Sprinklr Modern Sales & Engagement is the way to go!
We moderate client's social media accounts with Sprinklr Modern Sales & Engagement. Our organization uses it for various clients and will …
Sprinklr SocialFormerly Sprinklr Social Engagement & Sales
Starting at $299 per month per seat
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What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…
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Popular Features
- Twitter (52)9.191%
- Instagram (51)8.787%
- Facebook (52)8.383%
- Real-time tracking (52)8.181%
Reviewer Pros & Cons
Pricing
Sprinklr Social Self-Serve Plan
$299
Cloud
per month per seat
Sprinklr Social Enterprise Plan
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Cloud
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $299 per month per seat
Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.
Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher
Engaging, platform-specific content can be generated instantly with Sprinklr AI+
Audience engagement across 35+ social and messaging channels using a unified inbox
AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses
Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access
More granular business insights with custom metrics and out-of-the-box dashboards
AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking
To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers
Enterprise-grade granular & customizable compliance and approval workflows for unique business needs
Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.
Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.
Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.
Sprinklr Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Engagement Dashboards
- Supported: Display
- Supported: Advocacy
- Supported: Influencer
- Supported: Gallery
- Supported: UGC
- Supported: Ratings & Reviews
- Supported: AI Engageable / Non-Engageable
- Supported: Message Intent
- Supported: Smart Responses
- Supported: Conversational Bots
- Supported: Canned Responses
- Supported: Quick Publisher
- Supported: Link Shortener
- Supported: Asset Manager
- Supported: Editorial Calendar
- Supported: Distributed
- Supported: Approval Workflows
- Supported: Response Compliance
- Supported: Stop Publishing Rules
- Supported: 35+ social and messaging channels supported
- Supported: Distributed
- Supported: Rule Engine
- Supported: Display screen programming
- Supported: Website Social Gallery
- Supported: Ratings and Reviews
- Supported: Reporting - Value Realization
Sprinklr Social Video
Sprinklr Social - Engaging with people mentioning a brand.
Sprinklr Social Integrations
- Google Analytics
- Bitly
- Adobe Marketo Engage
- Microsoft Dynamics 365
- Adobe Analytics
- Acoustic Exchange, defunct
- Adjust by AppLovin
- Adobe Experience Manager
- AppsFlyer
- Aprimo
- Bazaarvoice
- Blink
- Discourse
- Domo
- Freshsales
- Getty Images Enterprise Solutions
- Looker Studio
- Haptik
- Kochava
- Mailchimp
- Medallia
- MediaValet
- Optimizely Content Marketing Platform
- SAP Service Cloud
- Shutterstock
- Slack
- Stripe Payments
- Treasure Data
- Trustpilot
- WordPress
- Netomi
- Giphy
- Mediaocean
- Salesforce Service Cloud
- Firebase
- Azure Bot Service (Microsoft Bot Framework)
- ServiceNow IT Service Management
- Tableau Desktop
- Zendesk Suite
- FormAssembly
- Google Marketing Platform
- Proofpoint Intelligent Compliance
- Lyearn
Sprinklr Social Competitors
Sprinklr Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
| Supported Languages | 65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese |
Frequently Asked Questions
Sprinklr Social starts at $299.
Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.
Reviewers rate Twitter and YouTube highest, with a score of 9.1.
The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(163)Attribute Ratings
- 7Likelihood to Renew
- 9.1Availability
- 8.2Performance
- 10Usability
- 9.9Support Rating
- 8.4Online Training
- 7In-Person Training
- 9Implementation Rating
- 8.2Product Scalability
- 10Listening & Monitoring
- 8.5Publishing & Engagement
- 9.6Social Data Collection
- 9.6Social Analytics & Insight
- 9.8Social Publishing
- 9.6Social Engagement
Reviews
(1-25 of 55)Companies can't remove reviews or game the system. Here's why
February 22, 2024
Sprinklr Modern Sales & Engagement is the way to go!
We moderate client's social media accounts with Sprinklr Modern Sales & Engagement. Our organization uses it for various clients and will soon be going over to it almost 100% for clients. But for now, my team moderates all content that comes in for one specific client. We address questions, complaints, compliments and other remarks from customers.
- Moderation.
- Listening.
- Engagement.
- Pulling speed.
- Tag functionality.
marketing team is using it. we like the control and the intutive ease of use for the software. Content review, publishing has been good and easy to use as well.
- Content submission
- Content review
- Ability to review the content from others
- I think ability to find the top influencers of the topic and their possibility of engagement is very useful.
- Additional ability to synthesize text from content would have been good.
March 23, 2022
Great Service Experience with Sprinklr
- Sprinklr Modern Sales & Engagement is used for supporting Uber customers with their concerns raised on social media platforms (Twitter, Facebook, Instagram).
- It is used by the social media support teams across Uber.
- We use it to resolve social media concerns within the underlined SLAs.
- We support riders, eaters, delivery partners, drivers who come up on social media for their issues.
- We provide instant and dedicated support for influencers and emergency issues that come up on the tool.
- We deal with viral cases amd monitor them on Sprinklr on a regular basis.
- Instant delivery of tweets, FB posts to the tool. Very fast
- Admin management of users and insight generation through case data
- Case level and profile level interactions are separated making the lives of the social media specialists in assisting the customers
- Need to improve user interface
- Minor glitches on the tool which result in hindering employee's productivity
- Sprinklr doesn't support sending DMs to social profiles where users are not following company social handles
December 29, 2021
Sprinkling attention the right way
We used to monitor and moderate our client's social media accounts (top 5 accounts) with Sprinklr. The team's moderate all content that comes in for these clients. We then address questions, complaints, compliments, and any other remarks that come from customers. Sprinklr also helps listen in to "who" is mentioning our products or clients across the web, it then helps us to design social ads, and create reports. The best part is it's all on a single platform!
- tracking brand activities across all platforms
- easy content sharing
- social listening
- Metrics and dashboard tracking
- I wish it was easier to learn how to use the platform quickly.
- User Interface
- Tagging abilities
November 26, 2021
Good platform - dynamic results
The fact that it [Sprinklr Modern Engagement] integrates social media and looks at brand penetration, etc... makes this a very usable platform. The other factor is that it gives the user a glance at their "reputation index"... and reputation management today is even more important than simply branding. Given that it uses as a base - social media - it encourages me to review material that potentially could come from a myriad of places... not just your standard social media platforms. So this secondary research - coupled with Sprinklr makes for a wonderful and actionable set of bullet points at the end of the day.
- SM analytics
- It measures a particular campaign's performance - hugely needed today.
- Benchmarks my performance with competitor's performances...YEAH.
- Has the ability to monitor the team's activities against performance.
- Social media adaptation... platforms are adding and subtracting services... it needs to keep up with these changes.
- It is important that financial factors be allowed to be a part of the reputation mixture... this could [play a] positively or negatively affect.
- Broaden the scope of media monitoring... there are so many additional channels that could be added.
November 25, 2021
Highly effective program for a wide variety of users and agents
I use Sprinklr to monitor Social Media for Bridgestone/Firestone. We monitor Facebook, Twitter, Instagram, Google My Biz, pissed consumer, consumer affairs, glassdoor, LinkedIn, Amazon, Google Reviews, Power Reviews, and Better Business Bureau. We get a lot of information and it's wonderful having everything in a dashboard where it is listed by priority. The ability to use approved responses that are stored in the tool is very helpful and the statistical information that the tool provides at a glance is wonderful for real-time reporting and helps with staffing decisions. Sprinklr's ability to [split] feeds based on keywords and listening is great for monitoring hot topics as they arise. This keeps our team focused and able to effectively make decisions on who will be handling what. The search tool helps with quick responses and the ability to see all the messages in a thread without having to search, even if the conversation is months old, is very helpful and helps so much with resolving customer issues and preventing frustration on both ends of the interaction. Being able to update priority levels as things are happening is very helpful. Overall, a super helpful and efficient tool that I would recommend for any social media team.
- Prioritize channels
- Keyword listening and search
- Highly visible and user friendly statistical analysis
- Ability to spilt into multiple dashboard based on priority
- More accessibility
- Options for text to speech for those with disabilities
- Options for large text for those with low vision, or more compatibility with read-aloud programs for low vision individuals
October 25, 2021
Extremely Reliable Data and an Efficient Tool for your business
We are currently using Sprinklr Modern Sales & Engagement
in multiple teams and across the organization. The business problems that it addresses
and solves are automating social media activities and tasks. It is an
extremely great tool for collaboration between social media teams and
managers. The most important factor involved the analytics on the branch and
customer experience.
- Automation of social media
- Analytics for brand perception
- Lists and dashboards
- User interface could be improved in speed
- Takes time for you to get a hang of it
- Can increase the onboarding support
June 02, 2021
Improve Online Presence with Sprinklr
We are using Sprinklr [Modern Sales & Engagement] to try to efficacy of our corporate and local advertisements. We have hundreds of independent groups that are running advertisements worldwide. Sprinklr [Modern Sales & Engagement] allows us to capture the success metrics for each of these metrics in one place to be able to identify best practices in our advertising efforts. We then share these best practices with our independent groups to improve their advertising efforts.
- Easy to understand data and dashboards
- Reliable customer service
- Synchronizes well with main social media platforms
- Insights from dashboards could be more actionable rather than informational
- External link dashboards do not allow users to adjust timeframes of the data
- Many issues with Facebook ad accounts being deactivated from Sprinklr and consistently have to be added back in
May 14, 2020
Useful Platform for Managing Multiple Accounts
The social media and local agents team use Sprinklr to monitor nearly 200 accounts across Facebook and Twitter and to monitor customer engagement. It's a convenient way to quickly identify negative posts and respond in a public manner that protects the brand.
- Comment moderation
- Posting across multiple profiles
- Scheduling posts
- Reviewing posts through an approval queue
- custom default settings when adding new profiles
- option to repost content to pages where scheduled posts fail to post
April 14, 2020
Sprinklr Modern Engagement for Healthcare Orgs
We use Sprinklr Modern Engagement to schedule and publish our social media posts across a number of core institutional channels. Each team member has a login, and we each manage a specific service line with 3-4 different channels (Facebook, Twitter, Instagram, LinkedIn). We also have a few OHSU members who use Sprinklr for their channel management as well. Monthly, we will run reports for our stakeholders. We occasionally use the engagement function to do daily sweeps but have a habit of diving into the platforms natively for most of our CSR.
- Tagging and taxonomy (for reporting purposes)
- Dashboards and presentations (easy for monthly or quarterly round-ups)
- All-up editorial calendar view
- Some reporting metrics not available (Instagram Stories for example)
- Some scheduling not available (again Instagram Stories)
- Paid social advertising does not get pulled into reporting dashboards with organic metrics. We have to add those manually each time.
Our organization is able to seamlessly post content across over 200 social accounts, monitor sentiment, respond to comments and questions, listen for what is mentioning our properties across the web, design social ad campaigns with set budgets, and create macro to micro reporting to help make crucial optimizations that help sharpen our tactics and spur more efficiencies. We do all this with a relatively small team and all from a single platform.
- Posting one message to multiple social accounts using both account groups and content replacement to make each post unique for the account.
- Designing personalized and elaborate monitoring dashboards.
- Easily customizable reporting dashboards that allow you to drill into the data.
- An expansive editorial calendar with excellent filtering.
- Social feed APIs cause issues, but that’s not unique to just Sprinklr.
- Customer care/support sometimes knows less of the platform and your issue.
- You get what you pay for, it can be pricey.
March 31, 2020
Sprinklr sparkles with a couple of smudges
It is used across all of Capita across Samsung and Audi, etc. We use it for engaging with customers over Facebook and Twitter as well as monitoring Instagram over various social company accounts. It's very easy to have everything in one place for customer engagement and keeps productivity very high. Response times have become quicker and quicker and it's easy to see reoccurring customers and their previous messages.
- It has everything organised in three simple columns and is simple to manoeuvre.
- It is easy to reply to the correct messages and look at previously sent messages to ensure we're up to date with the customers situation.
- It's great for response times and allows us to see incoming social media messages.
- Sometimes the previous message links can become convoluted if there has been quite a few previous messages.
- Sometimes Sprinklr has issues pulling messages through (even though it's usually fixed pretty quickly).
- I think maybe an easier way of finding the correct stream/column - if you're new, it can be easy to find yourself in the wrong place.
March 25, 2020
Sprinklr: Grow your Social Media Garden
It was used on a National level by our corporate Social Media Coordinator as well as a local level for each of our properties. It helped coordinate messaging across all channels all in one place.
- Social listening.
- Scheduling and automation.
- Metrics tracking.
- Learning curve, there's a lot of options to run through, it's hard to know where to start.
- Slow glitch fixes.
- Tagging isn't as intuitive as other platforms.
November 12, 2019
All-in-one, but pricey
We use Sprinklr as a care platform, scheduling tool, reporting database, social listening device, and more. Over time, we've tailored the system to fit our exact needs, because it's a relatively fluid platform that can be adjusted to fit evolving changes in a business - something that happens with the social space. We originally focused on using Sprinklr to publish and report, but when the social landscape pivoted towards care, we were able to adjust Sprinklr to fit our needs there. Now we're able to proactively seek out care and engagement opportunities, even when customers aren't contacting us directly.
- Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
- Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
- Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
- Bulky - There's a lot to work with, which can be good for some and daunting for others. Training is needed.
- Pricing - The platform is robust, but there are additional modules that each cost money. (Care cloud, Listening, etc. are all separate costs)
September 24, 2019
An overview of Sprinklr Modern Engagement
It is being used for publishing social content across the active platforms. Primarily used by the corporate marketing team who serves various purposes of product-specific departments.
It gives the convenience of publishing content, monitoring, and analysing conversation sentiments.
It gives the convenience of publishing content, monitoring, and analysing conversation sentiments.
- I think the flexibility and scale you get with Sprinklr Modern Engagement is unmatched. Each inbound section monitoring in column view is quite easy to scroll through.
- Assets management helps us a lot to share or re-use creative content created across the continents. It gives performance insight as well to select most interactive content for your own usage.
- Reporting is another area where we see immense possibilities. Post engagement breakdown is quite useful.
- We face issues in reporting module particularly that publishing tagged content should be synced with reporting tags which would help analyse content more deeply.
- Unavailability of paid and organic posts segregation is another issue in reporting.
- On Twitter, reporting dashboard shows RT and tweets as outbound brand posts which creates confusion at a summary level. If you download report it gets segregated.
- Facebook or Insta stories are not covered in reporting.
- Instagram video views not captured in reports.
- Live video cannot be moderated in the engagement module.
September 23, 2019
Good but still chasing my social media unicorn platform
We are using Sprinklr Modern Engagement to compose social copy, approve it, schedule it, tag content, and publish it. We also use this module for engaging with the users, reporting for both internal and external parties/ clients. We use it for editorial, events, and marketing.
- Moderate ability. The ability to moderate copy before it goes live.
- Ability to create tags and implement tags to make reporting easier.
- Ability to view and customize reporting.
- Engaging. Very difficult to easily engage with users on the actual platform. The native platforms remain to be easier for the exceptions of Facebook.
- Still, a lot of limitations and not all native features make them into Sprinklr so you have to rely on the native platform.
September 16, 2019
Media monitoring
Using for social listening for my job of media monitoring. The social media team uses for engagement and posting. It addresses monitoring for me.
- Metrics
- Monitoring
- Analytics
July 10, 2019
Sprinklr for Twitter Brand Channels
Sprinklr Modern Engagement has allowed us to interact with our ecosystem through our branded Twitter channels in a way that is compliant with GDPR regulations. It has also allowed for seamless collaboration with our channel partners who are responsible for maintaining the channel. You can then monitor their performance based on our requests/requirements. It's a good collaboration tool.
- Collaboration within the organization and the channel partners is seamless (it's the single source of truth for social activities).
- It has streamlined compliance in regards to GDPR.
- The customer Service is strong and prompt.
- The user Interface can be confusing. We often need to hop on a call to better understand it.
- High customizability can sometimes cause discrepancies between reporting and/or processes on different accounts.
- Different users have different permissions.
June 20, 2019
Sprinklr Modern Engagement Review
We are using Sprinklr Modern Engagement to answer our customers via Facebook and Twitter. Our customers will reach out to us when they have a power outage or gas issues. Customers will ask questions on their billing statements, how long will power be out, why power is out, and who to contact for other questions about our services.
- We can reach out to more customers with social media.
- We will address issues within an hour for most problems unless there is a big outage affecting many customers.
- I can't think of any at this time.
May 28, 2019
Digital Media Intern
Sprinklr was used to track the social media accounts for our university. Me and my data supervisor were the primary users and we created dashboards for various content producers such that they could see how their posts were fairing for their audiences. We were able to track engagement with certain kinds of content and determine what the best strategy to optimize our content would be,
- Track engagement across Instagram Video and Photos
- Determine whether Instagram Stories, Video or Photos receive more engagement
- Better understand what days of the week are optimal for us to post content
- Sprinklr unfortunately does not allow for integration with Tableau or Excel. We had a bunch of different data management tools, so it was hard to juggle all of the various sources
- Sprinklr can be limited in creating custom functions or tables
Sprinklr is an excellent enterprise level social media tool which I've used for everything from publishing and scheduling content, engaging with our communities and creating custom listening dashboards that allow me to share knowledge across our company. It's especially useful as it's an all-in-one platform meaning that it allows different parts of the social program to work together under one program.
- Social customer support
- Customizing dashboards
- Community management
- Social care
- Like most enterprise-level social media platforms, the learning curve is steep
- There are so many options that it can become overwhelming.
- It's pretty expensive relative to other tools.
January 29, 2019
Using Sprinklr for businesses with heavy customer support
Our team was introduced to Sprinklr when our Telecomm client insisted our team get initiated on it. The platform was easy to onboard as it carries many similarities to all the other social media management platforms. However, one of the things Sprinklr excelled in was their community management, as the whole platform is built around customer service and team collaboration.
As we explored the tool more, we realized how powerful the analytics and reporting modules within it were and our reporting team was so happy with both the readily made graphs and the raw data they could extract from the listening module.
As we explored the tool more, we realized how powerful the analytics and reporting modules within it were and our reporting team was so happy with both the readily made graphs and the raw data they could extract from the listening module.
- Pre-made routes to direct inquiries to the right departments.
- Team collaboration functionalities.
- Reporting and analytics are quite robust.
- Quite expensive compared to other tools. Sprinklr is definitely one of the most expensive tools we've used in our agency.
- Some glitches here and there when it comes to viewing thread messages and in a few other places (though the support team was more than happy to help and resolve some of them).
Social media is used for all social media outbound publishing, inbound listening, review and reputation management, and location-based insights reporting. It is used by the dedicated social media team and resort guest experience. It allows us to manage outbound post performance, brand sentiment and reputation management.
- Automated reporting based on consistently tagged content and defined recipients
- Text analytics for location-based review insights
- Understanding sentiment of inbound conversation
- Full-service tool customization
- Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
- Not a lot of automated or "lite" features for easy enablement
- Enablement involves heavy time commitment and comprehension by internal team
December 21, 2018
Perks of Sprinklr
As a company, we utilize Sprinklr in both our main and corporate offices for multiple social media platforms. It is used for marketing and customer service interactions.
- The way their data reporting is set up allows you to get all types of info needed for tracking. It makes it very easy and to the point.
- The layout is all customizable and easy to sort. It makes finding customer info easy.
- The ability to tag and remove multiple posts makes it easy for large volume responses.
- It’s not as friendly on the customer service side as it is with marketing. In order for it to function without extra steps you need to purchase the newest update every time.
- The response time from their customer service was excessive, especially considering social media is a time-sensitive focus.
- There could be more options for searching through closed or archived posts. It doesn’t always pull what you’re searching for, making it difficult to locate past posts.
November 14, 2018
Sprinklr Management Review
It is being used by me and a junior social media coordinator for scheduling/publishing content, obtaining an organized content calendar, community engagement, reporting and analytics.
- Community Management
- Scheduling and Publishing Content
- Reporting
- The interface is not as user-friendly as other platforms I have used
- The ability to edit responses is not applicable
- Sharing Gifs or videos in community responses are not applicable