December 18, 2020
Score 9 out of 10
Read Emily Thornton's full review
Pros and Cons
- With the robust logic capabilities, you can pretty much design your nurturing and lead management framework to function in any way you need it to. So it's a very scalable platform.
- Integration with SFDC is pretty seamless. The bi-directional sync of data between platforms happens every 5 minutes or so.
- I've worked at multiple companies that use Marketo, and in all cases our sales reps were huge fans of the visibility Marketo Sales Insight provides them. When added to the page layouts in SFDC the reps can view a feed of a lead's website activity, email activity, scoring changes, and "interesting moments" (which are customizable and show key activity that we deem note-worthy).
- The robustness of the platform means that if you start using Marketo without a well thought-out strategy, you may not get the return you're hoping for. The reports and functionality that are often shown in Marketo's product demos and webinars are great, but for those to work properly an overall architecture and governance really need to be in place. Also, if your business plans to make an investment in Marketo, definitely be sure you have people (or are able to hire people) who will be able to support it.