients easily and I was able to oversee every aspect of what we were posting to ensure quality control.
August 22, 2023
Hootsuite is Good but Overpriced. If they lowered their price they would have more clients
We use Hootsuite almost daily to sent out promotions to 40+ social media channels for our chamber of commerce members. It helps us distribute our member's messages quickly and efficiently. We've been using HS for many years. Our price went up by I believe that we are grandfathered in to a better price. If our price went up we would cancel it.
Being able to post on multiple accounts is a blessing and provides us massive reach with minimal investment in time...
The reporting is not great and it's a bit confusing at times. It's challenging to use! Overall, Hootsuite is a good tool at the price we pay...
Being able to post on multiple accounts is a blessing and provides us massive reach with minimal investment in time...
The reporting is not great and it's a bit confusing at times. It's challenging to use! Overall, Hootsuite is a good tool at the price we pay...
August 22, 2023
Hootsuite is sweet for the new user
I use Hootsuite to currently schedule all of our social media. I love that I can schedule up to 30 days out and don't have to think about it on a daily basis - it is a lot of work but being able to set aside one day a month is priceless. I really appreciate the analytics sharing of the best time to post - I use that the majority of the time. I also appreciate the publisher screen that shows me how each post will look next to each other. I also love that I can cover IG and FB in one joint post.
I started using Hootsuite to help streamline posting on social media to support our new event. It was taking to long to post on each type of social media account. As a small business owner I needed something that would reduce time needed for social media posting which is not something I enjoy.
May 17, 2023
Hoot! Hoot! Hootsuite is amazing!
Hootsuite is an excellent social media manager. We use it to upload content across our various platforms, TikTok, Instagram, Facebook, Youtube, etc. We can schedule posting times, reposts, and strategic engagement. We can respond to replies, and delete content. Hootsuite has extensive analytics and engagement tracking. Customer service and training videos are excellent. Setting up multiple users with varying access is a breeze.
May 17, 2023
Hootsuite solves are your social problems.
We use Hootsuite to publish all our social media throughout many different platforms. This is easy as we have multiple businesses and multiple platforms. When we tried to do it without Hootsuite it would take hours, but this program helped make it a far simpler process with all our different platforms.
May 12, 2023
Such a Hoot! The suite of services and capabilities are necessary for business objectives
Hootsuite is primarily used in my organization for its certification and learning programs. We can add these into our learning systems currently to advance student knowledge. In addition, understanding social metrics allows them to better prepare for jobs after college. From a colleague standpoint, we use it to monitor and advance our social goals.
May 10, 2023
Three sweet hoots for Hootsuite!
Hootsuite is not only a sleek and fun platform to use, it is also easy and convenient to use, allowing for bulk composition of posts. Not only that, lately, it has begun to implement AI for copy and content creation, which is fun fun fun! :) I love the analytics as well as the numbers and percentages behind each post.