HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
Score 8.5 out of 10
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (365)
    8.2
    82%
  • Email deliverability reporting (700)
    7.8
    78%
  • Dashboards (367)
    7.7
    77%
  • Landing pages (364)
    7.2
    72%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.8Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.5Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.2Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.8Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.1Avg 7.4
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate A/B testing highest, with a score of 8.3.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
February 03, 2016

I love HubSpot

Carah Counts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our company uses HubSpot to manage ALL of our digital marketing efforts. While the day-to-day tasks fall under the Marketing department, our Sales team also uses the platform to gather lead intelligence and track activity (with the SalesForce integration).
Since implementing HubSpot, our digital efforts are much more cohesive... and our team is a lot more knowledgeable and confident in social media, blogging, email campaigns, etc. The Marketing department has also generated more and higher quality leads than we were in the past.
  • Bringing all Marketing efforts together. The platform integrates blogging, email, social media, landing pages, etc. into one place that is easy to use and built for success.
  • Educating customers. The Customer Success and Support teams are always available to help with any campaign. In addition, there is a plethora of resources available in the Marketing library to learn about any topic.
  • Continuous improvement. HubSpot always has their ear to the ground regarding possible upgrades and updates to the system. What's more, when they make a change to the software, they interview several customers prior to implementation to ensure it will be a real enhancement to their system.
  • Customized social media auto-publishing. We love the ability to auto-publish out blog posts to social media, but we have several blogs, and one of them we prefer not to post to our Facebook. I'd love to be able to designate which profiles post which blogs.
  • With all the updates to the software it can get a tad slow sometimes.
It could make less sense for a company with a huge digital presence, with a ton of leads. That might make more sense for a robust automation tool. On the other hand, if you don't have a ton of leads, make sure to ask during selection that ALL platforms you are evaluating offer TOFU as well as MOFU/BOFU tools. Some are only focused on MOFU, which doesn't help if you have no leads to "automate."
  • Employee education
  • Higher lead generation
  • Increased employee productivity
  • Better customer service
Email & Online Marketing (9)
76.66666666666667%
7.7
WYSIWYG email editor
90%
9.0
Dynamic content
100%
10.0
Ability to test dynamic content
N/A
N/A
Landing pages
100%
10.0
A/B testing
N/A
N/A
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
90%
9.0
Lead nurturing
100%
10.0
Lead scoring and grading
80%
8.0
Data quality management
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
95%
9.5
Calendaring
100%
10.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
90%
9.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
70%
7.0
Platform & Infrastructure (6)
65%
6.5
API
100%
10.0
Role-based workflow & approvals
90%
9.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
When we were initially reviewing marketing automation softwares, we narrowed our search to HubSpot and Marketo. Both tools provide great automation and workflow support, and on the surface level seem to be equals except in price. However, the main reason we decided on HubSpot is that it provides awesome top-of-the-funnel support with strong middle-of-the-funnel tools, whereas Marketo is really focused on lead nurturing. If you are coming to the table with a large list of leads, you may outgrow the software eventually. However, if you are wanting to start from the bottom and generate leads, HubSpot is a no-brainer.
5
Outside of the Marketing department, our Chief Business Development Officer uses HubSpot for reporting and lead intelligence.
1
Our Senior Infrastructure Engineer had to do some back-end stuff in the beginning to make sure our subdomains were pointing to the correct place, and that our Corporate IP address was filtered from tracking. Before we moved to the HubSpot COS, he was also responsible for updating the HubSpot WordPress plugin whenever necessary. Other than that, he is pretty hands off.
  • Blogging to generate leads
  • Content promotion via social media
  • Lead nurturing via automation/workflows
  • We use the Premier Services to help with content creation
  • Lead scoring
  • Reporting add-on to create dashboards
  • Sites add-on to host website
  • Ads add-on to manage AdWords and LinkedIn Advertising
We have already renewed for one term and I don't see us switching software or leaving HubSpot in the foreseeable future.
No
  • Price
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
The deciding factor for us was the fact that HubSpot had more TOFU support with strong MOFU follow-through. We didn't come to the table with a huge lead database, so being able to generate leads was very important to us.
At the time I didn't know as much as I thought I did about Inbound Marketing, or about the amazing tools that HubSpot offers outside of the software. Things like:
  • Inbound.org
  • INBOUND Conference
  • HubSpot User Groups
  • Marketing library
  • HubSpot Academy
  • HubSpot Customer Webinars
  • And so much more!
If I knew then what I know now I honestly would've skipped the demos and rigamarole and gone straight to HubSpot.
  • Implemented in-house
  • Professional services company
