Portrait Foundation is a customer relationship management (CRM) software built specifically for customer interaction fulfillment and provisioning.
Customer Relationship Management (CRM) Software
Best Customer Relationship Management (CRM) Software
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Customer Relationship Management (CRM) Overview
What is CRM Software?
Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:
Presenting a unified face to the customer
Providing a seamless customer experience
CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.
Customer Relationship Management Features & Capabilities
In general, customer relationship management technology provides the following sets of capabilities:
Customer Data Management
CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.
Sales Force Automation
CRM software helps streamline and automate certain sales-related duties. These tasks may include:
Creation of quotes
Updating contact information
Evaluating employee performance
Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:
Landing page creation
Customer Service & Support
CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:
Customer support portals
Additional Features & Considerations
Some CRM software products also offer project management and social media management capabilities.
Additional considerations when evaluating CRM software include:
Deployment type (on-premise vs. hosted)
Security and privacy
Ease of integration
Benefits of Using a CRM System
CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:
Create a single storehouse for customer data
Provide greater visibility into sales, marketing and customer service processes
Help optimize customer communications
Shorten sales cycles
Improve customer retention
Help companies understand and address the needs of customers
Increase customer satisfaction
Increase operational efficiency
Free up employees to focus on customer interactions
CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.
All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.
CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.
Customer Relationship Management (CRM) Products
Listings (176-200 of 236)
Vlocity's cloud app for Communications & Media companies adds industry-specific CRM functionality on top of Salesforce. It is designed to be more easily maintained, particularly with regard to Salesforce updates and other integrations, than an on-premise custom solution. By providing salesp...
Automational is Customer Relationship Management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more. The email marketing application contains a drag and drop edi...
itracMarketer is an Email Marketing, Marketing Automation and CRM solution built for business growth on a data secure and compliant platform.itracMarketer promises to: save time with automated campaigns and lead capture, amplify customer acquisition and retention, and optimize marketing performan...
Triangle CRM is a customer relationship management (CRM) solution built for direct response and affiliate marketers with additional features like order management, payment processing, and workflow automation.
Zimplu CRM is a customer relationship management (CRM) software built for lead and account management, forecasting, and analytics.
PeopleVine is a fully-featured comprehensive marketing suite with capabilities from customer relationship management, content management and distribution, e-commerce and subscription billing, and event management.
Agiline CRM is a customer relationship management (CRM) software. It is built around features like sales automation, marketing automation, customer service / help desk, and contact management.
CallPro CRM is a customer relationship management (CRM) platform used for lead generation from sales to service.
Client Book CRM is a customer relationship management (CRM) platform built specifically for retailers.
Composity CRM is a customer relationship management (CRM) software built to handle every aspect of the sales and marketing lifecycles.
CRMNext is a customer relationship management (CRM) software for every step in the sales and marketing lifecycles.
Futurelabs CRM is a flexible customer relationship management (CRM) solution with workflow automations and project management capabilities.
IRIS CRM is a customer relationship management (CRM) software focused on lead management, marketing automation, and business process automation.
OnContact is a fully-featured customer relationship management (CRM) software built around capabilities such as sales and marketing automation, contact center, and QuickBooks integration, available through either cloud or on-premise deplyoment.
OroCRM is a customer relationship management (CRM) software built for multi-channel customer communication and management.
Aptean's Pivotal CRM is a customer relationship management (CRM) solution built around the Microsoft .NET framework.
PlanPlusOnline is an online planner and customer relationship management (CRM) software available through mobile deployment.
RadiumCRM is a customer relationship management (CRM) software built around predictive intelligence, pipeline automation, and automated data entry.
Repsly is a mobile CRM solution for organizations managing teams in the field. This solution is targeted for organizations with field representatives that visit established clients on a recurring basis to perform customer service and field management functions, such as taking replenishment orders...
Batchbook is a customer relationship management (CRM) platform built specifically for small businesses.
JobNimbus is a mobile customer relationship management (CRM) solution.
Mothernode CRM is a dynamic, expandable system which scales based on a company’s specific business and customer needs. The highly configurable application can be set up to align with a business’s industry, customer requirements and other specific needs. Additional features and editions can be int...
Borneosoft's easy-to-use and web based Online Forms and Cloud CRM automate sales tasks to free up more time for salespeople to focus on winning the sales. Salespeople are able to generate quotes with a single click. Small businesses can take advantage of our web based forms builder. Contact forms...