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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

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Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Verified User
Employee in Social Media
Marketing & Advertising Company, 201-500 employees
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Pricing

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Sprinklr Social Self-Serve Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.5
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.1
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Integrations

Sprinklr Social Competitors

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(163)

Attribute Ratings

Reviews

(1-25 of 35)
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February 22, 2024

Sprinklr Modern Sales & Engagement is the way to go!

Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
December 15, 2023

A social media moderation machine!

Verified User
Employee in Social Media
Marketing & Advertising Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
I have never contacted Sprinklr support, so I cannot give this section a rating. Ignore how long this part of the review is, the rating system does not appreciate it being under 50 words. As an uninvolved party, it doesn't seem like any issues with Sprinklr have lasted a long time, so I assume that their support system is good at their job!
March 23, 2022

Great Service Experience with Sprinklr

Verified User
Employee in Social Media
Information Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
I give 7 because sometimes even if we raise issues, some are still left in pending for longer time than usual. But smaller issues related to tool glitches can be solved by the support team available on their website. Actually they have a real time or live agent support available for these kind of queries or support requests. Overall, I am satisfied just those issues which are intermittent.
December 29, 2021

Sprinkling attention the right way

Verified User
Manager in Sales
Computer Software Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Sprinklr Modern Engagement is great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle. If there was an SMB version that would have got a 10 from me.
November 25, 2021

Highly effective program for a wide variety of users and agents

Genevieve Flannery | TrustRadius Reviewer
Genevieve Flannery
Engagement Coach
STARTEK (Automotive, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Sprinklr is by far the most effective and efficient social media monitoring platform I have used to date. The ability to see everything via the dashboard saves so much time and agent power. Adjusting schedules and [assure good] coverage is so much easier when one person can watch multiple accounts easily and efficiently.
October 25, 2021

Extremely Reliable Data and an Efficient Tool for your business

Tahseen Fatima | TrustRadius Reviewer
Tahseen Fatima
Senior Web Designer
PastelArray (Information Technology & Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
In my experience and usage of the application, I would definitely give this rating because it has everything that a modern application would have that would solve the problem of analyzing social media and automating it at every level. I definitely enjoyed the handoff capabilities and the lists and dashboard which provides you with everything and all the details of customers and new trends.
June 02, 2021

Improve Online Presence with Sprinklr

Taylor Hone | TrustRadius Reviewer
Taylor Hone
Area Mission Specialist: Strategic Development
The Church of Jesus Christ of Latter-day Saints (Non-profit Organization Management, 5001-10,000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
I have found the Sprinklr team we have worked with very willing to meet and work with us whenever we have needed them. The tool isn't perfect, but their team is very responsive to our needs. Couldn't ask for better support.
November 22, 2020

Modern Engagement Review

Verified User
Employee in Marketing
Sporting Goods Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
I like most of the functions of Sprinklr Modern Engagement, although some of them don't seem to be as simple and straightforward to use as they could be. Ultimately, it gets me the information I need even if it requires a little tinkering. This could also be due to a lack of prolonged experience in the platform.
April 14, 2020

Sprinklr Modern Engagement for Healthcare Orgs

Verified User
Strategist in Social Media
Health, Wellness and Fitness Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
April 04, 2020

Sprinklr is a unified and robust tool that triples the size of your team.

Matt Stevens | TrustRadius Reviewer
Matt Stevens
Director, Digital Marketing
CBL Properties (Real Estate, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Sprinklr is a superior product to other tools out there. We’ve used some of them in the past and vetted others, but they pale in comparison to what we can and have done in this single platform. Like anything in this world, they are not perfect, but they have designed a really good and useful product.
March 31, 2020

Sprinklr sparkles with a couple of smudges

Verified User
Employee in Social Media
Outsourcing/Offshoring Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
6
I think support can be quick, but sometimes you don't feel listened to by Sprinklr support and they like to say the problem is on your side instead of really looking into it. It can also take a little while to get through on the phone.
November 12, 2019

All-in-one, but pricey

Verified User
Manager in Social Media
Consumer Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
They have an automated system for prioritizing customer service contacts, but their account work and delay for support tickets has fluctuated in the past. I would say that they're trending towards more positive as of late.
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