Our internal team implemented the software initially, but we used a third-party team to implement the HubSpot/Salesforce integration.
No
Change management was minimal
Because this was our first Marketing software, and we implemented it alongside Salesforce, we did not have any issues regarding "change management." We had a very smooth transition.
  • Migration theme - we weren't happy with the blog theme that was set up (the team did it to match our website). We ended up having a custom blog built and purchasing a template for landing pages.
Make use of the Inbound Marketing Consultant. This person is going to help you learn the tools and get your first campaigns/blog posts set up, and they are very valuable — especially in the beginning. Also, consider the on-site training in Cambridge, MA. Not only do you get to see the HubSpot Corporate office, but you also get a classroom-style training with the Academy team. It is well worth the investment.
  • Online training
  • In-person training
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Some members of my team decided to just dive in and learn on their own. This was easy to do because the system is organized very well. Some people had to watch training videos or ask questions about different aspects of the platform, but overall they were able to teach themselves the basics without trouble.
No
We have found we don't need Premium Support because the regular ol' support package is fine for our needs!
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Yes
Yes! The Support team emailed me back within 5 minutes of my initial request with a detailed list of next steps (even though it was a SalesForce error and not a HubSpot error).
We had a problem with lead intelligence showing up in Salesforce. We tried creating HubSpot users for each Sales team member and having them sign into the HubSpot section of Salesforce but they were getting frustrated with constantly having to sign in. So I reached out to HubSpot support to try and fix the problem. Within 5 minutes I heard from someone who informed me that it was a Salesforce issue not a HubSpot issue, but they still gave me a list of steps to fix the problem!
Yes
I think the the mobile app is fine. I use it to get live contact updates and post to social media. And it works great for these reasons. I get notifications on new leads as they come in, and I can live tweet photos from wherever I am... I don't really use the reporting feature on a regular basis, but it is nice to know that I have the option if needed.
HubSpot is very easy to use now, and is also constantly improving. Where I may have had qualms in the past, the new website, blog, email and editors have removed those. In addition, there are tons of resources in the HubSpot library for how to do anything on the system, as well as having super account managers that are always willing to help!
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration.
  • SalesForce
  • GoToWebinar
We hired a third-party expert to manage the integration and set-up with SalesForce. I think it was worth the investment to make sure we got everything set up correctly.
  • File import/export
  • API (e.g. SOAP or REST)
HubSpot has a library of standard integrations that have been set-up. Most often, they can be set up with the click of a button. For many others, a Zapier task can be set up to do what you need.
The sales rep we worked with was awesome... His first step was to provide us with an inbound assessment and provide recommendations on ways we could improve our existing website, with or without HubSpot. From there, he showed our team a demo of the product and moved along in the sale.
The great thing about this process is that it gave our Executive team peace of mind that the software could help solve our problems, and that we were dealing with a company who cared about our success more than our money.
HubSpot has an awesome implementation team. We had our Account Manager, as well as an Implementation Specialist and an Inbound Marketing Consultant. This team made sure we not only implemented the software correctly, but also that we had the confidence to successfully run our first campaign within the first few months. We didn't initially purchase the classroom training in Boston but later decided to move forward with it.
We did not negotiate pricing during set-up. HubSpot''s standard pricing is pretty fair and straightforward. In fact, they have so many free tools we didn't feel the need. We recently dropped the Content Advantage program and replaced it with the Sites, Ads, and Reporting add-ons, and our Account Manager was able to get us a small discount for the first few months.
HubSpot is very easy to interact with. If I had one tip it would be to not be afraid to reach out to your Account Management and Support teams... They are awesome and always willing to help!
No
Helen Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • I am an MBA marketing '84. Not at all technically proficient. HubSpot allows me to translate marketing into website features.
  • Education is vital. Again, I understand marketing. HubSpot education shows me how to translate concepts into internet.
  • My beloved "elves", the technical support group, are knowledgeable and gracious every time they have to pull me out of the weeds.
  • The missing functionality is that I cannot give access to just a specific page or function to another employee. I now have someone helping me with social media and I cannot give him access to posting and tweeting without giving him access to the whole website.
Take any training webinars that are applicable. Call the elves when you are in the weeds.
  • In a sales graph you can actually see when we started with HubSpot. There is a big bump up and the graph goes up and to the right from there.
HubSpot was much more broad spectrum than SalesForce. It addressed many more needs and in a totally integrated fashion.

We might add Salesforce as we grow but it will only address one area of our needs whereas HubSpot hit website development and maintenance, social media presence and other areas that Salesforce does not.
See answer to last question. It works.
1
Sales and marketing, administration (HubSpot doesn't help with that) and HR (HubSpot doesn't help with that either)

Being a small company with one person wearing many hats, HubSpot makes my sales and marketing (which is my passion) much more effective. I guess it helps with admin and HR because I spend less time (and get more results) on S&M.
0
That is the beauty of HubSpot. We don't need any in-house expertise. Their technical support (aka elves) are knowledgeable, eager and easy to work with.

With HubSpot a non-technical person can accomplish jobs solo that would otherwise require an in-house team. Yay HubSpot!
  • Lead generation.
  • Lead follow up.
  • Blogging tool.
  • Social media tool.
  • Analytics.
  • Totally get away from having an outside webmaster.
  • Make social media posting more efficient.
  • I would love to have the person power to track each lead that comes in and update. If we put better information in, we'd get better analytics out.
  • When I get an opportunity I would like to see about moving from Mail Chimp to the HubSpot email tool.
Yes
It replaced our outside webmaster and his WordPress.

But, oh, it does so much more than web development and maintenance!
  • Product Features
  • Product Usability
  • Positive Sales Experience with the Vendor
The promise that I could "own" all our marketing, not just the traditional side.

As an "old" MBA I know the concepts - they haven't really changed - but wouldn't have known how to apply them in the internet world. HubSpot first educated me (Inbound Marketing Certification), then sold me the product and supports me in its use, any and every question I might have.
Not at all.
  • Vendor implemented
No
Change management was minimal
There were no changes even asked for on our part. HubSpot molded itself to our business rather than requiring us to mold ourselves to it, which is something I find all too common in software. In order to use the software we have to change how we do things. No! With HubSpot we didn't have to change a single thing we were doing. It just helped us do everything better.
  • The template was a little bit constricting but once I figured it out and went with the flow - YAY team!
  • That I couldn't wait to get started.
Spend time with your rep to set up expectations and time line in depth. My rep, Ryan, did that and everything went smoothly and on the schedule he and I agreed on.

Within a month of implementing our sales graph took a big bump up and has grown from there ever since.
  • Online training
  • Self-taught
Comprehensible by a non-techie, comprehensive and personalized as necessary.

The webinars are enjoyable, fast moving and chock full of information. The presenters and their helpers take and respond to questions. Webinars are then available for downloading online for anyone who missed attending.

HubSpot also provides a calendar of when specific webinars will be given so you can polish up your rough spots.
The webinars are great!

I strongly recommend attending as many pertinent webinars as possible on the individual training. Also, attend "office hours" if you have questions or need a little extra help "getting it".

For me, the marketing concepts were familiar friends. I had to learn how to present them electronically, which HubSpot training certainly did.

For someone more technical, self-training might work. For me, the webinars are my oxygen to make the product work.




Truth is, any more configurable and they would lose a non-techie like me.
Let HubSpot do it for you.
No - we have not done any customization to the interface
Some - we have added small pieces of custom code
We do have an HTML person available + the elves will write specific HTML for a particular need.
No.
No
The elves listen, solve and cheer me on. What more can anyone want?
No
Each and every time I call technical support (my beloved elves)
  • We don't need to know HTML to upload copy onto our website.
  • I can track a lead as well as get instant analytics for all my leads - source, success.
  • I can compare my analytics to those of my competitors.
  • I can graph our progress and successes.
  • One thought goes through all our social media and it can be scheduled to repeat.
  • Anything that is difficult prompts a call to my elves who will help me. Cheerfully.
Yes
Not really HubSpot. We could hire one of their partners to create it for us.

It's on our list of things to do.
Fantastic. Fabulous. Amazing. Terrific. (enter any positive superlative you would like)
It hasn't failed us as we're growing.
Support is available on line 24/7 (I have gotten emailed responses in the wee hours)

Telephone support is available EST 8 am - 8 pm M-F.
Hasn't failed anything or anywhere.
  • We have integrated modules within HubSpot but haven't taught it to dance with any other software.
  • Salesforce.
none
I gave it this rating because they regularly offer webinars on software with which they integrate in partnership with those companies. Everything at HubSpot work and works well. Plus I imagine a partner company wouldn't stick their neck in a noose with HubSpot unless they were totally sure.
Let them help you. They will.
Amazing! Attentive, knowledgeable and ready to move at my pace.
Couldn't have asked for things to go more smoothly. They set and exceeded all their goals.
That we would pay them what they asked for. They did offer an extra month of trial but I was ready to rock and roll.
Trust them. It is rare but you really can.
Yes
They don't actually have releases. They are constantly upgrading features. If it is major there will be a webinar available. Otherwise, you'll figure it out or ask an elf for help.
  • Social media tracking.
  • Closing sales tracking.
  • Don't know. We go with the flow. The only outstanding request we have is to allow access to others on our team on a page by page basis.
No
No
John Heinrichs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
HubSpot is being used both as a tool to teach students the Inbound Information Technology concepts as well as a tool to help the School of Business Administration better understand what is driving visitors to our website. The students have an opportunity to see "live" data and make recommendations as this is a live case.
  • HubSpot COS -- the HubSpot COS facilitates the creation of dynamic, responsive, personalized website. Individuals receive a different experience based on their level of interaction with the School. I believe that providing this customized experience enables both the potential student and the School to connect with each other at a higher level. Further, the use of the COS is straightforward and relatively easy.
  • Education/Support -- HubSpot has a fantastic support team -- the individuals on the support team follow through with the issue until it is addressed to your satisfaction. The best part is talking with the individuals as they provide great ideas on working with the tool. Further, the marketing support team makes it a point to stay in touch and help provide suggestions for using the product better. They take the time to understand the issues we are facing and constantly provide quality, meaningful suggestions to enhance the usage of the product.
  • Integration -- the integration of data among the tools is second to none. All the various functions -- email, campaign, workflows, social media monitoring and reporting, prospects, contacts, blog, calls-to-action, etc.
  • Inbound Conference -- I am impressed with the Inbound conference that HubSpot holds annually -- it is an opportunity to connect with the product developers, other users, and leading thought providers in the industry.
  • Blog -- HubSpot has an outstanding blog -- the ideas are constant and wonderful. You are constantly learning and improving.
  • Tally -- the recently announced Tally functionality allows us to ask specific, timely questions of visitors to specific web pages.
  • With all products, there is room for improvement. That is another great element of working with HubSpot. HubSpot has an ability to submit suggestions and ideas for improvement. You can vote on those suggested improvements. Since the product is constantly evolving, you see the improvements in the product.
  • Beta testing -- the best part of improvement is that you can get involved. The customer experience team of HubSpot is fantastic! I have volunteered to be on the beta elements for various software improvements. The customer experience team listens to your ideas AND helps you get started using the beta software functionality. They are awesome.
  • Beta testing -- with the opportunity to participate in beta testing, the students can see how the user experience process works as well as having access to features before they are released to the general public.
The best advice I would provide is to just dive right in. However, with any tool, results demand your involvement and willingness to learn. The HubSpot tool can provide you with the data, the HubSpot training can provide you with the skills, the HubSpot team can keep you informed, but ultimately you have to step in and drive the results.

