Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Triangle CRM1https://media.trustradius.com/product-logos/r0/9K/40SJWH60RMT1.pngZimplu CRM2https://media.trustradius.com/product-logos/tA/CC/HW94WWQSHV54-180x180.PNGPeopleVine3https://media.trustradius.com/product-logos/ak/6t/NPKUQI72KNT3-180x180.PNGAgiline CRM4https://media.trustradius.com/vendor-logos/XC/mi/O051OBO6HT9V-180x180.JPEGCallPro CRM5https://media.trustradius.com/product-logos/lY/z3/WQN00IJH2VTL-180x180.JPEGClient Book CRM6https://media.trustradius.com/product-logos/Ji/dP/MSXTAPFCIRTV-180x180.PNGComposity CRM7https://media.trustradius.com/product-logos/U6/6u/DH1P0JSH34ZP-180x180.PNGFuturelabs CRM8https://media.trustradius.com/product-logos/h9/jq/PRMB71PFFQT2-180x180.PNGIRIS CRM9https://media.trustradius.com/product-logos/I8/j7/FW00KLMHGP3F-180x180.PNGOroCRM10https://media.trustradius.com/product-logos/Di/au/I4DB5QHZQK74-180x180.PNGPlanPlus CRM11https://media.trustradius.com/product-logos/MV/sY/T4XJDQCSRPQO-180x180.PNGRadiumCRM12https://media.trustradius.com/product-logos/j2/F9/DX1X5D6HQW9W-180x180.PNGLeadMaster13https://media.trustradius.com/product-logos/Vw/5T/EAHHSUIBNKDZ-180x180.JPEGPlanio14https://media.trustradius.com/product-logos/fs/4L/OJ0N6K20EURJ-180x180.PNGREthink CRM15https://media.trustradius.com/product-logos/Vt/Bf/JZS02793DS6O-180x180.JPEGiTouchVision Customer Service Solution16https://media.trustradius.com/product-logos/aJ/5j/802287THT37D-180x180.PNGVeryConnect Membership Management Software17https://media.trustradius.com/product-logos/tK/4X/XTTI9W0K01V2-180x180.PNGAmdocs CES18https://media.trustradius.com/vendor-logos/1C/Pq/HQ0X4MQ8UAE4-180x180.JPEGProDBX19https://media.trustradius.com/product-logos/nl/US/4G19AKJJC2O1-180x180.JPEGNetHunt CRM20https://media.trustradius.com/product-logos/dR/2U/BKJ1QZ65RNC1-180x180.PNGStandard CRM21https://media.trustradius.com/product-logos/Wb/zH/2E2XK0AL610J-180x180.PNGHansaWorld Standard ERP22https://media.trustradius.com/product-logos/pB/41/SAMB6C2X2MKW-180x180.PNGQobrix23https://media.trustradius.com/product-logos/67/IY/ZIZCU8BN2OJP-180x180.PNGEpicor BisTrack24https://media.trustradius.com/vendor-logos/Nr/YB/J8H1HQWJUJGT-180x180.JPEGWakeupsales25https://media.trustradius.com/product-logos/fd/ib/9EDHNN1H9M5H-180x180.JPEG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 50 or more ratings to appear on this TrustMap.

Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.


Multiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.

Customer Relationship Management Software Features

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Acceleration and Enablement

CRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Sales forecasting

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Lead scoring and qualification

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.


Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

Marketing CRM Software

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.


Integrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.


Marketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation tools include a built-in CRM system (e.g. HubSpot and SharpSpring). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (176-200 of 236)

We don't have enough ratings and reviews to provide an overall score.

Triangle CRM is a customer relationship management (CRM) solution built for direct response and affiliate marketers with additional features like order management, payment processing, and workflow automation.

We don't have enough ratings and reviews to provide an overall score.

Zimplu CRM is a customer relationship management (CRM) software built for lead and account management, forecasting, and analytics.

We don't have enough ratings and reviews to provide an overall score.

PeopleVine is a fully-featured comprehensive marketing suite with capabilities from customer relationship management, content management and distribution, e-commerce and subscription billing, and event management.

We don't have enough ratings and reviews to provide an overall score.

Agiline CRM is a customer relationship management (CRM) software. It is built around features like sales automation, marketing automation, customer service / help desk, and contact management.

We don't have enough ratings and reviews to provide an overall score.

CallPro CRM is a customer relationship management (CRM) platform used for lead generation from sales to service.

We don't have enough ratings and reviews to provide an overall score.

Composity CRM is a customer relationship management (CRM) software built to handle every aspect of the sales and marketing lifecycles.

We don't have enough ratings and reviews to provide an overall score.

Futurelabs CRM is a flexible customer relationship management (CRM) solution with workflow automations and project management capabilities.

We don't have enough ratings and reviews to provide an overall score.

IRIS CRM is a customer relationship management (CRM) software focused on lead management, marketing automation, and business process automation.

We don't have enough ratings and reviews to provide an overall score.

OroCRM is a customer relationship management (CRM) software built for multi-channel customer communication and management.

We don't have enough ratings and reviews to provide an overall score.

PlanPlusOnline is an online planner and customer relationship management (CRM) software available through mobile deployment.

We don't have enough ratings and reviews to provide an overall score.

RadiumCRM is a customer relationship management (CRM) software built around predictive intelligence, pipeline automation, and automated data entry.

We don't have enough ratings and reviews to provide an overall score.

LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

We don't have enough ratings and reviews to provide an overall score.

Planio is an issue tracker and agile project management tool that is based on open source Redmine. With this solution, users can manage projects using agile methodologies such as scrum due to the included sprint planning and Kanban Boards. Users have unlimited git/svn hosting, so they can tightly i…

We don't have enough ratings and reviews to provide an overall score.

Rethink CRM is a customer relationship management (CRM) software built specifically for real estate business management.

We don't have enough ratings and reviews to provide an overall score.

iTouchVision aims to offer a hub to manage all customer interactions and their communication calls coming from different mediums. According to the vendor, the product offers end-to-end customer management with simplified capabilities to store, record, analyse and search information. Capabilities in…

We don't have enough ratings and reviews to provide an overall score.

ProDBX is an All-in-One Cloud Software solution dedicated to improving the way roofing, pool building, and construction companies operate. From out of the box to full customization, users can choose how they want the software to be configured.The goal of ProDBX is to allow contractors and small cons…

We don't have enough ratings and reviews to provide an overall score.

NetHunt CRM allows users to turn their Gmail inbox into an affordable CRM for small business. NetHunt provides users with a simple and customizable customer relationship management system to control business activities without leaving their inbox. Users can manage sales pipelines, answer support re…

We don't have enough ratings and reviews to provide an overall score.

HansaWorld Standard CRM is an app providing users with tools to organize, synchronize and automate customer relationship management processes, for any business and industry. Users can streamline their company’s sales, marketing, customer service and technical support, which the vendor says can help …

We don't have enough ratings and reviews to provide an overall score.

At its core, HansaWorld Standard ERP offers the conventional ERP features for accounts, order processing, inventory, manufacturing, and job costing. This solution is designed to manage businesses of all sizes. It is a modular system, meaning you can choose from a wide range of comprehensive vertical…

We don't have enough ratings and reviews to provide an overall score.

Qobrix CRM is a lightweight, flexible and configurable web based CRM platform, without of the complex, rarely used features vendors says are found in most off the shelf CRM's. Users can also scale Qobrix by adding new modules or introduce new configurations to adapt to shifting requirements. The pro…

We don't have enough ratings and reviews to provide an overall score.

Epicor BisTrack is CRM / business management software for lumber and building materials (LBM) dealers and distributors.

We don't have enough ratings and reviews to provide an overall score.

Wakeupsales CRM is an all-in-one Customer Relationship Management tool to streamline your sales activities, improve your productivity & create powerful customer relationships. According to the vendor, Wakeupsales Cloud is a popular platform with on-boarding that takes less than a minute. Ev…

TrustRadius Top Rated for 2020

2020 Top Rated Customer Relationship Management (CRM) Software

There are plenty of options out there, but here's our shortlist of the best Customer Relationship Management (CRM) Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.