TrustRadius
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impacthttps://dudodiprj2sv7.cloudfront.net/product-logos/Bs/Xs/7FT717CKHC5H.JPEGSpredfastB2B Uses Spredfast to Streamline Social Strategy2017-11-29T17:42:07.363ZWe use Spredfast for all of our branded social media efforts across all of the main networks. It is our main tool for publication, listening, management and analytics. We are deeply integrated with conversations and starting to utilize more of the Intelligence features within our team and our PR agency.,Customer service - while the main functionality is standard and solid it's really the customer service that sets Spredfast apart from their competitors.
Innovation - year after year it's obvious that Spredfast wants to be the best social analytics and management software in the space. They're regularly rolling out updates and new features.,It would be great if more of the features catered specifically to companies in the B2B space.,8,Social Media is a major part of our marketing strategy and evolving to become a larger part of our customer care strategy. We use social media across both domestic and international brand and demand marketing plans. We are also in the process of setting up customer care strategies and to function across multiple teams.,Sprout SocialChelsia JohnsonPleasantly surprised by Spredfast's capabilities2018-02-19T19:38:24.321ZWhile we initially bought Spredfast for its community management capabilities (available in Conversations), since we've had the tool, we've come to discover the vast capabilities that Spredfast also offers within Intelligence and Experiences. I've especially been impressed with Spredfast's real-time listening capabilities and data visualizations. As our company is continually evolving to be more agile and efficient in our marketing efforts, Spredfast has been helpful in allowing us to display meaningful social listening data to our greater organization in a digestible, friendly way to help us make marketing decisions.,Real-time listening. Spredfast allows you to look at both Twitter and Instagram data (separately) in real time. This is most helpful when you're monitoring an event, for example in a war room setting, where you need to keep close tabs on conversation about your brand, influencers, etc. I've found that it's also been very helpful if you're monitoring your brand on a screen that's public to your company, because you won't need to manually refresh the screen to keep the information updated -- Spredfast will automatically update it for you.
Social listening visualizations. I really am impressed by the various types of visualizations that Spredfast offers.
Providing support. Beyond having a great rep and support access via email, Spredfast holds regular office hours 4 days/week for 1 hour/day, where any client can call in to work with a trainer 1:1. These are sessions where any client can dial in, so you may have another person or two on the line asking questions too, but I've found these sessions to be highly valuable when I'm looking to solve for specific listening or reporting needs.
Onboarding. Spredfast offers a very user-friendly online tutorial for onboarding. We used this guided tutorial for Conversations, and it was a huge help in quickly getting us up and running with the tool.,Publishing content. There are some things that cannot be published within Spredfast (ex: gifs and canvas ads on Facebook). I was told that Spredfast has made the business decision to invest more in paid analytics and performance reporting rather than execution/replication of Facebook Ads Manager. As we look to have our agencies publish content for our brands, for security reasons, it's really important that we have a simple solution for publishing within Spredfast vs. handing over account passwords, so agencies can publish content natively.
Spredfast's mobile app. While the basic functionality is there, my team hasn't found that we can solely community manage from our phones, because the app doesn't allow us to take all actions that we can on desktop. For example, we cannot 1) hide/delete a post from our phone, 2) jump to our bookmark or add a bookmark, 3) the filters that you set up on your desktop do not follow to the app (nor can you set up filters on the app), 4) it's easier to accidentally assign a post to the wrong person/group on the app vs. desktop, 5) among other frustrations. We've provided this feedback to Spredfast.
Separate data. Spredfast allows you to look at Twitter, Instagram, Tumblr and Facebook (limited) data separately, but not together. Most brands are looking at a holistic view of their social listening and don't want to see the platforms segmented. I've requested that there's an option to view this data altogether.,9,Social media is very important to many of our brand's marketing and customer care efforts.,Spredfast's Conversations has allowed our customer care and social media teams to more efficiently communicate with each other within the tool itself vs. needing to leave Spredfast to send a separate email. We're able to assign posts to one another (and automatically send that person an email to alert them of the assigned post), which allows us to keep the documented communication regarding a specific user/post within Spredfast and allows us to more quickly understand the situation and respond to our consumers.,,I've utilized Spredfast's office hours when trying to figure out the best way to use Spredfast to get after a business need (ex: creating a competitive report or screens to show in a war room), and I found this service extremely helpful. I'm not familiar with Spredfast's user groups or networks, but I attended their 2017 Smart Social Summit, and my team members and I found it to be a good conference!Verified UserSpredfast is great for large organizations to keep track of social posting!2017-11-20T17:29:12.142ZSpredfast is being used across our marketing (including agency), legal, trademark, and other departments. It addresses the business problem of teams posting directly to a platform before getting appropriate approvals - this allows our corporate reputation to have another layer of security in order to be protected much better than it was previously.,Corporate reputation security - extra layer of approvals is very helpful.
Through intelligence, our teams can monitor talk across social and know when something important surfaces.
Spredfast conversations allows us to see and filter all posts, whether visible on a page or dark and promoted posts.,I'm looking forward to having Spredfast Audience ready but FB API issue may limit this.
Spredfast can improve some of its search capabilities for larger companies who have many pages of data.
I would like to see an overall calendar viewing of a sector's initiatives up front vs. having to filter for them on an initiative.,10,Social media is very important to my company's overall strategy. Although our consumer response team doesn't use Spredfast like the marketing and agency teams do, you can definitely see how much mktg has to use this for success. By forcing approvals in the system, the company is much more satisfied with the layer of protection.,Our company hasn't used the customer care piece yet as for our large scale it's not quite financially ready for us.,The most important integration is with our company's sign on system. Everyone employee has a unique code and password that they use to login to company resources. The integration with this system is critical.,Sprout Social,I actually haven't used Spredfast user groups to my knowledge but the Spredfast Summit was one of the best vendor summits I've ever attended and allowed for a ton of networking. I will be going again!,10,Yes,One time there was an issue in Conversations where users couldn't "publish now" and my customer partner immediately looked into it and got the engineers involved. They had a fix published to production within a couple days with an explanation I could share with my users. So great!Verified UserEasy & Efficient, Personalized Workflow2017-06-13T19:17:15.079ZSpredfast Conversations is selected by brands, and implemented and used by a social media moderation team that I manage. Spredfast Conversations helps manage all social media channels in one place.,Multiple Steams, sorted how you like
Personalized Workflow
Customer Care Labels,Delay in pulling content occasionally
Macros/actions being applied even when rules are not in place
Support is sometimes slow to respond,9,20,Multiple needs addressed in one platform,Social Studio, Percolate and Sprinklr,PercolateVerified UserStaple software for medium to large businesses or those managing a large number of social media platforms2016-03-29T15:38:24.702ZIt's utilized by our online connections teams across the business to monitor, manage and engage across social media platforms. It allows our team who is spread afar geographically to collaborate and manage work flows and tasks efficiently and effectively.,Managing multiple profiles across a range of platforms - This has been super easy to organize and maintain, with support provided along the way.
Customer Care Workflows - Our team considers customer service a vital aspect of our presence in the social media space and Spredfast makes this simple for us to manage with a range of streams that can be created and auto-routing to take out manual operations it allows to respond quickly to our customers. Profiling and ability to add the latest social platform features such as Twitters 'deep links' help us to create context and develop conversations even further.
On the go accessibility - Spredfast has catered for all your needs including a number of applications for use on mobile (Capture App for adding media content to library and Spredfast App for broadcast and service management). The ability to work whilst in meetings, on the move from A to B or wherever is a great strength that allows our team to work efficiently and respond to our customers as quick as we can.,The implementation of a Hemingway Editor could be valuable to provide in content creation.
Calendar functionality could be slightly changed to reduce click and load waits on content management.,9,7,Positive - The software has allowed us to act on our want to provide a high level of customer care along with a well managed content strategy. We can also utilize the software to interpret data and show the benefits of social to the broader business.Jye Sandiford
Unspecified
Spredfast
106 Ratings
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