TrustRadius
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impacthttps://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9.PNGSpredfast is strong but with some minor difficultiesSpredfast is currently used by the social media team in my organization for analytics and scheduling. I primarily use the Intelligence section, where my coworkers spend most of their time in Conversations. Although we are offered additional Spredfast access, we have not spent much time exploring what else is available to us.,Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping. Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content. The platform itself makes it easy to navigate between Intelligence and Conversations,Spredfast offers a number of platform services, but so many that it tends to be overwhelming at points. We would like to see a little more transparency with the company. Several months ago Spredfast merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas. There seems to be a lot of turnover. In my 2.5 years working with Spredfast our account has had a handful of different account managers, sometimes making it hard to keep up.,8,It is very important, but we use it in the sports industry. That being said, we don't have your basic "customer care" strategy like other B2C companies do. Our social media team is there more for sharing team news, as well as other needs such as ticket sales and promotions and general content.,8,8,8,8,Sprout SocialImpressive service levels, great enterprise experience, excellent all round product.Spredfast is currently used across large sections of our Research Publishing business, mainly within marketing and comms teams but also editorial and commercially focused groups. We utilize the Conversations platform for publishing posts, scheduling and planning campaigns and ensuring everyone is on the same page when it comes to our busy calendar of social media activity. This allows us to drive all our social through one interface, saving time and effort, plus gives teams across the globe visibility of the bigger picture. We also use the Conversations platform for the detailed campaign level analytics it provides. These inform strategy plans for future social media campaigns, and feed into our central dashboards and reports for senior management. The second Spredfast platform used by our group is Intelligence, which gives us crucial market knowledge and monitoring tools - this allows us to stay on top of trends in the industry, and also manage and respond to any issues that may arise within Research Publishing.,Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products. The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles. The help pages within the platform are well put together and serve as a good first port of call when we've had any issues. Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.,Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition. Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.,9,Social media is increasingly crucial to academic and scientific publishing, with the reaction and discussion around published papers being a genuine part of the discussion around new research. Being able to monitor, respond and engage in the conversation is vitally important to our business. Increasingly Social media is also playing a key role in revenue generation - both in terms of driving traffic to our partner content, plus proving our value and scope to our institutional and research customers.,9,8,9,10,Skyrocket Social with SpredfastSpredfast Conversations was rolled out last summer and the entire team has been extremely helpful. Each business within Honeywell uses the platform differently. On the Aerospace side, we use the platform across our global marketing communications team, allowing them to upload and schedule content, view the calendar, see analytics, all while monitoring governance. I live on the platform daily to manage approvals, ensure our content is evenly distributed across channels, community management, and more. Previously I used Spredfast Experience at the Phoenix Suns (NBA) in the social media lounge to manage and monitor content during home games.,I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team! During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed. I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too! Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.,Based on the feedback I receive from our global marketing communications team I would say analytics could be improved. However, I have tried to get our team to upgrade to the Intelligence package which would be a better fit for us and we would get more out of. As part of that package, analytics are enhanced. When editing posts, it would be great to have a button to quickly reschedule a post rather than having to open the entire post up. Unless there already is and I just don't know :),10,Social media is extremely important to our company's overall marketing and customer care strategy and has more of a presence than ever.,5,10,10,10,Oracle Social CloudScalability and Support Make Spredfast SoarSpredfast is being used across my entire company and our federation as a whole. We love it because we can schedule social posts and address social concerns on many tiers: National, federation-wide, all the way down to individual and club level. We also use the tool to track social chatter and monitor potential PR issues.,Spredfast makes it easy to assign tasks to the appropriate parties and audit or approve responses. Spredfast has the best customer service in the industry. Their Q&A sessions are extremely helpful any time I hit a bump in the road, and their coaching sessions ensure I'm always getting the most out of the tool. Their annual Summit conference is also extremely helpful.,The platform can glitch a lot. Often small usability issues like that can be overlooked while the developers build solutions to bigger things.,9,Spredfast has helped us show the importance of social media to my company executives so that social marketing has grown in resources and importance year after year.,7,10,8,10Spred the wordI work at the NFL, and I manage the relationship between Spredfast and 32 clubs. The League along with all 32 clubs not only use Spredfast as our central social CMS, but for analytics/creative purposes as well.,Spredfast does a phenomenal job when it comes to personal relations. Everyone I've met and worked with is not only super helpful, but very easy to get along with as well. This makes working with them a pleasure! Communication & Transparency. Whether the news is good or bad, Spredfast always does a great job keeping us all in the loop & opening themselves up for any questions/concerns we have.,The only area in which I feel they could improve is delivering on promises, specifically when it comes to new products. We've seen some fantastic demos of various products or additions to existing products, but a few of them have still not fully come to fruition.,9,It's huge. It's the future, especially when it comes to sports, so it's extremely vital.,10,10,9,9
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Khoros Marketing (Formerly Spredfast + Lithium)
109 Ratings
Score 8.0 out of 101
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Khoros Marketing (Formerly Spredfast + Lithium) Reviews

Khoros Marketing (Formerly Spredfast + Lithium)
109 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.0 out of 101
TrustRadius Top Rated for 2019
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December 04, 2018

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Spredfast is strong but with some minor difficulties"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Spredfast in general is very simple and clear to use. However, there are so many features that it becomes easy to get overwhelmed with all it can do. There are many uses my team and I have not explored either because we don't need them or because we don't have time to learn all the new features. I will say that Spredfast is good at offering trainings for new features.
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June 05, 2018

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Spredfast streamlines Social Media engagements"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
2 years ago, this usability rating would have been much lower, however, Spredfast has made changes and offerings that have exponentially increased the usability. The analytics feature and publishing updates provide a streamlined, easy user experience.
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Latasha Howard profile photo
March 22, 2018

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Getting to you know your business socially with Spredfast"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
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Michele Arduengo profile photo
May 08, 2018

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Good Customer Service Goes a Long Way"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
It's an intuitive platform. The capture app has been wonderful--allows me to get social content from events all over the world without needing to pay for platform access for everyone in the company.
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April 17, 2018

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Social Media Tool Bringing Everything Together."

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Spredfast as a tool is very easy to use, there is no complicated jargon or processes that need to be completed. just like using a natural social media channel its designed to be fast and efficient.
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October 16, 2014

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Very strong analytics. Not ideal for competitor tracking."

Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

7
• UI has improved quite a lot over time (we were a very early customer) and it is certainly a lot easier to use than it used to be.
• The analytics UI, in particular, is not great. It’s functional, but not easy to grab the right data and build a report within the product. We have to export data to something else to create visually attractive charts and graphs. The current output is not as eye catching as we’d like when presenting data to senior management. We would really prefer something more plug-and-play. (They have hired an analytics PM to focus on this problem, so we are confident that it will get better).
• The UIs for Publishing and Monitoring have been completely re-designed and are much better now.
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November 21, 2012

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Spredfast is awesome. Training the only weak spot."

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
• As they have completely re-designed the UI, it is great now. Much better than it used to be. One of the things I really like is the concept of a “workspace” I can define the UI experience for different classes of users. One of the problems with the UI before was that it was very cluttered and confusing. I can now remove functionality from the UI that is not required by a certain role so that the user experience is much more intuitive.
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November 12, 2012

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Spredfast is an industry leader. Great product, great company."

Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

6
This is another area showing an opportunity for improvement. The User Interface is not that great for someone who is not extremely familiar with the tool. Jumping in is somewhat intimidating. But their services department provides great training.
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November 12, 2012

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Too complex for our use case."

Score 8 out of 10
Vetted Review
Verified User
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Usability

6
• Color was oppressive. Not possible to re-skin.
• Scheduler was hard to use.
• Analytics: Lots of stuff all in one place. Quite difficult to understand. Also, some of the metrics tracked were not that useful – vanity metrics.
• Social inbox had some UI issues. Slow to load. When you login, there is very narrow display space. Expanding to full-screen meant that you could lose browser.
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Feature Scorecard Summary

Boolean keyword searches (25)
8.8
Filtering out noise/spam (26)
7.4
Sentiment analysis (23)
6.3
Broad channel coverage (29)
8.1
Content planning and scheduling (28)
8.9
Audience targeting (24)
7.9
Content optimization (5)
5.0
Workflow management (25)
9.0
Automated routing and prioritization (20)
8.0
Customer interaction histories (23)
8.0
Bulk actions (22)
7.8
Lead generation (9)
6.6
Content marketing (18)
8.2
Paid media management (2)
7.1
Campaigns and promotions (20)
8.2
Twitter (30)
9.6
Facebook (31)
9.3
LinkedIn (20)
7.6
Google+ (16)
7.8
Instagram (30)
7.9
Pinterest (14)
6.8
YouTube (20)
7.9
Campaign success analytics (26)
8.0
Real-time tracking (27)
8.7
Competitor analysis (21)
7.9
Role-based user permissions & privileges (31)
8.1
Mobile access (28)
7.1

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st, Reply.ai

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support