TrustRadius
HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.https://media.trustradius.com/product-logos/Cq/Wb/7U4V62SK5Z3I.PNGThe Best Platform for SMBsHubSpot was originally only used for marketing, but this year has been implemented across sales as well so most of the organization uses the tool. We have been able to use HubSpot for our marketing needs, including social media, email marketing, blogging, and landing pages. The campaign feature allows me to track everything involved with a specific campaign, which makes it easier to quickly show the impact the campaign has had on our marketing efforts without having to try to gather all of the information. Additionally, it has addressed our marketing automation and CRM needs. It has many other features that have provided us with more value, including the workflows. These are not only used to automate emails but also tasks and changes to contacts so we don't have to worry about manually changing them. We have a few different fields that need to be updated when a lead becomes a customer. When the sales team changes one field, a workflow will cause the other two fields to change automatically. Those fields are used in lists that determine who we send product update emails to when we want to update our customers specifically about something.,Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed. Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform. HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.,It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier. I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust. While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.,10,HubSpot has helped us increased our lead generation. HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising. HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.,Salesforce.com,Less than 10,000,B2B,Smartlook, Chargify, Databox, Microsoft Office 365, WordPress, Google AnalyticsHubSpot - A platform with a soulHubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.,Simple, intuitive interface. Great support and learning resources. Marketing best practices are built into the product. HubSpot makes it easy to learn marketing automation. HubSpot's methodology helps marketers keep it human. Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.,CRM function was too limited for us to use. Would love to see greater flexibility with reporting dashboards. Would love to be able to use spend/budget data from LinkedIn Ads connection. Doesn't offer integration with CRM and suggested third-party partner was painful to work with. Can't A/B test automated emails-- have to use workaround.,8,Streamlines our marketing efforts so we can focus on what really matters. Automates so many mundane processes that we used to do manually. Ease of use makes training and transferring ownership/management of the tool more efficient.,ClickDimensions,25,000 to 100,000,B2B,Microsoft Teams, LucidchartGreat platform, if you can afford to access all the featuresHubspot's marketing platform is used by some organizations I work with as the center of their online marketing efforts, including housing the website, landing pages, email, social, blog, content offers, measurement, etc. Others use it in various configurations; for example some may have a blog hosted elsewhere and/or a website hosted elsewhere but with email, landing pages, social, and analytics done via Hubspot. It is used most successfully when there is adequate allocation of resources for content production. It can address business issues such as SEO, biz dev/leads, sales, and marketing.,Hubspot makes learning about online marketing accessible. Hubspot is constantly updating its solutions to incorporate more features and the latest technology.,It's now mid-2019 and I'm updating a review from 2014. Wow, has my impression of Hubspot changed since then. I just deleted nearly all of my "pros" because they no longer apply. Hubspot used to be a company with EXCEPTIONAL customer service and great energy. It was a company I loved doing business with. There has been a real shift in Hubspot's energy, strategy, and approach roughly since they went public. Where the brand love used to be, there is now a sense that Hubspot is really nickel-and-diming on everything; less value, a lot of important features out of reach to many businesses. It's often cost-prohibitive for small to medium businesses to grow on the platform. Hubspot's original selling point was its all-in-one functionality, but in practice, most organizations can't afford to use it that way. Hubspot has an excellent product and if the budget is there, I don't think you can go wrong with them. At the same time, Hubspot's pricing strategy and approach to customers and potential customers has become off-putting. They've made a lot of customers feel like they are only concerned with their enterprise clients, which is a level most organizations will never grow into. Where Hubspot used to enjoy great loyalty, almost everyone I see on Hubspot questions whether they should move to a different, less costly alternative. People don't LOVE being on Hubspot anymore. They aren't loyal to it the way they used to be. The perceived value is not there. I think Hubspot has done permanent damage to their brand.,10,We have realized measurable ROI on marketing objectives through Hubspot which have indirectly, and to a lesser extent, directly impacted overall business objectives. However, I don't know that Hubspot specifically leads to a greater ROI for business objectives vs. other platforms because it's a vehicle for all of the work we put into the site and our online content assets. Making the investment into a platform like Hubspot forces a certain amount of time spent on marketing in order to justify the expense. If we put that same amount of work into another platform, I would expect the ROI to be comparable. And if that work was not done, then the investment would have a negative return.,B2B,Mailchimp, Hootsuite, WordPress, SharpSpring, Marketo, FreeAgent, LeadSquared,2,1,Follow-on sales, cross sales to existing clients Boosting online presence for better SERP rankings and more organic traffic/leads Better understanding of how people are finding us, using our site, what formats and topics of information they are engaging with Opportunity to soft-nurture potential leads with workflow campaigns to encourage more ongoing relationships with new visitors,7,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor,As crazy as it sounds now, when I was first introduced to Hubspot in 2010, we weren't looking for a full marketing platform. We were just looking for a great website platform and got jazzed by the other possibilities.,No,6,Yes,Hubspot has provided exceptional support many, many times. Their 2011-2015-era customer service was really something special. And for some businesses, it's probably worth paying extra for. But that service used to be included. Since then, Hubspot's prices have gone up and up and up and instead of including more, they seem to include less. At Hubspot's price point, I feel strongly that great customer service shouldn't be an add-on cost. To be clear, they still offer customer support, and it is not bad, it's just not stellar. It's now impersonal and not very timely.,blogs website page content calls-to-action emails reporting workflows,Yes, but I don't use it,10HubSpot's Configuration Features are Vital to our CompanyHubSpot is being used as our sole CRM for both Marketing and Sales. We have actually created two distinct pipelines for each area (Marketing vs Sales). This way, we can use HubSpot for accurate prospecting and activity tracking for the process of qualifying leads. Once we have enough to qualify from a marketing standpoint, HubSpot provides us with gates of entry to move that account into a Sales Qualified stage.,Pipeline qualification Activity logs Contact filtering Deal stage progression,Mass emailing Click-to-call Cadence action notifications,9,Accurate forecasting Increased closed rates Efficient use of sales rep's time,Salesforce Marketing Cloud Email Studio,10,000 to 25,000,B2B,Zoom Video Webinar, Google AnalyticsHubspot is a great tool for SMB'sHubspot is used across our organization in Sales, Customer Support and Marketing. Sales Team uses it to follow up on renewal accounts, as well as track daily sales made. The Customer Support team uses it to take inbound support requests and respond via email. In addition, we have implemented customer surveys and the knowledge base. Marketing uses Hubspot for landing pages, blog, forms, and email marketing.,Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop. Drip/Nurture email campaigns. Easy to set up and maintain. Reports and Dashboards are easy to implement and useful.,Despite the fact that Hubspot allows you to have multiple domains, for example, landing pages for two or more domains along with an email from those domains, it only allows for one subscription domain. So, if you don't want to share your domain info between domains, there is no way to have an email subscription page. Domain issue also applies to the knowledge base. Only one knowledge base allowed in your account. So if you have multiple domains, you can't have multiple knowledge bases. Can't A/B test emails in automated email sequences, only email blast deployments.,10,Hubspot has allowed us to develop dashboards that have given us better insight into our sales number. Using the marketing dashboard, I was able to see when leads from our Google Ads were tanking and immediately begin an investigation into the issue. Using reports from other departments, I could determine how good my Ads leads were and whether to pursue additional display campaigns, etc.,Marketo and Oracle Eloqua,25,000 to 100,000,Both,SpyFu, Marketo, Outreach,9,1,Email Blasts and Landing Pages Email Nurture Customer Support,Knowledge Base,Full Sales Team utilizing CRM for sales lifecycle,10,No,10,NoWhen you’re a small business you can’t afford to be inefficient - HubSpot makes sure you stay efficientIt’s being used by our sales and marketing teams as a way to manage relationships with our current and prospective customers. We have an abundance of leads, but needed a solution to keep track of who wants what and who’s responsible for who. This tool keeps track of our status with each individual and the appropriate next steps.,Manage prospects - who’s the point of contact for who? Manage deals - what open deals do we have out there, and when do we plan to close Manage relationships - what’s the status of each lead, when’s the next task due?,Uploading Excel documents,10,Prevents leads from falling through the cracks Provides transparency with sales force If we get one deal a year, our ROI is paid and then some. Allows us to transition between sales people without losing momentum with leads,,Less than 10,000,B2BThe ONE tool you need to fully manage and scale your customer experienceHubSpot is at the core of our sales and marketing processes. With their CRM, Sales and Marketing suites, we've been able to scale our efforts and streamline how we work from day to day. Thanks to HubSpot, we also have improved clarity, communication and reporting across departments and with marketing in general.,Brilliant marketing automation and content creation tools Enhanced data and analytics for marketing and sales KPIs and processes Ease of use and wealth of training materials (easy to onboard new staff),Some marketing functionality could be improved (like the design for pop-up forms) A/B testing doesn't work well when there's no form on the page (harder to measure clicks) Some data discrepancies between HubSpot and Google Analytics,10,Being able to set and measure KPIs, and achieve them quarter by quarter. A much closer relationship between sales and marketing as we have a space that helps us work together. As a marketing team, we can move at least 30% faster thanks to the solutions HubSpot provides.,Salesforce Lightning Platform and Intercom,100,000 to 250,000,B2B,Intercom, Hotjar, Adobe Acrobat DCOne of the best tool for Sales and marketing people to grow their businessBeing a salesperson, I use HubSpot as a tool which keeps track of mail sent to the client and also identifies whether or not the client opened my email. Using HubSpot, we also check who are the people that have visited our website and what are the articles they read so that we can contact them accordingly. Hubspot is being used by only Sales and sometimes by Operation department in my organization. Directly or indirectly, HubSpot helps me to identify which group of people can be converted to the client, or it helps to identify who are the people who show interest in our business.,If I send the mail through Hubspot, then I can track out the details through it like when the mail was opened, how much time was spent by the client on it. Also, using HubSpot I can keep track of all the projects received from a particular client. It can be easily integrated with Outlook and the company's website.,The user Interface needs to be improved. It's a bit costly. If one goes for free version, then it provides limited features, which forces us to go for a paid version of Hubspot. Sometimes it works slow.,10,It really helps me in getting more clients. Using HubSpot, I am able to keep track of all