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Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (176-200 of 236)

We don't have enough ratings and reviews to provide an overall score.

SkyCRM is a cloud-based CRM solution designed for Indian Service Business. The vendor says the application is customizable and helps track the sales activity of your company.

We don't have enough ratings and reviews to provide an overall score.

Automational is Customer Relationship Management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more. The email marketing application contains a drag and drop edi...

We don't have enough ratings and reviews to provide an overall score.

itracMarketer is an Email Marketing, Marketing Automation and CRM solution built for business growth on a data secure and compliant platform.itracMarketer promises to: save time with automated campaigns and lead capture, amplify customer acquisition and retention, and optimize marketing performan...

We don't have enough ratings and reviews to provide an overall score.

Triangle CRM is a customer relationship management (CRM) solution built for direct response and affiliate marketers with additional features like order management, payment processing, and workflow automation.

We don't have enough ratings and reviews to provide an overall score.

Zimplu CRM is a customer relationship management (CRM) software built for lead and account management, forecasting, and analytics.

We don't have enough ratings and reviews to provide an overall score.

PeopleVine is a fully-featured comprehensive marketing suite with capabilities from customer relationship management, content management and distribution, e-commerce and subscription billing, and event management.

We don't have enough ratings and reviews to provide an overall score.

Agiline CRM is a customer relationship management (CRM) software. It is built around features like sales automation, marketing automation, customer service / help desk, and contact management.

We don't have enough ratings and reviews to provide an overall score.

CallPro CRM is a customer relationship management (CRM) platform used for lead generation from sales to service.

We don't have enough ratings and reviews to provide an overall score.

Composity CRM is a customer relationship management (CRM) software built to handle every aspect of the sales and marketing lifecycles.

We don't have enough ratings and reviews to provide an overall score.

CRMNext is a customer relationship management (CRM) software for every step in the sales and marketing lifecycles.

We don't have enough ratings and reviews to provide an overall score.

Futurelabs CRM is a flexible customer relationship management (CRM) solution with workflow automations and project management capabilities.

We don't have enough ratings and reviews to provide an overall score.

IRIS CRM is a customer relationship management (CRM) software focused on lead management, marketing automation, and business process automation.

We don't have enough ratings and reviews to provide an overall score.

OnContact is a fully-featured customer relationship management (CRM) software built around capabilities such as sales and marketing automation, contact center, and QuickBooks integration, available through either cloud or on-premise deplyoment.

We don't have enough ratings and reviews to provide an overall score.

OroCRM is a customer relationship management (CRM) software built for multi-channel customer communication and management.

We don't have enough ratings and reviews to provide an overall score.

Aptean's Pivotal CRM is a customer relationship management (CRM) solution built around the Microsoft .NET framework.

We don't have enough ratings and reviews to provide an overall score.

PlanPlusOnline is an online planner and customer relationship management (CRM) software available through mobile deployment.

We don't have enough ratings and reviews to provide an overall score.

RadiumCRM is a customer relationship management (CRM) software built around predictive intelligence, pipeline automation, and automated data entry.

We don't have enough ratings and reviews to provide an overall score.

LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

We don't have enough ratings and reviews to provide an overall score.

Planio is an issue tracker and agile project management tool that is based on open source Redmine. With this solution, users can manage projects using agile methodologies such as scrum due to the included sprint planning and Kanban Boards. Users have unlimited git/svn hosting, so they can tightl...

We don't have enough ratings and reviews to provide an overall score.

Rethink CRM is a customer relationship management (CRM) software built specifically for real estate business management.

35 Ratings

1CRM is an open source, integrated customer relationship management (CRM) solution that covers the complete business management lifecycle. It includes features like collaboration and mobile access, and it can be customized for multiple industries.

12 Ratings

SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.

We don't have enough ratings and reviews to provide an overall score.

iTouchVision aims to offer a hub to manage all customer interactions and their communication calls coming from different mediums. According to the vendor, the product offers end-to-end customer management with simplified capabilities to store, record, analyse and search information. Capabilities...