Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
"Act-On is an easy-to-use automation tool that can handle many tasks."
Powerful professional tools for marketing creation and automation
Determine the marketing idea with significant experience
Our team loves Act-On!
one woman show
Act-On review
Very flexible Automation tool - great customer support.
Easy Automation at a Great Price!
Act-On is User-Friendly for Marketers
We like ACT but it is for smaller companies
Act-On is a powerful information delivery platform
All in one marketing automation tool.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Good tool for someone ready to take the next step with email marketing
A great marketing tool
Awards
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Popular Features
- WYSIWYG email editor (112)8.181%
- List management (111)8.181%
- Standard reports (112)8.181%
- Email deliverability reporting (112)8.181%
Pricing
Professional
$900
Enterprise
$2,000
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Act-On Software Demo
Act On! Software Demo
Act-On Software and Touchtown: Personalization and the Buyer’s Journey
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(112) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.2Ability to test dynamic content(92) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(95) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.2Mobile optimization(103) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(112) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(111) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.1Triggered drip sequences(87) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.1Lead nurturing automation(104) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(102) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.1Automated sales alerts and tasks(95) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.8Calendaring(8) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(76) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.1Social sharing and campaigns(69) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(63) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.1Dashboards(109) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(112) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(84) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.1API(67) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(71) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.1Customizability(89) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(65) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with Microsoft Dynamics CRM(36) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with SugarCRM(29) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp (discontinued)
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 29% |
Mid-Size Companies (51-500 employees) | 67% |
Enterprises (more than 500 employees) | 4% |
Comparisons
Compare with
Reviews and Ratings
(407)Community Insights
- Pros
- Cons
- Recommendations
Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.
Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.
Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.
Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.
Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.
Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.
Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.
Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.
Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.
In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.
Attribute Ratings
- 8.9Likelihood to Renew112 ratings
- 9.1Availability14 ratings
- 8.2Performance13 ratings
- 9.1Usability32 ratings
- 7.3Support Rating39 ratings
- 9.3Online Training16 ratings
- 8.7In-Person Training4 ratings
- 8.6Implementation Rating22 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 6.4Ease of integration2 ratings
- 9.1Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
- 8.4Email Marketing2 ratings
- 8.4Lead Management2 ratings
- 8.8Reporting & Analytics2 ratings
- 8.8CRM Integration2 ratings
Reviews
(151-175 of 219)Act On Review
- Alerts my clients of visitors to specific sections of their websites.
- Email automation and follow-up.
- Email marketing with tracking to the website has been used very effectively for all my clients.
- Email software needs to be updated soon.
- Would like to see more customization of reports. As an example need to see more than 20 results in the report that shows search terms, companies that have visited the site and on the top referring sites.
- Need custom date ranges for all reports.
Act-On Review: Easy to Use Marketing Automation
- Easy to learn the tool.
- Able to handle hundreds of thousands of contacts.
- Able to set delivery dates and not worry about it.
- Would like to see Act-On integrate better with our new resource center (Uberflip).
- Would like the design tool to be a little easier (sometimes adds in random spacing, makes certain fonts larger for no apparent reason).
- Able to customize more in the design tool.
Great product with stellar support.
- Act-On helps you attract visitors to your web site, convert them to leads and qualify them a with lead nurturing and marketing automation.
- The product has some weakness in two areas:
- Customization of pages and forms was not as easy as it might have been. The WSYWIG HTML editor is OK for tweaks, but more comprehensive customization is difficult.
- Product localization for other languages is difficult.
It's what's under the hood that counts!
- Email nurturing and deliverability are unmatched (can say this w/ the backing of some bad experiences with other marketing automation vendors)
- The level of support and strategic direction from our Customer Success contact is wonderful!
- Great integration with our CRM (SFDC), had big problems with this elsewhere!
- Revenue attribution reporting
- Sales loves the tool and insight they see from each lead that gets automatically transferred to them
- UI could use some work, but it's what is under the hood that counts!
- Would like more inbound features, but we bought Moz for under $100/mo. to address this.
A Good First Round Review for Creating Your ESP Shortlist
- It was easy to use the SFDC integration
- The templates and sending mechanisms were easy for non-HTML users
- It had a reasonably good reporting interface
- The way it "filed" templates was a little difficult as it was long lists
- It didn't have a ton of flexibility in design
- It is not top of the line in terms of automation
Act-On's the System to Grow With!
- Very easy to use--their user interface makes it easy to navigate around and get to the features you need
- They LISTEN to their users--they're constantly implementing most-wanted features that their users request, not just what they feel would be best, so they're always making their product better.
- Nice integration with CRMs--we have Salesforce.com, and one of the main reasons we chose Act-On was because it interfaced well with SFDC so our sales team would be able to adapt to using the Act-On metrics and information provided.
- Email Reports are easy to read and see how each message is performing.
- Compared to other systems the price was great for all of the features it included.
- Reporting capabilities--while they provide great information, it would be helpful for me to share that report or information on a specific message easily with particular people. Currently, I have to take a screen shot to send the email message reporting numbers if someone wants to see how the message is performing. Having an easy share link or email-able graphic report would be awesome.
- Tiered folders for the Media Library--we have 4 different divisions of our company and each has a very different portfolio of products. It would be helpful to segment each division's collateral into folders (i.e. Window Systems Division folder which drills down and has individual folders for videos, literature, data sheets, etc.)
- Robust lead scoring--Act-On's lead scoring module is very easy to use--but we'd like to see it get a little more advanced and score on a tier basis (someone may be a qualified lead, but shouldn't be rated as high because they've opened a ton of our messages).
Social media integration not fleshed out.
- This system is best for small businesses who need to align their sales & marketing teams. It instantly improved our workflow processes and started driving more qualified leads to our sales team almost immediately.
- The social media integration is not completed fleshed out yet. Would love if it was more like Hootsuite, Adobe Social, or Sprout Social. Though you can currently publish and "listen" -- it is very buggy and not very intuitive.
My experience with Act-On
- Very easy to manage emails and keep control of what is being sent our to my users
- Even though I am not an expert with HTML I still found it easy to customise my emails
- The email scheduling facility I found to be very powerful and you can really get to work on setting up quite complex structures to send emails out to your users
- The only problem I found with Act-On is the sync facility between Act-On and my own file transfer protocol (FTP). It always came up with errors and it took a long time to resolve with the support team. Recently the problem has come back so none of my lists are being synced correctly which means my automatic programs do not have the correct users
Act-On - great for one-man-bands like me
- Automated programs and emailing are fantastic - can automate the sending of program messages, or pushes and pulls to Salesforce, automatically.
- I would say the UI isn't the prettiest I've seen
Agency version allows us to use with multiple clients.
- Solves all the typical automation needs.
- Integrates seamlessly with Salesforce
- Lead scoring and website tracking
- Best-in-class email engine
- Integration with gotowebinar
- Social sharing is not as advanced as Hubspot, but it keep getting better. A recent new update, in particular, has improved it quite a bit.
- Hubspot has something similar to Hootsuite built-into the product platform. This includes things like its own proprietary URL shortening tool. Act-On uses bit.ly, which is adequate but not as good. Although we can publish to social media channels from Act_on, it does not have the more sophisticated management features that you find in Hubspot.
Solid Program with Great Potential
- Monitoring lead score
- Sending notifications to sales people when a new lead comes in
- The functionality isn't as straight forward as it could be. The naming of some options/settings is not intuitive and doesn't always mean what it sounds like.
Satisfied First-Time Customer
- Ease of use: Act-On is very user friendly, and it is fairly easy to become familiar with the way the platform works. The automated program builder is especially user friendly.
- Customer service: Before and after purchasing Act-On we received great customer service from our sales rep, who is still in touch with us today, and our customer success manager.
- Webinar Integration: The integration with WebEx is great, so that we can promote and measure the attendance of our webinars with ease.
- Reporting: The reporting capabilities are not as robust as we would like
- Automated program flexibility: Although the automated programs are very useful, since they are so user friendly we've found that they are not capable of advanced intelligence that we would like to experiment with
Best Customer service and support, Act-On is a premium product
- Customer service, this saved the account. If were not for the amazing customer service we received from Joe Brown, we may have left this product.
- Product support, the training that is provided to me in order to allow me to get the most from the software for my client makes a huge difference in the way I work.
- Software capabilities, the software allows us to integrate Salesforce and create specific templates based on the needs of our client.
- Letting the customers know the training and support that is available to them.
- More functionality in the ability to find areas that you are looking for.
- Having more variety of templates available.
Act Fast To Get Your Act-On
- Email Marketing
- Landing Page Design, Development, and Deployment as well as tracking and social sharing
- Metrics and Analytics
- Integration with Website for tracking visitors and lead scoring
- Social Sharing and LinkedIn Group Moderated Posts Status if pushing out to multiple groups.
- Database Queries could be more user friendly
Marketing Automation Made Easy
- CRM Integration - the software integrates seamlessly with our current CRM system (Salesforce.com).
- Reporting and Analytics - allows you to create custom reports and view data and results from various campaigns in real-time and gives you the ability to download and share those reports.
- Reverse IP Lookup - gives clients a view of what companies and which sales and marketing targeted prospects are visiting your website as well as what pages they viewed.
- Templates - The templates are a little bland and basic, they could add some "drag-and-drop" features that would be helpful
- Revenue attribution and revenue impact reports automatically emailed to key people; similar to the website activity reports we get daily.
- Automation tracks - have preset drip campaign tracks for users to just drop their campaigns in
Like Minded
- Easy to manage
- Effectively priced for the ROI
- Tight integration with Salesforce
- Reporting could be better in understanding changes in traffic patterms
- When capping out with licenses, do not run automated programs that do not have license bandwidth necessary
Act-On is a Class Act
- The email building, delivery and reporting is a terrific tool. I can build, test, modify and send email all from within one easy platform and see engagement stats (and act upon those stats and segments) with a few clicks. So quick and easy.
- Their forms are indispensable. We have opted to create many of our campaign forms through Act-On because integrating those contacts into relevant marketing messages is so easy. There's no doubt that we'd be missing these leads otherwise.
- I really appreciate the subscription tools and the visibility into bounces and opt-outs. This has given our audience and us more choices in terms of what types of messages they view.
- The integration with other platforms (SalesForce, Outlook, webinars, social media channels, etc) is a huge plus. Instead of managing several platforms, we can work from within the Act-On platform or outside of it and our efforts are reflected within the Act-On tool without very much effort.
- I would love to see them do more with their social tools. Currently, this is one area where they have good basic functionality but not nearly enough to make me stop using Hootsuite which has the ability to batch schedule and integrates with online searches through their web widget.
- They have the ability to A/B test and we can set up multivariate test but would love to have the ability to more easily test different days and time of days less manually.
Great marketing automation product!
- Act-On allows me to create involved high touch programs and track them efficiently.
- The customer service could not be beat, I can speak with my trainer within a few hours notice and I never feel like I am a burden.
- I have been pleasantly surprised at how flexible the product has been to accommodate my company’s unique lead management process.
- Templates and the design features are lacking; lack of intuitive navigation is frustrating. Actions are hidden from view unless you know to hover in the correct place. Makes for a clean interface but maddening user experience.
Marketing Automation integrated with SFDC and easy to use
- The customer service is amazing. I've had contact with several Act-On employees and they each are extremely genuine and helpful. They respond quickly and are willing to help find out-of-the-box solutions to unique issues.
- We have experienced successful automated list management techniques that would have taken hours on excel to compare and modify.
- Our ability to easily create landing pages and forms have allowed us to diversify the type of content we provide without needed the assistance of our IT department.
- With so much content collected over time, It would be helpful to have better organization system ie subfolders.
- There tends to be some deliverability confusion from time to time. On our end it registers that the message got through but the recipient never actually sees it.
Awesome Product & People!