the activity I had with every client. I can also organize all the projects received from clients.,Less than 10,000,Both,Slack, Zoom, ClearbitUseful tool for sales organizationAt Varonis, we were using HubSpot to have visibility into who is coming to our website, what type of pages they opened, how long they stayed, etc. Marketing was using it to trace who was opening their emails and links. They had complete visibility into who we should follow up with from a sales standpoint.,Visibility Traceability Integration,User-friendliness Price Functionality,9,Impacted follow up, helped avoid the loss of potential opportunities. Streamlined work.,,Less than 10,000,B2B,Ping Identity Platform, Showpad, ZoomRecommend Hubspot!We use HubSpot as our marketing automation tool. We send emails, make calls, have landing pages and forms that come from it so we can keep track of how things are going.,They connect to your Gmail, so whenever you send an email from Gmail you can CHOOSE whether it gets sent to Hubspot or not. They track whether people have opened your emails or not, so you get to see how your email is doing. Hubspot makes it easier to track which contacts are mine and when was the last time I contacted them.,Hubspot is supposed to automatically email us when someone does something on our landing page, we have had some people who got lost in there from not receiving the contact. Hubspot and Salesforce are supposed to integrate with each other and sync, but sometimes that does not happen. If Hubspot is not maintained, information can get really messy, and people can receive emails that they are not supposed to.,9,Hubspot allows us to work remotely and have our work checked. Hubspot has been messy and our analytics are not working well (I think this is more an internal problem than a Hubspot problem). I have never seen such a good support response as the one from Hubspot.,250,000 to 1 million,B2B,ZoomInfo, EverString, Salesforce.comHubSpot: Welcome homeWe use it across the entire organization. By implementing HubSpot along with an inbound marketing methodology, we are able to keep our sales pipeline full. Our company is able to scale with marginally less effort thanks to HubSpot's intuitive automation, attribution, and reporting tools. Identifying our audience has never been easier.,Marketing automation. Closed-loop reporting. Attribution.,Integration with some lesser-known CRMs. Not built for companies who still cold-call.,9,Expanded our clientele. Gave us superior insights into our ideal customer profiles. Reporting allows us to create scaleable models.,Oracle Eloqua,25,000 to 100,000,Both,Databox, Adobe Photoshop, Teamwork ProjectsWish we hadn't switched to MarketoHubspot was used to track marketing engagement across the marketing, sales, and business development teams. This helped us generate warm leads and identify prime times to engage users, as well as identify new contacts within organizations.,Easy to use views and filters Clear distinctions between views and submissions on pages Easy to understand prospect profile pages,Often the integration between Salesforce and HubSpot was not smooth Sometimes updates to prospect information were not saved so contact info would be out of date email alerts didn't always work,8,Increased lead generation through marketing content follow ups Identified more opportunities for expansion Great for tracking users who just downloaded content vs users who were interested in purchasing,Marketo,Not available,B2B,ZoomInfo, LinkedIn Sales Navigator, BambooHRHubSpot is great!We use HubSpot for our Sales and Customer teams. We use it for everything from managing our leads that we generate, through upgrades/renewals/cross-sells with our current clients. It helps us keep a central place for all client data from the moment they convert through purchasing our product. We can all communicate and track tasks in one place and it's very helpful when you have four teams attempting to access this data.,Workflows for tasks and automated emails when necessary Custom fields Form building for paid landing pages,Extending the amount of emails in an automated sequence Parity across multiple HubSpot instances Lists process quicker,8,All positive -- Our teams can communicate in one place Gives us a papertrail of a customer's lifecycle Marketing all the way through customer teams has access to data that impacts decisions we may make,10,000 to 25,000,B2B,Outreach, Pendo.ioHubSpot does the job for small business on a budgetI use HubSpot mostly to track email activity (open rates, etc). I used the CRM function for some time, but my business doesn't have much of a use for it, given our small size.,Training -- there's lots of great material for general use. There is a free option. You can use multiple email addresses/accounts.,The account is constantly disconnecting from email, causing me to manually reconnect (only after I realize that the connection was severed). Terrible troubleshooting/customer support. When I switched from the paid version to the free version, I ran into a ton of issues. The support team had me changing the website HTML and all sorts of crazy stuff in response to what should have been an easy fix.,6,It's allowed me to easily see which emails gained traction via the activity tracker. It has an easy scheduling tool (when it works).,Calendly and Mixmax,Less than 10,000,B2B,Canva, Zoho SignHubSpot scales with your businessWe leverage the HubSpot platform to better optimize and track user behavior in our inbound marketing channels. It's one of our primary vendors that we utilize and has helped us set up landing pages and lead gen flows quickly and easily. The amount of value they provide even on their free tier allows small business to get up and running like a much larger company fast. And they provide additional functionality as you grow, so when you're able to spend a little (or a lot) to expedite your early growth they scale very well.,Landing Pages - really easy to set up and flexible enough to test variations quickly. You can see what's working and what's not without spending a lot of time or money. Email collection - it's essential we're able to collect email leads and they have a number of solutions that allow us to accomplish this. Content Strategy - developing content is hard enough so being able to see what content is performing for us is essential and HubSpot's analytics really help make winners very clear.,Integrations - the number of native integrations are good but are limited. Using a connecting tool is necessary if you're using anything outside of their integrations. Cost - obviously there is different levels each of which has unique costs. If you move up a level to early you may be paying for features you don't fully utilize and pay more then you really need to be. No Landing Page access on free plan - for first time customers it would be great to provide at least 1 free landing page to let new users get acquainted with the tool.,9,Increased numbers of collected warm leads Automated much of the data flow of collected user info Analytics provided has greatly increased ability to test variations and optimize offers/content,SugarCRM, Salesforce Marketing Cloud Email Studio, Sailthru and Mailchimp,Less than 10,000,B2B,Mailchimp, Twilio SendGrid Email API, Salesforce Marketing Cloud Email StudioHubSpot Took Us to the Next LevelHubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path. The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot! HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!,We would love the email functionality to be more advanced. We currently do not use the email function for our emails because it lacks the ability to have a clean layout for determining what is clicked. We use several links in our emails, and our current provider can use a printed layout of stats that HubSpot cannot provide.,9,HubSpot has allowed our company to perform better with Organic Search, which has generated almost 90% more organic search visits and 50% more organic search leads over the past 2 years! Using customized HubSpot landing pages has given us the ability to reduce our bounce rate on many of our advertising campaigns resulting in more leads through paid search and display ads. The social media automation tools has given us the ability to track what the world is saying about our products and gives us the ability to reach them at the click of a button. We no longer need to monitor what is trending. We can set up what we want to see, see who is talking about it, and gives us the ability to interact within seconds!,10,9,No,We changed the header on our website and needed to contact support to change the header on our HubSpot hosted blog. I contacted a support member and they completely walked me through the process. I was not very HTML savy, so they took the time to help me edit the HTML and make our blog header the exact same as our website. They understood I needed my hand held, and they did so in a very nice, and simplistic way.,Sources tab is easy to see what traffic sources are coming to your site, generating leads, and generating customers. Keyword tool lets you know what keywords are generating traffic, how you rank for those keywords, and what keywords you might want to target. The Blog integration is fantastic and very easy to use.,The custom COS takes a little time to get to comfortable with. Page grader can get confusing without prior knowledge.,Yes, but I don't use it,9Best tool I've ever used. Not sure anything will ever beat HubSpot!HubSpot is used by our marketing, sales, and customer success departments. We use HubSpot for email automation, live chat, landing pages, our website, occasionally social media, sales pipeline, and so much more. I really love using this tool. It provides our sales and marketing team with so much valuable information and allows us all to have visibility on what is in the sales pipeline, and what our customers and leads are doing. Having our website in HubSpot makes editing it so easy, especially for people who have zero technical experience.,It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great. We have an overview of our leads activities, which means we can improve our content offerings. The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.,This is difficult to answer, as HubSpot can do no wrong in our eyes. I'd probably say that a con is that it comes across as overwhelming to new users, as there is so much it can do. I remembered when I logged in for the first time I thought there's no way I'm ever going to like using this as it's so complicated. It takes time to learn best practices, as there is so much to this tool. Their training lounge is great, and by no means wasted. However, their courses are long! I don't have an entire 3 days to spend on learning when I simply want to jump in and learn through practice. It would be great if the training videos were a lot shorter.,10,Sales, marketing and customer success are all on the same page and have clear objectives. We can all use HubSpot to ensure we are on track and aligned. The website being hosted in HubSpot means it's easy for anyone to update. We don't need to disturb our already busy dev team. All marketing materials, especially emails, are aligned with each other, meaning we can control when our users are getting sent material. We no longer overshare or send multiple emails in one day.,Salesforce.com,100,000 to 250,000,Both,Adobe Photoshop, Canva, Adobe Premiere ProHubSpot is good, but could be greatWe're using Hubspot for lead generation and lead nurturing. It integrates with Salesforce.com and helps the sales team get qualified leads through multiple channels. It also allows reporting on acquisition and conversion as well as data export. The tool is mainly used by our marketing department and the commercial organization.,Information sync between Hubspot and Salesforce. B2B lead nurturing across multiple channels. Ease of use and intuitive user interface.,Email template management system is outdated and has lots of limitations. No PPC integration. No automated lead database cleaning.,7,Relatively easy to set up and use. Increased lead conversion and goal achievement. Decreased churning leads.,Oracle Eloqua,25,000 to 100,000,B2BHubSpot is the backbone of our marketing stackWe use HubSpot in our marketing, sales, channel, and customer success departments. The marketing and sales teams are the heaviest users, seeing as our site is hosted through the system and it's the primary CRM used by the sales team. The system makes collaboration across teams more streamlined since everyone is referring to the same information database.,Intuitive interface. Blog management is simple. Social media publishing tool is extremely easy to use.,The system can be buggy and experience outages of certain modules for 12+ hours at a time. Not all other systems integrate into it easily.,9,Team members from across the company are able to view details of a specific deal.,,B2B,Trello, BitlyNew User Impressed with CRM CapabilitiesWe are at the tail-end of the process of setting up HubSpot. We purchased their marketing enterprise solution to replace our existing CRM. We use HubSpot for emailing marketing, landing pages, and both outbound and inbound marketing campaigns.,Emailing marketing. Landing page inbound marketing campaigns. Social