Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
Strategic Partnerships
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All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
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- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2581)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(1-8 of 8)In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
I think for Mailchimp Are Lazy and Customer Service Lies!!!
- Design emails
- Customer Service
- Follow Through
- Stop Lying about contacting clients
In my opinion, the customer service is the worst on the planet
- They have a website
- In my experience, care about your customers
- In my experience, answer customer questions
Mailchimp is for Mail Chumps - In my Opinion, Just Don't Bother!
- [I believe] Mailchimp doesn't do anything particularly well.
- [in my opinion,] Mailchimp could improve on basically everything. I think it's seriously complicated to use.
- In my experience, the tagging facility doesn't appear to work and all my imported contacts were tagged multiple times with multiple different tags. I feel that the remove tag options are limited and selecting an audience based on the tags is virtually impossible.
- I believe it should be simple to send one client an email, but with Mailchimp, I would spend two to three hours trying to figure out how to send one person one email because the categories, audience, and tagging are just faulty and awkward. In the end, I usually give up and phone the client, which is probably better, but, geez, it's a pain in my opinion.
- The silly icons that you have to use instead of words could be improved because you don't know what icon means what and getting from one section to another makes no sense in my opinion.
- Now, I understand why emails I receive from others who use Mailchimp usually look average. In my opinion, it's because it's a dog of a system.
Personally, I Do All of My Campaigns on Hubspot From Now On...
- Nothing
- Nothing
- Nothing
- UX/UI
- Overall layout
- Audience import
MailChimp is a Chump
- They tried to bribe me for a good review - really bad form Mailchimp - I hate you!
- They avoid any and all contact with their customers really well
- They put systems in place to protect themselves and make your life difficult
- Opt in email requires a phone number. However, MailChimp has no phone support. Fail.
- They block valid opt in email addresses with no recourse to unblock them other than sending their email to MY recipients to reconfirm something they already did. No - you don't get to contact my customers to reconfirm.
- Overpriced for what they offer. Total waste of money for what I got, especially since they blocked thousands of valid emails on my opt in list.
MailChimp is agile but limited
- Page templates are easy to design and implement.
- Subscribe forms are likewise simple to modify and implement.
- Support is ok. MailChimp is very responsive on simple use questions submitted through the online help desk.
- MailChimp's double opt-in procedure is annoying and often creates extra work for developers. Furthermore, you cannot turn this off. On the backend you are constantly seeing notifications from MailChimp advising that your email might be 'spammy'. There is no spam check feature so you are really guessing as to whether MailChimp will flag a message as spammy.
- MailChimp's biggest disappointment thus far is its mobile webform builder. Dubbed MailChimp Subscribe, it's a downloadable app for tablets and smartphones. Sadly, it has the same problems as MailChimp's desktop version - double opt-in rules are annoying and time-consuming from a user or especially admin perspective.
- MailChimp does not address the multitude of webform uses that are out there. The system assumes that you are sending out an email, newsletter or other broadside blast. Embedding a form into a web page is limiting, annoying and time consuming especially if you use their native Embedded Form feature. This limits out of the box design features (unless you want to hardcode the whole thing).
It's useful for basic email design and distribution if your needs are fairly straightforward. Limited design choices and lack of a dynamic editor constrain you to using the limited tool box of pre-designed forms, templates and other tools. Full customization is only possible by using the hardcode feature.
It is not a good choice if you are embedding webforms into web pages, or if you need a mobile form for tradeshow lead capture - the process to use the latter is slow, painful and rife with all sorts of problems that cause the average user to say 'forget it'.
MailChimp automation features are limited but within the scope of its basic design parameters - a simple to use outbound marketing tool with limited out of the box design choices.
Mail chimp... overrated monkey
- Mailchimp is good at providing tools for measuring your performance
- It does provide regular feedback as to how many emails are being opened
- It has a very good tool for inserting and editing pictures
- They clearly don't understand how to create teaching materials; they are confusing and vague at best. Both the videos and the written material are very poorly designed. Probably the worst aspect of Mailchimp and the reason why many of my colleagues have been evaluating other Autoresponders.
- On a scale of 1-10 its usability rating is 1 because there are so many things going on behind the simple easy-to-use interface that are hidden and difficult to find and change. Anything to do with the forms is very poorly designed and not so intuitive.
- The link between campaigns, lists and automation is confusing and doesn't make sense. Why does the campaign dropdown even exist? If it's a broadcast email why not use some simple language. It seems to me that simplicity is not a concept they've come across as yet. Except for their user interface but then it hides the complexity and difficulty of using the software.
- Its system of writing emails is very clunky. On one side you write the email and on the other side the text appears. It is the only email autoresponder that does this. It is well behind the competition in this regard
- Creating sub-segments is a nightmare when you want to creat a short introductory course and move people into another segment
- When sending out emails you only have the option to send out emails within a certain time range. Even when you're testing your own emails it can take up to 20 mins to receive your test email.
- The sending aspect of the autoresponder is unreliable. I"ve received emails at all sorts of times. You cannot predict within one hour when emails are to be sent out. As a power user of AR you need your emails to go out at a precise time not when it suits mailchimp.