- Easy to implement and use, especially for small marketing teams
- Effective integration with SFDC allows dispersed sales teams to access Act-On information within the CRM
- Outstanding technical support -- awesome people!
- Cost-effective pricing
- Initially, I'd say that the analytics could be more powerful, but the expected release of a new version with funnel reporting should go a long way towards addressing this.
Act-On helps our marketing team be successful
- Act-On is very intuitive and user friendly. Sales and marketing users are able to utilize the basic functionality with limited training and support.
- Act-On provides the "tools" to create programs as simple or complex as needed. If a simple email campaign or web form is needed, it can be created very quickly. For highly complex campaigns combining email messages, landing pages, web forms, web to lead functionality, post submission communications, etc., that require much more strategic vision and logistical planning, they are able to help in any way needed, as well as troubleshoot when any issues arise.
- Jacob Monserrat is an outstanding Customer Success Manager. He is very knowledgeable and understands the logistics between Act-On and Salesforce as well as marketing automation programs. If he doesn't have an answer about something, he will let me know and then find someone who does.
- When I used Act-On, the reporting for automated programs could have been improved. It was provided in a separate report with different data points than what was provided in normal message reporting. Roll up reports there would have been useful as well.
- The sales users had visibility into all marketing user activity through their view in Salesforce and it would have been useful for marketing to be able to limit it as desired.
- I would have liked more granular options for assigning privileges to Marketing users. While I was the Act-On administrator they did add more (I believe it was based, at least in part, on my feedback), but there is still room for improvement.
Easy to Pick-Up, a Rewarding Challenge when Mastered
- Easy to understand reporting on response rates for emails.
- Incredible integration with CRM, specifically Salesforce.
- Easy to build emails, landing pages, and forms; all of which help you to engage clients more readily.
- Open rates in reports can be a little suspect; but that's not necessarily the fault of Act-On. Open rates are determined when a client downloads images in an email, which is an industry standard.
- Since I have experience with only Act-On, I cannot compare them to other alternatives. However, the price is fair and reasonable. The tools for creating messages are all I ever would need, and easy to use.
- Segmenting the total data base, add or subtract contacts, and keep track of all the above is pretty easy to do. Tracking the results of a message campaign is also pretty easy to use.
- A problem with absolutely any aspect of Act-On can be swiftly addressed via the success counselor I'm assigned. This is the 3rd one I've had; all have been outstanding. When they don't know the answer, further Act-On assets are deployed, and I ALWAYS have gotten satisfied with results. This is the #1 reason I chose Act-On, and it was a good decision for me.
- There are very many features I've not yet used, but are available when I am. Thus, it looks like Act-On will meet my needs for as far as the eye can see.
- Manipulating the data base is pretty easy and well designed. But choosing actions to track could be improved--for example, if I wanted to know results in a particular month over several years I don't think I can do that. It is also cumbersome to select individual web pages' visitors for tracking. I think it would be relatively simple to allow some segmentation/organization of a website and then use that organization's results for tracking. Now, only individual web pages can be chosen.
- I'm not sure if I can alter my data base, which has been grown over several years using different sources. As a result, fields are duplicated and some redundant ones are present. I'm not aware of a method to tell the system to consolidate "these named fields" and put all into "this field". This capability would be helpful.
Experience with Act-On use for email campaigns and inbound contact/lead capture from website traffic
- Act-On can monitor traffic to our web pages, when the same contact visits our site more than once, the email address, and possibly additional information is captured for generating in bound leads.
- Daily auto generated of inbound traffic from various regions of the world provides international geographical interest in our company
- Generate metrics from Act-On to measure the efficacy of our marketing campaigns.
- Templates of graphics and email letters creation is very simple.
- Can not think of any. It met all the requirements that I had in my job.
Acton Marketing Automation review
- Combining dynamic content, personalized fields, Landing Pages and images I have been able to deliver professional looking emails and collateral to my customers.
- Having to log-in to the Act-On Community of Users site to contribute - I think it should be easier for me to open the Act-On Community site while I am working in Act-On on a campaign so that I can easily share my experience and learn from the other power users.