Marketo Reviews

Flexibility of use - compared to other marketing automation platforms, Marketo is fairly open-ended in how a user can approach a business problem and tackle it. This can be both a positive and negative attribute based on a team's digital skills, however.

Marketer control - Marketo is the only platform I have worked with that can be set up to delegate creative control and asset creation to a marketing department without needing much handle-holding from technical users: marketers can create professional-looking emails, landing pages, forms, and campaigns without much asisstance after an inital ramp-up period. The setup is also quite flexible, allowing marketers to take creative liberties as desired.

Sales enablement - The sharing of messaging, ranked prospect lists, information on prospect behavior and other parts of the Marketo Sales Insight platform are second to none.

Integrations - From a developer's point of view, working with Marketo is more straightforward than other marketing automation platforms, something reflected both in work built directly for a company and the wide variety of platforms that integrate with Marketo.

Marketo is very simple to learn and affords quick time to value and a simple UI for those that are used to less capable or more tech-reliant competitor platforms.

Marketo plays very well with Salesforce CRM in my experience, but be cautious with how you customize your Salesforce data model or architecture, as those decisions can have implications for Marketo.

Smart campaigns and smart lists are an invaluable resource. They're like mini workflows at your fingertips, requiring no SQL or coding language. Just drag and drop; the possibilities are nearly endless! Example: In an email send campaign, drag and drop a step to exclude customers that have previously received an email related to a different campaign. The platform will recognize these leads in real time and remove them from the flow. It sounds elementary, but from experience, it is not easy, or not possible, to do things like that in other platforms.

Little or no reliance on IT for support. Marketo allows Marketers and ops team members to administer the tool without needing developers.

Marketo Sales Insight - I don't know where we'd be without this! Our organization relies on it heavily to send nicely-formatted templated emails to sales prospects, and quickly remind prospects of events and webinars of interest to them with just a few clicks from the sales owner.

With the robust logic capabilities, you can pretty much design your nurturing and lead management framework to function in any way you need it to. So it's a very scalable platform.

Integration with SFDC is pretty seamless. The bi-directional sync of data between platforms happens every 5 minutes or so.

I've worked at multiple companies that use Marketo, and in all cases our sales reps were huge fans of the visibility Marketo Sales Insight provides them. When added to the page layouts in SFDC the reps can view a feed of a lead's website activity, email activity, scoring changes, and "interesting moments" (which are customizable and show key activity that we deem note-worthy).

Very robust workflow capability, with extremely flexible filtering and numerous options to enable almost any business scenario.

Tight integration with SFDC with visibility into standard and custom objects and good campaign integration.

Extensive use of tokens to quickly create and manage highly customized programs.

New! Email and landing page editor updates provide extremely user-friendly and customizable asset creation toolset.

Marketo's token functionality is excellent for reducing workload and eliminating repetition.

Marketo's integration with SFDC has been seamless for us with no technical debt.

Marketo's web activity reports have been a big hit with our executive team to showcase who we're bringing in from our target market.

Lets you look at and segment leads from a very macro to a very granular level

Lets you create very complex engagement programs

Lets you send trigger emails on very specific criteria

Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.

Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.

Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.

Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.

It's very easy to see lead acquisition from multiple sources with ROI, so it can be calculated where marketing budget is best spent

Engagement streams are easy to build, with multiple if -> then conditions built into a stream for easy segmentation, getting the right message to the right person at the right time

There's a massive amount of partners and integrations available - if there's something you want to do that isn't baked in, there's probably a provider that has a software for that

Marketo's Revenue Explorer dashboard has a built in cost per new name tracking, also easily divisible by program, for easy deciding.

The ability to segment users by any combinations of fields is intuitive for emailing, syncing to an ad partner, or just viewing who you have in your database.

Marketo provides us with a quick tool for creating forms and LP's.

We track open/click rates.

We host a ton of images in Marketo.

User tracking from lead through to sale

Creating automated marketing campaigns with full analytics

Integrating with different SaaS applications - they make it easy!

Marketo's flexibility is where it excels. The architecture and interface have a learning curve, but Marketo gives the end user a lot of power to set up campaigns or flows exactly how they need it. I have used many competing products and none are as flexible.

Marketo's token and custom fields implementation is mature and powerful. Many competitors fall short in this department. Tokens and custom fields can be used extensively in flows and segments, creating almost endless possibilities.

Marketo's 3rd-party integration are well thought out and maintained consistently. Integrations I have utilized include Salesforce and GoToWebinar. Both integrations worked great and enabled a lot of productivity and automation.

The segmentation engine is very powerful. Many other services have limits or restrictions on how you can segment your users or what filters you can use. Marketo is incredibly flexible in this regard. I have never ran into an issue where we couldn't build a segment we needed.

