Marketo Reviews

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Score 8.0 out of 100

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Jennifer  Robertson profile photo
August 20, 2019

Highly intuitive.

Score 10 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • The primary process is marketing campaign management: We use Marketo for all forms, landing pages, emails, and campaign responses. All lead information is captured on Marketo landing pages and forms, which is then pumped directly into SFDC.
  • Our sales department also depends on Marketo Sales Insight for lead data when prospecting.
  • We also use Marketo for reporting and alerts. We report and alert on certain web behaviors to improve sales and retention.
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Lauren Aquilino profile photo
Score 10 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Marketo allows marketers to track ROI of marketing efforts
  • Marketo allows you to nurture and score leads with ease
  • Marketo allows for both simple and complex integrations with 3rd parties
Read Lauren Aquilino's full review
Ajay S profile photo
December 06, 2019

Marketo Review

Score 10 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Lead Scoring
  • Lead Assignment
  • Leads Attribution
  • Email campaigns
Read Ajay S's full review
No photo available
Score 6 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Lead generation - Communicating efficiently and effectively with recent inquiries
  • Lead nurturing - Reaching out to cold leads through informative, soft sales emails
  • Promotional - Singular emails to promote special events
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No photo available
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Database management
  • Lead nurturing
  • Customer onboarding
  • Re-engagement campaigns
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No photo available
Score 8 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Lead management
  • Lead generation
  • Automated marketing campaigns
  • Automated Email campaigns
  • Marketing drip campaigns
  • Social marketing.
  • Internal project Mgt
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Feature Scorecard Summary

WYSIWYG email editor (580)
7.1
Dynamic content (558)
7.5
Ability to test dynamic content (544)
7.4
Landing pages (599)
7.0
A/B testing (577)
7.2
Mobile optimization (564)
7.1
Email deliverability (616)
8.2
List management (616)
8.4
Triggered drip sequences (553)
8.2
Lead nurturing (609)
8.2
Lead scoring and grading (591)
8.2
Data quality management (589)
7.8
Automated sales alerts and tasks (567)
7.9
Calendaring (460)
6.6
Event/webinar marketing (543)
7.9
Social sharing and campaigns (340)
6.5
Social profile integration (318)
6.5
Dashboards (571)
7.0
Standard reports (609)
7.2
Custom reports (577)
7.0
API (523)
7.8
Role-based workflow & approvals (450)
7.5
Customizability (548)
7.4
Integration with Salesforce.com (528)
8.2
Integration with Microsoft Dynamics CRM (151)
6.5
Integration with SugarCRM (95)
6.0

About Marketo

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Categories:  Marketing Automation

Marketo Features

Has featureAttract - Your potential customers are out there researching solutions. Help them find and learn about yours more easily.
Has featureEngage - Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Has featureDrive Revenue - Convert more potential buyers into customers by triggering a relevant message at exactly the right time.
Has featureMeasure and Optimize - Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact revenue.

Marketo Screenshots

Marketo Video

Marketo Integrations

Marketo Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Spark$895per month up to 10,000 records
Standard$1,795per month up to 10,000 records
Select$3,195per month up to 10,000 records

For the Enterprise edition, contact Marketo for a custom quote.

Marketo Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS