Marketo Reviews

The robustness of the platform means that if you start using Marketo without a well thought-out strategy, you may not get the return you're hoping for. The reports and functionality that are often shown in Marketo's product demos and webinars are great, but for those to work properly an overall architecture and governance really need to be in place. Also, if your business plans to make an investment in Marketo, definitely be sure you have people (or are able to hire people) who will be able to support it.

Can be expensive (pay more for additional storage)

Doesn't have the best user interface

Steep learning curve

We have had challenges with platform responsiveness at times, most has gone away through our experiences after the Adobe acquisition

Mobile UX seems to not be ideal.

When sync failures occur, I wish there was a better communication mechanism, outside of just on the individuals activity record

Improved ability to connect with Tableau would be a great place to improve. The current connector is fixed, you cannot adjust the fields it pulls, just the time range it uses. As a result it only allows me to pull one week of data which is not nearly enough.

Better data management options. Because data is so hard to clean or enhance, I've had to purchase another tool to connect to the data to do this work.

Provide reports on the performance of content ai emails vs non-content ai using emails.

UI can be more user friendly. It has room of improvement as compare to available competitors in the market. It is hard sometimes to find some features.

SEO feature does not work as effective and can have more improvement.

Nurture program layout should be more graphical to see the lead passing through the sales funnel and its status. It can be done more effectively as finding leads based data is bit difficult.

There is room for improvement in the main product's ABM functionality, though this is an available add-on.

The new UI is missing some functionality like drag and drop which makes it a little clunky.

The out-of-the-box reporting functionality is very limited.

Admin features--Reorganizing an established structure can be an absolute nightmare. Timeouts galore if you attempt to rapidly move folders and programs around, especially in bulk.

Customer Support--Support is usually good, but when it's bad it is really bad. Expect some cases to be answered in a manner that makes you suspect the support tech did not bother to read and comprehend your question about 1 out of every 10 times.

Pricing--As an enterprise solution, this is comparative, but it would make the barrier for entry pretty high in my opinion.

There are bugs that pop up here and there.

Creating filter statements is not user-friendly.

Throttling if you have large customer databases you are sending to.

UI is not that nice, but it's getting better

The email editor isn't that easy to use

Marketo sometimes doesn't work well in some browsers (like Chrome)

Lead database.

Nurture programs.

Custom objects.

Marketo can be very buggy with its WYSIWYG interface. Sometimes changes need to be made multiple times in an email or landing page before they save properly.

There are a lot of small items that could be fixed or improved like being able to sort by custom fields in a report view.

Marketo used to have a great community but once they restructured it, things became very difficult to find. The documentation and user guides could be improved significantly.

The update to the new UI has made it difficult to quickly find what you are looking for in various folders. All the icon look too much alike and everything being grey means the icons don't add any visual value at all. The previous icons made it much easier to locate visually what I was looking for.

I'm not sure why it still isn't possible yet, but more focus on basic features and functions like being able to sort by custom fields in a view would make a much bigger day to day difference in ease of use and workflow efficiency.

Being able to see an email's impact down the sales pipeline

Reporting and being able to customize reporting; Scheduling and unscheduling tests and reporting

Saving flows similar to how one saves smart lists

Setting a date for turning off Trigger based campaigns

Some more features could be added to MSD integration - to be more like the complete SFDC solution

Some OOB reports can be improved

Asset builders are not easy-to-use

Out-of-box reports

Managing 3rd party integrations: the GoToWebinar integrations have been out of date for several years.

Landing page template: landing page templates are still clunky when compared to the email templates.

Merging Sky and Main platform: there are some really helpful new features in the sky version of Marketo that are still not available in the core. This is especially frustrating because not all core functions are available in sky.

Tons of options: requires significant admin presence to train and support users.

Hard to deprecate fields and custom objects: we have many fields that are no longer in use, but can't depreciate them without going in and deleting every time we've ever used them. Wish we could manage fields in bulk, rather than in a slow, one-by-one process

Support is generally good, but it usually takes me a long time to get Bizible support

Wish Marketo had features like those in Litmus email: not sure why I need a separate vendor for that.

Loads slowly.

UI is not user friendly.

Error warning comes after you activate a campaign, could come before while importing data.

Marketo needs to focus more on some of the core functionality of the platform as they continue to grow as a company. Some of the items I hope will be taken care of with the upcoming Marketo upgrade.

Changed user interface overnight; it was jarring. However I like the new experience except we need the drag-and-drop capability to come back!

It's too easy to do things kind of "any way you want"; I've inherited several very screwed up Marketo instances that have been overcomplicated.

Ease of use.

Learning curve.

Because it can do so much, it makes it a little cumbersome to know what you don't know. We use a partner to help us navigate the system.

Some of the features are difficult to use, but it looks like there are some enhancements coming up to help with the more cumbersome tasks such as creating workflows.

Pricing for the system is no longer transparent. Negotiations are a must and it seems like it's a little Willy Nilly these days.

The UI is horrible. Its laggy, cumbersome,and difficult to find anything.

The API is filled with poorly documented limitations and quirks that make it hard to use and build integrations with.

Constant errors and issues with the email template builder.

Everything in Marketo feels like it is way harder to use than it should be. Things that take a couple minutes to do in other services take forever in Marketo.

The half-completed UI makeover just makes the site more confusing and ugly.

Cumbersome reporting

Visualization of journey mapping

Hard to use email builder

Buggy at times - smart list filters for emails can take ages to reflect correctly

Inability to customize email reporting display/dashboard

Innovation in the product seems to have seriously lagged in recent years, especially compared to Hubspot

Marketo's answer to new feature seems to be integrations rather than building it

There is a steep learning curve