media communications.,Designing some pages requires CSS knowledge. No simple WebEx integration.,9,The ease of setting up landing pages, thank you pages, and campaigns around them, has all shown us significant ROI.,25,000 to 100,000,B2BRobust inbound marketing platformWe use Hubspot for inbound marketing efforts to host our blog, landing pages, and other content.,Easy to use interface Email marketing Workflows,Designing custom templates Integrations Segmenting emails,10,ROI Time saved Efficiency working,Mailchimp,10,000 to 25,000,B2B,Slack, Microsoft Teams, TrelloIt is improving continuouslyWe use HubSpot mainly in the marketing department for email blasts, social media posts and workflows. It basically covers everything we need for marketing and its analytic tools are easy to use and make it easy to generate reports. HubSpot helps us segment contacts easily with smart lists so you can easily target the contacts you want to send emails to.,Workflows are easy to set up and run. I like how the campaigns pull everything together in a place for us to review. Smart lists make segmenting contacts easy.,Social publishing sometimes doesn't work so well. There's some delays. Sometimes the content just doesn't get posted right away and I have to reschedule it again so it gets published later.,7,it helps us generate leads it helps us engage with customers/followers,100,000 to 250,000,Both,20,CRM Social Media email workflows,integration with wordpress blog a lot of educational materials you can learn,content strategy,8HubSpot for Sales and Marketing team - everything in one place!We use HubSpot in our agency to manage all of our Sales & Marketing activities. HubSpot is a great way to align teams so that everyone has a clear view on the data we have available on prospects and customers. This means we can create strategies and content with a clear understanding of what is resonating with our contacts and customers.,HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way. HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes. HubSpot integrates other tools and services really well, so we can keep data in one place We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.,HubSpot has grown the number of tools it offers so keeping pace with these can take some effort, but you don't have to do everything at one! Start with the basics and see some great results.,10,HubSpot has helped our agency grow 50%+ in revenue year-on-year The blog saw a 1271% increase in traffic,Drift and Salesforce Lightning,Less than 10,000,B2B,Drift, Vidyard, SlackA Single Solution for Marketing-Sales Alignment that DeliversWe initially looked at HubSpot as a replacement for Marketo, which was no longer serving the needs of our Marketing team to generate new leads at the pace we needed to keep growing the business. Among HubSpot, we evaluated Eloqua, Oracle Marketing Cloud, and Pardot. Throughout the trial we pursued with HubSpot, we also checked in with our analyst community (Gartner, Forrester) and our end users. Overall, we experienced HubSpot as an intuitive, all-inclusive marketing automation platform that was easy to navigate, with robust reporting capabilities (through an add-on) and a tool that could grow with us as the needs of our business demanded.,One-stop platform for our marketing needs: email, social media, video, paid, and organic search. Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade. Additional tools for the business development and sales team to align with marketing and streamline prospecting.,As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap. Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited. HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.,10,Since implementing HubSpot, we have had a 60% increase in net new opportunity generation. We have logged three record-breaking sales quarters. Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.,Marketo,250,000 to 1 million,B2B,PandaDoc, ReadyTalk, Salesforce LightningAlways Impressed by HubSpot and its progressive changesOur organization uses HubSpot's platform to not only manage our own website, its traffic, leads and contacts, but also our clients. It allows us to easily keep all of the website's goals as well as email marketing, content offers, and social media distribution in one central location. As an inbound marketing agency, the CRM helps us in achieving the goals our clients want and showing exactly how we progress towards them.,HubSpot's WYSIWYG interface makes it easy for those who aren't web experts to edit content and modules on website pages/landing pages/blogs without assistance. The workflow tool allows HubSpot's users to make powerful automation sequences that would otherwise take people forever to complete or manage manually. Their analytics allow you to get a comprehensive overview of how your website, CTAs Blog, and LPs are preforming, how close you are to hitting your goals, and tips that will help you reach them if you fall short.,Would like to see the ability to make more customized RSS email templates, the current set up is a bit restricting. Would like to see some further integrations with tools such as Hotjar so people can better monitor user behavior within the platform and track it. Would like to see some more flexibility for editing specific blog pages if there is custom functionality people want to use. Currently the only workaround for this is to put it into the template that's across all blogs pages, which can be difficult to work with at times.,8,Traffic and leads might be great, although it can sometimes be a struggle to get those leads to become sales qualified.,Squarespace and WordPress,Optimizely, Hotjar, GaggleAMP Amplify,35,25,Creating custom dashboard to monitoring your marketing efforts across your website, your emails, etc. Managing the deals you have in your pipeline so you can get accurate views into whats where, what the projected revenue is, and how many of those deals and closing vs how many are lost. Blogging on HubSpot has been one of the most critical ways we have increased our traffic, so being able to analyze on a individual level what articles are doing good/which ones aren't has been huge in improving ones with the potential to rank higher.,Hooking it up with the framework we use to build websites, so our websites can be created that much faster and perform more optimally.,Looking to see how the software can be applied to E commerce companies easier since those sites tend to have tons of pages, it can be hard to manage them all on a platform like HubSpot,9
Unspecified
HubSpot
1440 Ratings
Score 8.3 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>TRScore

HubSpot Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
HubSpot
1440 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Do you work for this company?

TrustRadius Top Rated for 2019
Show Filters 
Hide Filters 
Showing 610 of 1441 HubSpot ratings and reviews.
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role

Reviews (1-25 of 610)

Companies can't remove reviews or game the system. Here's why.
Heather Robinette, MBA profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Read Heather Robinette, MBA's full review
Sean Dunshee profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Simple, intuitive interface.
  • Great support and learning resources.
  • Marketing best practices are built into the product.
  • HubSpot makes it easy to learn marketing automation.
  • HubSpot's methodology helps marketers keep it human.
  • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.
  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Read Sean Dunshee's full review
Kirsten Meyer profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Hubspot makes learning about online marketing accessible.
  • Hubspot is constantly updating its solutions to incorporate more features and the latest technology.
  • It's now mid-2019 and I'm updating a review from 2014. Wow, has my impression of Hubspot changed since then. I just deleted nearly all of my "pros" because they no longer apply. Hubspot used to be a company with EXCEPTIONAL customer service and great energy. It was a company I loved doing business with. There has been a real shift in Hubspot's energy, strategy, and approach roughly since they went public. Where the brand love used to be, there is now a sense that Hubspot is really nickel-and-diming on everything; less value, a lot of important features out of reach to many businesses. It's often cost-prohibitive for small to medium businesses to grow on the platform. Hubspot's original selling point was its all-in-one functionality, but in practice, most organizations can't afford to use it that way. Hubspot has an excellent product and if the budget is there, I don't think you can go wrong with them. At the same time, Hubspot's pricing strategy and approach to customers and potential customers has become off-putting. They've made a lot of customers feel like they are only concerned with their enterprise clients, which is a level most organizations will never grow into. Where Hubspot used to enjoy great loyalty, almost everyone I see on Hubspot questions whether they should move to a different, less costly alternative. People don't LOVE being on Hubspot anymore. They aren't loyal to it the way they used to be. The perceived value is not there. I think Hubspot has done permanent damage to their brand.
Read Kirsten Meyer's full review
Angela Lyons, MBA profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop.
  • Drip/Nurture email campaigns. Easy to set up and maintain.
  • Reports and Dashboards are easy to implement and useful.
  • Despite the fact that Hubspot allows you to have multiple domains, for example, landing pages for two or more domains along with an email from those domains, it only allows for one subscription domain. So, if you don't want to share your domain info between domains, there is no way to have an email subscription page.
  • Domain issue also applies to the knowledge base. Only one knowledge base allowed in your account. So if you have multiple domains, you can't have multiple knowledge bases.
  • Can't A/B test emails in automated email sequences, only email blast deployments.
Read Angela Lyons, MBA's full review
Corey McAdam profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Manage prospects - who’s the point of contact for who?
  • Manage deals - what open deals do we have out there, and when do we plan to close
  • Manage relationships - what’s the status of each lead, when’s the next task due?
  • Uploading Excel documents
Read Corey McAdam's full review
Veronika Baranovska profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Brilliant marketing automation and content creation tools
  • Enhanced data and analytics for marketing and sales KPIs and processes
  • Ease of use and wealth of training materials (easy to onboard new staff)
  • Some marketing functionality could be improved (like the design for pop-up forms)
  • A/B testing doesn't work well when there's no form on the page (harder to measure clicks)
  • Some data discrepancies between HubSpot and Google Analytics
Read Veronika Baranovska's full review
Divesh Kumar profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • If I send the mail through Hubspot, then I can track out the details through it like when the mail was opened, how much time was spent by the client on it.
  • Also, using HubSpot I can keep track of all the projects received from a particular client.
  • It can be easily integrated with Outlook and the company's website.
  • The user Interface needs to be improved.
  • It's a bit costly. If one goes for free version, then it provides limited features, which forces us to go for a paid version of Hubspot.
  • Sometimes it works slow.
Read Divesh Kumar's full review
Yasmin Barroso Bastos profile photo
May 02, 2019

Recommend Hubspot!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • They connect to your Gmail, so whenever you send an email from Gmail you can CHOOSE whether it gets sent to Hubspot or not.
  • They track whether people have opened your emails or not, so you get to see how your email is doing.
  • Hubspot makes it easier to track which contacts are mine and when was the last time I contacted them.
  • Hubspot is supposed to automatically email us when someone does something on our landing page, we have had some people who got lost in there from not receiving the contact.
  • Hubspot and Salesforce are supposed to integrate with each other and sync, but sometimes that does not happen.
  • If Hubspot is not maintained, information can get really messy, and people can receive emails that they are not supposed to.
Read Yasmin Barroso Bastos's full review
No photo available
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to use views and filters
  • Clear distinctions between views and submissions on pages
  • Easy to understand prospect profile pages
  • Often the integration between Salesforce and HubSpot was not smooth
  • Sometimes updates to prospect information were not saved so contact info would be out of date
  • email alerts didn't always work
Read this authenticated review
No photo available
September 10, 2019

HubSpot is great!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Workflows for tasks and automated emails when necessary
  • Custom fields
  • Form building for paid landing pages
  • Extending the amount of emails in an automated sequence
  • Parity across multiple HubSpot instances
  • Lists process quicker
Read this authenticated review
No photo available
Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Training -- there's lots of great material for general use.
  • There is a free option.
  • You can use multiple email addresses/accounts.
  • The account is constantly disconnecting from email, causing me to manually reconnect (only after I realize that the connection was severed).
  • Terrible troubleshooting/customer support. When I switched from the paid version to the free version, I ran into a ton of issues. The support team had me changing the website HTML and all sorts of crazy stuff in response to what should have been an easy fix.
Read this authenticated review
No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Landing Pages - really easy to set up and flexible enough to test variations quickly. You can see what's working and what's not without spending a lot of time or money.
  • Email collection - it's essential we're able to collect email leads and they have a number of solutions that allow us to accomplish this.
  • Content Strategy - developing content is hard enough so being able to see what content is performing for us is essential and HubSpot's analytics really help make winners very clear.
  • Integrations - the number of native integrations are good but are limited. Using a connecting tool is necessary if you're using anything outside of their integrations.
  • Cost - obviously there is different levels each of which has unique costs. If you move up a level to early you may be paying for features you don't fully utilize and pay more then you really need to be.
  • No Landing Page access on free plan - for first time customers it would be great to provide at least 1 free landing page to let new users get acquainted with the tool.
Read this authenticated review
No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • HubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path.
  • The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot!
  • HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!
  • We would love the email functionality to be more advanced. We currently do not use the email function for our emails because it lacks the ability to have a clean layout for determining what is clicked. We use several links in our emails, and our current provider can use a printed layout of stats that HubSpot cannot provide.
Read this authenticated review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great.
  • We have an overview of our leads activities, which means we can improve our content offerings.
  • The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.
  • This is difficult to answer, as HubSpot can do no wrong in our eyes. I'd probably say that a con is that it comes across as overwhelming to new users, as there is so much it can do. I remembered when I logged in for the first time I thought there's no way I'm ever going to like using this as it's so complicated.
  • It takes time to learn best practices, as there is so much to this tool.
  • Their training lounge is great, and by no means wasted. However, their courses are long! I don't have an entire 3 days to spend on learning when I simply want to jump in and learn through practice. It would be great if the training videos were a lot shorter.
Read this authenticated review
No photo available
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Information sync between Hubspot and Salesforce.
  • B2B lead nurturing across multiple channels.
  • Ease of use and intuitive user interface.
  • Email template management system is outdated and has lots of limitations.
  • No PPC integration.
  • No automated lead database cleaning.
Read this authenticated review
No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Intuitive interface.
  • Blog management is simple.
  • Social media publishing tool is extremely easy to use.
  • The system can be buggy and experience outages of certain modules for 12+ hours at a time.
  • Not all other systems integrate into it easily.
Read this authenticated review
No photo available
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Workflows are easy to set up and run.
  • I like how the campaigns pull everything together in a place for us to review.
  • Smart lists make segmenting contacts easy.
  • Social publishing sometimes doesn't work so well. There's some delays. Sometimes the content just doesn't get posted right away and I have to reschedule it again so it gets published later.
Read this authenticated review
Fes Askari profile photo
Score 10 out of 10
Vetted Review
Reseller
Review Source

Pros and Cons

  • HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
  • HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
  • HubSpot integrates other tools and services really well, so we can keep data in one place
  • We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
  • HubSpot has grown the number of tools it offers so keeping pace with these can take some effort, but you don't have to do everything at one! Start with the basics and see some great results.
Read Fes Askari's full review
Romy Ribitzky profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
  • Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
  • Additional tools for the business development and sales team to align with marketing and streamline prospecting.
  • As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
  • Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
  • HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Read Romy Ribitzky's full review
Christine Austin profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • HubSpot's WYSIWYG interface makes it easy for those who aren't web experts to edit content and modules on website pages/landing pages/blogs without assistance.
  • The workflow tool allows HubSpot's users to make powerful automation sequences that would otherwise take people forever to complete or manage manually.
  • Their analytics allow you to get a comprehensive overview of how your website, CTAs Blog, and LPs are preforming, how close you are to hitting your goals, and tips that will help you reach them if you fall short.
  • Would like to see the ability to make more customized RSS email templates, the current set up is a bit restricting.
  • Would like to see some further integrations with tools such as Hotjar so people can better monitor user behavior within the platform and track it.
  • Would like to see some more flexibility for editing specific blog pages if there is custom functionality people want to use. Currently the only workaround for this is to put it into the template that's across all blogs pages, which can be difficult to work with at times.
Read Christine Austin's full review

Feature Scorecard Summary

WYSIWYG email editor (293)
8.2
Dynamic content (294)
8.1
Ability to test dynamic content (272)
8.1
Landing pages (323)
8.7
A/B testing (250)
8.4
Mobile optimization (315)
8.6
Email deliverability (324)
8.9
List management (324)
8.6
Triggered drip sequences (241)
9.1
Lead nurturing (316)
8.9
Lead scoring and grading (289)
8.7
Data quality management (293)
7.7
Automated sales alerts and tasks (262)
8.6
Calendaring (273)
8.2
Event/webinar marketing (224)
8.2
Social sharing and campaigns (305)
8.2
Social profile integration (295)
8.4
Dashboards (325)
8.2
Standard reports (323)
8.4
Custom reports (286)
8.5
API (225)
8.1
Role-based workflow & approvals (246)
8.8
Customizability (268)
8.4
Integration with Salesforce.com (201)
8.0
Integration with Microsoft Dynamics CRM (80)
7.6
Integration with SugarCRM (75)
7.6

About HubSpot

HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more. The vendor says over 18,000 customers in more than 90 countries use HubSpot’s all-in-one marketing & sales software platform to transform the way they connect with new customers.

HubSpot's all-in-one marketing automation suite broadly includes:

  • A Content Management System to create and manage forms, landing pages, templates and blogs
  • Online Marketing capabilities to ensure that content can be found through search engines, social networks, email, blogs, etc.
  • Lead Management for generating, nurturing, scoring, segmenting and tracking leads
  • Reporting & Analysis to track and optimize all marketing data including contacts, content and website

HubSpot's marketing platform integrates with popular CRM systems like Salesforce, or can be used with the free HubSpot CRM for a true all-in-one experience. The vendor says this results in less hassle, more control, and an inbound strategy that actually works.

HubSpot aims to help businesses leave behind dated approaches to driving business growth in favor of an inbound approach - attracting new visitors, converting them as leads, closing them as customers, and delighting them over the long term.

HubSpot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

HubSpot Screenshots

HubSpot Integrations

NetSuite, Pipeliner CRM, Salesforce.com, Unbounce, Survicate, GaggleAMP Amplify, SnapEngage, Boingnet, Evergage, Wrike, Wistia, Pipemonk, Zendesk, FreshBooks, PandaDoc, Perfect Audience, UberConference, Eventbrite, Teamwork Projects, GoToWebinar, WorkflowMax, SurveyMonkey, Shopify, Smartling, BrightInfo, Invoca, DataHero, HelloSign, Leadpages, Dropbox, Google Drive, WordPress, BigCommerce, Uberflip, Zoho CRM, SugarCRM, Zerys, Infer, GlobalMeet Webinar, Membrain, SalesforceIQ, App Data Room, inboundli, Zapier, Appcues, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Magento Commerce Cloud (formerly Magento), Zendesk Sell (formerly Base), SlideShare, BlogMutt, Pocket & Instapaper, Pipedrive CRM, Gravity Forms, Wufoo Forms, BoostSuite, GoChime, Seventh Sense, Scripted

HubSpot Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Basic$200per month (up to 100 contacts)
Pro$800per month (up to 1,000 contacts)
Enterprise$2,400per month (up to 10,000 contacts)

HubSpot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

HubSpot Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported Languages: English, French, German, Japanese, Portuguese, and Spanish