Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
"Act-On is an easy-to-use automation tool that can handle many tasks."
Powerful professional tools for marketing creation and automation
Determine the marketing idea with significant experience
Our team loves Act-On!
one woman show
Act-On review
Very flexible Automation tool - great customer support.
Easy Automation at a Great Price!
Act-On is User-Friendly for Marketers
We like ACT but it is for smaller companies
Act-On is a powerful information delivery platform
All in one marketing automation tool.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Good tool for someone ready to take the next step with email marketing
A great marketing tool
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- WYSIWYG email editor (112)8.181%
- List management (111)8.181%
- Standard reports (112)8.181%
- Email deliverability reporting (112)8.181%
Pricing
Professional
$900
Enterprise
$2,000
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Act-On Software Demo
Act On! Software Demo
Act-On Software and Touchtown: Personalization and the Buyer’s Journey
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(112) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.2Ability to test dynamic content(92) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(95) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.2Mobile optimization(103) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(112) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(111) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.1Triggered drip sequences(87) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.1Lead nurturing automation(104) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(102) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.1Automated sales alerts and tasks(95) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.8Calendaring(8) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(76) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.1Social sharing and campaigns(69) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(63) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.1Dashboards(109) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(112) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(84) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.1API(67) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(71) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.1Customizability(89) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(65) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with Microsoft Dynamics CRM(36) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with SugarCRM(29) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp (discontinued)
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 29% |
Mid-Size Companies (51-500 employees) | 67% |
Enterprises (more than 500 employees) | 4% |
Comparisons
Compare with
Reviews and Ratings
(407)Community Insights
- Pros
- Cons
- Recommendations
Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.
Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.
Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.
Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.
Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.
Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.
Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.
Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.
Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.
In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.
Attribute Ratings
- 8.9Likelihood to Renew112 ratings
- 9.1Availability14 ratings
- 8.2Performance13 ratings
- 9.1Usability32 ratings
- 7.3Support Rating39 ratings
- 9.3Online Training16 ratings
- 8.7In-Person Training4 ratings
- 8.6Implementation Rating22 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 6.4Ease of integration2 ratings
- 9.1Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
- 8.4Email Marketing2 ratings
- 8.4Lead Management2 ratings
- 8.8Reporting & Analytics2 ratings
- 8.8CRM Integration2 ratings
Reviews
(26-50 of 219)- List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
- Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
- Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
- Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
- No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
- It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Integrated Marketing Platform at its best
- Integrated Marketing Platform, which includes social media management helps to automated programs, website tracker, generating reports, analyzing the data, and a lot more. It adds value to the business.
- Very useful to increase client base or run successful marketing campaigns.
- Training materials, documentation, and webinars are very useful to understand the power of the software.
- It takes quite some time to understand how to use it, and without documentation, it becomes very difficult to navigate through the application.
- User support base needs to be more active.
- The system takes time to reflect the changes.
Marketing Automation For Advanced Users and Needs
- Manage multiple clients and segment the client accounts
- Activate multi-step automated email campaigns
- Track recipient engagement such as opens, clicks, and website visits
- Set-up requirements and steps are complicated
- Customer service could have been better
Great for special use-cases!
- Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
- The customer support, from what I've heard, is very good.
- Integrations with other CRM systems make this really easy to add to a company's workflow.
- It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
- It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
- There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Act-On has endless features and one of the easiest interfaces!
- My favorite Act-On feature is the web prospector. It allows you to gate your marketing content so that anyone viewing the content on your website provides information about their location, contact info, title, etc. It really helps us to generate leads for the sales team and has helped us get in contact with prospects who are highly interested in our products.
- The feature that we use the most is the outbound content section for creating emails. The templates and different sections you can add to emails enables us to create very organized, versatile emails while sticking to our own branding and color guidelines.
- After an email is sent in Act-On, the platform begins counting which links in an email were clicked the most. This really helped us to test how engaging certain emails were over others. It also helped us understand how to present certain content in a more engaging way. Something as simple as changing the color of a button can make our subscribers click on it, and we wouldn't have that insight without Act-On.
- The most obvious con when using Act-On is that it’s not very intuitive. The menu options don’t always seem to correlate with what’s on that page so, I get lost on the platform often - even after using it for a year.
- I wish there was an easier way to organize content added to Act-On by other users within my organization. I often have to sort through emails and drafts that were created by other people on my team to be able to find my own drafts.
Act-On: Marketing Automation software
- Act-On is very strong in behavior based messaging, drip and nurture campaigns.
- Easy to use email design through WYSIWYG designer.
- Act-On handles volume of data quite well
- Act-On's system navigation and overall UI could be improved as this is not intuitive at all. Often times, even after having used the system for some time it can be hard to find certain features or abilities of the platform. This turns out to be time intensive and could be better.
- Act-On is not at all set up to handle multiple teams working in 1 instance of the platform. Initially during the roll out of our platform we didn't know about this and we have 6 different teams working in the same instance which causes a lot of data management issues since the system's search capabilities are limited.
- Act-On's out-of-the-box connections to CRM system's is not ideal and could better. Our organization is using MS Dynamics 365 and there have been some issues in the set up, maintenance and continuous use of the Act-On connector
- Because of the way Act-On seems to be designed for a centralized structure rather than decentralized marketing teams, the reporting through their data studio creates a big gap. Act-On reports well per initiative, however aggregating data can only be through a 3rd party BI tool s.a. Tableau, MS Power BI, Qlik, etc.
Marketing tool with some sales bolt-ons
- Tracking known sales prospects and their behavior on the website
- Tracking anonymous visitors to the website and reporting the location and potential company based on their ISP
- Hosting marketing content
- Not user-friendly for tracking email opens for a specific user, it takes too much time to locate them within Act-on
- Primarily built for marketing, the sales tools feel like an afterthought
- Browser add-on needs to be removed and re-added regularly to ensure functionality
Act-On - Understand Your Customers
- Quick view of who clicked
- What they clicked on
- How many pages the user visited on our site
- Also like the Act-On Score - where you assign a value to various activities to track "value of a contact"
- The pages/reports tend to load slow
- When viewing a click report online -it would be very helpful to have another column of information that shows company name - rather than having to click on the user -- email right on that page would be helpful as well
Act-On: Class Act in Customer Service and Support
- Customer Support. This team goes above and beyond normal customer support. The support team is very friendly, always answers my questions immediately, and sends follow up emails. Their support team is so great that we've connected them with our customer support team to learn a thing or two!
- We have a very niche targeted audience that has a lot of weird email addresses (think info@address.com). Act-On's flexible suppress/bounce lists (spam) is truly impactful for our business. With other software, our account would probably have been suspended a few times due to sending to these email addresses. It's truly invaluable for our business.
- I truly feel that like a business partner of Act-On's. They regularly ask for feedback and we're happy to be beta testers for a lot of new features. Also, it's rewarding to not feel like "a customer" and instead feel like we're in business to grow together.
- I don't have a lot of coding experience, both in HTML and/or CSS. Since I am in a content marketing department of one (startups!!), creating branded forms/landing pages/etc. can take a while.
- The interface isn't as beautiful as some of the other softwares. Not a big problem for us, but I suppose some other companies could be turned off by that.
It's like they know us.
- The onboarding process. I had personal attention from my CSM and access to a "bat line" that I could call anytime I needed a quick answer. Act-On University, their comprehensive support site/forum, is so thorough and has clear instructions for every process. I've never had such a pleasant experience learning new software as I did with Act-On. I felt incredibly supported!
- The software itself is intuitive, simple, and easy to use. Every time I think of a feature I wish it had, I do a quick search in the help (aka Act-On University, which is incredible), and turns out, it DOES do that! I have been delighted over and over again.
- The automation features are wonderful; it's simple to create an automated program with their drag/drop interface.
- The integration with Salesforce is clean, but the process of adding information from SFDC to my lists in Act-On could be clearer. I struggled for the first few weeks understanding what all I needed to do to include new information from my CRM.
- I loved my CSM, but her schedule was packed so full that I could only get on her calendar once a week. We needed to get up and running really quickly so I ended up having to do a lot of my onboarding myself, which meant I missed some things. We rectified them eventually, but I wish I'd had better access to my CSM in the early days.
- It would be helpful to more easily push subscription information back to my CRM system. We had to do this with a "hack" and it isn't pretty.
- Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
- Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
- Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
- Value - price for service.
- Being able to attach images to social posts
- More contemporary templates
- User-friendly - the whole platform is intuitive and easy-to-use. The email and landing page composer in particular are very easy. We made the switch from Constant Contact and there was no learning curve to creating great emails.
- Training and support - our Customer Success Manager has been a pleasure to work with. The implementation training provided a great overview and he gave us many tips and best practices so we started off on the right foot. Everyone I've come into contact with has been very friendly and effective.
- Contact management - Act-On integrates well with Salesforce, so we've been able to pull our leads and contacts from there. But we're also able to add contacts directly to Act-On, nurture them and then only push them to Salesforce when they are really sales ready. The segmentation features are powerful, allowing you to test and find the right segment for a mailing based on their previous behaviors or profile.
- We haven't gotten a lot of use out of the reports yet. That's partially because our sales cycle is long and we've been using Act-On for just under a year. However, we are struggling to produce an ROI.
- Searching for a contact - you can't globally search for a contact, you have to search within the contact's list
Impressed Act-On Rookie
- Assigned Customer Success Manager is available to you to help reach implementation goals, get set up correctly and give expert advice.
- On-demand online courses, webinars and white pages at your fingertips - so much helpful information when you need it!
- The email composer is easy to use and looks professional. Plus they don't advertise themselves on our emails.
A platform for your entire marketing team
- It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
- So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
- It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
- The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
- The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
- The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Great marketing automation tool with more to offer
- I love the straightforward list management features of Act-On. It is easy to update and manage lists and the fact that segments are 'live' means I do not have to worry about updating individual segments as long as I have an up-to-date master list.
- The use of the email composer could not be easier. With the drag & drop email builder it is really easy to design an email and change the content around if I change my mind.
- I find it useful that we can not just create email templates but also create our forms and landing pages in Act-On, so I do not need a web developer to create a landing page for an offer in my mailer any more.
- Form composer needs improvements as it is not as easy to use as the email and landing page composer at the moment.
- More articles on automated programmes at the Act-On University would be useful.
Act-On-It!
- Synchronization with Salesforce is convenient and effective
- Customer Support is always very helpful
- The email composer is easy to use
- Menus and tabs could be better organized for quicker locating
- The segmented list option could be more user friendly
- The automated program generator is not user friendly and can prove quite difficult
Act-On is easy to use and works with SalesForce
- Ease of Use.
- Reports are easy to read and stay up to date.
- They are coming out with more layouts.
- Now that they have more layouts I have no complaints.
Easy to Use and Great Customer Service
- Wonderful customer service. They are quick to respond whether via email or a phone call. They actively seek out answers from various sources (Tech Support, CSM, Engineers), not giving up until the issue has been resolved.
- The email composer is easy to use. Creating great looking emails without any HTML experience isn't an issue.
- The recent updates to segmentation are amazing. The flexibility of the custom logic feature makes creating complex segments easy.
- So many features to explore it can be overwhelming.
- Website prospector report isn't customizable on information shown and how often report is sent.
- No automated alerts when form submissions to Salesforce fail.
Act-On Proves to Be a Winner
- Email creation: The ability to design new or re-use existing templates makes Act-On a great improvement over other tools I have used.
- Reporting: Act-On provides easy to understand reporting tools. It allows me to delve into the analytics of how my sends perform.
- Import ease: The ability to import the data that I use for some my sends is highly intuitive.
- At times, there are almost too many features to manage. I know there is more that I can do with Act-On, but I have only so much time in the day. I don't have too much time to explore.
Act-On is AWESOME
- Email composer. I know how to code, but the email composer provided is very well developed. Initially, I thought I'd continue coding myself, then upload to Act-On. Nope! The composer is so effective, I use it instead of coding.
- Drip campaign setup. I was a newbie to automation, so drip campaigns scared me a little bit. Not anymore. It's very easy to set up and understand with the help of our customer success manager.
- Support. The support from Act-On has been unspeakable! From the sales manager, to the CSM, to the actual support line. They handle your issue and communicate updates in whatever means is best for you (phone, email, etc.).
- Social platform. It allows you to easily publish, but not to track metrics. You have to go to the actual platform for that information.
- Stationery is a little tricky too, but once you understand how it's created, you can use and manage it in no time.
Act-On is a great Marketing Automation Solution
- Segmentation
- Lead Scoring
- Integrating with Salesforce
- I wish that I could have my programs pause automatically during holidays. I have to manually stop my programs.
- When creating a segment, I want to have a drop down for all of my sales reps and my fields, instead of manually typing them in.
Only Use Act-ON if You want over 400% ROI
- Easy to use interface
- Granular list segmentation capabilities
- Customized sending schedules
- A/B testing of dashboard by ACT-ON product team
- Dashboard colorscheme
- Location of tech support phone number on website
All for one in the same tool
- Simplicity. It's a very intuitive tool and in 1 or 2 weeks it's possible to implement and start working with a marketing automation tool with no difficulty.
- Support Team. Great support from Act-On, they are always ready to help you to achieve your goals, even if they need to change something on the Act-On software.
- Landing Pages. The new system allows anyone to create great content and capture new known leads for their sales team.
- Daily Digest and Alerts. Having the right information at the right time is great. With Act-On we can know if customer X is coming to our website at a specific time.
- The view of the lead. The profile should present all the information and not different information depending on which list which is registered.
- Global Search. It should be easier to find the lead globally.
- Invest in Act-On for the support team, they will help you quickly put Act-On marketing automation to productive use.
- The platform has straightforward A/B testing for landing pages, and it produces accessible and informative marketing statistics.
- Act-On’s website tracking beacon and its Website Prospector displays visitors to our website in a complimentary way to Google Analytics.
- Act-On’s landing page and forms builders take time to get up and running with, and with several months of experience, and their new revision of the landing page builder it still needs improvements. You might spend a lot of time if you choose to use their page builder, although to be fair the landing pages work well once completed.
Act-On proved to be a game changer for us
- Delivers all (most important) features a marketeer needs
- Intuitive
- Great support
- Friendly pricing
- Fast paced feature development
- We could use more contextual content features to use on landing pages
- The landing page editor could still be improved
- Social media management could be better; more like Hootsuite