Marketo Reviews

With Marketo's logic capabilities, it's possible to build nurture programs that are extremely dynamic and personalized to the user as their data profile changes and they move through the lead funnel. From a reporting standpoint, if implemented with a solid strategy, the reports and insights you'll be able to gain are extremely valuable. That said, it's not a magic wand (no platform is). You'll get out of it what you put in. Also, while the out-of-the-box reporting capabilities are a great and do show revenue attribution data from a connected CRM, I've found it to be more useful to use Marketo in conjunction with a BI tool such as Tableau.

Marketo is really robust and can help produce amazing campaign tracking. Marketo does a great job at tracking a leads creation, stamping lead source, scoring that lead, and pushing to the designated lifecycle/funnel stage. It allows for sales to spend less time cold calling and more time calling actionable hot leads.

Marketo has been an absolute game-changer for our organization and I feel we are still only scratching the surface. In my opinion if/when you would implement a solution, I highly recommend giving administrator(s) flexibility of testing capabilities to help move your organization along. This tool has leapfrogging capabilities if enough capacity is dedicated to it.

Marketo is well suited for an organization that is a bit larger, with a need to reach a lot of customers and on several platforms in order to justify the price. If your team also has someone well-versed in HTML there's a lot of great design functions you can make happen in the platform. Marketo also has a trigger email function which allows you to set up emails that automatically go out when someone matches the conditions and I find that very helpful rather than sending batches of scheduled emails.

Marketo has helped our organization to get 360 view of our prospects by looking their activities on our website, landing pages and emails. This tool has been well suited for all type of email campaigns in b2b marketing. It is not much helpful in B2C marketing activities.

Marketo is well suited for our fast-paced business because it allows us to quickly spin up marketing programs and the various elements needed (LPs, forms, emails, lists, segmentations etc.). It's great for our business as we look to mature a lot of our marketing operations as it has more deep functionality than a number of its competitors. However, it's still relatively easy to use.

However, the reporting functionality in Marketo leaves a lot to be desired so we often have to pull reports through other integrated systems.

If you are a heavy marketing user, wanting to send lots of deployments every day and do complicated marketing and nurture, Marketo is fantastic!

I've used four different email service providers and Marketo is by far the easiest and most robust to use. It is perfectly suited for large enterprise customers, as it is easy to scale and train internal colleagues. The support is superb and hyper-responsive. The only negative is that there are little bugs that pop up here and there that are not easy to replicate - we are using this platform for a ton of contacts and a lot of campaigns, so the more content we have and the larger our customer segment, the more likely we are to see a bug.

Marketo is best suited for large companies with tens of thousands of people in a database with emails being sent every day and where complex marketing automation is needed. For smaller companies, Marketo is probably too much.

B2B Marketing
Closed Loop reporting and data transfer between Marketo and crm like SFDC, Revenue Cost Explorer,
Lead Lifecycle, Reporting, API Support, Integrates with ease with social channels and online event partners like GoToWebinar Zoom meetings, tokenised approach, web personalisation - which is a new feature introduced lately - is also worth exploring and using in advanced audience targeting and personalisation,
Email Marketing

Marketo can be a great tool for a small team who needs to be flexible and move quickly if you already have a strong foundation with it, but it seems like it is becoming more and more an enterprise focused solution and there are probably a number of other options now available that would be better for small teams without the hefty price tag particularly as they seem to have stopped focusing on features that just make day to day easy to use.

I would recommend Marketo for enterprise-level organisations who are not IT-driven and want to drive Marketing and Sales Alignment. I am platform agnostic in the sense that I worked will all major MAP platforms in the past 9 years but Marketo Engage is by far the one I would recommend.

Marketo is well-suited for organizations that understand that marketing is a revenue driver and need to structure it's marketing programs in such a way that you can measure the impact of touches towards Sales, Pipeline, and Revenue. It is less appropriate if you are looking for an "email tool" and do not need to be well-aligned with your revenue pipeline.

Best for organizations marketing on large scales who are able to put in the time to build complex programs/sequences. There is a lot of advanced functionality you can do in Marketo, but it can be cumbersome to set up, so you really need to be able to put in large amounts of time on the platform. The platform is also harder to use if you do not use Salesforce or Microsoft Dynamics. We have a custom integration, as we use NetSuite. Thankfully we have an in-house dev team that helped us get it set up and manages it, but it would have been extremely difficult had we not had those resources.

Marketo is well-suited to enterprise and high-growth organizations that have at least one full-time marketing ops person, and/or a meaningful commitment to a marketing ops agency. Marketo would be a poor solution for a team that knew nothing about marketing automation and did not want to invest the time to be successful.

Email sends, gated documents or videos, event landing pages, lead uploads, lead scoring and data analysis are all things Marketo is well suited for.

I highly recommend Marketo because of many reasons but a few top of the mind things are it's tracking mechanism, engagement engine, email, and web personalization, native integration b/w Marketo and SFDC.

Used globally, large user base, so it's fairly easy to find answers to questions by googling something if you're lost.

Marketo is great for mid to enterprise size companies that can:

• Dedicate a resource (or many) to system maintenance
• Have many users that will require customized levels of access
• Have a mature Tech Stack that will benefit from full integration

This isn't to say that Marketo can't be used by small teams, I have done so myself. However it really starts to show its value when it is being used across many types of initiatives. It is far more than an email platform.

Marketo's interface definitely can be difficult to get into, particularly for users migrating from friendlier platforms. For content users the base landing page and email builders are not really usable. Highly recommend investing in some well structured and designed templates with plenty of variables otherwise you'll end up with a wide array of non-standard content.

If your business has a full time Marketo specialist and they are committed to staying with your company, this product might be worth it. Otherwise avoid at all costs. Our team of developers and designers had this product dumped on us by a marketing team in the parent company who were soon moved on to other things. Keeping on with this ridiculous system was nothing but trouble. Trying to figure out how to do basic things is a massive time sink. The UI is convoluted and the documentation does little to help. Building a serious API integration is likely to be costly and end up not meeting expectations. We had no positive experiences with Marketo and celebrated when our contract ran out and we were able to move to a sane service.

Marketo has worked well for us to manage our trigger campaigns. By having an MA expert on staff we have been successful coordinating several campaigns all at once while allowing email action trigger additional campaigns

If your organization constantly sends large volumes of emails to a very large database, Marketo is your answer. However, on-boarding of new users and learning all the functions, tricks, settings, etc. will definitely take time and multiple training sessions.

Marketo is perfect for companies with large databases or with high growth, it really is built to scale and is highly customizable and flexible. It does require a dedicated resource to use and implement effectively. It may not look as good as some of its competitors but this means it is much more flexible and the focus is on what you can achieve with Marketo than how it looks.

For industries where customer decision making and buying cycles are longer (weeks or months), Marketo can play a significant role in moving the needle to improve conversion rates and customer lifetime value. Marketo's implementation may take longer depending on your CRM, but once it is implemented, it can be a well-run engine.