Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
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- Google Analytics
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- Hubspot
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Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
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July 18, 2023
A Great Social Media Management Platform
Score 8 out of 10
Vetted Review
Verified User
We use Khoros to schedule, organize and analyze social media content across our three global channels: LinkedIn, Facebook and Instagram. Our user pool is moderated, with around ten active users and ten additional occasional users. We leverage the platform to centralize all social media content and metrics, facilitating day-to-day operations. We currently are in the scale-up part of our Khoros journey where we are working at implementing workflows around and in the platform to strengthen our social media strategy and governance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
- Ease of use
- Onboarding program and customer support
- Rapid deployment
- Look and feel of the interface could use a refresh as it's not very exciting to use
- Improve analytics features and accuracy
- Facilitate bulk actions
- Better alerts/visibility of collaborative actions and assigned tasks
- Clearer communication around new feature releases and announcements
July 18, 2023
Suited Our Needs
Score 8 out of 10
Vetted Review
Verified User
Khoros Marketing is currently our social media management tool used for publishing content, monitoring our social media channels and engaging with our social media audience. The tool is relatively easy to use and has solid funcionality and features. I think there could be more custom client onboarding and training for the tool but it has been reliable for us in recent years.
- Easy to adopt
- I like that you can save pre-approved responses to the library
- You can customize queues to route items to specific team members
- The customer success team is not as connected as they once were.
- Training is limited, you don't feel you're getting a white glove service.
- They seem later to the game in adopting new API features.
July 17, 2023
Khoros Marketing Redifined
I use Khoros Marketing to advertize Recreational Vehicles, retail products, and events for our Camping World Location on Facebook. This product allows me to promote products to a large audience and this product enables it to be shared by other users.
- Helps with creating a schedule for social media content
- Enables colleagues to see each others posts and enables others to use these posts
- Gives users suggestions of the time of day to release content
- Enable using both videos and pictures in a post
- More options for type of posts one can make on Facebook
July 17, 2023
Khoros is a decent platform for your budget
I primarily use Khoros Marketing to schedule, post, and respond to messages on social media platforms. I occasionally use it to gather account data and measure success.
- Schedule Social Posts on various platforms with ease
- Easy display comments and responses to our social posts
- Understand when there are errors/issues with social posts that need to be amended
- Sometimes Khoros follows outdated rules/limits on social posts
- Reporting could be more comprehensive
July 17, 2023
Khoros: A ton of potential
We use it for our social media channels. We use to gauge analytics, do market research and schedule and create social media posts.
- Its post scheduling is great. It is easy to navigate and create, tag, and schedule social posts.
- It's easy to use Talkwalker for market research and to see trending topics
- Its analytics function is great as well. It's easy to see how all of our social posts are performing across multiple channels in one integrated platform.
- It can access more features of twitter (creating twitter cards, carousels, etc.)
July 17, 2023
Khoros Review
Khoros is used for all of my functions reviewing and community management. We often use the plans, approval rules, and content center.
- Relationship building
- Plans
- Publishing
- Functionality
- Community Management
- Fixing errors in a timely manner
- No one knows what's going on
- More communication across the board
- Implementing new tactics that will help consumer
- Addressing consumer's issues
- Addressing consumer's ideas, making our lives easier
We use Khoros Marketing as our hub to pull quick & informative insights of our various brands as well as schedule & publishing content. The problems we would've normally faced without such a user-friendly & effective platform such as Khoros would've been to schedule, publish, and gather data per post, per brand & since posts almost every day for all 4 brands, that might've catered to us having to employ 4 individuals instead of one handsome gentle. The scope of the use case is only for organic social from my perspective even though Khoros has paid social capabilities.
- Labels & its power to pull data for specific needs such as organic versus paid, or detail specific such as in studio content performance versus UGC...etc.
- The ticket support team is on top of things. One issue arises & they are on top of it within a few hours with guidance & support.
- For businesses that manage multiple channels & multiple brands, this is a top notch tool & can't wait to see what Ai will enhance of this already very powerful tool.
- Ability to copy & paste labels since some posts are auto imported like Pinterest videos.
- We need to open up the API limitations, for example Talkwalker has gender insights to twitter but Khoros does not.
- Khoros should have their own insights for social media benchmarks per industry per social media following size.
July 17, 2023
Khoros Marketing
Community management is at the forefront of Khoros Marketing. Our team uses the platform for content scheduling, analytics, and day to day community management for 15 brands in the US and Canada. We needed something reliable that would be suitable for our Consumer Care team to assist social management in one convenient space. Khoros does just that, provides the main social platforms in one easy-to-use inbox. You can set your collections and spaces accordingly to your preferences. Labels also make it easy for us to keep track of what consumers are saying in the digital world.
- Inbox is organized and customizable.
- Content calendar is a great feature.
- Publishing content is SO easy.
- Simple analytics and data exports are easy to use and quick to deliver results.
- TikTok availability on Marketing instead of Care.
- 24/7 support via phone/chat.
- Accounts deauthenticate easily.
July 17, 2023
Great UI, so easy now anyone can do social media!
I use Khoros to manage the day to day posts on social media and to look at results in marketing analytics. Khoros is very easy to use and addresses the problem of keeping content organized and publishing
- Publishes posts
- Nice dashboards for analytics
- Wonderful UI
- I do not get FB data on my dashboards so I have to use other ones
July 17, 2023
When it works well, it's good
We use Khoros for social media moderation of our accounts across Facebook, Instagram and YouTube. The columns allow us to filter based on level of risk to prioritise our moderation since we get a very large volume of social media comments (i.e. our Facebook page has over 4.5 million followers).
- Provides columns to sort social media comments
- Columns are customisable
- Dismissing comments is quick and easy
- Filters don't always work
- The hide comment feature can be buggy and sometimes randomly stops working
- Manually refreshing columns is tricky to deal with high volume accounts
July 17, 2023
6 years of Khoros!
I use Khoros for my company's daily social media posts. This has helped in planning the posts ahead of time, and also gives us a clear idea of the topics that will be covered in a particular month. The labeling option also aids the team in ensuring we cover a wide variety of topics that are all relevant to the business needs.
- Social media calendar
- cross-channel pollination
- The analytics dashboards are not very user friendly
- the labeling option is a bit confusing and tedious
We mainly use Khoros for scheduling social posts and for reporting analytics on ad sales. It has a relatively simple user interface, and I was able to pick it up quickly. We schedule upwards of 100+ posts per day from many different accounts on many different platforms, but Khoros rarely has any issue with this. The only issue I've run into is Khoros clashing with our VPN service we use when in office, but even then it's a simple fix.
- Simple to use
- Easy to organize various posts
- In depth analytics for reporting
- When we had day light savings, certain menus didn't automatically update causing posts to go out an hour early or late
July 17, 2023
Customizability at your finger tips.
We used Khoros marketing for our content management, review, and publishing process for 15 channels.
- Customizable review process.
- Clear calendar of content.
- Dashboard views are amazing.
- Having the capability to publish all forms and formats of content that each platform allows so we don't have to post natively.
- Allow "@" in the comment section.
- Create a customizable widget.
- The paid view is incomplete and flawed.
July 17, 2023
Khoros Marketing Review.
We use Khoros in our organization to schedule content on each channel. Khoros helps us schedule everything on one platform for a variety of different accounts.
- The viewing tab for all scheduled content is laid out nicely.
- People from every part of the business are able to see what someone is doing.
- Reels are published to the Instagram feed.
- Re-authentication happens WAY too often. Even after something hasn't been adjusted to the account.
- Items fail multiple times a week (on different platforms).
- Inbound can be cleared by a colleague but won't be cleared on my view so we're duplicating efforts.
- No link in the bio feature, so we have to use another platform for Instagram.
- Paying WAY more than other software to do the same thing.
July 17, 2023
Khoros is a great tool for community managers.
Wen uses Khoros to manage the social media community for our automotive brand client. This includes community management and publishing of content.
- Organizes and pulls relevant conversations.
- Easy to use UI.
- Automated publishing.
- Pulling in new platforms (Threads).
- More filters to remove non-relevant conversations automatically.
It helps us schedule out all of our content across LinkedIn, Facebook, Twitter and Instagram. We use Khoros daily to ensure our social strategy is consistent and timely.
- Scheduling
- Timing
- Good UI
- Simplicity
- LinkedIn/Facebook Tagging
- Failure to publish sometimes
July 17, 2023
Khoros Marketing FTW!
I use Khoros Marketing to schedule social media posts across several channels (Instagram, LinkedIn, Facebook, Twitter, EveryoneSocial) and keep track of what types of content we are scheduling (reputation pillars). We pull monthly reports to show our content performance, labels, channel growth, etc. This expedites our scheduling/posting/reporting process and keeps everything uniform and in one place.
- Easy to schedule posts across multiple social channels
- Labels/tags, targeting, media uploads, link previews are easy to use in publishing
- Analytics/data reports are easy to understand and simple to edit/customize
- Stronger Instagram integration (upload cover image for videos)
- Ability to resize images in publisher (not just in content center)
- Threads integration
- Edit/add labels in publisher (not just in settings)
July 15, 2023
Great customer experience with hands-on training!
Full cycle use of social media: Organic: publishing, reporting, and social listening Paid: reporting and social listening
facebook, Instagram, LinkedIn
facebook, Instagram, LinkedIn
- Training/Support: LOVE the 1:1 shared screen training method.
- Vast Report: I really like how Khoros offers such a detailed reporting options with customization based on our needs.
- Clear Publishing Dashboard: I like how the calendar view is really user friendly
- LinkedIn integration within Inbox to have a stream of mentions.
- better app experience for publishing to instagram
- integrations with Phenom Analytics (in the same way you pull in traffic insight for Google Analytics)
- Threads integration
We use the platform to schedule all our social posts and track them as well. In my role, I'm responsible for approvals all the scheduled posts and also schedule posts. We use the Khoros analytics to track the progress of our social posts. Adding plans and labels helps in fetching those numbers and measuring results.
- Post creating feature.
- Plans and labels.
- Analytics.
- Auto labelling and plan.
- More accuracy in Analytics.
- Fixing minor tool bugs.
July 12, 2023
Social Media MGMT for a Med-Lrg Biotech
My company uses Khoros as social media management, social listening, and customer care tool. Multiple branches (countries) coordinate and share social media content via Khoros. Using Khoros Intelligence, we generate regular social listening reports for product managers on various topics (technologies, competitors, products) from Twitter posts/conversations. Customer queries on Twitter are answered via the corporate customer care inbox.
- Scheduling social media posts
- Creating social listening dashboards
- Mobile post pushing
- Reporting dashboards
- Social listening on Reddit
- More user-friendly content center
July 11, 2023
Khoros is Great!
We use Khoros Marketing to schedule and publish all of our social media including campaign content and paid/boosted social. The business problems the product addresses is the ability to organize our content into different labels, names, categories, etc. and keep it all in one place. Our scope is our corporate channel followers and our branches.
- Schedule/publish content
- Label content
- Content Center - campaigns
- Analyze content
- Instagram publishing features
- Want to be able to export calendar easier
- Alt text for all channels and not just one or two
July 11, 2023
A robust tool for social media management.
We use Khoros for social media posting, community management and reporting. We have different posting cadences and objectives for each brand, and all are addressed in Khoros care and marketing.
- Custom Reporting Dashboards
- Comment moderation
- Automatic data exports
- A simplified interface
- More metric evaluation
- On demand care team
December 19, 2022
Great product for a global team!
My company uses Khoros across several continents to share and schedule organic social content and pull analytics. Khoros helps provide visibility to what is being scheduled across each channel and enables us to easily copy and reshare content. We utilize approval flows and geotargeting to ensure accurate content is presented in the best way to the specific audience. We also utilize the Inbox for inbound inquiries and route these comments to the appropriate team member for response. All in all, Khoros helps us streamline our social media management across many continents. The support team at Khoros (on the technical side and the accounting side) is great to work with and always available.
- Account and technical teams are friendly, helpful and always available.
- Streamline workflows across a large organization.
- Training and communities for best practices.
- Probably a limitation of the API, but better Instagram scheduling.
- Pinterest scheduling is problematic due to limitations with the hyperlink.
December 10, 2022
Great Tool, But Lacks in Areas That Will Help Our Business Grow
We monitor performance and publish our posts through Khoros Marketing. We are able to create test and learns to really see what our audience is liking and what they are not liking. However, there are many features that Khoros Marketing does not have to offer that other major social tools have. I hope Khoros Marketing becomes modern and makes updates.
- Publishing Interface
- Measuring Performance (despite data lag)
- Dashboards are user-friendly
- Monitor Sentiment
- Monitor Reach across all platforms
- Monitor other competitors / alike competitors on their posts KPIs (Sprinklr has all of the above)
December 05, 2022
Most likely works well for smaller organizations that don't have a multitude of focuses/business units.
I primarily use Khoros for our custom created marketing dashboards that pull in data across the varying social platforms. I also use the marketing dashboards to track partnership deliverables in one place (Specifically impressions, clicks, engagement, etc.).
- Inbox feature is easy to use and understand.
- Automated reports.
- Numbers don't always match up to social platforms.
- Creating dashboards from scratch/understanding widgets is difficult.
- Accounts are constantly de-authenticating.