Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
126 people also want pricing
Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2599)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.6Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(776-800 of 1130)Marketo Review
- I think it speaks really nicely with salesforce.
- I think the customization features are helpful.
- The amount of data being collected can be quite useful for data models.
- The forms are pretty responsive.
- Needs to be faster.
- Needs much clearer API documentation.
- In addition to the API documentation, the API itself is quite awful. We've tried the SOAP and REST APIs, and both are abysmal. They are practically unusable due to the limits that Marketo puts on them.
- Customer support is difficult as well, to solve one problem which needs engineering help I've had to constantly speak to non-engineers for months before I received engineering help.
Marketo is a strong marketing engine
- Marketo has a strong analytic engine behind it and can track against all the metrics important to our CFO.
- Marketo spans the marketing channels where we're promoting - email, website, social, advertising, etc.
- We were able to put a sophisticated lead scoring system in place based on demos and behaviors.
- Unless you invest substantial time in the training available (and their training resources are robust) it's not intuitive to use Marketo.
- The smart list system was not intuitive and caused roadblocks for our operations team.
- Customer service was a bit slow.
Our team would love it if it was fast, modern looking, and didn't have so many issues with forms not loading / capturing data / syncing.
Looking at their company profile on LinkedIn you realize they have a ton of sales people and less tech people, confirming my belief that they're really great at selling the product but not the best at building new features.
- Flexible
- Customisable
- Slow - extremely slow.
- Sync issues - every single day we have a sync issue between Marketo and CRM
- At least
- Bugs everywhere - we get several messages from leads saying they couldn't fill out a form a month because Marketo failed. We're probably lossing a lot more leads than this.
Best value for SMBs
- Campaign management: managing lists, multi-step and integrated campaigns
- Email marketing: triggered campaigns and nurture streams
- Good suite of add-on services
- Account management for smaller accounts - we have so many different AMs and they don't seem to be well coordinated or remember past conversations.
Marketo — the best option
- Popular tool — new hires are usually familiar with it
- One-stop-shop
- Once you learn how to use it, fairly straightforward
- Difficult to learn how to use
- Somewhat ungainly interface
- Real-Time analytics
- Infer score and urgency rating
- Detailed information on what the lead did on our website
Marketo Like a Boss
- Analytics - The ability to monitor behaviors on emails and pair those with behaviors on landing pages and our website.
- Segmentation - Emails with dynamic content based on industry, buyer persona, region, or job role.
- Ease of use - the interface, email builder, and landing page builder are user-friendly and intuitive.
- Integration with Dynamics CRM - Marketo was built around SalesForce, and the Dynamics integrations aren't as strong.
- And/Or/Any in Smart Lists - Until you really get these down, Marketo can be extremely powerful -- in good ways, or in bad.
- Advanced training - Once you've completed your intro training, any advanced training is on your own in the Community, through third party vendors, or at Summit. If you don't have anyone on your team to learn from, you'll have a bit of a rough go of things sometimes.
Merry Marketing with Marketo
- Marketo is easy to use, especially the ready made templates.
- With its drag and drop features, there is no reason to learn HTML which is a huge plus.
- The automated text feature for the emails does not work - this is very annoying as you have to put in all of the text on your own - which adds another layer of things you have to do.
- The mobile versioning is not always correct - which gives a skewed version of the email.
- I wish it were easier to add a new person to a campaign without having to upload them.
Poor reporting
- Adding custom HTML for landing pages and emails.
- Mass data updates.
- Automated campaigns.
- The UI is getting updated which would be helpful.
- Marketo's reporting is not very helpful, it is only good for basic email metrics and there are not very many attractive dashboard views.
- All triggers are "OR", which makes it very difficult to have complex entry criteria for nurture programs.
Mixing it up with Marketo
- Reporting
- Installation
- Attribution
- Click on metrics to delve deeper
- Smart List Logic can be tricky
- Limits on Email Addresses in Smart List Filters
- Automated reporting. You can set reports at basically any interval you want, sending automated messages to sales staff or others who need up to the minute lead information.
- Lead nurturing based on triggers. We can set up several different nurturing campaigns based on actions leads take. The setup is fairly straightforward and simple.
- Smart Lists are easy to make with drag and drop capability to quickly sort your database based on anything you find relevant.
- Forms are not very responsive or pretty. Marketo needs to get rid of fixed width forms, period. There is no excuse for this and we shouldn't need a dedicated web developer to make these work.
- Responsive and more email templates. The baked in email templates are just OK. There needs to be some variety with easy customization to meet a brands needs.
- Landing pages are also difficult to make responsive. Need an easier interface to make these easy to build and implement.
Marketo - How does it stack up?
- Ease-of-use, Marketo is easy to pick up. From the Marketo University to the Community (Marketo Nation) of users eager to help troubleshoot or share best practices. Plenty of resources to become a Marketo expert.
- Robust capabilities, Marketo has a great assortment of plugins to easily integration with your instance. Our tech stack continues to grow and Marketo makes it very simple to get those add-ons set up. Always new tech to add and new functionality to learn.
- Our instance at times has showed some lag, especially with the sync to SFDC
- Support, reaching out to support has not always been the best experience. Although, the community is a great resource to counter that.
One Engagement Platform To Rule Them All
- Lead Nurturing: Marketo's lead nurturing capabilities are tremendous. Not only does the system provide a great platform to send nurture emails and develop beautiful landing pages, it also has the ability to send automated direct mail, through partners, or to re-target prospects through digital advertisements.
- SFDC Integration: Marketo's SFDC integration in unparalleled in simplicity and reliability.
- The only major gap in Marketo comes from the enterprise perspective. If you require the granularity of permissions that you'd expect to see on a platform such as Eloqua, Marketo doesn't provide that level of detail. However, if you're not managing a team of 20+ active users in the system at once, this is likely not a concern.
A great tool for those willing to invest.
- Very flexible logic that is almost too powerful (easy to get into trouble).
- All in one for email sending and creation.
- Very extensible and plays nicely with salesforce.
- The user interface is dated and confusing for new users.
- You really need a Marketo expert to setup the system. Someone who knows it in and out and who is familiar with HTML/CSS/JS.
Marketo - the 8th wonder of the world?
- Marketo's ethos of working in partnership with other digital services providers creates simply the best marketing ecosystem. Creating close expert partnerships without tying clients into forced large subscriptions restricted by Marketo's own core strengths. This openness and vision enables effective and speedy growth of the platform and means that every client benefits.
- Marketo is sometimes reviewed as 'too complex'. I totally disagree. With the right plan and training, this platform surpasses every expectation. Think of something you want to do with Marketo - and you can. It surpasses other platforms because of its flexibility. It grows with you.
- The Marketo community is amazing. A large ecosystem where users are effectively encouraged to participate, creating 'real' feedback and solutions to problems. Users 'vote up' a recommendation for development and you often find it then in the Marketo development roadmap.
- Marketo has EXPERT training. You know when you deal with a Marketo Expert they have passed a strict exam taken under strict conditions - and they know their stuff. A Marketo consultant is extremely qualified! This is unlike other platforms whose exams are literally a farce.
- Marketo's pricing structure could be more simplified.
- Sometimes the account management can be hit or miss - it depends who you've been allocated. If you're not happy with your service - request a change.
- There are some minor features that can be hard to deal with unless you have the Account Based Management element of the software.
If your average new business deal is £50k , you currently get 5 enquiries a month and convert 1 (20% conversion) - just imagine if you increase enquiries to 10 per month and double your conversion rate to 40% - converting 4. I can't think of a scenario where Marketo is less suited - unless you are unwilling to invest.
Marketo from a B2C perspective
- Reporting
- Targeting
- Segmentation
- B2C specific data structures, currently they is only an option to format data in a B2B perspective, i.e. won opportunity is not what we would say in B2C, that would be a sale, :).
- More B2C focused pre-existing templates for programs.
Simple Marketing with Marketo
- The marketing calendar is great
- Straightforward integration with other programs
- Lead generation
- Training is a bit too pricey
- Can be very slow at times
- Not as intuitive as it should be
Marketo- Wouldn't be Steering You Wrong!
