Marketo Reviews

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1773 Ratings
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Score 7.9 out of 100

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Reviews (1-25 of 88)

Josh Hill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Most marketers can learn to use Marketo quickly for daily tasks like getting an email out or building a webinar system. However, there are a lot of steps involved, so people tend to say that Marketo isn't "easy" for that reason. A good Marketo Expert can take away alot of those steps for daily use.
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Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Usability

6
Marketo can do a lot, and I think it is amazing at what it does. That being said, it is a beast to learn and take full advantage of! Even more than a year later, I feel like I am barely scratching the surface of some capabilities. It is difficult to master, especially if you are new to marketing engines.
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Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

Usability

1
The usability is super poor, even their support team has trouble helping you with it. It takes numerous clicks to accomplish simple tasks. It's so frustrating that there are several different ways to get to a certain thing, such as resizing an image or changing a font, and yet, things revert to make it hard to do this. I once spent 3 hours trying to prevent text from becoming gray every time I changed the text. Could be the worst Ux I've ever seen.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Usability

7
Takes some time to learn, but once you get used to it, you realize that there are many opportunities to be creative and do complex things.
But, there are still many things that are difficult even for an advanced user.
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Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
I think that its a great tool, but takes a while to learn. A lot of people can be brought up to a certain level but full training is hard and takes a long time. I do think it's a great tool overall and is good to use as an Admin.
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Anonymous | TrustRadius Reviewer
November 02, 2018

Adaptable and Useful

Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

9
It looks and feels like a number of web based services. Finding what's needed is not particularly difficult, and if something is beyond the capability of your current installation it is easy to find that out. The areas where it requires a bit more effort to get something done make sense in the context of how things are set up to make other tasks easier.
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Anonymous | TrustRadius Reviewer
May 01, 2018

New Marketo User

Score 9 out of 10
Vetted Review
Verified User
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Usability

10
It's really easy to use especially if you bhabe experience with a automation system
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Ashish Tewari | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

6
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.
For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.
Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors.
Read Ashish Tewari's full review

Feature Scorecard Summary

WYSIWYG email editor (580)
7.1
Dynamic content (558)
7.5
Ability to test dynamic content (544)
7.4
Landing pages (599)
7.0
A/B testing (577)
7.2
Mobile optimization (564)
7.1
Email deliverability (616)
8.2
List management (616)
8.4
Triggered drip sequences (553)
8.2
Lead nurturing (609)
8.2
Lead scoring and grading (591)
8.2
Data quality management (589)
7.8
Automated sales alerts and tasks (567)
7.9
Calendaring (460)
6.6
Event/webinar marketing (543)
7.8
Social sharing and campaigns (340)
6.5
Social profile integration (318)
6.5
Dashboards (571)
6.9
Standard reports (609)
7.1
Custom reports (577)
7.0
API (523)
7.8
Role-based workflow & approvals (450)
7.5
Customizability (548)
7.4
Integration with Salesforce.com (528)
8.2
Integration with Microsoft Dynamics CRM (151)
6.4
Integration with SugarCRM (95)
6.0

About Marketo

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Categories:  Marketing Automation

Marketo Features

Has featureAttract - Your potential customers are out there researching solutions. Help them find and learn about yours more easily.
Has featureEngage - Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Has featureDrive Revenue - Convert more potential buyers into customers by triggering a relevant message at exactly the right time.
Has featureMeasure and Optimize - Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact revenue.

Marketo Screenshots

Marketo Video

Marketo Integrations

Marketo Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Spark$895per month up to 10,000 records
Standard$1,795per month up to 10,000 records
Select$3,195per month up to 10,000 records

For the Enterprise edition, contact Marketo for a custom quote.

Marketo Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS