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Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Recent Reviews

TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Support for real-time and batch integration (86)
    9.1
    91%
  • Connector modification (86)
    7.1
    71%
  • Pre-built connectors (98)
    6.7
    67%
  • Monitoring console (74)
    6.5
    65%

Reviewer Pros & Cons

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Pricing

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Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

7.3
Avg 8.2
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings

Reviews

(76-100 of 106)
Companies can't remove reviews or game the system. Here's why
Kai Crow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier across a number of departments. Mostly it's to link apps or systems that don't have pre-built integrations to each other. For some cases, we also use Zapier to build workflows that can't be achieved in other apps, using Zapier utilities like storage, formatter and equations to update data or trigger other processes and then send back to the same application.
In general, this helps us scale faster because we don't have to wait for lengthy dev builds using APIs to achieve a similar result.
  • Nicely thought out, simple interface - quick to learn and easy to understand.
  • Zapier utilities are brilliant - allow you to make much more complex workflows.
  • Lots of apps and services that Zapier works with.
  • Would be nice to be able to create multiple branches within one zap, rather than just using a straight yes/no continue logic filter.
  • Would be nice to be able to filter zaps at the trigger stage - so where we filter out all but one of the triggering events, we wouldn't have all the rest count against account limits.
We've used it for a range of applications from simple syncing of activities, leads or data between two systems to building more advanced processes, like round robin distributions. One frequent use is for triggering Slack notifications from different systems that don't already have integrations with Slack, or who's integrations don't do exactly what we want.
Less appropriate cases, are where the only available trigger events fire off frequently, eg a salesforce activity, where we might have tens of thousands per day - you can easily filter the zap at the second step, but it quickly chew through usage limits.
Dave Seeman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier saves time. We use it in every functional role from automating emails, invoices, document creation, file creation, notifications, and more. It can be used by almost any department as long as you're using cloud software that integrates w/ Zapier (most do).
  • Set up is incredibly easy with Zapier. They walk you through setting up the "zap" step by step.
  • They connect with every important SAAS company and maintain them well.
  • Multi-step "zaps" make it incredibly powerful.
  • The built in actions and triggers like timers and saved date are very helpful.
  • The email parser tool is magical.
  • Honestly, I can't think of what I'd improve. I guess I wish it was cheaper but it's worth the price.
  • I haven't needed an app that wasn't available. I usually choose software specifically because it works w/ Zapier.
It's appropriate whenever you take a number of actions every time X happens.

For example, you get a new client and you have to send them an email, set a meeting, create a folder for their project, etc. You could create a google form for new projects, input the info, and have a zap that sets up all of those other steps for you automagically.
Matthew Veil | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier for both operational workflows as well as marketing purposes. We use Zapier to connect our Facebook ads to our CRM system ONTRAPORT, and in turn to add newly added contacts to other systems to automate our workflows. We also use Zapier for our clients - connecting our clients' payment systems such as Square and other point of sales, to marketing automation software that follows up for a review, then based on the response, adding their customers into a long-term follow-up campaign. We like how simple and quick it is to combine multiple software with Zapier.
  • We use Zapier to connect our ad campaigns from Facebook to automatically add leads from contact forms to ONTRAPORT CRM and then in turn automatically
  • We also use Zapier to automate our workflow and passing information between multiple systems such as Gsuite, Zoom meeting, Asana project management, it saves us time from data entry and automates reminders needed for client projects.
  • We also use Zapier for client projects such as pulling contact information from point of sale systems into marketing automation tools designed to simplify and increase our clients' online reviews with less manual work for both their employees and customers.
  • Finally we can build custom integrations with Zapier that is not a premade Zap option. It is really very customizable.
  • I don't see any room for improvement at this time, I wish more online programs had existing open API's in Zapier
Zapier is well suited for saving time with mundane data entry between software and other systems used to manage contact information and communications. We can save hundreds of dollars per month with time saved from integrating multiple systems with Zapier for businesses with 10 employees or less and even more time for businesses that have more team members or employees. It also simplifies and increases profitability for us when we use Zapier in our marketing campaigns for our clients.
Gabriel Perez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Since we move very quickly we don't have the time to draw out a network plan, and figure out what it touches, evaluate that and then implement. We started with the free plan testing out some "zaps" and went to the paid "Starter" subscription. I'm not a network admin by any stretch of the imagination and was able to figure it out through a little trial and error, Zapier help and a sprinkle of Google.
We use Zapier in our support department currently, but it supplements the whole organization as it has automated the consolidation of client issues. Before, we had a hodgepodge of disparate places where support "tickets" were kept in disparate locations throughout our network.
What was surprising is how many different applications it can be used for. We've used it to unlock Basecamp, Trello, and front currently. In the future, I can see it being used to help us integrate directly into SFDC for sending over aggregate support information for our QBR's.
Clearly, there is untapped business value. It'll scale with us and they're responsive.
  • The Trello to front integration has allowed us to track the closing of tickets without manual intervention.
  • Front doesn't have a Basecamp integration, and Zapier opened that channel by tracking new to-dos for a specific client that uses it exclusively for communication.
  • They had an immediate response to a support related question I had over the ability of the zap to include the description text for a newly created card in Trello. They even made a suggestion over how to tag the content making it more organized.
  • There is no phone support.
  • There are not a lot drawn out examples over what the additional fields are for when creating zaps. I used mostly trial and error. My goal was for the zap to import the description text of a Trello card.
Well suited for "open" IT environments where an IT department doesn't have the final say.
Well suited for small, nimble organizations.
Well suited for budget-conscious organizations.
Not well suited for enterprise-level integrations and large-scale automation for large departments.
Not well suited for homegrown applications.
Not well suited for traditional SLA expectations with no phone support and their current promise or statement of 90% of issues get solved within a day.
Angelo John Lewis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Zapier to integrate my various apps and to create triggers, where my usage of one app can trigger an action on another app.
  • If you use multiple apps and want to integrate them, Zapier is likely the best tool for this.
  • If you see how your action on a particular app might optimally trigger an action on another app, Zapier does this pretty well.
  • It is not the most user-friendly app - takes trial and error often to get it working right.
  • It could use video tutorials to optimize use.
  • Could use better illustration on how to customize the app for applications that aren't in its database.
if you can visualize how your action on an app might optimally trigger action on another app, Zapier is a product you should consider using.
Tim Berman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I first approached Zapier as an integration tool. I wanted to get my tools to play nice with each other, and Zapier helped with that. As I identified lots of processes needing automating, identified relationships between them, and began automating the flow of data between my apps. Zapier is not a total source integration tool, but rather, an automation engine. I use PieSync for 2-way contact sync between apps that just need to share contact data, but Zapier for all my forms. Typeform + Zapier is an amazing combination. Pipedrive and Zapier are a powerful combo too. I'm always thinking of new automations to use. SQL + Zapier + BirdEye is an amazing tool, and worth the price of admission alone.

Every business, large or small, can utilize Zapier to do more with less!
  • Automate single-step processes
  • Multi-step workflows (be very specific with it and it works great)
  • Integrating forms to marketing automation or CRM
  • Instant messaging! Front + Zapier means using virtually any messaging channel inside Front, thanks to Zaps that simplify transmission and reception of messages.
  • Zapier should make workflows shareable, so consultants can build zaps once and, with minor work, activate them
  • Historical data sync
  • Continuous data sync, 2-way (like PieSync). I hate paying for 2 subscriptions. I would rather spend more with Zapier, an arguably larger company with more robust support. Don't sync duplicates. Sync contacts based on mailing address, physical address, phone number, or email.
  • Workflow logic. We need "if-this, then that" logic on our workflows. If "this dropdown option" is selected, perform "this" automation. Otherwise, perform "this" one. So forth and so on.
  • More user support in the form of videos. Get the various software partners like Pipedrive, Front, and others to contribute this content, and even provide popular multi-step workflows from these tools that users can up-vote. Provide incentives for users to submit and vote on workflows, even.
  • Improve contact search functions to search off of other fields besides email address. Phone number would be extremely useful. Some use cases might even want another contact field for criteria, such as mailing address, physical address, or date of birth (say, for automated birthday card/swag rewards)
Great for simple automations. Not great for contact syncing between apps, particularly if you want to sync updates between apps.
Michael Ball-Marian | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Zapier both for our startup work and personally. In both cases, I use a wide range of SaaS apps that manage data (from Intercom and Mixpanel to Gmail, Wunderlist and Flowdock and Slack). Zapier allows me to easily integrate these various systems. For example, our startup uses Chargify to manage subscriptions, and CA Flowdock for team chat and notifications. When a new customer subscribes (in Chargify), I can have Zapier automatically alert my team in Flowdock.
  • Integrations are typically the domain of developers and hard-core techies. Zapier makes this incredibly accessible to non-technical users.
  • Great UI - makes it really easy to understand how you are integrating two sources.
  • Excellent documentation and support - if you get stuck, it's easy to find a solution.
  • Really, there is not much I would improve about Zapier. They have provided an amazing solution to a very difficult problem.
The only reason I don't give it a 10/10 recommendation is that as easy as Zapier is to use, it does require SOME technical understanding. So, there are some colleagues who are not technical at all, and I don't recommend it to them, unless they are willing to invest a bit of time, or have someone to help.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In our area of the institution, we focus a lot on integration. My focus more specifically is directed towards integrations as it applies to the technology we use across the institution, so you can tell easily why we would be interested in a product like Zapier. I use Zapier to create quick connective solutions between existing software without needing to spend extensive time programming.
  • Zapier is great at keeping up with the latest software that people want to integrate with (for the most part), meaning you should be able to find most of the products you would want to connect
  • The Zapier team has done a good job predicting the types of "zaps" you might want to create. There are a lot of pre-built zaps and it is easy and intuitive to create your own
  • The free version of Zapier is actually pretty awesome! There is a good chance, depending on the work you are doing, that you might not need to pay for an upgrade. We have done both, but not many vendors give you as much as Zapier does on their free version.
  • Zapier isn't as easy to connect with if you have a problem. They use bots (who doesn't these days?), but being on the west coast, and our institution on the east coast, sometimes we have to wait a day to have a question answered.
  • Some of their resource contents are redundant instead of useful. I have found myself going in circles a few times trying to figure out how to set up a zap, but each time I was able to find another zap to just copy over and edit..which solved my problem.
  • Zapier has a great product. They have done the work many companies don't have the time or resources to do, but they could take it a step further now and build more predictive integration at this point.
Zapier is ideal for every company that doesn't have a full-scale IT Dept with the ability (or time) to write custom programming for integration between software. It's not really cost effective if you are building most of your own solutions in-house and writing them custom, to begin with though.
Cara Belvin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have to say, I absolutely LOVE Zapier!!! It is being used by only myself, the IT manager. Previously, data was static in Google Sheets. Now with one trigger (new row in Google Sheets) multiple actions are automatic (email added to MailChimp, data added to our CRM, welcome email generated, notification emails sent to staff). The options are almost endless. Totally customizable to how your organization does business. Did I say I LOVE Zapier?!!
  • The UI is straight forward. You just follow the flow of options to set up a Zap.
  • I have learned about and integrated new products from reading the information Zapier provides about apps and use cases in their blog.
  • Their help assistance, through reading articles online, or by email have been spot on. I feel as I am totally supported should something go awry.
  • It would be helpful for Zapier scheduler to offer a day of the week option instead of numeric day option. I have an auto Zap that goes out on the 1st of the month. When that is a weekend, my responses rate is impacted. I'd prefer to send on the first Monday of the month.
It is suited, honestly, for anywhere and everywhere you would like to save time with a task that can be automated.
Austin Schmidt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The problem Zapier solves is that we're surrounded by incredible technologies, but many of them don't integrate. Without integration, data is silo'ed and often, much of the business value is lost. Zapier is used to connect applications without native integrations into a smooth data flow.
  • Really easy to use. It's impressive how simple they've made connecting APIs.
  • A lot of integrations. Occasionally I'll run into one that they don't have, but the integrations (and functions you can do with the integrations) are really impressive.
  • Quality. I've never run into a glitch with Zapier (that I'm aware of). Seems to be well made.
  • It'd be awesome to be able to work with Zapier from inside applications as an extension of sorts. I.E. not having to log into a separate system to make changes. Not sure if that's even possible, though.
  • Use cases for some of the integrations would be helpful. There's a few things that sound interesting, but unsure how exactly they would be applied.
Zapier is well suited for anyone looking to connect disparate apps without native integrations, but lacks technical expertise. It's great for those who value simplicity. No situation comes to mind where Zapier isn't appropriate, unless of course you're using tools that haven't integrated with Zapier yet.
David Hoffman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is primarily used for our marketing, but with its seamless Salesforce integration, we've been able to improve our sales efforts by creating leads automatically and tracking them with a low cost automation system. Basically, we use Zapier to link our contact forms on our website (made with WPForms) to our Salesforce Lightning Cloud (lead generation - creates a new lead) and our GetResponse platform (grows newsletter lists, schedules autoresponders, etc).
  • Integrations: Zapier is nearly idiot proof. Choose your trigger app and your action, connect your accounts, and you can automate thousands of different tasks that save time and money. There are even templates that make it really easy to set up those actions (e.g. a "new lead" template for Salesforce that ensures each lead is being tagged and added appropriately)
  • Notifications: If anything goes wrong with a Zap, you're notified within seconds and can take appropriate action to fix the workflow. Additionally, depending on your subscription, Zaps can be set to automatically re-run after a problem.
  • Pricing: We had looked for a cost-effective way to integrate our contact forms with Salesforce, but there is a growing trend of companies forcing an enterprise-level pricing tier ($250/mo. and up) to grant API access for connections to Salesforce. At $20/month, Zapier is a serious bargain, and I have begun using it for more than just lead capture and creation.
  • While the templates are incredibly helpful, there are some quirks that new users will have to get used to. For example, when you're linking a contact form or form service to a Salesforce lead, you will need to run a separate test of that contact form with every possible option in order to configure the template.
  • Expect some occasional JSON errors with Salesforce integrations until you can figure out how to get the apps talking to each other effectively.
  • While Zapier provides integrations for 1000s of apps, there's still a good chance that at least one app you want to use isn't included.
If your business needs to automate nearly any kind of process, consider Zapier. The free tier still allows for the creation of Zaps with hundreds of different apps, and the paid tiers unlock thousands of other possibilities with premium apps like Salesforce and GetResponse. From lead creation to email notifications to Slack messages and so much more, Zapier could be a life saver for companies looking to spend less time doing menial tasks.

While I feel that anyone could benefit from Zapier, we used it as a cost-cutting measure. There are other direct integrations that will work much better with Salesforce, Marketo, Hubspot, etc, but those all come at a premium, which is fine for larger companies. For the rest of us, you really can't beat the simplicity and functionality of Zapier's offering.
Sean Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is used across the whole business. We use it to connect various services together whether it be parts of our website or connections between third-party apps. So it's used pretty much everywhere any SaaS or cloud product is used. It helps us link different services, or add functionality to services where there are gaps in what they offer over what we need.
  • Connecting services
  • Adding features to products
  • Makes using APIs easy
  • Makes complex ideas easy to deliver
  • zapier has come a long way and keeps improving
  • I'd like if Zapier could retrospectively run actions in bulk
Zapier is great for connecting forms to email platforms, running actions in response to emails, automating tasks, sending data to multiple places, giving you shortcuts to otherwise complex solutions. It's not got all products though, however it uses some generic abilities such as webhooks to make it versatile. There's not much you can not do. Sometimes you might need to make a LOT of zaps to achieve what you want. But you can achieve it.
Tigran Hakobyan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is a fantastic tool that saves us a lot of time. We started using it for transferring new signups from our Mailchimp account to our CRM, but later added more complex zaps like dealing with Trello tasks, posting updates on specific Slack channels and so on. They have thousands of integrations with all the popular products, so it's easy to find and automate almost any task you want. You basically create a zap, add the steps that needs to be done, test it and push it to live. And it works like magic.
  • It's obvious that automation is the reason people use Zapier, they are great at it.
  • They have integrations with so many popular tools.
  • Their pricing is also very affordable. It took us just a a couple of minutes to decide and purchase it.
  • I like how you can test the zaps before making them work in a live environment.
  • Overall I'm satisfied with Zapier, nothing to complain about.
Zapier is all about automation. It doesn't matter if you have a simple or a complicated task, Zapier can and will automate it. Some of the examples [of how] we have used it have been: using Zapier to transfer contact information from one service to another (from an email marketing tool to CRM, from Twitter to spreadsheet, etc), check the tasks on Trello and send notifications to Slack (e.g. check the tasks that are under "Completed" list and send daily update notifications to a specific Slack channel).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier is being used by the Marketing & Sales departments. We're using it to integrate systems across different parts of the business and our online properties. I couldn't think of a different way to perform such tasks and product inter-connectivity if it wasn't for Zapier. The integration work would cost a lot more if we weren't using it.
  • Zapier enables us to build the integrations ourselves without having to wait for development or external resources, which would take weeks.
  • We can modify the integrations in real time without much technical knowledge, which is a huge benefit for us, given that the specifications for an integration/automation might change often and rapidly.
  • Zapier internal apps like filters and formatters allow you to create even more complicated zaps that function like little calculation machines.
  • We use many different channels for lead generation and user acquisition and Zapier enables us to connect them all seamlessly.
  • Zapier supports several data formats and allows you to perform calculations using data from multiple apps.
  • Some apps offer integrations that are less complete compared to others, which might not enable you to create the functionality you want.
  • Some apps use wording and multiple options that are not easy to comprehend and distinguish. Documentation around that should be a bit more clear.
  • A few of the apps that we use have not yet been included in the huge list of Zapier apps, but I'm sure this will improve soon.
  • The team will need some initial training in order to feel comfortable enough to start creating and editing zaps. It would be nice if Zapier offered an introductory training course.
  • It is difficult to copy - paste actions, especially between different zaps.

Zapier is best suited for small to medium size businesses and startups, who do not have the technical capacity to create the product integrations internally. Using Zapier also requires that the organization is flexible and agile enough, to allow the integrations to be created in the first place.

Any marketing, sales or operations team could greatly benefit from using Zapier, given that they are technically-savvy to the level which gives them the confidence to play around with Zapier and take advantage of its full power and capabilities.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier is a great tool to integrate different software together and save time during reporting. We use for our monthly lead reporting as well as for form submissions. There are so many integrations to connect through zapier that otherwise wouldn't talk to one another without a developer.
  • Integrate into hundreds of apps.
  • Allows you to be more time efficient because you are collecting information and moving it to a new application on your own.
  • Great customer service to help your with connections when things go awry!
  • Notifications of zaps help see the progress of your workflows in real time!
  • Sometimes zaps go ry and you're not sure what you did wrong.
  • Occasional errors in zaps and workflow discontinues working.
When you want to use reporting from one application to another ie - hubspot to Google docs or form submission to Google docs - to then put in an Excel document. I like to use it to compare against my reporting.
Chris Hartwig | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have used Zapier to trigger alerts in pager duty when we received a chat message in slack. With only a few employees it is critical that all of us are notified of the potential customer who is chatting with us so we can jump into slack and start communicating with the potential customer.
  • You can link apps to share data
  • You can create workflows to automate communication between apps
  • Trigger Alerts
  • Continue to expand on apps that integrate
  • Make some app zaps easier to create
Zapier was great for what we used it for and I do not have any complaints. Since we used it in only one scenario I do not know a scenario that would be less appropriate.
Atilla Vekony | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to provide missing links between different applications and software. For example, we record a webinar with AnyMeeting and a task is created in Asana for someone to post the recording in our members area by the next day. We also have Zapier email invoices and payments from Infusionsoft to our bookkeeper. Zapier also collects Facebook Lead Ads and pushes them into our clients' MailChimp account.
  • Zapier does a great job allowing me to customize the information that is pushed from one app to another. For example, if I want it to send an email with data from an app, such as Infusionsoft, I can create an email template and then just merge the fields into the email in any order I want, rather than just send raw data.
  • Zapier pushes the info from one app to another in a timely fashion. In case something goes wrong I always get a notification so I can go troubleshoot, whether an app needs to be reconnected to Zapier or not.
  • It would be great if Zapier could be integrated with Quickbooks desktop software as well, in addition to QuickBooks Online.
If you want to automate social media posts from one platform to another or send timely notifications to yourself or team members whenever a specific event takes place in one of your apps, Zapier is a great service for that.
Nathan McBride | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to connect many of our core SaaS apps to Google, especially Sheets, and create new workflows regularly to aid the business. Many of the instantiations of Zapier allow previously unconnectable apps (e.g. Filemaker and Google Sheets) to connect seamlessly. Additionally, it is used by multiple departments across the organization for alerts to indicate conclusion of a workflow (e.g. New Hire and Termination approvals, et al).
  • Zapier allows for auditable alerting of workflows.
  • Zapier allows end users to connect multiple apps together to produce an outcome.
  • Zapier has a deep integration base with Google apps, our primary ecosystem.
  • I have only one request for Zapier and that is to provide better insights into how the rest of my organization is using this application for our domain. It is hard to fully audit who is using it and for what since accounts are very easy to create at a freemium level.
For anyone who is currently utilizing Google Apps and/or additional enterprise SaaS apps, it is a must have for organizing and creating simple and auditable workflows. It is not well suited for fat client app integration and is definitely more suited for SaaS enterprise environments where cloud operations are the primary strategy.
Tim Colling | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to provide a data-sharing interface between disparate web-based information systems such as between Gravity Forms and various CRMs. It provides the "missing link" between the solutions that we like best and which don't happen to provide an easy to use API for us to take advantage of.
  • Easy to set up.
  • Zero ongoing maintenance required.
  • New possibilities come along all the time for using it.
  • Can't think of any.
[Zapier is well suited to integrating] Gravity Forms data to SolveCRM.
Danielle A. Pingitore | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
We used it as a plugin to integrate with HubSpot CRM Software. The purpose of us using Zapier was to connect HubSpot with our form fills (leads) that were coming from our landing page and automatically generate a list using those specific leads in HubSpot so that our sales team could easily access them.
  • It is one of the only tools we could find for contact automation for HubSpot.
  • Customer Service is pretty good and they get back to you in a timely manner.
  • This plugin broke on us COUNTLESS times.
  • We became so frustrated with the fact that the connection kept breaking - we got rid of it and found an alternative.
Zapier is a tool used for automation purposes. I can imagine this tool is extremely complicated and has a lot of intelligent humans who are constantly working to make it better. Sadly, when we used Zapier it was constantly causing our company to lose quality leads.
Josh Gibson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is being used at 360º Video Academy as a tool to automate and link apps and services that we'd otherwise need to hire a developer for. It helps us with automating email list sign-ups, purchasing and customer statistics, important notifications, and most importantly, helps us automate things by allowing us to set up zaps to send data from specific capture apps to any other apps Zapier supports. It saves us money by allowing us to set up our own automations with Zapier's simple zap creator, rather than having to hire someone else to do it. Another thing we like about Zapier is being able to tweak things, data, zaps, etc. as our company changes/evolves. We don't need to hire someone every time we need to make a change which would take lots of time (waiting for a developer to have a free enough schedule to help us out,) and saves us lots of money. I can't say enough good about Zapier. If you want to take the vast majority of busy work out of your work day–especially if you're a small team of internet entrepreneurs–Zapier should be your go-to service.
  • One of the biggest pleasant surprises for me when I began purchasing Zapier was its customer service. It is very literally the same thing as having a skilled developer a mere email away to help you with whatever issues you're facing. If you have a complex zap you're trying to set up, Zapier's staff will friendlily and professionally help quickly and efficiently. It's awesome.
  • Zapier is *constantly* adding new functionality, apps, and services to its repertoire. It's pretty rare that I receive a weekly email digest from Zapier and I'm not greeted with a new feature or app that I can utilize in my business. They're always coming out with new ways to make things easier – and for their monthly fee, it's highly worth it.
  • Zapier's stock-built tools (like filter, wait, date formatting, email parsing, etc.) are really the secret sauce to why Zapier is so incredible, in my opinion. Zapier is so much more then, "if this happens, do that." That is, of course, its core of how things work, but you can dive so much deeper, based on the needs of the automation you have in mind, to accomplish precisely what you need. Zapier is simply magic for those of us who have limited coding knowledge.
  • I've had some issues dealing with beta apps and integrations, where I've had to log out, log back in, reset certain parameters, etc. so that's been slightly difficult to deal with at times – but I can't even say for sure if it was Zapier's issue, or if it was the beta app's issue.
Zapier is ideal for internet entrepreneurs and/or automation power users who want a comprehensive tool and service for automating their monotonous tasks. Zapier is IFTTT on steroids and then some.

Zapier isn't really worth the cost if you're just using it to automate really basic things – IFTTT can do a lot, and is free. But if you're looking to link professional services and apps, and have granular control over each service's API data points, then Zapier is what you want.
Jon Ackerman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We utilize Zapier as a way to create links across multiple software packages. We mainly use Zapier in our creative department as we create analytics dashboards for projects in the queue, responses to projects, website traffic, to-do tasks for each of our team members and as a way to help outside departments stay connected to data that they interact with. We feel that Zapier has helped us solve a connection issue between different data sets and projects across multiple websites. While Zapier is mainly used in our creative department, it is connecting other departments to my department as we feed information to other areas of our organization.
  • Zapier allows users to create a link between two different web services. Often this is referred to as"If This, Then That" programming. They enable you to make quick connections between different services without knowing how to program or dive into each services API.
  • Zapier has presets that allow you to pick your sending service and then your receiving service. By showing you presets or "Zaps" that others have created, you can get unique ideas or quickly create "Zaps" that work on the first try. This eliminates trial and error.
  • Zapier is highly customizable. Many times I have found a preset or template to start from and tweaked the workflow till it did exactly what I needed it to do. With so many web services available, the possibilities are endless.
  • Zapier relies on partnerships with other web services. There have been a few instances where my Zap didn't work as it should or would create an error that I could not figure out how to remedy. I am sure that their support could have helped me out, but I found myself deleting the current Zap and starting fresh.
  • Because it is based on the technology that is available to them, I have found a few Zaps that I created broke over time. I didn't see that as Zapier's fault because they are a middle man for web services however, it did cause frustration on when those broke. On the plus side, I did receive email notification when a Zap has an error and cannot complete the outlined task(s).
Zapier is a great tool to use in connection with automating data movement between two services. We have utilized this in numerous ways: to send data from one service (Formstack) to another service (Basecamp). This allowed us to create an automated workflow that one of my staff didn't have to touch. I have also seen how repetitive tasks have been removed from a staff member's plate and automated, thus freeing them to do something that only they could do.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier is being used by several departments in our organization. We use WuFoo to send forms to customers, as well as capture information from our internal staff. One of the downsides to WuFoo is that their reporting is limited to users of their platform. Zapier has allowed us to sync form results from WuFoo and put them into a shared Google Sheet, eliminating the need to export the report and email it to others within our organization. Now, all we have to do is go the appropriate Google Form to view current, up-to-date information.
  • The setup is actually pretty easy. I understand how to use technology, but I am not a tech expert. Anyone can do it.
  • Data can be shared instantaneously from one system to another, eliminating the need to check multiple places for info.
  • The "Zaps" are on a set-it-and-forget-it system. Once setup I don't have to worry if the system will keep working. It does the hard work for me.
  • I have a hard time finding the button to do a manual data push.
  • You have to make sure access to Zapier and the connected system are the same. I had "view" rights in Wufoo but not "edit." I could set up the Zap, but when I went to turn it on I got an error. This was fixed once my access in WuFoo was upgraded.
Zapier is perfect if you want to aggregate data into one location. This is especially true if other users in your organization don't have access to the systems that Zapier can connect to. It eliminates the need to constantly log into systems, check reports, download them and email results to others. It has provided greater visibility into some of our internal processes and increased our efficiency.
Eric Granata | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier across our entire organization to automate tasks from e-commerce, document generation and automated marketing. Using Zapier, we've been able to simplify complicated tasks, respond to clients faster and improve our lead generation efforts. Zapier, enhances the software we already use by allowing us to introduce new features and communicate between apps.
  • An ever increasing library of supported apps.
  • Elegantly designed task builder makes creating Zaps a pleasure.
  • The developer platform is a powerful tool for integrating those few apps not already supported.
  • Would love to be able to share custom app integrations easily with others.
  • Would be nice if an error notification showed data in/out so I didn't have to view my history.
  • There's great documentation at Zapier but sometimes it seems a little all over the place.
Zapier is best suited for businesses, although power-users may enjoy some of the consumer integrations available, i.e. Alexa and Wemo. Lately, there seems to be a lot of focus on lead generation and marketing platforms, which is nice, but I'd like to see more enterprise apps like NetSuite and Active Directory supported.
Kyle Crocker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are an online marketing agency. We use Zapier to connect online services for our own use and for our clients. In many cases it works as complete integration, saving us the trouble of working directly with (and having to support) APIs from multiple services. In other cases, it helps to supplement other connections between systems.
  • Zaps (the core unit of functionality in Zapier) are very easy to get setup through a simple workflow.
  • List of supported applications, especially for paid accounts, covers a very wide range of services.
  • Multi-step zaps provide a way to do slightly more complicated tasks and can often reduce the need for manual processing.
  • Although the list of supported apps is robust, some apps have limited functionality. Be sure to check the details on apps you are planning to use.
  • I'm not aware of good shared account functionality. This might be available at higher account levels, but I don't know that it is possible for multiple users to manage the same set of zaps.
  • The most common frustration that I have is realizing that a functionality isn't available in Zapier because an app doesn't support it through their API. It can take some digging to figure this out.
Most times that there is a need to connect to online applications to coordinate activity or get information between them, Zapier is the first solution I try. The ease of setting it up and testing it means that I can try it and see if it will work very quickly. Most times that I hear about people taking information that is emailed from one system and copying it into another I cringe for a moment, then check to see if it could be done in Zapier.
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