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What is BetterCloud?

BetterCloud aims to eliminate up to 78% of SaaS management work by automating user lifecycle processes and day-to-day operations.

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Features: Many users have found BetterCloud's features helpful in managing tasks effectively. They appreciate the ease of use and …
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What is BetterCloud?

BetterCloud aims to eliminate up to 78% of SaaS management work by automating user lifecycle processes and day-to-day operations.

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Product Demos

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Product Details

What is BetterCloud?

BetterCloud is a SaaS management platform, enabling IT teams to eliminate up to 78% of SaaS management work. BetterCloud automates onboarding, offboarding & mid-lifecycle changes, SaaS application access & entitlements, and security policies in a multi-SaaS environment. By streamlining and automating critical work like user lifecycle processes and day-to-day operations, BetterCloud aims to give customers greater operational efficiency and employee productivity.

BetterCloud Features

  • Supported: Advanced Alerting
  • Supported: No-Code Automation Workflows
  • Supported: Data Oversharing Monitoring and Mitigation
  • Supported: Zero Touch Automation
  • Supported: App Discovery
  • Supported: User Lifecycle Management
  • Supported: Sensitive Data Discovery
  • Supported: Least Privilege Access
  • Supported: Reporting

BetterCloud Screenshots

Screenshot of BetterCloud DashboardScreenshot of The Integration CenterScreenshot of Offboarding WorkflowScreenshot of Content Scanning Alert

BetterCloud Videos

BetterCloud automates onboarding, offboarding & mid-lifecycle changes, SaaS application access & entitlements, and security policies in a multi-SaaS environment.
BetterCloud is a SaaS Management Platform (SMP) that enables IT to discover, manage, and secure the growing stack of SaaS applications across the digital workplace.
Like many IT departments, Gainsight's small IT team was overextended, managing SaaS applications and the user lifecycle manually. Using BetterCloud's automated workflows, Gainsight eliminated a 1,300+ hours of ULM work in one year. This video shows how BetterCloud helped Gain...
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BetterCloud centralizes SaaS management and saves time on common IT activities using insights and automation.
BetterCloud SaaS management platform keeps sensitive company data safe by centrally and automatically enforcing security policies to preempt threats using.
BetterCloud offers a complete view of all SaaS applications in the IT environment to reduce security risk and manage SaaS spend.

BetterCloud Competitors

BetterCloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States
Supported LanguagesEnglish

Frequently Asked Questions

BetterCloud aims to eliminate up to 78% of SaaS management work by automating user lifecycle processes and day-to-day operations.

Torii, Zylo, and Quadrotech Nova are common alternatives for BetterCloud.

The most common users of BetterCloud are from Mid-sized Companies (51-1,000 employees).

BetterCloud Customer Size Distribution

Small Businesses (1-50 employees)15%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)35%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Features: Many users have found BetterCloud's features helpful in managing tasks effectively. They appreciate the ease of use and integration with email clients, as well as the ability to create custom workflows and reports. The Google Drive file auditing, alert configuration, automation security reporting, and integration with GSuite tools are also highly valued by reviewers.

Automation: Reviewers have praised BetterCloud for its automation capabilities. Users appreciate the ability to automate actions and manage access through triggers, which helps streamline processes and save time. The data loss prevention feature is also highlighted as a valuable tool for maintaining security.

Customer Service: Several users have expressed satisfaction with BetterCloud's customer service. They report having a positive experience with the support team and appreciate their responsiveness and willingness to assist with any issues or questions that arise.

Confusing and cluttered user interface: Some users have found the user interface of g.bettercloud confusing and cluttered, making it difficult to navigate and find tools. They expressed frustration with the layout and organization of the interface.

Long configuration time and learning curve: Users mentioned that it takes a significant amount of time to fully configure BetterCloud for an organization. Additionally, new employees may face challenges in becoming familiar with the platform due to its complexity.

Lack of documentation: Multiple users expressed the need for better documentation. They found the written documentation for workflows and API difficult to follow, which made it harder for them to utilize these features effectively.

Based on user reviews, users commonly recommend the following for BeanFlumper:

  • The free version of BeanFlumper is recommended.
  • Users suggest using the self-hosted version instead of the cloud version.
  • Some users recommend purchasing BeanFlumper, but they believe it's only worth the money for companies with over 500 employees.

Regarding BetterCloud, users commonly recommend the following:

  • BetterCloud is highly recommended to any organization using Google admin console.
  • Users believe admins can save a lot of time using BetterCloud.
  • It is advised to thoroughly trial the product before purchasing and to take the certification course for better training.

Overall, users praise BetterCloud for being a solid investment for IT departments and providing helpful customer support and training. They also recommend it for companies that extensively use SaaS apps. Users suggest improvements such as adding more integrations and improving existing ones, clearly defining licensing and terms of use, and utilizing vendor partners for implementation. Furthermore, users recommend paying annual dues on time to avoid workflow shutdowns.

When it comes to using BetterCloud effectively, users advise planning and evaluating workflows in advance, utilizing all provided tools and features, focusing on the order of steps in workflows, and creating and maintaining workflows with constant work. Additionally, users highly recommend BetterCloud as a better solution for automating SaaS applications, particularly for Google Workspace management. They appreciate the ease of integration with other platforms and emphasize the importance of understanding the total toolkit for automation.

Some users also suggest that BetterCloud makes life easier, is essential to managing SaaS platforms, and should be tried for at least one year to see improvements. They recommend tying all platforms to Google/Microsoft accounts and note that it is particularly beneficial for larger organizations. Lastly, users acknowledge competition but still believe that BetterCloud is worth considering as a solution for SAAS management. They advise having a good grip of SaaSOps structure before implementation and suggest doing a demo with higher management to showcase the value.

In terms of managing users in the native suite, users think that BetterCloud has been helpful. They consider BetterCloud a great product and appreciate its onboarding/offboarding workflows and support. They believe that BetterCloud is worth the investment.

Attribute Ratings


(1-16 of 16)
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Score 9 out of 10
Vetted Review
Verified User
BetterCloud allows us to automate tasks that would otherwise take three fulltime employees to execute each month. The SaaSOPS management platform allows to save on Google Licensing costs as we delegate administrative access thru the platform rather than using additional privileged accounts. BetterCloud also allows us to integrate different Saas Platforms to facilitate actions within each of the Apps, simplifying and correlating actions related to user access.
  • Actions on individual accounts, managing access thru automation using well defined and customizable triggers
  • Provisioning actions across different SaaS Platforms unifying and simplifying access
  • Data Loss Prevention through Data Protection scanning and actionable information that can be automated
  • More data exposure/insights available via the interface
  • Scheduled reporting functionality within the Enterprise SKUs
  • Improved service integration capabilities in services that have been in play for some time (Google)
BetterCloud is well suited for small to medium sized companies where a small technology support team can exponentially improve their capacity thru the available automation. When a company's data set starts to grow larger than 50-60 million objects and ~30k+ users there is still a good return on the investment but the population that BetterCloud has catered to for so long does not seem to be plentiful and shared experiences and community are just not there. Where a company that size might have a handful of technically capable team members that push for functionality that doesn't seem niche, there isn't much of a crowd to bounce those large scale ideas off of.
Score 9 out of 10
Vetted Review
Verified User
In the retail industry, turnover is high. By using Bettercloud's ability to create custom workflows, we have realized the time-savings equivalent to two or more full time positions by automating offboarding and rehire steps.

The robust ability of Bettercloud to audit, investigate, and modify Google Drive files has been absolutely invaluable and unrivaled, as we have analyzed and tested many products of the same nature.
  • Custom Workflows
  • Custom Reports
  • Google Drive File Auditing
  • Alert Configuration
  • Ability to include files/folders in Shared Drives when auditing Google Drive files
If you have the need for the ability to find Google Drive files based on a comprehensive list of file or folder attributes and when found, the ability to take action on access and sharing settings right then and there, Bettercloud is invaluable

Bettercloud may be less appropriate for tighter budgets.
Score 6 out of 10
Vetted Review
Verified User
We use Bettercloud currently and have used it for years to facilitate offboarding and deprovisioning of G-Suite user accounts. We use it to setup auto-replies, and inheritance of the off-boarded user's Google products (Drive, Groups, Calendars) to another user. We do not use it for onboarding: we use an on-prem app to create users and sync that information to G-Suite, Azure, and local AD. That information appears in Bettercloud automatically as it syncs with our domain.<br><br>We are trying to use Bettercloud to automate on/offboarding of new hires/terminations, but Betterclouds integration with Workday does not include the ability to create a username/email address in the very common first initial, lastname @ This is a very frustrating situation because we want HR to be able to dictate who is and isn't an active user based on their employment status. This means Workday would be the source of truth in terms of "should a user have access to company services/data," while not necessarily being the source of truth for "what does this specific user have access to?" We can handle that with titles from Workday and security groups from Azure. It's kind of ridiculous that the Workday integration can't create a user based on the first initial when the first name string exists. This seems like a simple engineering change to the integration that Bettercloud has little interest in doing. It's also surprising that other clients have no asked for this because it means the clients are doing more work to stick to years-long and firmly established naming convention for hires.
  • Deprovisioning users (auto-replies for terminated users, suspension and reminders for final deletion)
  • Handling object ownership (calendars, email delegation, etc.)
  • Automated workflow integrations (more data points should be available, if the API of the service accessed is the limit, then the engineers should be able to modify data pulled from the API in a way the helps the client in Bettercloud's interface)
  • Ownership for calendars can be very buggy--inheritance, especially of private calendars that need to be managed by multiple people, does not always go through despite confirmation from the web UI. Sometimes we will have calendars that show a certain user has access, but they do not. Removing that user and re-adding them, occasionally multiple times, has to be done to fix the issue. Though I am unsure if this is an issue with Bettercloud, G-Suite, or a lag time in syncing calendar membership data. That said, the interface for managing such access is much better in Bettercloud than in G-Suite itself.
The manual deprovisioning and permissions management Bettercloud provides is really good. The state of workflow automations however is not where it needs to be, particularly if we can't use those workflows to automate user creation using not just our default username/email convention, but one that is very common across most organizations.
Score 7 out of 10
Vetted Review
Verified User
We primarily use BetterCloud to automate our onboarding and offboarding processes. Our normal offboarding process would take 15-30 minutes (per person) if we didn't have BetterCloud workflows in place. The product itself saves our team a ton of time with its ability to automate day-to-day tasks. The overall UI is incredibly easy to use in comparison to other similar products. There are a number of integrations that BetterCloud offers and they are continuously adding more applications in their integration center. Whatever app your business is using, BetterCloud likely already built the integration so that you can create workflows for that app.
  • Clean UI
  • Updating their integration center
  • All their teams are incredibly helpful and friendly
  • Easy to use
  • I think the dashboard could use a redesign. I can't say for sure what the dashboard should look like but there should be the ability to edit the dashboard to show information we want to see
BetterCloud is appropriate for companies that have the budget to afford a tool like this. It wouldn't make sense for smaller businesses (0-500 employees) to purchase and utilize this tool, especially if they're slow to grow their staff. BetterCloud is definitely for companies with more than 500+ employees and for teams that really need to automate their processes.
Score 10 out of 10
Vetted Review
Verified User
We integrate Bettercloud with Google for use in onboarding and offboarding accounts. It is utilized for group movement in Google via work flow mmanagement. We have used it to automate and save thousands of hours of manual user processing. Within education both staff and studnets move schools and change not only their location but also email groups, calendar shares, document shares, etc. THe workflows allow us to automate this function.
  • Onboarding of accounts for Google and O365
  • Offboarding of accounts for Google and O365
  • Customer service
  • Alerting of documents with sensitive data and restricting external sharing.
  • Integration with Google in the App version to allow pushing of email signatures, this feature is available in the legacy version.
  • More canned reports, although custom reports are available for you to build yourself.
  • More onsite visits with customers if available, to be onsite and see what challenges are available first hand.
Automation of the adding and removing of accounts from Google groups is our biggest time and resource saver. This runs constantly. Additionally, the workflows allow us to tailor email messsages to supervisors or users to provide information about the process that has occurred and give them links to additional information. All automated.
Score 9 out of 10
Vetted Review
Verified User
Provision and deprovision email account users
Manage data loss prevention and email security policies
  • Automation
  • security
  • reporting
  • contacts management
  • Exchange Online
  • Office365 delegation
Well suited for automating the onboarding of Google Workspace user accounts. The enablement of "workflows" allows for triggering the automatic run of basic tasks such as assigning a license or emailing the new user.

Less appropriate for managing shared external contacts in the Google Workspace environment. THis feature was available but is no longer an option.
Nathan Yang | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use BetterCloud for both Google Workspace automation and reporting/auditing specific Google Apps. There are many features missing from Google Workspace that only BetterCloud can do (or using Google API directly) can do. Reinstead of reinventing the wheel and building in-house solutions, it's much cheaper and more efficient to use BetterCloud and their massive databases for Google Workspace. And it doesn't require any Google API coding experience, so a non-dev team can use Domain-Wide Delegation tools.

We use it for many things, including:
  • Assigning delegates
  • Bulk assigning email signatures and forward
  • Automated offboarding of Google accounts
  • Auditing Google Group licenses
  • Auditing Google Drive files and taking ownership of specific files
  • Allows us to quickly audit and assign delegates to email account, something that's completely missing in Google as an administrative function
  • Allows us to automate offboarding of a Google account
  • Allows us to perform bulk actions, like assigning email signatures and forwarding to hundreds of accounts at a time
  • Allows us to audit Google Drive files. Orphaned files are very common in Google Workspace, and BetterCloud allows us to find them and take ownership of them.
  • BetterCloud's application suite is split between the older g.bettercloud and the newer app.bettercloud. Most of the more useful tools are still on g.bettercloud. They need to combine these 2 tools better
  • You're only allowed to do a complete sync your Google Workspace data once a day on g.bettercloud. I would like the ability to sync certain parts of the Workspace on demand (e.g. syncing just the Google Groups, which shouldn't take long)
Google Workspace Admin Console is pretty lacking in many sections, especially without Bulk update tools for Groups and Email. There are many scenarios where you need a dev team to code scripts to perform updates on users using Domain-Wide Delegation permissions. There is no other option.

BetterCloud is a tool that does that for you with a GUI dashboard, and that's where it excels. It allows a Service Desk team with no coding experience to manage all the parts that Admin Console is missing, like delegates and Drive auditing.
Score 8 out of 10
Vetted Review
Verified User
Bettercloud is great for folks who need more management features for their cloud tools. It has a ton of great GSuite tools that are typically only available via the api (Delegation is the big one).
  • GSuite tools via Api but with a Bettercloud Gui
  • Some great security features such as GSuite document scans for public facing documents
  • New Hire onboarding and Offboarding flows
  • More Integrations
I think it is a great tool to assist your IT team manage their cloud tools. Helps you do a lot of GSuite functions in the background that are normally locked behind api calls. It is an expensive platform the more users you have so keep that in mind.
Score 10 out of 10
Vetted Review
Verified User
Currently, BetterCloud is being used by our IT teams to automate onboarding and offboarding procedures and to kick off other one-off automation that makes things easier for the team. Using the built-in integrations for Slack, Salesforce, Google Workspace, Zoom, DUO, Offce 365, our IT team is able to seamlessly onboard classes of 30+ new hires. Using those same integrations, they are able to securely offboard terminated employees and send notifications to all relevant stakeholders that the process has been completed.
It is also being utilized by our security team to implement DLP security policies in place for Drive, Slack, Microsoft Office, and to set up alerting around a particular security events.
  • Automation of your most tedious onboarding and offboarding tasks
  • Finer controls over bulk updating and user management in Google Workspace
  • Control and visibility over document sharing in many popular apps
  • Granual automation for Salesforce user profiles, roles and permission sets
  • Exploring and finding workflows is not always easy, search tool could use some work
  • DLP controls for Google are on a different website than the main app
  • Reporting when automations fail can be improved.
Despite the cons, I would still recommend BetterCloud 100%. Overall the tool is easy to use, has saved us SO much time, and they continue to improve their product and constantly adds new and really useful features. Their support team is excellent, and their knowledge base is extremely useful. My experience with customer management has always been excellent, and their team always goes above and beyond to help us find solutions to our needs. While using BetterCloud involves putting in a lot of work upfront, the results are completely worth it, and the time saved for your team is priceless. If you are using Google Workspace as your primary, I would recommend using BetterCloud with it without question.
Tristan Dobbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
BetterCloud is many things to our organisation. It started as a G Suite management tool that allowed us to perform bulk actions and easily carry out complicated management tasks. Then, it added data protection features like content scanning and automated reporting. Then, it became a SaaS management platform that allowed us to connect other systems to G Suite and automate management tasks based on key triggers.
  • Automated and bulk administration tools allow admins to spend less time managing based on signals and more time working on important new things.
  • Drive reporting allows for content-based scanning of G Suite Google Drive to empower admins.
  • SaaS automation not only allows admins to build workflows and carry out actions in multiple pre-connected systems, but also allows admins to connect systems via API. It's very extensible.
  • The interface can be quite cluttered depending on what you want to do. There are a lot of tools.
  • Documentation can be improved. The written documentation for workflows and API are a little tough to follow.
BetterCoud is excellent at creating automated workflows for common and complicated administrative tasks. Mail delegation, bulk group edits, contact sharing, mobile syncing, app black and white listing, and other things are excellent applications of BetterCloud.

In the case where pro-active data is needed to automatically prevent issues, BetterCcloud isn't as appropriate. It would seem that BetterCloud crosses over much with G Suite, but there are still functions better left to the Google tools.
Rose Layton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our IT department uses BetterCloud to manage G Suite administration and security better than is possible using the G Suite Admin console. We also have integrated other apps using their “connectors” and most recently have used their Platform API to connect additional SaaS applications. Our everyday use case is for onboarding, offboarding, and real-time alerts. Bettercloud saves anywhere from 5-35 hours of labor per month using workflows and also enables us to “level-up in our work to secure a fully SaaS infrastructure.
  • Customer service: from answering questions about how it works to supporting when things go wrong, and more, the Bettercloud team is among the best vendors in this area.
  • Forward-thinking: new services, new actions, new capability. Bettercloud thinks ahead and doesn’t hesitate to anticipate the needs of businesses today and tomorrow
  • Comprehensive: from simple admin tasks to granular roles and privileges, to deep data scanning, Bettercloud does pretty much everything you’ve thought of and only a few things you haven’t.
  • Pricing: Bettercloud is often positioned in the market against SIEM, CASBs, and other enterprise software. Pricing has recently started to reflect that, which means it’s practically inaccessible at list price for organizations who need it most - schools, nonprofits, etc.
  • Useability: as a service with so much depth, it can take weeks to get an organization fully configured, and similar amounts of time for new employees to get familiar with it.
Well suited for organizations with a deep SaaS structure, those who are looking to automate menial admin tasks and those looking for more capability and visibility into their environment. Personally, I feel it’s better suited to managing G Suite than Microsoft, but that’s because that’s my environment. I would say it’s also good for complicated environments, like multiple instances of applications or lesser known apps that have APIs capabilities but limited integrations. Not good for organizations that don’t have the time or ability to negotiate pricing or those with high levels of bureaucracy and not a lot of already set policies—decisions will have to be made and not being able to make them during implementation will slow things down considerably.
Score 5 out of 10
Vetted Review
Verified User
The entire organization is able to use the software, but only a few of us hold administrative functions. While there on many tools associated with BetterCloud, we mostly use the software to complement the features offered on Gmail. This includes email signatures and graphics, vacation away messages and settings, etc. While the software does make these tedious tasks easier, it's all not that necessary as the email suite itself is fully capable of handling these actions.
  • Easy to use - even for those with limited computer proficiency
  • Complements email client very well - mimics all the existing features of the suite
  • Useful for multitasking. One admin can set up, change, or fix all user account settings universally
  • Simply needs more functions. While it does complement well, it cannot stand on its own. Needs more useful features
  • The software is clunky, and often lags and or fails
  • Too generic. There need to be more options and more choices to make your email signature stand out
As mentioned before, it's well suited if you need to change or edit multiple users at once. As an administrator, BetterCloud offers the ability to scan other users information to create universal signatures and graphics across your entire team. This saves a ton of time compared to going through each user individually.
Jon Shurtliff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
BetterCloud is used in our IT organization to manage our G-Suite application. At first, I was skeptical about paying for a product instead of just using the Google Admin Panel that is free, but we've found BetterCloud to be so valuable that, although I have looked into saving money, we've always recognized that BetterCloud is well worth the investment!
  • BetterCloud allows delegation management, where Google Admin does not.
  • The ability to centrally manage signatures is awesome.
  • Amazingly, BetterCloud is so much easier to use than the native Google Admin.
  • Loading the app is at times a bit slow.
  • When adding delegates it seems there are redundant steps. You click add, then you have to submit and save... this could be done with one motion.
If you administer a G-Suite environment and need to use delegation, it is a must! Also, managing signatures centrally is very convenient. However, if your G-suite environment is small or very simple, it may not be worth the investment to look into a better cloud, as you may be able to use the Google Admin.
Score 10 out of 10
Vetted Review
Verified User
BetterCloud is being used in our IT department. We use it to manage calendars, emails, etc that users cannot get into due to employees retiring or leaving their positions.
  • BetterCloud does a really great audit with groups for any that are "open join". This way we can manage them and make sure the settings are appropriate for that group.
  • App violations are huge right now due to the use of Chromebooks in our district for our students. BetterCloud sends us a list of unresolved apps so that we can manage them.
  • Email delegations are a breeze with BetterCloud. There is no wait for approval from the user.
  • Apps and extensions are a bit confusing in BetterCloud. Sometimes I try to block them and there is more than one of the same name.
  • I wish that we could add device management for Chromebooks on the program.
BetterCloud is well suited when there are hundreds of users on a network that are not very tech savvy. BetterCloud helps us facilitate the permissions on items that we would otherwise be blocked from. I do not feel that BetterCloud is appropriate for a small business due to the cost and what you can accomplish.
Score 10 out of 10
Vetted Review
Verified User
Our corporate business technology group uses BetterCloud to manage our Google apps for our business domain. We have varying permission levels within the tool and that really allows us to be granular with proper rights distribution. It is a far simpler tool that the Google Admin Panel. The entire organization has access to make location and signature changes for themselves which frees up our technicians to do real work.
  • BetterCloud is simply the best UI for managing your Google Apps Cloud.
  • The flexibility to perform bulk actions or choose to use the BetterCloud wizards makes it simple for even my lesser experienced technicians to effectively perform assigned tasks.
  • We really enjoy the alerting and suggestions that we receive via the homepage.
  • Consumed licenses can sometimes take a long time to reflect accurately.
  • I would like to be able to make my own account creation workflow templates to avoid having to answer each section.
If you have a Google Apps domain to administer then BetterCloud is your best friend. It allows you to create varying levels of administrative access to ensure that your staff has only what is appropriate. This is far superior to the native Google Admin Panel. I cannot recommend this product enough.
Jamie Dear | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our organization uses BetterCloud to manage our Google domain. We use it across the entire organization to manage user account provisioning, email signature creation, application administration, directory management, and dynamic reporting. BetterCloud provides an easy to use interface that allows me to me to be much more efficient with my time. It helps provide automation for the simple, routine tasks.
  • BetterCloud makes it incredibly easy to provision a number of users at the same time. Their Google Sheet integration means that you can import a list of users and have their accounts created immediately.
  • BetterCloud provides a very good email signature creation and management tools with the ability to deploy and manage different signatures for different departments.
  • BetterCloud provides a wide variety of canned reports, but also allows users to create reports with easy drag-and-drop functionality.
  • Since BetterCloud is hosted on the Google Apps engine, I have occasionally had problems with it. Due to the fact that our network load-balances across two internet links, if the connection changes dynamically I will usually have to log out and back in.
BetterCloud is well suited to IT departments that are growing rapidly and/or understaffed. They can increase the effectiveness and reach of a single admin, while providing a wide array of functionality to accomplish a wide range of goals. It is well suited for those who want to purchase a single tool that can perform many common actions and provide more control than Google Apps itself.
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