Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales

About TrustRadius Scoring
Score 8.5 out of 100
Sprinklr Social Engagement & Sales

Overview

Recent Reviews

Sprinklr Review

9 out of 10
January 27, 2022
I use Sprinklr on a day-to-day basis for publishing posts on our social media platforms. I also use it for community management of all the …
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Good platform - dynamic results

9 out of 10
November 26, 2021
The fact that it [Sprinklr Modern Engagement] integrates social media and looks at brand penetration, etc... makes this a very usable …
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Modern Engagement Review

8 out of 10
November 22, 2020
Sprinklr Modern Engagement is used by the Digital department, specifically, our Newsrooms that manages all brand social media channels, …
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Amazing tool for social teams

10 out of 10
May 14, 2020
We use Sprinklr to manage our entire social media network and community. It is the best tool we've used, we tested out several others and …
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Awards

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Popular Features

View all 27 features
  • Instagram (49)
    9.2
    92%
  • Facebook (50)
    9.1
    91%
  • Twitter (50)
    8.9
    89%
  • Real-time tracking (50)
    8.3
    83%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Sprinklr Social Engagement & Sales?

Sprinklr Modern Sales & Engagement helps users listen to, triage, engage and analyze conversations across modern channels. It helps mid-large organizations to convert social into a revenue driver and reduce churn by proactively engaging more customers. Sprinklr helps teams across departments and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

17 people want pricing too

Alternatives Pricing

What is Sprout Social?

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What is Salesforce Social Studio?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce…

Product Demos

Social Messaging Suite
Social Messaging Suite
02:47
Modern Engagement - Engage with People mentioning your brand
Modern Engagement - Engage with People mentioning your brand
07:40

Features Scorecard

Listening/monitoring

8.0
80%

Publishing

8.0
80%

Engagement

8.2
82%

Marketing

8.7
87%

Channel coverage/integration

9.2
92%

Reporting/analytics

8.3
83%

Account management

8.3
83%

Product Details

What is Sprinklr Social Engagement & Sales?

Sprinklr Modern Sales & Engagement helps users listen to, triage, engage and analyze conversations across modern channels. It helps mid-large organizations to convert social into a revenue driver and reduce churn by proactively engaging more customers. Sprinklr helps teams across departments and regions collaborate seamlessly for content creation, publishing, customer engagement, research and reporting while maintaining enterprise level governance to prevent any brand crisis. Modern Sales & Engagement offers following products:

Social Publishing and Engagement:
Plan, publish, and manage brand content across multiple channels from a single platform —then measure and respond to customers engagement with automated workflows, intuition moderation, and engagement dashboards that can be shared across teams.

Distributed:
Empower Distributed teams (Sales, Location Managers, Field Agents) with a lightweight, branded experience to engage customers on the digital and social channels they prefer.

Ratings & Review management:
Capture reviews for content and monitor ratings for additional consumer insights — then integrate Ratings and Reviews at the point of purchase on a website or mobile app to drive even more conversions.

Conversational Commerce:
Help agents or bots lead customers from intent to purchase — and transform social into a revenue driver — with a 1:1 chat based commerce experience that drives product selection and evaluation with AI, integrated product catalogs, and a unified commerce connector.

Sprinklr’s Unified Customer Experience Management is designed to elevate customer experience with Modern Care, Modern Research, Modern Marketing & Advertising.

Sprinklr Social Engagement & Sales Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Engagement & Sales Videos

Modern Engagement - Engage with people mentioning your brand.

Sprinklr Social Engagement & Sales Integrations

Sprinklr Social Engagement & Sales Competitors

Sprinklr Social Engagement & Sales Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Hootsuite, Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media), and Sendible are common alternatives for Sprinklr Social Engagement & Sales.

Reviewers rate Pinterest highest, with a score of 9.5.

The most common users of Sprinklr Social Engagement & Sales are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.

