Market Intelligence Tools
Top Rated Products
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AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news,…
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
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Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches…
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.
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Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.
Modus (formerly App Data Room) is designed to drive sales success, by helping customers create and distribute content for the most critical moments of their sales process. The vendor boasts more than 120,000 sales and marketing professionals are using Modus to conduct 250,000 Critical…
Echobot provides Cloud Software for Sales & Marketing Intelligence for European markets. The vendor states more than 1,000 companies of all sizes and industries trust Echobot to improve marketing and sales processeses for the digital era. They state that with state-of-the-art…
HG Cloud Dynamics (formerly Intricately) provides sales intelligence for people that sell and market technology products. The vendor aims to help companies find the right accounts and seize every opportunity to connect in a value-driven way.Additionally, the vendor says their software…
Digimind Intelligence is an enterprise competitive intelligence software that provides insights and analysis. Corporations use it to maintain a central place for all of their intelligence needs; create insightful intelligence newsletters to automatically disseminate internally; generate…
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic…
TradingView headquartered in London offers a place for users to chart, trade, and chat about markets, including customizable visualizations via TradingView Desktop, downloadable and compatible with Windows, Mac, and Linux computers, with native multi-monitor support.
Gazelle.ai from the company of the same name headquartered in Montreal is a market intelligence service which also provides business development analytics for devising a targeting strategy.
Tracxn is one of the leading private market data platforms which tracks companies across the globe. It scans data to help our customers perform market research on the startup ecosystem, find deals matching their mandate, perform company due diligence, In-depth tracking of funding…
Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals. Track Competitors Klue tracks relevant news and data and combines it with internal sources. Deeper competitive…
An open search engine which indexes all companies which have an online presence. Filters based on full text search, investments, founding year, location, and many others are available. CoRepo is free and will always stay free as the company search engine.
PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
Brand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand. BlueOcean operates in Brand Intelligence,…
Hitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of…
Market Logic in Berlin makes enterprise software. This includes Insights Portals to share and promote knowledge, Intelligence Portals to analyze markets and competitors, and the Market Insights Platforms to generate insights from data and inject these in business processes. The software…
Global Database is a B2B data provider that offers a large directory, holding over 80 million business profiles across 195 countries and 34 industries. The platform is automatically updated on a daily basis. It allows users to follow preferred profiles (either companies or executives)…
Spectrum Spatial Insights by Precisely (based on the former GeoInsight by Pitney Bowes) helps users to test strategies, taking into consideration key market and competitive drivers. Detailed forecasts and financial impact assessments can be created for every scenario, to provide…
Crisp is a Social Media Safety and crisis monitoring firm, boasting technology that is trusted by some of the world’s largest, most well-known brands to provide fast, precise detection of critical issues and crises. Crisp is a Kroll company since the May 2022 acquisition.
Terapeak is a market research and intelligence tool with a particular emphasis on sales data to assist ecommerce vendors in decisioning. Terapeak was acquired by eBay in December 2017, and the company claims that it plans to integrate it into its Seller Hub suite of software.
Czeck company CleverMaps (formerly CleverAnalytics) offers their eponymous location intelligence platform for market research, competitor analysis, and locating business potential.
GoodRx is a pharmacy and prescription drug pricing and purchasing application, from the company of the same name in Santa Monica. If a patient's medication isn't covered by insurance and they can't afford the cash price, GoodRx can provide a lower price without any restrictions or…
Market Intelligence Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Market Intelligence Tools
What are Market Intelligence Tools?
Market intelligence tools (also called marketing intelligence software) helps businesses collect and aggregate needed information about companies and individuals in their marketplace. This can include:
- firmographic information
- financials and funding rounds
- competitive information and analysis
- geographic information
- search engine and search marketing trends
Marketing intelligence platforms pull publicly available data from multiple sources and provide organizations with a database for viewing the information. The third-party or in-house data sources market intelligence platforms pull from can include survey & forms building, web analytics, business intelligence, SEO tools, contact center software, survey & forms building, and sales enablement software. News outlets and press releases can be a source of market intelligence as well. Data from these sources often comes in separate reports, which marketing intelligence software combines into a single environment. Most market intelligence tools have the ability to sync with the user’s CRM and augment existing contact and account records with new information.
For businesses using marketing intelligence software, the main goal is to gain a better understanding of the overall market landscape and where they fit in it. For example, understanding what competitors are doing differently, how search behavior has changed or is evolving, and seeing where growth potential lies.
Market Intelligence Tools Features
Most market intelligence platforms act as information aggregators and a database for companies to view, download, and sometimes analyze different types of intelligence. The different types of information collected by these tools include:
- Search intelligence
- Market trend intelligence
- Contact & account intelligence
- Competitor intelligence
- Product feedback and intelligence
- Customer consumer experience intelligence
Certain market intelligence tools will focus on one of the areas above, while others provide information on multiple types of intelligence. For example, SEMrush is an organic search engine and search marketing intelligence tool. On the other hand, Zoominfo specialized in providing B2B business intelligence in the form of firmographic information, contact information org charts, geographic information, and business news.
Market Intelligence Tools Comparison
Before investing in a market intelligence tool, or set of tools, consider the following key points:
- Goal: What are you trying to achieve with the tool? Are you looking to identify emerging market trends and monitor search behavior? Or are you looking for a database to help augment your CRM contact records and potentially add new contact records? Different tools specialize in different types of market intelligence. Make sure you match the type of tool you’re considering to your ultimate goals for using the platform.
- Data hygiene: Consider how regularly you need the data in the platform to be refreshed and updated. Especially for more traditional market intelligence platforms that provide contact-level and firmographic information, having clean and accurate data is essential. traditional marketing intelligence software tools refresh their data more often than others. In comparison, SEO and SEM intelligence tools often report on search data either in real-time or with a small lag.
Pricing Information
Pricing for market intelligence tools can vary widely, depending on a number of factors. For example, traditional database market intelligence tools typically have a different price range than SEO and SEM intelligence tools. The cost can also vary by the number of users, the number of features, and the volume of data included.
Most vendors that offer market intelligence databases don’t publicly disclose pricing information on their website. Interested buyers can request a quote directly from the vendor. SEO and SEM intelligence tools tend to start around $100 per month for basic plans and can increase to $500+ per month for more advanced plans that allow multiple users.
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Frequently Asked Questions
What do market intelligence tools do?
Marketing intelligence tools allow businesses to get a better understanding of their marketplace, how their competitors are performing, what emerging trends are, and how their customers’ and prospects’ search behavior is changing. Most of these tools collect data from multiple data sources and aggregate them into a centralized database.
However, some tools focus on a specific type of market intelligence, such as SEO and SEM intelligence.
What are the benefits of using market intelligence tools?
What is the best marketing intelligence software?
According to end-user feedback on TrustRadius, the top-rated market intelligence tools are:
On TrustRadius, people looking for a new market intelligence platform frequently compare these two tools with alternative products like D&B Hoovers, DiscoverOrg, Crunchbase, Lead411, and UpLead.
How much does market intelligence software cost?
Generally speaking, pricing for different types of market intelligence platforms can vary based on several factors. These include:
- The number of users
- The number of features
- The type of tool
Most vendors that provide traditional market intelligence tools don’t display pricing on their website, though interested buyers can request a quote from the vendor. SEM and SEO intelligence tools tend to start at about $100 per month and can increase up to multiple hundreds of dollars per month for more advanced plans.