August 20, 2019
Score 10 out of 10
Read Jennifer Robertson's full review
Business Processes Supported
- The primary process is marketing campaign management: We use Marketo for all forms, landing pages, emails, and campaign responses. All lead information is captured on Marketo landing pages and forms, which is then pumped directly into SFDC.
- Our sales department also depends on Marketo Sales Insight for lead data when prospecting.
- We also use Marketo for reporting and alerts. We report and alert on certain web behaviors to improve sales and retention.