Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Khoros Marketing
Good tool for social media
Up your social media campaigns
Great service for scalability and efficient management
Great experience and customer support, room for more features
Marketing Could Use Some Help
Good for social media moderation
For the Love of Khoros Marketing!
2 year review of Khoros Marketing
Nice tool for monitoring and planification of posts
Comprehensive, scalable tool with excellent broad social media and community management in a simple tool
Would recommend, especially for small and medium organizations.
A great tool for our use case.
Khoros Marketing vs. Later
How Khoros Marketing Differs From Its Competitors
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Alternatives Pricing
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What is Wrike?
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.2Boolean keyword searches(90) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 5.8Filtering out noise/spam(99) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 6.8Sentiment analysis(89) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 5.6Broad channel coverage(111) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8.4Content planning and scheduling(146) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 7.2Audience targeting(112) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 5Content optimization(5) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8.4Workflow management(130) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.3Automated routing and prioritization(90) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.7Customer interaction histories(103) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.5Bulk actions(94) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6.7Lead generation(47) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 6.5Content marketing(86) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.1Paid media management(2) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.7Campaigns and promotions(90) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 7.7Twitter(138) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 7.9Facebook(143) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 7.4LinkedIn(105) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 9Google+(18) Ratings
The software allows users to monitor, publish and respond via Google+.
- 7.4Instagram(132) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 6.2Pinterest(46) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 7.5YouTube(33) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8Campaign success analytics(121) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 6.5Real-time tracking(120) Ratings
The tool tracks mentions and comments in real-time.
- 6.7Competitor analysis(77) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 6.3Role-based user permissions & privileges(132) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.7Mobile access(112) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | Global |
Supported Languages | Any language the Social Networks themselves support |
Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros Marketing Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 3% |
Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
(26-50 of 184)A Great Social Media Management Platform
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
- Ease of use
- Onboarding program and customer support
- Rapid deployment
- Look and feel of the interface could use a refresh as it's not very exciting to use
- Improve analytics features and accuracy
- Facilitate bulk actions
- Better alerts/visibility of collaborative actions and assigned tasks
- Clearer communication around new feature releases and announcements
There are some areas when I would want them to improve, such as the overall look and feel of the platform, to provide more fluidity and modernize it overall. The Analytics technology seems to be a bit behind current standards and the dashboards are still pretty simple with limited dive into the data. In-platform collaboration could be improved and made easier, I tend to get lost or have to search for tasks that have been assigned to me, and fail to find them easily, which causes a bunch of issues for the content to be published.
Suited Our Needs
- Easy to adopt
- I like that you can save pre-approved responses to the library
- You can customize queues to route items to specific team members
- The customer success team is not as connected as they once were.
- Training is limited, you don't feel you're getting a white glove service.
- They seem later to the game in adopting new API features.
Khoros Marketing Redifined
- Helps with creating a schedule for social media content
- Enables colleagues to see each others posts and enables others to use these posts
- Gives users suggestions of the time of day to release content
- Enable using both videos and pictures in a post
- More options for type of posts one can make on Facebook
Khoros is a decent platform for your budget
- Schedule Social Posts on various platforms with ease
- Easy display comments and responses to our social posts
- Understand when there are errors/issues with social posts that need to be amended
- Sometimes Khoros follows outdated rules/limits on social posts
- Reporting could be more comprehensive
It would be useful to see Khoros more quickly adapt to the social scene as it evolves rapidly - more platforms, staying abreast of updates, and more.
Khoros: A ton of potential
- Its post scheduling is great. It is easy to navigate and create, tag, and schedule social posts.
- It's easy to use Talkwalker for market research and to see trending topics
- Its analytics function is great as well. It's easy to see how all of our social posts are performing across multiple channels in one integrated platform.
- It can access more features of twitter (creating twitter cards, carousels, etc.)
Khoros Review
- Relationship building
- Plans
- Publishing
- Functionality
- Community Management
- Fixing errors in a timely manner
- No one knows what's going on
- More communication across the board
- Implementing new tactics that will help consumer
- Addressing consumer's issues
- Addressing consumer's ideas, making our lives easier
- Labels & its power to pull data for specific needs such as organic versus paid, or detail specific such as in studio content performance versus UGC...etc.
- The ticket support team is on top of things. One issue arises & they are on top of it within a few hours with guidance & support.
- For businesses that manage multiple channels & multiple brands, this is a top notch tool & can't wait to see what Ai will enhance of this already very powerful tool.
- Ability to copy & paste labels since some posts are auto imported like Pinterest videos.
- We need to open up the API limitations, for example Talkwalker has gender insights to twitter but Khoros does not.
- Khoros should have their own insights for social media benchmarks per industry per social media following size.
Khoros Marketing
- Inbox is organized and customizable.
- Content calendar is a great feature.
- Publishing content is SO easy.
- Simple analytics and data exports are easy to use and quick to deliver results.
- TikTok availability on Marketing instead of Care.
- 24/7 support via phone/chat.
- Accounts deauthenticate easily.
Great UI, so easy now anyone can do social media!
- Publishes posts
- Nice dashboards for analytics
- Wonderful UI
- I do not get FB data on my dashboards so I have to use other ones
When it works well, it's good
- Provides columns to sort social media comments
- Columns are customisable
- Dismissing comments is quick and easy
- Filters don't always work
- The hide comment feature can be buggy and sometimes randomly stops working
- Manually refreshing columns is tricky to deal with high volume accounts
6 years of Khoros!
- Social media calendar
- cross-channel pollination
- The analytics dashboards are not very user friendly
- the labeling option is a bit confusing and tedious
- it is really helpful with planning social media posts ahead of time
- it helps the team have a clear plan for their social channels
- in a huge organization that has multiple pages/channels, it is helpful because you have access to all pages
- it can be better at displaying the stats and metrics
- the labeling options could be easier
- maybe add a suggested time slot to do a re-post for a post that didnt perform well
- Simple to use
- Easy to organize various posts
- In depth analytics for reporting
- When we had day light savings, certain menus didn't automatically update causing posts to go out an hour early or late
Customizability at your finger tips.
- Customizable review process.
- Clear calendar of content.
- Dashboard views are amazing.
- Having the capability to publish all forms and formats of content that each platform allows so we don't have to post natively.
- Allow "@" in the comment section.
- Create a customizable widget.
- The paid view is incomplete and flawed.
Khoros Marketing Review.
- The viewing tab for all scheduled content is laid out nicely.
- People from every part of the business are able to see what someone is doing.
- Reels are published to the Instagram feed.
- Re-authentication happens WAY too often. Even after something hasn't been adjusted to the account.
- Items fail multiple times a week (on different platforms).
- Inbound can be cleared by a colleague but won't be cleared on my view so we're duplicating efforts.
- No link in the bio feature, so we have to use another platform for Instagram.
- Paying WAY more than other software to do the same thing.
Khoros is a great tool for community managers.
- Organizes and pulls relevant conversations.
- Easy to use UI.
- Automated publishing.
- Pulling in new platforms (Threads).
- More filters to remove non-relevant conversations automatically.
- Scheduling
- Timing
- Good UI
- Simplicity
- LinkedIn/Facebook Tagging
- Failure to publish sometimes
Khoros Marketing FTW!
- Easy to schedule posts across multiple social channels
- Labels/tags, targeting, media uploads, link previews are easy to use in publishing
- Analytics/data reports are easy to understand and simple to edit/customize
- Stronger Instagram integration (upload cover image for videos)
- Ability to resize images in publisher (not just in content center)
- Threads integration
- Edit/add labels in publisher (not just in settings)
Great customer experience with hands-on training!
facebook, Instagram, LinkedIn
- Training/Support: LOVE the 1:1 shared screen training method.
- Vast Report: I really like how Khoros offers such a detailed reporting options with customization based on our needs.
- Clear Publishing Dashboard: I like how the calendar view is really user friendly
- LinkedIn integration within Inbox to have a stream of mentions.
- better app experience for publishing to instagram
- integrations with Phenom Analytics (in the same way you pull in traffic insight for Google Analytics)
- Threads integration
- Post creating feature.
- Plans and labels.
- Analytics.
- Auto labelling and plan.
- More accuracy in Analytics.
- Fixing minor tool bugs.
Social Media MGMT for a Med-Lrg Biotech
- Scheduling social media posts
- Creating social listening dashboards
- Mobile post pushing
- Reporting dashboards
- Social listening on Reddit
- More user-friendly content center
Khoros is Great!
- Schedule/publish content
- Label content
- Content Center - campaigns
- Analyze content
- Instagram publishing features
- Want to be able to export calendar easier
- Alt text for all channels and not just one or two
A robust tool for social media management.
- Custom Reporting Dashboards
- Comment moderation
- Automatic data exports
- A simplified interface
- More metric evaluation
- On demand care team
Great product for a global team!
- Account and technical teams are friendly, helpful and always available.
- Streamline workflows across a large organization.
- Training and communities for best practices.
- Probably a limitation of the API, but better Instagram scheduling.
- Pinterest scheduling is problematic due to limitations with the hyperlink.
Great Tool, But Lacks in Areas That Will Help Our Business Grow
- Publishing Interface
- Measuring Performance (despite data lag)
- Dashboards are user-friendly
- Monitor Sentiment
- Monitor Reach across all platforms
- Monitor other competitors / alike competitors on their posts KPIs (Sprinklr has all of the above)
Most likely works well for smaller organizations that don't have a multitude of focuses/business units.
- Inbox feature is easy to use and understand.
- Automated reports.
- Numbers don't always match up to social platforms.
- Creating dashboards from scratch/understanding widgets is difficult.
- Accounts are constantly de-authenticating.