Comparisons

View all alternatives

Reviews

(1-25 of 77)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Overall, [Sprinklr Modern Sales & Engagement] is a fit for answering social media queries and admin management. However, please find below some scenarios where the tool doesn't work well:

1. Sometimes when we submit responses/replies, it takes longer to for them to be sent to the customers.
2. The agent interface would load for longer than required sometimes.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is great as you can use it to send short messages instead of emails. And you get to see the profile of who you are communicating with right on top. You can contact customers on different channels, not only via chat or email. Another thing that makes my life easy is the fact that I can easily exchange information across the company no matter how many social media profiles are connected and I can share it with a colleague, wherever he is.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are heavily dependent on social media as your medium... then this [Sprinklr Modern Engagement] is a good product that needs very minor tweaks around the edges. If your reputation is #1 on your list... do not depend on this product solely... use it in conjunction with other reputation management platforms. This is - overall - a wonderful research tool!
Genevieve Flannery | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is wonderful for monitoring multiple social media platforms and for monitoring the speed of response to items listed in various queues. There are some limitations on international sites and the translate feature is helpful. Being able to search by image would be helpful and very useful. The ability to save approved, customizable, template responses is very useful and helps assure [those unique responses] are used while improving efficiency and speed of response.
Tahseen Fatima | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
In my perspective, I would say Sprinklr Modern Sales & Engagement is best suited for teams and organizations who are more involved in automating social media activities, getting a great analytical report on activity engagement, and generating lists and bolds that helps determine the trends and events, etc. One of the best tools that one could use for clients with every information they would need.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Clients, such as ours, that want multiple social media platforms observed and engaged with would really work well with Sprinklr Modern Sales & Engagement. In a matter of minutes we can engage with people across multiple platforms, such as Facebook, Twitter, Instagram, LinkedIn and more. It would take so much more time, and therefore resources, to do all of these manually.
Taylor Hone | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Perfectly suited for anyone or any company that runs social media on more than one channel OR who would like to also monitor reviews and respond in tandem. Not suited for running or monitoring one channel unless you solely want to depend on the asset management.
November 22, 2020

Modern Engagement Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
I'd recommend Sprinklr Modern Engagement be used for robust reporting needs and big-picture understanding of campaign results. It would not be great to use for consumer insights or understanding the audience on a platform.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Modern Engagement is a convenient platform for monitoring custom responses across multiple channels; you can set keywords to filter anything that likely needs immediate attention and respond quickly. It's also useful for posting updated across multiple profiles which is a huge time-saver.
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you have multiple team members, a large social community, multiple channels to monitor, Sprinklr Modern Engagement is by far the best tool. It's so easy to monitor your channels, pull data, all with a few clicks.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Modern Engagement is well suited for a larger number of users or a big team that needs to collaborate on messages and schedules across an organization. It's also great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle.
Matt Stevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is well suited for companies that are either broad and/or ones that get a high volume of social interaction. Your Marketing team must have the drive to dig into the tool. It took us several years to start mastering all that it can do. If your company doesn’t have those components, especially the last one, Sprinklr will not be used to its full potential.
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is very good for large companies to quickly monitor customer engagement and reply to customer service questions. It works well when it comes to response times and large teams where the messages go to different colleagues each time to limit the wait time for replies.
Score 2 out of 10
Vetted Review
Verified User
Review Source
It's perfect for a large company that receives dozens of engagements and messages a day. Especially if they need to monitor dozens of social pages in addition. It can be customized to any business units' tracking and reporting needed. It is rather too bulky and difficult to use for a smaller group.
November 12, 2019

All-in-one, but pricey

Score 9 out of 10
Vetted Review
Verified User
Review Source
We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is very helpful for tracking the Live event conversations. OR trend monitoring.
But on the flip slide it is difficult to publish Live content on various platforms like Instagram particularly.

There is no Alert creation in this module. If any conversation hike you cannot get instant notification for the same.

Broadly, as a solution its good for large enterprises where a brand need to manage multiple locations.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We manage freelancers. For training purposes, we like to use the moderating feature which allows my team to make sure the copy is well written and the right tags are used. This has been useful. For tagging on LinkedIn, we still find it to be lacking native ability. The ability to tag people if you are using a company's page. I don't know why but the names don't always show up. For heavy engagement on Twitter, we find Twitter to be more efficient.
Aditya Gollakota | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Modern Engagement is well suited for large enterprises that require management of multiple social accounts (can even number into the 100s) that allows unified management at scale. Rolling out social/content marketing campaigns becomes very easy when using Sprinklr. It is also well suited for timely product launches that require publishing at a single time across multiple accounts.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is suited to maintaining branding across many channels and people within an organization, as well as the channel partners that are responsible. It provides a great dashboard for engaging with followers and influencers. When brand compliance is convoluted, it is a "safety net" to ensure that every action taken on the social channel is compliant.