Marketo Reviews

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Score 7.9 out of 100

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Reviews (1-25 of 88)

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April 13, 2020
Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
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Usability

5
The user interface is not user friendly. There are icons that are in the interface that have no hover definitions, so users do not know what the icons are for.
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August 20, 2019
Jennifer  Robertson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Usability is a real strength. It is very easy to learn and train others on the system. The UI is quite intuitive, especially for anyone who already uses SFDC.
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August 24, 2019
Josh Hill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Most marketers can learn to use Marketo quickly for daily tasks like getting an email out or building a webinar system. However, there are a lot of steps involved, so people tend to say that Marketo isn't "easy" for that reason. A good Marketo Expert can take away alot of those steps for daily use.
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August 24, 2019
Mark Wright | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Usability

5
Its ok for me as i have used for 4 years but onboarding new people is tough. And there are still things that stump me after 4 years using it.
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August 20, 2019
Akande Davis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

7
It is easy to use once you understand how it works but it takes some time to understand how it works.
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September 10, 2019
Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Usability

6
Marketo can do a lot, and I think it is amazing at what it does. That being said, it is a beast to learn and take full advantage of! Even more than a year later, I feel like I am barely scratching the surface of some capabilities. It is difficult to master, especially if you are new to marketing engines.
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August 23, 2019
Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

Usability

1
The usability is super poor, even their support team has trouble helping you with it. It takes numerous clicks to accomplish simple tasks. It's so frustrating that there are several different ways to get to a certain thing, such as resizing an image or changing a font, and yet, things revert to make it hard to do this. I once spent 3 hours trying to prevent text from becoming gray every time I changed the text. Could be the worst Ux I've ever seen.
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August 21, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Usability

7
Takes some time to learn, but once you get used to it, you realize that there are many opportunities to be creative and do complex things.
But, there are still many things that are difficult even for an advanced user.
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November 13, 2018
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
I think that its a great tool, but takes a while to learn. A lot of people can be brought up to a certain level but full training is hard and takes a long time. I do think it's a great tool overall and is good to use as an Admin.
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November 13, 2018
Joe Kevens | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

7
It's a robust tool that seems to be favoured by Marketing Ops practitioners than by other Marketing practitioners, which speaks to some usability issues. Robust software that has a steep learning curve.
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December 04, 2017
Ashish Tewari | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

6
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.
For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.
Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors.
Read Ashish Tewari's full review
November 27, 2017
Romy Ribitzky | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
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Usability

4
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
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January 01, 2018
Aslihan Ayan Harvell, Marketo Certified Expert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
I do believe Marketo is really intuitive and easy to use. It provides the flexibility to push the boundaries while providing the guidelines and best practices thru their community.
Read Aslihan Ayan Harvell, Marketo Certified Expert's full review
November 01, 2017
Benjamin Jacquet | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

8
The use of the platform is very streamlined and therefore many things can be learned once and applied to the whole platform.

Editors for emails, form and landing pages are quite easy to use (though landing pages somewhat lags behind the other two), and offer a lot of complex possibilities in a quite user friendly package.

The platform has a lot of out-of-the-box reporting really facilitating performance analysis for non-technical users.
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March 09, 2017
Carley Donovan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Usability

8
I have been working with Marketo for about two years and am a Marketo System Administrator (technical user) so with my experience and background I find it easy to use and navigate. However, non-technical users have a hard time using the system.
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Feature Scorecard Summary

WYSIWYG email editor (628)
7.1
Dynamic content (600)
7.7
Ability to test dynamic content (584)
7.3
Landing pages (641)
6.7
A/B testing (622)
7.4
Mobile optimization (608)
6.9
Email deliverability reporting (1287)
8.1
List management (664)
8.3
Triggered drip sequences (599)
8.5
Lead nurturing (657)
8.2
Lead scoring and grading (635)
8.3
Data quality management (632)
7.9
Automated sales alerts and tasks (609)
8.0
Calendaring (494)
6.4
Event/webinar marketing (588)
7.8
Social sharing and campaigns (372)
6.1
Social profile integration (349)
6.2
Dashboards (618)
6.6
Standard reports (656)
6.8
Custom reports (622)
6.9
API (564)
8.1
Role-based workflow & approvals (487)
7.9
Customizability (591)
7.7
Integration with Salesforce.com (566)
8.2
Integration with Microsoft Dynamics CRM (168)
6.8
Integration with SugarCRM (105)
6.0

What is Marketo?

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Marketo Screenshots

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Marketo Integrations

Marketo Competitors

Marketo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Marketo Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS