Marketo Ratings & User Feedback
Software Profile & Review Summary
Marketo is a Marketing Automation platform with a range of editions offering different capabilities spanning small business to enterprise, including Marketing Resource Management (MRM). Most customers are B2B firms with complex sales cycles, though B2C is a growth segment for the company. They provide solutions for what they've termed the “Era of Engagement Marketing,” focused on targeting individuals and audience segments with personalized content. In general, Marketo ratings are on par with or above the Marketing Automation average. Marketo particularly stands out with high scores for overall experience attributes, including overall rating (8.4), “likelihood to recommend” (8.7), and “likelihood to renew” (9.0), as well as for availability (9.9) and online training (9.3). Two notable exceptions are usability (7.0) and implementation (7.3), where Marketo's scores are below-average, perhaps because the platform is far more complex (and thus more difficult to learn and set up) than some of its competitors. Marketo is the only Marketing Automation product that is Top Rated across all three company size segments: small businesses, mid-sized companies, and enterprises.
|Company Status:||Public (MKTO)*|
|Location:||San Mateo, CA*|
|Acquisitions:||Crowd Factory (2012), a social media incentive tool; Insightera (2013), a reverse IP/website content personalization platform; and Optify (2013), a cloud-based campaign manager.*|
|Integrations:||CRM integrations to Salesforce and Microsoft Dynamics CRM Online, Facebook, SAP Hybris, among others.**|
|Most compared to****:||HubSpot, Pardot, Eloqua, Salesforce Marketing Cloud Email, Act-On|
|Best fit for*****:||B2B companies with a complex sales cycle who are using Salesforce, have an established marketing strategy and generate lots of content. Great for power users and/or companies who are looking to upscale.|
Marketo Customer Demographics*
Summary of Marketo Reviews
|Marketo Pros||Marketo Cons|
|Lead scoring and nurturing
|Online training resources
Aggregate User Ratings of Marketo on TrustRadius
Marketo Response to Reviewer Feedback
In response to user feedback about the amount of content required to start using Marketo: Marketo doesn't REQUIRE a lot of content up front any more than any other marketing automation tool would. Furthermore, having more content up front is just as helpful in other marketing automation tools as it is in Marketo.
In response to user feedback about performance: As reported, Marketo's performance has improved over the past few years. However, we have been making significant investments in our platform scalability this year, and will continue to do so throughout 2016. Also, the database sizes of some Marketo customers are an order of magnitude larger (50 million +) than systems we are being compared to. Regardless, we are in a different place in terms of scalability now as compared to 2 years ago, and we will again be in a very different place in 2016.