Very user friendly. Easy to get up to speed and train others how to use it. Similar to SFDC in the fact that it is intuitive.

Increasing marketing efficiency. It's so simple to clone landing pages, emails, programs, and campaigns that it makes us very proficient.

It makes up for deficiencies in SFDC. Sometimes there are limitations with SFDC workflow rules that Marketo can handle. It also allows a deeper view into each lead that would not be available in SFDC without Marketo.

Provides valuable lead information, visibility, and tools for Sales.

Marketo has a great native integration with SFDC. It's easy to set-up and troubleshoot if an issue arises.

Ease of use - Drag and drop interface

Marketo community offers tips, and you can get any question answered really fast.

Marketo's integration with Salesforce is second to none and lightning fast. This is absolutely critical when processing Leads, Contacts and Campaigns, maintaining accurate data and ensuring transparency,

Marketo has made it really simple to scale the creation of marketing programs and assets. With features like tokens and the ability to clone, hours of work is saved by the average marketer.

Marketo's user community is the best. There are so many people willing to help, from answering basic questions to sharing advanced solutions that push Marketo to the limits.

Marketo's partner ecosystem makes for an incredibly smooth integration with our entire marketing tech stack.

Marketo is easy to use.

Marketo grows with your business. The more you need from marketing automation, the more benefits you find within Marketo.

Marketo comes with a community to help you get the most out of your marketing automation system.

Reporting and analytics provide excellent insight into our funnel.

Marketo Community is a wealth of knowledge.

Customer service is quick and helpful.

Marketo's annual summit is a wealth of knowledge and excellent for networking.

Event campaigns are super easy to use and integrate with webinar providers. We specifically use ON24 and have been able to implement custom object for easy status syncs.

Schedule regular reports to be sent via email. Report on areas such as 1. email opens, clicks, and unsubscribes; 2. lead status changes; 3. leads with high web activity; more.

Database segmentation for targeted messaging.

Campaign metrics: leads acquired, revenue attribution.

Platform usability, it is made for the marketer, not the developer or IT. Items are easily found, drag and drop interface along with centrally located assets.

Connects well with other platforms and has a great partner ecosystem.

Allows marketers to be empowered with data to reflect attribution to sales through holistic reporting across the buyer's journey.

There is a learning curve, but that is true of any advanced system. Once you get the hang of it, everything in Marketo is really easy. There is one set of principles to learn, and everything works that way, from sending an email blast to setting up advanced reporting.

The integration with Salesforce is very strong, it provides many opportunities for insight and reporting and it is very helpful in closing the gap between marketing and sales.

I have used other marketing automation platforms and was impressed by how streamlined Marketo's solutions are, compared to its competitors.

Engagement programs are just awesome. You set up the streams once and then you just add content. No hassle. No headache on how to deliver existing content to new members.

Snippets. Now we don't need to create a bunch of landing pages for different languages/segments/etc. Marketo automatically puts the relevant content to appropriate blocks within a single asset. Too bad this is not available for forms.

Activity log. Much. Much. Much. Better than in competitives.

And yes, integration with Salesforce is simply the best.

Marketo is amazing in it's flexibility. My ability to build campaigns that are watching the actions of our audience, or changes to their CRM record, and can design targeted actions, scores, or campaigns to deploy based on those changes is unlike any other platform I've used.

Marketo manages to be extremely flexible and detailed, while keeping the general user interface simple and straightforward.

Script tokens are an absolutely fantastic layer to Marketo, which allows us to do more detailed personalized content based on several rules or conditions for each lead record.

There are many ways to accomplish a single task. You can customize workflows and campaigns based on your business needs and accessible data.

The Marketo Community - this is often a better resource for me when I have a question than Marketo Support.

Email program functionality is intuitive and easy to set up. The wizard walks you through the whole process, including A/B testing and sending an email based on your recipient's time zone.

Marketo lets you block field updates. This doesn't seem major but IT IS. Other tools like HubSpot and Pardot don't have this ability. We use this feature to preserve our original lead source values.

Offer insights to the sales team. Sales Insights gives visibility into how leads and customers are interacting with your website, emails, and social. This insight can be extremely valuable to a sales rep when they are prospecting or communicating with prospective customers.

Marketo's integration with Salesforce is pretty seamless. It allows easy access to updating lead/contact/account/opportunity information. This frees up our Salesforce admin's time because I am able to update things right out of Marketo.

Workflow creation is simple and intuitive.

Customize emails

Build workflows based on certain trigger criteria and help facilitate a guided path to conversion

Basic integrations with salesforce

Smart Campaigns - batch or triggered campaigns that use smart lists and flow steps

Segmentation - quickly and easily set up segmentation rules to use across campaigns, lists, and more

Integrations - native integrations and custom webhooks/APIs are easily accessible and enable connections to other critical business systems