1. Get trained people to help jumpstart your efforts. When you interview people, call HubSpot and ask for their "Interviewing for Today’s Modern Marketer" guide -- it provides great questions that are focused to what you want to accomplish.
2. Get trained yourself. Go to executive education sessions. Leading Business Schools offer executive education series -- we do -- spend some time in training yourself.
3. Want more information -- email me -- call me -- see what we do, then if you like what you see, hire my students. They are amazing.
4. Go to the Inbound conference. The Inbound conference provides you with the ability to network with peers and discuss trending issues.
  • Positive impact is in showing individuals that we can see the prospective student and interact with that individual in a new and different way.
  • Use of the HubSpot software in the classroom positions our MBA students as advanced, current professionals. They are ready to provide new ideas and implement new structures for their future employers.
  • The School uses what we teach and teaches what we use -- that is a positive impact as well -- students have a direct impact on the school through their suggestions and insights generated in the classroom.
  • Using the Prospect tool in HubSpot, we can see which organizations are visiting our website and what pages they are viewing. This provides us with a better understanding of what individuals are looking for and what companies want.
The market is extremely competitive. The use of the internet has provided outstanding opportunities to connect with users. Virtual communities are being formed to discuss relevant business issues. Each of these changes in the marketplace demands that we stay informed and current. Using HubSpot's marketing software provides the tools, training, support, and assistance to ensure that we can listen and respond in real-time.
2
We focus on using HubSpot in the classroom as well as the business -- as such, the support issues vary. For the classroom, students have the opportunity to use the tool for insight generation exercises requiring a "how to" support level -- for the business, the support is more in content creation.
  • not sure what the question is asking for
  • not sure what the question is asking for
  • not sure what the question is asking for
  • Using HubSpot to help business students apply class concepts is very important.
  • Segmenting visitors based upon geographic location has helped target marketing efforts
  • In the classroom, the goal is to focus on using HubSpot in three key areas -- first is in the area of inbound information technology concepts and uses -- second is in the area of website develop focused on personalized, responsive sites by creating templates for email, landing pages, and site pages -- third is in the area of Customer Relationship Management and integrating the tool into the course
  • We would like to expand internship opportunities for students and view HubSpot certifications as a path to help students get internships and target businesses using HubSpot to consider these students.
No
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
HubSpot has a fantastic team to keep helping us expand the use of the tool. Their sales team keeps providing suggestions and support for us to get ever more value. The Education team provides ongoing training and educational development tools. The Support team answers questions quickly and provides suggestions on different ways to accomplish tasks.
I would not change the process
  • Implemented in-house
No
  • Since we use HubSpot in the classroom, a key issue is getting the word out to prospective students. Student testimonials and comments are key to accomplishing this.
Every organization can always do better with implementation of new ideas and processes. To increase satisfaction would require greater involvement of administration. The increased satisfaction is more a requirement of our organization than it is with the use of the tool.
  • Online training
  • In-person training
  • Self-taught
The in-person training I attended was during the Inbound conferences -- the pre-conference training sessions were all day sessions -- the sessions had knowledgeable presenters and had "assistants" available to help during the "hands-on" exercises.
Tremendous online training! The sessions are complete and cover many areas. The sessions have the ability to interact with instructors and other students. The sessions have links to many various additional resources. The training also has certification tests to ensure that you have mastered the material. The certifications are kept current.
Yes -- the product is easy to learn without training -- however, I would not recommend this to others -- there is so much information and best practice information that the HubSpot team provides that you gain value by attending the training beyond just learning the tool. Someone always has a suggestion that can help.
No
Premium support is available -- we do not take advantage of this option -- I can see the value of the option, but our limited funds are targeted for other areas
Great support! Not only technical help, but superb sales support -- tremendous beta support -- outstanding help desk -- great education and training. Support is all encompassing.
Yes
Yes it was definitely resolved in a timely fashion -- the HubSpot team ensures that the issue is tracked and that I am informed. However, as a teaching institution, we actively request and volunteer to have beta software. This permits students to have the opportunity to see and work with the latest and best software. Also, even though we volunteer for everything beta, bugs have been extremely rare and very infrequent.
  • Most functions are very easy to perform.
  • Email -- it is very easy to create templates for email and to test the email. Once the email is sent, it is very easy to track statistics and review engagement numbers
  • Webpages -- with HubSpot's COS it is very easy to create quality responsive, personalized, smart pages. Pages can be changed easily.
  • Campaigns -- campaign monitoring is integrated into all the functions -- this helps provide a focus area for monitoring the success of various marketing assets.
  • Social Monitoring -- it is a simple step to determine which terms to listen for via social tools -- then to easily respond and engage in the conversation
  • na
Yes
Using the HubSpot education / certification courses, HubSpot personnel help you understand the importance of mobile and they help provide various best practices to follow. Given that standards are still being developed in the industry, HubSpot provides various suggestions and tools to help ensure that the interface works on all (most) platforms.
The tool is very easy to use. It was designed so that anyone can start achieving benefits immediately. Also, you can delve deeper into the various technical aspects. The various tools are integrated. You can start at an individual using the HubSpot CRM and easily move to marketing effectiveness using the HubSpot Marketing platform. You can easily ask users questions using Tally.
The system have been available whenever I need it.
Great!
  • I integrated it with Wistia
Wistia provides video analytics -- the integration instructions were clear and easy to complete.
  • File import/export
  • Single Signon
I have only integrated it with Wistia -- it was very simple and straightforward
The account rep is very helpful and knowledgeable.
Great -- my account rep and I have meetings to review announcements and suggestions every month.
Yes
We started with HubSpot Enterprise -- HubSpot provides and completes everything that is required to upgrade to the new release -- it is seamless.
  • COS -- the HubSpot web development tools are responsive and can be personalized
  • Tally -- Tally provides the ability to interact with the users by asking questions -- the benefit is getting immediate response while the user is still working on the page
No
No
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