- Great customer support.
- Valuable training resources/documention.
- Large vendor marketplace (LaunchPoint).
- Easy to use platform.
- Large very detailed reports might take some time to load.
Marketo - the future of Marketing Automation
- Automatic Engagement reporting and Email program reporting.
- Smart Campaign. Like Engine of Marketo
- Marketing Calendar
- Marketo Community( Always available for help)
- Program cost analysis
- Advance RE reports
- Marketo API
- Marketo Analytics Section
- Multi select fields in Field Management and hide/show functionality
- Searching Criteria should be on String based, not on Program name based
- More control to developer on Munchkin functionality
The Revenue Explorer always provides a report on the complete database and does not just work on the workspace level.
Great tool!
1. Great ease of use for creation of campaigns.
2. Enables the use of templated landing pages and emails to make it easy to create messages and landing pages.
3. There is a terrific user community that provides an opportunity to engage with others.
- Their software is the most intuitive
- Without any training, you could set up and send an email within minutes.
- The community is one of the greatest resources you can use to educate yourself about the tool and collaborate with other users.
- Choose the right partner for implementation and be patient. Marketing automation is a journey, not a destination. With the wrong guide and an overly aggressive timeline, you will be setting yourself up for failure.
Enterprise-grade Marketing Automation Plaftform
- Configurability! Power users can make Marketo perform just about campaign you can think of. An interesting example of how we used Marketo: we embedded Marketo's Munchkin tracking code in our product to monitor product usage and trigger upsell campaigns.
- Complex nurturing. This has to be the #1 selling point for most organizations, and Marketo's nurturing functionality is superior to other enterprise-level MA systems (specifically Eloqua and Pardot).
- Campaign template creation. Marketers are able to use the campaign templates I've (the automation manager) created to quickly create complex campaigns.
- Revenue Cycle Explorer. It isn't the prettiest tool, but the revenue attribution and program performance metrics are powerful.
- User interface is very dated, and helps create a steep learning curve.
- The large degree of configurability is a double-edged sword; again, the learning curve is steep.
- System performance can, and will, suffer if you have a large database and poorly designed programs. In my experience the performance problems can be overcome by an efficient system, but you've got to know what you're doing.
The Best Marketing Automation Platform
- Lead nurturing: Marketo makes it easy to move leads through the funnel.
- Lead scoring: Marketo's lead scoring allows us to score pretty much everything including demographic data points and behaviors.
- Programs: Marketo's programs allow for speed in development and deployment of marketing campaigns.
- Integrations: Flexible integration with Salesforce and webinar platforms.
- Speed: Sometimes lists take a long time to run if you have a lot of filters.
- Reporting: Email reports and email insights are good, but the rest of the reporting is basic.
- Email marketing
- Marketing Automation
- Lead Nurturing
- Customer Marketing
- Lead Scoring
- Lead Lifecycle
Marketo: Robust, Scalable, but bad UI
- Marketo has a variety of capabilities and is scalable with your organization.
- Consistent updates and UI fixes.
- Easy to understand reporting!
- Some UI issues: i.e. sometimes, Marketo can be REALLY slow and laggy, and will quit on you.
- Hard to get someone up to speed who has never used Marketo.
- Inability to make updates to multiple emails at one time unless building on a template from scratch that has been updated.
Marketo is great for companies that want to involve their sales team in marketing-based activities. It's a nice tool to align the two departments and provide insight. It's also great in the fact that you can partition your instance so that other teams around the world can have their own instance. You can also assign roles to different users and permissions, which can decrease accidentally deletions and mess ups.
Just another Marketo review
- Lead activity records
- Lead scoring
- Nurture camp
- UX/UI needs an update
- Account based marketing is an additional module and cost
- Can't investigate web service errors
- It's difficult to troubleshoot webservice errors
It's less appropriate for smaller companies, where you can't have a dedicated user/admin or the time to dedicate to learning the system. It's robust, but the UI/UX for things like Smart Campaigns is far behind the drag/drop features of other platforms.
The one to beat!
- Automate activities that happen daily and weekly
- Sophisticated ways of filtering
- Campaign development is a bit involved