December 18, 2020
Score 9 out of 10
Read Emily Thornton's full review
Likelihood to Recommend
With Marketo's logic capabilities, it's possible to build nurture programs that are extremely dynamic and personalized to the user as their data profile changes and they move through the lead funnel. From a reporting standpoint, if implemented with a solid strategy, the reports and insights you'll be able to gain are extremely valuable. That said, it's not a magic wand (no platform is). You'll get out of it what you put in. Also, while the out-of-the-box reporting capabilities are a great and do show revenue attribution data from a connected CRM, I've found it to be more useful to use Marketo in conjunction with a BI tool such as Tableau.