Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Zomentum1https://media.trustradius.com/product-logos/bi/hR/GHD6QTBKJIWP-180x180.PNGmyworkspace.com2https://media.trustradius.com/vendor-logos/BR/Lo/5NJHM7W85AM4-180x180.PNGCorefactors3https://media.trustradius.com/product-logos/fP/9M/Q7GG1UXR9WO8-180x180.PNGArchiz Solutions CRM4https://media.trustradius.com/product-logos/BN/P1/2FBNU2511XF4-180x180.JPEGClear C2 C2CRM5https://media.trustradius.com/product-logos/ZH/uG/AKTS7PQFR8TH-180x180.PNGJobNimbus6https://media.trustradius.com/vendor-logos/lc/oS/P3GXPK63PLAH-180x180.PNGSAP Digital CRM7https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGCosential8https://media.trustradius.com/vendor-logos/15/Cn/2UA34MKSM2C8-180x180.PNGPivotal CRM9https://media.trustradius.com/vendor-logos/eB/st/BE0IVWGEPVC1-180x180.JPEGCRMnext10https://media.trustradius.com/product-logos/Ah/4t/22TO3Q2CIV0W-180x180.PNGSAP Sales Cloud11https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.


Multiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.

Customer Relationship Management Software Features

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Acceleration and Enablement

CRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Sales forecasting

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Lead scoring and qualification

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.


Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

Marketing CRM Software

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.


Integrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.


Marketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation tools include a built-in CRM system (e.g. HubSpot and SharpSpring). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (226-236 of 236)

We don't have enough ratings and reviews to provide an overall score.

Zomentum offers an end to end sales enablement platform for MSPs. Zomentum is designed to help MSPs ace their sales and generate more revenue.

We don't have enough ratings and reviews to provide an overall score.

myworkspace.com is a CRM or total business management for small businesses, from the small company of the same name in Brisbane.

We don't have enough ratings and reviews to provide an overall score.

Teleduce by Corefactors is an integrated sales and marketing tool combining lead management and multi-channel marketing. Serving startups, SMBS, and SMEs across India, Teleduce enables businesses with tools to capture leads, nurture them with SMS marketing, email marketing, landing page, interactive…

We don't have enough ratings and reviews to provide an overall score.

Archiz Solutions offers Custom CRM Software to align sales, marketing and support process strategies with customers intent, and to enrich their overall experience.

We don't have enough ratings and reviews to provide an overall score.

Clear C2 is a 20yr CRM software development company based in Dallas, TX. They describe their CRM solution C2CRM as robust yet easy to use. It is built for companies of all industries and sizes (10 user minimum), and presented as a customizable CRM designed to drive sales, mange customer relationship…

We don't have enough ratings and reviews to provide an overall score.

JobNimbus is a mobile customer relationship management (CRM) solution.

SAP Digital CRM is designed to bring together sales, service, and marketing to give teams a complete customer engagement solution. According to the vendor, users can get up and running in minutes, and start making every sales and service engagement a personal connection.

5 Ratings

Cosential is a customer relationship management (CRM) and proposal management platform built specifically for architecture, engineering, and construction companies.

We don't have enough ratings and reviews to provide an overall score.

Pivotal is designed to enable customized experiences built around specific business processes, not the other way around. It automates sales, marketing, customer service and contact management functions, enabling you to generate and capture leads, win more deals, increase customer satisfaction, and d…

We don't have enough ratings and reviews to provide an overall score.

CRMNext is a customer relationship management (CRM) software for every step in the sales and marketing lifecycles.

14 Ratings

SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.

TrustRadius Top Rated for 2020

2020 Top Rated Customer Relationship Management (CRM) Software

There are plenty of options out there, but here's our shortlist of the best Customer Relationship Management (CRM) Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.