Marketo Reviews

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1885 Ratings
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Score 7.9 out of 100

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TrustRadius Top Rated for 2020

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Reviews (1-25 of 818)

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December 18, 2020
Emily Thornton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • With the robust logic capabilities, you can pretty much design your nurturing and lead management framework to function in any way you need it to. So it's a very scalable platform.
  • Integration with SFDC is pretty seamless. The bi-directional sync of data between platforms happens every 5 minutes or so.
  • I've worked at multiple companies that use Marketo, and in all cases our sales reps were huge fans of the visibility Marketo Sales Insight provides them. When added to the page layouts in SFDC the reps can view a feed of a lead's website activity, email activity, scoring changes, and "interesting moments" (which are customizable and show key activity that we deem note-worthy).
  • The robustness of the platform means that if you start using Marketo without a well thought-out strategy, you may not get the return you're hoping for. The reports and functionality that are often shown in Marketo's product demos and webinars are great, but for those to work properly an overall architecture and governance really need to be in place. Also, if your business plans to make an investment in Marketo, definitely be sure you have people (or are able to hire people) who will be able to support it.
Read Emily Thornton's full review
December 18, 2020
Colton Slauson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Lead Scoring
  • Landing page creation
  • Email sends
  • Campaign Management
  • Lead Lifecycle management
  • Can be expensive (pay more for additional storage)
  • Doesn't have the best user interface
  • Steep learning curve
Read Colton Slauson's full review
December 15, 2020
Peter DeMichele | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
  • Connectivity of data and automation within CRM is top notch
  • Email marketing templates are simple, straightforward and easy to manipulate through modules.
  • Reporting and subscriptions make sharing data with outside users very simple
  • We have had challenges with platform responsiveness at times, most has gone away through our experiences after the Adobe acquisition
  • Mobile UX seems to not be ideal.
  • When sync failures occur, I wish there was a better communication mechanism, outside of just on the individuals activity record
Read Peter DeMichele's full review
December 01, 2020
Ellie Bublick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • A/B Testing
  • Email Performance Reporting
  • Sending emails targeting the right audience
  • Connecting to advertising platforms to target audience in other venues.
  • Improved ability to connect with Tableau would be a great place to improve. The current connector is fixed, you cannot adjust the fields it pulls, just the time range it uses. As a result it only allows me to pull one week of data which is not nearly enough.
  • Better data management options. Because data is so hard to clean or enhance, I've had to purchase another tool to connect to the data to do this work.
  • Provide reports on the performance of content ai emails vs non-content ai using emails.
Read Ellie Bublick's full review
January 20, 2021
Kali Charan Rajput (KC) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Custom and personalized emails and landing pages creation.
  • Good analytics to target and plan effective campaigns.
  • Web Analytics which help to know more about visitor.
  • UI can be more user friendly. It has room of improvement as compare to available competitors in the market. It is hard sometimes to find some features.
  • SEO feature does not work as effective and can have more improvement.
  • Nurture program layout should be more graphical to see the lead passing through the sales funnel and its status. It can be done more effectively as finding leads based data is bit difficult.
Read Kali Charan Rajput (KC)'s full review
January 13, 2021
Richard Thelwell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Integrates well with our CRM, Salesforce.
  • Allowed easy creation of assets like landing pages and emails by non-technical users.
  • Allows us to easily manage user segments and create smart lists to run campaigns against.
  • There is room for improvement in the main product's ABM functionality, though this is an available add-on.
  • The new UI is missing some functionality like drag and drop which makes it a little clunky.
  • The out-of-the-box reporting functionality is very limited.
Read Richard Thelwell's full review
January 01, 2021
Christina Dearman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Marketing Automation--This is at Marketo's core
  • User UX/UI--When properly administrated, the interface is fairly intuitive
  • Customer Support--Once you get past Tier 1, which does not always know the answer, you can get a solution for most items. This one can be spotty but is usually good.
  • Admin features--Reorganizing an established structure can be an absolute nightmare. Timeouts galore if you attempt to rapidly move folders and programs around, especially in bulk.
  • Customer Support--Support is usually good, but when it's bad it is really bad. Expect some cases to be answered in a manner that makes you suspect the support tech did not bother to read and comprehend your question about 1 out of every 10 times.
  • Pricing--As an enterprise solution, this is comparative, but it would make the barrier for entry pretty high in my opinion.
Read Christina Dearman's full review
December 30, 2020
Ashley Morse | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Filtering customers into segments
  • Easy, adaptable email templates
  • Thorough data reporting
  • There are bugs that pop up here and there.
  • Creating filter statements is not user-friendly.
  • Throttling if you have large customer databases you are sending to.
Read Ashley Morse's full review
December 22, 2020
Sander Buitelaar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to create marketing automation programs
  • Can scale as the business grows
  • Integrates well with SalesForce
  • UI is not that nice, but it's getting better
  • The email editor isn't that easy to use
  • Marketo sometimes doesn't work well in some browsers (like Chrome)
Read Sander Buitelaar's full review
December 15, 2020
Jana Lass | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Marketo is a great lead management tool and has a lot of functionality that allows me to target the right kinds of leads with our campaigns via granular segmentations.
  • Building landing pages with Marketo is very easy once you have a template you like to use and it is important to have a good template library.
  • Marketo is great for automated nurturing. It is very low maintenance once you set it up so you don't have to worry about how everything is functioning operationally and focus on just creating new content to add to your nurturing tracks.
  • Marketo can be very buggy with its WYSIWYG interface. Sometimes changes need to be made multiple times in an email or landing page before they save properly.
  • There are a lot of small items that could be fixed or improved like being able to sort by custom fields in a report view.
  • Marketo used to have a great community but once they restructured it, things became very difficult to find. The documentation and user guides could be improved significantly.
  • The update to the new UI has made it difficult to quickly find what you are looking for in various folders. All the icon look too much alike and everything being grey means the icons don't add any visual value at all. The previous icons made it much easier to locate visually what I was looking for.
  • I'm not sure why it still isn't possible yet, but more focus on basic features and functions like being able to sort by custom fields in a view would make a much bigger day to day difference in ease of use and workflow efficiency.
Read Jana Lass's full review
December 14, 2020
Yoav B. Guttman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The ability to target an audience based on previous engagement, including with our website and blog.
  • Sophisticated emailing options with regard to the flow, who should get sent what based on their interaction with the last email.
  • An easy user interface
  • Being able to see an email's impact down the sales pipeline
  • Reporting and being able to customize reporting; Scheduling and unscheduling tests and reporting
  • Saving flows similar to how one saves smart lists
  • Setting a date for turning off Trigger based campaigns
Read Yoav B. Guttman's full review
December 09, 2020
Mihaela Bisnel, MSc | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source

Pros and Cons

  • Segmentation via Smartlists is a forte. Much better than other MAP
  • Marketing & Sales alignment via strong out of the box Integrations with top CRMs
  • Strong Lifecycle and scoring capabilities - very detailed and enterprise level
  • Not just email but orchestration of all online and offline Marketing efforts
  • Strong ROI marketing campaigns tracking
  • Some more features could be added to MSD integration - to be more like the complete SFDC solution
  • Some OOB reports can be improved
Read Mihaela Bisnel, MSc's full review
November 11, 2020
Samantha Cossum | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Email Marketing
  • Lead Nurturing
  • Email Analytics
  • Database Management
  • Behavior Tracking
  • Managing 3rd party integrations: the GoToWebinar integrations have been out of date for several years.
  • Landing page template: landing page templates are still clunky when compared to the email templates.
  • Merging Sky and Main platform: there are some really helpful new features in the sky version of Marketo that are still not available in the core. This is especially frustrating because not all core functions are available in sky.
Read Samantha Cossum's full review
October 30, 2020
Matt Sturm (he/him/his) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Enterprise solution: features like "Segments" work great for a company with multiple verticals, personas, and sales processes.
  • Admin visibility: I can see things like user history, fields that are synced or not with SFDC, and system-level deliverability.
  • Customizability: we've almost never (I can only name a couple of times) run into a time where we couldn't address a business problem with Marketo's existing functionality. When we did have these issues, we generally could create a workaround in SFDC that enabled us to solve it in Marketo.
  • Tons of options: requires significant admin presence to train and support users.
  • Hard to deprecate fields and custom objects: we have many fields that are no longer in use, but can't depreciate them without going in and deleting every time we've ever used them. Wish we could manage fields in bulk, rather than in a slow, one-by-one process
  • Support is generally good, but it usually takes me a long time to get Bizible support
  • Wish Marketo had features like those in Litmus email: not sure why I need a separate vendor for that.
Read Matt Sturm (he/him/his)'s full review
January 19, 2021
Thomas Komar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Reliable platform.
  • Industry standard.
  • Templatization with ease.
  • Loads slowly.
  • UI is not user friendly.
  • Error warning comes after you activate a campaign, could come before while importing data.
Read Thomas Komar's full review
September 22, 2020
Amit Jain | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Tracking user behavior
  • Email marketing and engagement engine
  • Web-form capture and lading page
  • CRM integration.
  • Marketing database mangament and segmentation
  • Email and web personalization
  • Marketo needs to focus more on some of the core functionality of the platform as they continue to grow as a company. Some of the items I hope will be taken care of with the upcoming Marketo upgrade.
Read Amit Jain's full review
December 24, 2020
Leigh Choate | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Campaign management.
  • Database segmentation.
  • Changed user interface overnight; it was jarring. However I like the new experience except we need the drag-and-drop capability to come back!
  • It's too easy to do things kind of "any way you want"; I've inherited several very screwed up Marketo instances that have been overcomplicated.
Read Leigh Choate's full review
July 23, 2020
Michelle McKinley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It is very powerful and can complete very complicated workflows.
  • Once you get the basics down, it is fairly easy to use for day to day emails.
  • I just returned from their marketing summit which was very helpful and informative.
  • Because it can do so much, it makes it a little cumbersome to know what you don't know. We use a partner to help us navigate the system.
  • Some of the features are difficult to use, but it looks like there are some enhancements coming up to help with the more cumbersome tasks such as creating workflows.
  • Pricing for the system is no longer transparent. Negotiations are a must and it seems like it's a little Willy Nilly these days.
Read Michelle McKinley's full review
January 11, 2021
Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Provides good statistics for mail campaigns
  • Advanced lead segmentation
  • The UI is horrible. Its laggy, cumbersome,and difficult to find anything.
  • The API is filled with poorly documented limitations and quirks that make it hard to use and build integrations with.
  • Constant errors and issues with the email template builder.
  • Everything in Marketo feels like it is way harder to use than it should be. Things that take a couple minutes to do in other services take forever in Marketo.
  • The half-completed UI makeover just makes the site more confusing and ugly.
Read this authenticated review
January 06, 2021
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Email sending and tracking
  • Lead scoring & grading
  • Journey building and automation
  • Cumbersome reporting
  • Visualization of journey mapping
  • Hard to use email builder
Read this authenticated review
December 23, 2020
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Ability to consume and report large amounts of data
  • Integrations with many other services we use
  • Deep customization of emails and programs
  • Buggy at times - smart list filters for emails can take ages to reflect correctly
  • Inability to customize email reporting display/dashboard
Read this authenticated review
December 15, 2020
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Brilliant Integrations
  • Highly scaleable
  • Brilliant product community
  • Innovation in the product seems to have seriously lagged in recent years, especially compared to Hubspot
  • Marketo's answer to new feature seems to be integrations rather than building it
  • There is a steep learning curve
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (629)
7.1
Dynamic content (601)
7.7
Ability to test dynamic content (585)
7.3
Landing pages (642)
6.7
A/B testing (623)
7.4
Mobile optimization (609)
6.9
Email deliverability reporting (1288)
8.1
List management (665)
8.3
Triggered drip sequences (600)
8.5
Lead nurturing (658)
8.2
Lead scoring and grading (636)
8.3
Data quality management (633)
7.9
Automated sales alerts and tasks (610)
8.0
Calendaring (495)
6.4
Event/webinar marketing (589)
7.8
Social sharing and campaigns (373)
6.1
Social profile integration (350)
6.2
Dashboards (619)
6.6
Standard reports (657)
6.8
Custom reports (623)
6.9
API (565)
8.1
Role-based workflow & approvals (488)
7.9
Customizability (592)
7.7
Integration with Salesforce.com (567)
8.2
Integration with Microsoft Dynamics CRM (169)
6.8
Integration with SugarCRM (106)
6.0

What is Marketo?

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Marketo Screenshots

Marketo Video

Marketo Downloadables

Marketo Integrations

Marketo Competitors

Marketo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Marketo Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS