Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
Mailchimp is a fine solution for the basics.
No Frills Mailchimp Handles the Basics Well
How Mailchimp Differs From Its Competitors
Strategic Partnerships
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
However, the ability to re-edit previous posts to send again is very good, and saves lots of time when you are only updating a previous mailing.
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Critical Ecommerce Features
Mailchimp Audience Management
All-in-One Marketing Platform
Lessons for Success
Mailchimp Audience Management
All-in-One Marketing Platform
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Mailchimp Audience Management
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Whatever …
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
The lesson? Use the best platform, if most marketing newsletters in the world are using …
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (459)8.585%
- WYSIWYG email editor (437)8.181%
- List management (459)8.181%
- Standard reports (455)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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9 people also want pricing
Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(437) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(420) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(401) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(325) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(356) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(431) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(459) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(459) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(317) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(43) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.7Event/webinar marketing(34) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(40) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(34) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(120) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(455) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.9Custom reports(48) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(31) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.2Role-based workflow & approvals(6) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.3Integration with Salesforce.com(20) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Integration with Microsoft Dynamics CRM(17) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(36) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2585)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.8Support Rating14 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(1-25 of 82)User-Friendly Email Marketing
- Free to use
- Robust Automation
- Simple Interface
- Detailed Analytics
- Customer Segmentation
- Limitation on advanced features in free plan
- Lacking customer support
- Learning curve
MailChimp review
- Responsive Email Design
- Email marketing and analytics
- Webpages creation
- Database management and cleaning
- Form management
- Customer support is not at all active
Does the job
- Storage and management of email lists in different categories
- Integration with website forms to capture and store contact details
- Clear, easy to use data on mailing success etc.
- As a small company it would be good to have more flexible invoicing dependent on use.
- It is not always clear on how to manage lists
- Easier explanations on the type of sign up or storage of a contact
As a small company it can be difficult to know whether we are getting value for money as we do not send mailing on a frequent basis. Maybe there could be a pricing model based on usage?
- Format new templates
- Create an audience and save for later
- Include links to social pages that are always there for me
- Add images, buttons, headers, footers, links and more
- A report of users that have unsubscribed
- Additional emojis
Great Choice for Email Marketing
- Segmentation
- Email Marketing
- Landing Pages
- Costing
- Mobile Engagement
- Customer Behaviour Reports
- Integrates with most other platforms
- Had advanced data entry fields for collection of additional information
- Easy-to-use drag-and-drop builder
- The drag-and-drop builder can be a bit basic - some of the customizations could be improved
- The free plan is used to send automated welcome emails, now this is not a feature unless you upgrade
- It's very similar to a lot of other email marketing systems out there - for the price you pay, it would be nice to see Mailchimp offer something more advanced
Great Product, Great Value!
- Easy to design emails
- Easy to manage users
- Easy to set up online forms to grow our email database
- Navigation around the admin interface is a little bit tricky, but once you learn it, you can navigate fairly easily.
I think for Mailchimp Are Lazy and Customer Service Lies!!!
- Design emails
- Customer Service
- Follow Through
- Stop Lying about contacting clients
Mailchimp does email better than just about anyone, but it needs to stop trying to do everything
We value Mailchimp's compliance with GDPR and CCPA, which is why we chose to use the tool. The privacy and security of our users' data is a top priority for us, and Mailchimp's respect for these regulations is a huge deal for us. However, we do not use many of the extra tools that Mailchimp offers because we have HubSpot for CRM. We don't want Mailchimp to keep building out competitive work, and HubSpot provides us with everything we need to manage our customer relationships effectively.
Overall, Mailchimp has been a valuable tool for us at NEON ID, helping us to maintain a strong relationship with our customers and brands while keeping their data secure and private.
- Parse mailing lists
- Keep on white lists for email
- Making it quick to send a mass email
- Stop trying to be a full marketing suite - this distracts from the core marketing automation
- More integrations with new AI tools
- The UI needs a refresh, it feels outdated and slow
Mailchimp as a CRM and a market platform is too much. I prefer an approach that links the best of the best apps together with integrations as opposed to building out every one of these apps into superapps that do all things.
Also, Mailchimp feels like it is nickel-and-diming us a lot now. Not a fan of that.
- Email Series that introduces a new subscriber to my products & services.
- An intuitive & user-friendly method to design your newsletter.
- A nice way for people who have a smaller subscriber base to run a newsletter service.
- In the free plan, one can only have one mailing list. It shouldn't matter as long as you don't exceed a certain total subscriber count.
- It isn't easy to change the content and email sequences of introductory email series.
- Very affordable with many different plan options to choose from
- Great template editor for designing emails
- Has a great UX/UI design that makes it easy to use and learn the tool
- The customer service could be better, unless you pay a premium fee you are only able to get help through email - no phone calls.
- Even though we did pay a premium to be able to request help through phone calls, it was still a bit hard to get an appointment set to do so.
- Since Mailchimp is a huge email marketing application with millions of users, you have to go into it knowing that features/services won't be changed upon request and if an issue was coming from a small account it wouldn't be of enough relevance for them to necessarily take action on it.
- Integrations with a multitude of plugins and web applications via its API
- Digests of RSS feeds
- Flexible anotation with additional information about subscribers
- Email flows are not as flexible as I would like them to be - alternative email service providers have better solutions.
- Backwards compatibility - once something is configured, especially for the flows I expect them to work as they should - since they've added features suddenly older email flows stopped working reliably - support couldn't really find the root cause.
- When I started using the product 10 years ago, the system was simple to use. Today lots of features that I'm not using were added making the system more complex in its use.
- Since the acquisition from the founders to Intuit, I feel the focus has shifted to increasing prices while the value from my perspective hasn't changed much.
- Ecommerce type of businesses can benefit because features were added to help business owners maximize the shopping cart value and avoid shopping cart abandonment.
- Simple newsletters based on RSS feeds or manually written
Less suited:
- Advanced email flows (if-then-else) based on visitors actions on websites are difficult to implement.
- Difficult to use as a email system to support staying in touch with users of a SaaS application you've developed.
Mailchimp: Newsletter distribution made easy
- Mailchimp has a easy to use user interface
- Mail can be sent to many users
- The free version has all needed capabilities
- It would be helpful if there were more design features on Mailchimp
- I would like to be able to have multiple users on an account at one time
- It would be helpful to receive updates about new functionality
- With Mailchimp, creating new email templates is a breeze.
- The user lists are kept in a single location.
- Detailed reports provide us a deeper understanding of the situation.
- It would be great if the email template edit screen didn't save automatically.
- It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
- The OTP might take a long time to arrive when asked for during the login process.
- Email Marketing
- Bulk Email
- New Letter Creation
- Cost is too much
- They can provide better interface.
- Support needs to improve.
- Incredibly easy to use interface
- Tons of tutorials and help resources
- Easy integration with GDPR
- The pricing structure is not ideal for infrequent newsletters with a large amount of subscribers
- Pricing is confusing and challenging to understand
- The editor is buggy, still, after years of using it
Mailchimp is a good all around CRM.
- Linking with other applications integrations.
- Organizing audiences.
- Landing pages.
- When writing content, the interface isn't user-friendly for fonts and settings.
- I'd like to create more than one list with the free plan.
- Inserting first names in the text isn't being displayed in the test email. I've had several occasions where the </> the frame was present in the test email. But when the real email was sent, it read as "Dear " with no first name even though I had inserted it. That's been very frustrating.
Email Marketing Made Easy with Mailchimp
- Can send email to large contact lists all at once
- Can create automated emails
- Provides data regarding email success/responsiveness
- A more responsive support team when issues arise
- Analytics can be complicated
- Webforms could use an update
Mailchimp for the win!
- Sending bulk emails.
- Accessible to novice users.
- Deep levels of customizability.
- List management.
- Deliverability management.
- Web forms can be difficult to customize in some ways for more technical implementations.
- Analytics could be easier to use.
End-to-end email marketing solution that's easy and complete.
- email tracking and interactions
- market funneling and communications tracking
- application integration
- deeper analytics
- stronger audience management tools
Great Multi-Faceted Marketing and Database Platform for Small and Mid-sized Companies
- Lead forms and landing pages are easy to create and manage.
- It's possible to customize the email templates within the HTML for a truly custom experience if wanted.
- The option to use journeys, which is available in most of the larger email platforms like HubSpot or SalesForce Marketing Cloud, is really handy, and much more affordable than using some of the larger platforms.
- It easily integrates with most other major digital tools.
- List segmentation is a total pain. The need to use a master list and then assign tags isn't clear to new users.
- It's not clear when to use an old automation versus a new journey.
- The difference between groups and segments is not clear. The documentation should be updated to state that a segment is a sub-set of the contact database that's based on subscriber actions. Where groups are options you can set up in your audience settings that can be based on any criteria, and on signup forms, subscribers will also be able to see the available groups.
- Sometimes, it's really hard to find settings. The layout of settings and options includes nested menus that vary between a left-side vertical rail, and then tabs, and the naming of the settings is pretty different compared to what things are called in most other platforms. All of that makes it hard to find things.
- It's also frustrating that all emails need to be saved as templates if a user wants to use the email in multiple places. Sometimes, emails are for specific campaigns, and those campaigns might include a blast and a drip option, but in order to use the email in two different streams, it has to be saved as a template, which also makes it more cumbersome to update during the campaign setup process.
Grow Subscribers, Send Mass Emails and Track Delivery!
- Runs mass email campaigns, tracks delivery, and open and click-through rate
- Grow and manage subscribers list, segment them with automated targeting
- Offers a large collection of beautiful email templates suitable for all kinds of sales and marketing needs
- Offers a generous free plan for starters with 2000 contacts and 10,000 emails per month
- Mailchimp cannot be hosted on a private server. No guarantee of privacy.
- The user experience can be improved to make workflow easier and faster.
Mailchimp Delivers on Several Levels
- Organize subscriber information
- Integrates with other applications/systems seamlessly
- Offers several useful tools/marketing techniques
- Customizable and scalable based on the user’s knowledge
- The API toolkit could be a bit more applicable for non-tech/developers to use.
- I would like more controls over customizable HTML features (font, colors, etc.).
Mailchimp Review
- Ease of use
- Trust
- Statistics
- Template and email editors
- Automation
- Integrations
- Pricing
- Translation in other languages
- Mobile-friendly email templates -- You can always trust that MailChimp's templates will work well across the most common email clients and devices. Much more efficient than hand-coding!
- Easy-to-use WYSIWYG editors -- You can do almost anything you want in an email with MailChimp's easy WYSIWYG interface.
- Customizing the sign-up process -- You can brand each page and make it look good while still keeping it streamlined.
- I think the pop-ups (to encourage users to sign up to your mailing list) could have more flexibility in their design. I was designing one the other day and it had limited choices for the image sizes, so I had to play around with it quite a bit to get it to look good.
- It's great that they now integrate with Facebook Ads but the reporting is really basic and I find it hard to make changes mid-campaign. For example, I have not been able to find aggregate stats -- I have to hover over the number of each day in the chart and add up the stats for the month. And you cannot extend a campaign more than 3 days before it ends, so you better remember to mark your calendar and update it before it ends with you!
- The list segmenting is pretty basic. I can do a few of the things I want but nothing too complex at the same time.