Best Marketing Automation Software89Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes: - Automated marketing campaigns & click tracking - Email, landing pages and online registration pages - Lead scoring, lead nurturing & lead management - Analytics and reportingVbout1 ABM4 Marketing Automation7 On Interactive10 Lasso eLoop16 Labs22 CRM25

Best Marketing Automation Software

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Marketing Automation Software Overview

What is Marketing Automation?

Marketing automation software helps automate and scale repetitive marketing tasks. The software also enables analysis of marketing efforts.

Most marketing automation systems are built around leads (people) and campaigns (message sequences). Leads in the marketing database can be nurtured with relevant, personalized content.

Marketing automation campaigns are more complex than batch and blast email campaigns. Campaigns can involve digital channels beyond email, such as social, mobile, landing pages, etc. They can also be designed with complex logic. This is the automation piece. Users can segment leads, personalize messages, and trigger events (like sending an email or updating a record) based on lead behavior. Once a campaign is over, reporting tools can measure its performance. This tells marketers what worked well and what did not.

Before deciding on a specific marketing solution, you should assess your needs. Some marketing automation platforms work well for large businesses, and others for small businesses. Some focus on B2C marketing, someone B2B marketing, others on both. Most offer inbound and outbound marketing tools, though some have stronger features around one strategy (i.e. HubSpot is an inbound marketing tool). You should assess your use case and the marketing challenges you have before evaluating products.

For a more in-depth look at trends in the space, check out our Buyer’s Guide to Marketing Automation Software. It includes review insights and tips from marketing automation experts.

Marketing Automation Features and Capabilities

Marketing automation started out with just email. Today, websites, mobile and social media are all integral to successful marketing efforts. Most marketing automation tools will include functionality for all of these platforms.

The core set of tasks for marketing automation include:

  • Email marketing

  • Landing page creation and customization

  • Lead management

  • Lead scoring

  • Reporting & Analytics

Features vary from vendor to vendor, as well as by paid tier. No matter the level, marketing automation features can be grouped as follows:

  • Email Marketing & Online Marketing

  • Lead Management

  • Reporting & Analytics

  • Social Marketing

Some more advanced features (i.e. for enterprise-level platforms) include:

  • CRM integration

  • Social media marketing and management

  • Web conferencing

  • Dynamic website / Progressive profiling

  • Marketing Resource Management (MRM)

  • Cross-channel campaign management

  • Predictive analytics

Email Marketing & Online Marketing

  • Email Management: Automation for opt-in, unsubscribe and bounce processing. This sometimes includes a dedicated IP address and link validation.

  • Landing Pages: Direct clicks to a unique, relevant page. The ability to customize pages helps control customer experience and is well-known to increase conversion rates.

  • Triggered Email: Send real-time, personalized emails based on customer actions.

  • Forms: Registration forms to capture lead data and add it to the database. May allow for social sign in. This sometimes includes “smart” forms that recognize known visitors and ask progressive questions to update their record in the database.

  • Dynamic Content: Landing pages and emails can be automatically customized. This compartmentalization can be based on industry, location, job title, or other segmentation factors.

  • Mobile: Mobile-optimized features are common in most marketing automation platforms today.

Lead Management Features

  • Lead Database: Archive actions between your company and individual prospects. Email clicks, website visits, scoring changes can all be automatically logged.

  • Behavior Tracking: Indicates a prospect’s interests and place in the buying process. May include the websites they visit, social networks they participate in, keywords they search with, emails they open, etc.

  • Lead Nurturing: Emails can be triggered based on a predetermined campaign, and in a sequence that aligns with the customer's journey to a potential customer more information as you go along. More important for B2B marketing.

  • Automated Sales Tasks: Automatically send follow-up messages based on specific behavior, create lists of qualified leads for sales, and alert salespeople of new action.

  • Segmentation: Demographic and behavior-based filters refine the outreach process.

  • Workflow Automation: Planning, calendar creation, and task assignment can all be automated.

  • Scheduling Flexibility: Control when your messages will be sent by day and time, and whether they should be spread out throughout the day. Gate and prioritize messages, or schedule messages to send based on the time zone of the recipient

  • Lead Scoring: Identify the best lead for a campaign or tactic. You can weigh important and undesirable behaviors automatically.

  • Data Quality: Merge duplicate leads, identify missing information and standardize information.

Reporting & Analytics Features

  • Basic Reporting: A summary of email and landing page campaign success. This is typically featured on a built-in dashboard.

  • Program ROI Analytics: Give visibility into your marketing efforts’ ROI. It’s a bigger picture approach, comparing the success of campaigns and channels.

  • SEO & Keyword Tracking: Track keyword strength and compare competitor performance.

  • Multi-touch Revenue Attribution: Credit every campaign touch point before the sale. This gives better visibility to the performance of each campaign tactic.

  • Testing: Some platforms allow A/B testing or multivariate testing for automated campaigns. Material to test may include subject lines, send times, or even personalized content and custom landing pages.

  • Web Analytics: Determine which pages of your website are most popular with prospects. Look at bounce rate, common paths and more.

  • Predictive Analytics: Use data trends to optimize future marketing operations. This is a developing area for marketing automation analytics.

Social Marketing Features

  • Social Campaigns: Cross-sell content with automated posts across channels. Qualify prospects using comments, replies, and tweets.

  • Social Listening: Monitor brand mentions across the social sphere. Gain insight into prospect segmentation and campaign messaging.

  • Social Sharing: Incorporate smart share buttons into campaign messages. Gain data about who shares content which content and what drives social conversations.

  • Social Engagement: Increase engagement with polls or referral programs. Some tools allow integration of engagement apps to your Facebook, email, and website.

  • Social Analytics: Add tracking to social media campaigns, and improve your conversion rates for future campaigns.

List Size & Target Market

Different marketing automation software fits different use cases. In particular, think about scale and industry.


The technology you need will vary depending on the size of your company, your marketing team, and your database (list size).

Marketing automation platforms aimed at small businesses go beyond pure-play email marketing. Typically they try to provide an all-in-one system that is easy to use and within budget. They will also feature CRM tools, social tools, etc. But they won’t have all of the bells and whistles. Complex logic, reporting, and integrations are three areas marketing automation tools for SMBs tend to be simplified.

Enterprise-level offerings tend to be “marketing clouds” that also go beyond traditional marketing automation features. But unlike SMB tools, they typically have breadth and depth. Enterprise platforms typically offer granular control over campaign logic, advanced reporting, and many integrations. offer additional capabilities. They also have other advanced tools like A/B testing, social listening, and ad management. IBM, Oracle, Salesforce, and Adobe have all acquired marketing automation products that they offer as part of an enterprise suite.


The right approach also varies based on what you’re marketing and who you are marketing to. For example, are your customers businesses or consumers? Marketing practices in the B2B industry differ from the B2C industry. The channels frequency, and duration of communication, as well as the degree of personalization, will probably be different.

B2B marketing automation is all about ‘nurture’ programs. This builds interest in the product through education on its uses. It is where drip campaigns and content marketing come in.

B2C marketing involves a much larger prospect pool. Brand and product are more important than relationship. Ecommerce features are also more important. This includes bulk email campaigns, open rates, targeted offers, shopping carts and more.

Marketing Automation Integrations

Most marketing automation buyers already have a CRM system. Integration between your CRM and marketing automation software is important to consider. The integration has to go both ways. A change in a marketing campaign should be reflected on the record of that campaign and its members in your CRM, and vice versa! Data consistency is crucial for lead nurturing and scoring. This determines whether a person continues receiving marketing messages, or gets passed to sales or support for follow up.

Here are three things to consider when you’re evaluating integration to your CRM::

  • Automatic mapping vs. manual field mapping

  • Real-time syncing vs. periodic syncing

  • Accessibility of lead and contact information

CRM integration is probably the most important for both B2B and B2C marketers.

But there are many other integrations that are also useful. Since MA software often works as a marketing hub for marketing operations, vendors offer a growing number of integrations. For example, for many B2B companies, webinars are a key tactic for qualifying leads. Integration between marketing and webinar platforms means more lead capture and more accurate lead scores.

Pricing Information

Pricing for marketing automation tools is usually based on included features. It is typically a subscription model. The more features included in the package, the higher the monthly price. Vendors that take an all-in-one approach (i.e. with a built-in CRM) may base pricing on the number of contacts.

Users can expect to pay around $200/mo. for a basic monthly package. Enterprise-level software (with all the bells and whistles) will run up to $3,000-$7,000 per month.

Achieving Success with Marketing Automation

Tips from Marketing Automation Experts

Achieving success with Marketing Automation requires much more than selecting the right software product. We spoke with several leading marketing consultants to better understand the key success factors for any Marketing Automation project, and a few key themes emerged:

1. Define Your Marketing Strategy First

Companies are frequently too focused on picking technology. Before selecting a Marketing Auto-mation platform, it's important to have a clear strategy in place as to how you will use it. Companies that fail to do this frequently get low mileage out of their Marketing Automation systems.

Photo of Ardath Albee, CEO, Marketing Interactions“All too often, people are doing it backwards. They're buying the technology then asking what's next. Technology is not a silver bullet without a strategy and plan.”
Ardath Albee, CEO, Marketing Interactions
Photo of Howard J. Sewell, President, Spear Marketing Group“By far the #1 issue we see with companies who invest in Marketing Automation is the lack of an overall plan or strategy. Too often companies make the assumption that simply the act of deploying a Marketing Automation platform will result in marketing efficiencies. Without at least the semblance of a plan or strategy for how the company plans to use the system, Marketing Automation is doomed to be little more than email software.”
Howard J. Sewell, President, Spear Marketing Group
Photo of Craig Rosenberg, Co-founder, TOPO“The most successful companies with Marketing Automation have put in place a demand generation strategy. They have people that will actually own the success of not just the Marketing Automation, but the demand generation program – someone is on the line to deliver the metrics (MQLs, leads), and there's someone who will own the tool. In many small companies it's the same person. In larger companies, it's not.”
Craig Rosenberg, Co-founder, TOPO
Photo of Brian Hansford, Director of Client Services, Heinz Marketing“It's critical to have a clear definition of your target customers, and understand what's interesting to them and how you can best reach them. Email is incredibly important in B2B – however, social is becoming much more important. Determine the cycle that your buyers go through to evaluate, consider and make a purchase decision. Then determine what the best content assets/stories are to share with them. It's also important to define the hand-off to sales. There's also a huge opportunity to continue to engage customers post-sale. It's not supposed to be easy, but you can break it into a crawl, walk and run approach.”
Brian Hansford, Director of Client Services, Heinz Marketing

2. Align People to Processes

Marketing Automation is not just about the automation of existing marketing processes - it represents a new way to engage with prospective customers and align marketing activities much more closely to revenue generation. Engaging in Marketing Automation frequently does necessitate adding more resources, though there is generally a clearly achievable return on investment.

Photo of Lauren Goldstein, VP Strategy and Partnerships, Babcock and Jenkins“There's a lot of strategic dialogue that needs to happen – ensuring sales and marketing are aligned on the definition of a MQL (Marketing Qualified Lead) and ensuring that the content team produces content aligned to a buyer's journey. If their marketing organization is not aligned and ready for the change to be a more modern marketing organization, then buying a tool is a real waste of money.”
Lauren Goldstein, VP Strategy & Partnerships, Babcock & Jenkins
Photo of Howard J. Sewell, President, Spear Marketing Group“I advise clients not to underestimate the amount of resources required to make the most of a Marketing Automation system. Again, this has less to do with managing the software per se, and much more to do with developing the campaigns, programs, strategies and content that are the fuel for a successful deployment. At a bare minimum, expect to dedicate one-half of a full-time employee (or the equivalent services from an outside firm) in order to get the most from your investment.”
Howard J. Sewell, President, Spear Marketing Group

3. Integrate Systems

Marketing Automation systems cannot operate in a silo. At minimum they need to tie in to your CRM system. All too frequently there is no clear plan for how the integration should proceed, what data should be exchanged, etc.

Photo of Lauren Goldstein, VP Strategy and Partnerships, Babcock and Jenkins“One of the big misses is internal alignment for data integration and reporting. Your Marketing Automation solution is only as a good as the data you put into it. Often when we're brought in, there's not been any conversation about integration or what will be the master database – the Marketing Automation system, another marketing database, or Salesforce.”
Lauren Goldstein, VP Strategy & Partnerships, Babcock & Jenkins

4. Develop a Content Strategy

An effective demand generation strategy enabled through Marketing Automation usually requires a good volume of content. However, the content needs to be systematically designed based upon an assessment of the target buyer and aligned to the buyer's journey (how they buy). Content needs to be educational and not overly self-serving or promotional. Content production is a non-trivial problem but there are efficiency opportunities through atomization - breaking up existing content and repackaging it.

Photo of Ardath Albee, CEO, Marketing Interactions“The ability to produce content is tough – most companies don't have writers, or if they do, they have technical writers which is not the same skill set.”
Ardath Albee, CEO, Marketing Interactions
Photo of Craig Rosenberg, Co-founder, TOPO“Content is often a roadblock to being successful. People buy Marketing Automation systems and they don't have anything to deliver. An enlightened company getting ready to embark on this journey will be preparing content well in advance. Many companies realize too late and they use Marketing Automation in a crude way, offering the same thing in the same way, or think about product-centric offers. You're in a battle for the mind of the customer.”
Craig Rosenberg, Co-founder, TOPO
Photo of Howard J. Sewell, President, Spear Marketing Group“The type of content that works best in the context of a lead nurturing or e-marketing program is usually informational ‘thought leadership’-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer's product or service addresses. It's this type of content that will drive a higher level of engagement, build credibility and ultimately drive a dialogue with sales. Conversely (and counter-intuitively), content that overtly ‘sells’ a product or service, particularly early in the sales cycle, has a greater chance of alienating the reader. Not every piece of content has to be a new 12-page white paper, however. We advise clients to look at recycling or repurposing existing content. Perhaps an old white paper can see new life as a checklist, a Webinar/Slidecast, a series of short videos or an infographic.”
Howard J. Sewell, President, Spear Marketing Group
Photo of Lauren Goldstein, VP Strategy and Partnerships, Babcock and Jenkins“You need to define buyer personas in a deep way – not just who they are, but what the journey looks like for them. That helps you define what the questions need to be at each of those stages, and hence, what types of content should be developed. Volume of content is important, however quality and relevancy is most important. There are solutions for volume, e.g., content management tools like Kapost or content developed by agencies, including the ‘atomization of content’. We look at how to do things in an efficient way, i.e., breaking one great asset into smaller snackable chunks.”
Lauren Goldstein, VP Strategy & Partnerships, Babcock & Jenkins
Photo of Brian Hansford, Director of Client Services, Heinz Marketing“Content fuels marketing automation programs. Without content customers don't have any reason to discover and engage with any organization. A content strategy prevents random acts of marketing and identifies the information that educates and entertains a B2B audience at all stages of a buying journey.”
Brian Hansford, Director of Client Services, Heinz Marketing

5. Re-Think Your Metrics

Marketing organizations are often stuck in the past, concentrating on metrics like open and click rates for emails, but not tying their campaigns back to revenue. Beyond agreeing on the right metrics to track, it's also important to ensure there's consensus on their definition.

Photo of Lauren Goldstein, VP Strategy and Partnerships, Babcock and Jenkins“Today, best-in-class organizations focus on MQLs and SALs, and look at velocity of movement and conversion rate in the funnel. It's all tied back to revenue.”
Lauren Goldstein, VP Strategy & Partnerships, Babcock & Jenkins
Photo of Ardath Albee, CEO, Marketing Interactions“They have a hard time proving value, as they cannot tie to revenue. Many only can do last-touch attribution. They lose visibility once a lead moves into the sales realm. Marketing is often removed once it goes into sales, which is a mistake. There's no continuous thread.”
Ardath Albee, CEO, Marketing Interactions
Photo of Craig Rosenberg, Co-founder, TOPO“The big thing is defining what a qualified lead is – MQLs and SQLs - if using the Sirius Decisions framework. These things are critical to success.”
Craig Rosenberg, Co-founder, TOPO
Photo of Brian Hansford, Director of Client Services, Heinz Marketing“Modern marketers must capture and analyze the metrics that matter throughout a demand generation cycle. That means marketers must use marketing automation to measure attribution for revenue influence and pipeline contribution.”
Brian Hansford, Director of Client Services, Heinz Marketing

Pages 4-29 are available in the complete TrustRadius 2016 Buyer's Guide to Marketing Automation and cover

  • Historical Trends in Marketing Automation
  • Trends for 2016
  • The Best Marketing Automation Products for Small Businesses
  • The Best Marketing Automation Products for Mid-sized Businesses
  • The Best Marketing Automation Products for Enterprise Businesses
  • TrustMap Methodology
  • 7Sheep Ratings & User Feedback
  • Act-On Ratings & User Feedback
  • Adobe Campaign (formerly Neolane) Ratings & User Feedback
  • CallidusCloud Marketing Automation (Formerly Leadformix) Ratings & User Feedback
  • Oracle Eloqua Ratings & User Feedback
  • eTrigue DemandCenter Ratings & User Feedback
  • GreenRope Ratings & User Feedback
  • Hatchbuck Ratings & User Feedback
  • HubSpot Ratings & User Feedback
  • IBM Campaign (formerly Unica) Ratings & User Feedback
  • IBM Marketing Cloud (formerly Silverpop Engage) Ratings & User Feedback
  • Infusionsoft Ratings & User Feedback
  • LeadSquared Ratings & User Feedback
  • Marketo Ratings & User Feedback
  • Net-Results Ratings & User Feedback
  • ONTRAPORT Ratings & User Feedback
  • Pardot Ratings & User Feedback
  • SharpSpring Ratings & User Feedback
  • Spokal Ratings & User Feedback
  • Teradata Integrated Marketing Cloud (formerly Aprimo and Teradata Marketing Studio) Ratings & User Feedback

Marketing Automation Products

Listings (51-75 of 120)


4 Ratings

Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.


2 Ratings

INBOX25 is an email marketing and marketing automation module specifically designed for SugarCRM. Features include lead nurturing, lead scoring, landing pages, web visitor tracking, social sharing, and email marketing.


5 Ratings

Iterable is a growth marketing and user engagement platform. This platform is designed to help B2C marketers to send the right message to the right devices at the right time. Iterable supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email,...

Marketo ABM

25 Ratings

Marketo Account-Based Marketing is a layer of the Marketo platform that sits on top of the Marketing Automation piece and allows users to approach campaigns from the account perspective, as well as individual decision-makers within accounts. It includes features for account targeting and...


1 Ratings

Vero is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.


2 Ratings

Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.

Mautic Marketing Automation

2 Ratings

Mautic is a free and open source marketing automation tool. The vendor says it is a powerful tool which businesses and organizations can use to effectively communicate with their audience and market their products and services by improving their lead generation, nurturing, and tracking as well as...


1 Ratings

SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients....


1 Ratings

Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.

Right On Interactive

2 Ratings

ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect...


1 Ratings

zigihub is an Integrated Marketing Automation and CRM Platform. According to the vendor, the product uses machine learning to suggest the next best action.


We don't have enough ratings and reviews to provide an overall score.

Boingnet provides a marketing automation solution that is geared towards small to mid sized business, non-profit and agency marketing teams. The vendor says that their platform enables marketers to generate powerful cross-channel marketing campaigns that deliver results.


We don't have enough ratings and reviews to provide an overall score.

Integrate is a platform for Demand Marketers and Marketing Ops to automate outbound demand generation campaigns. It includes prospecting, data validation, nurture and sales email campaigns, campaign analytics and in-flight optimization, and closed-loop ROI reporting for Marketing.


We don't have enough ratings and reviews to provide an overall score.


We don't have enough ratings and reviews to provide an overall score.

Lead life is a marketing automation system featuring campaign and lead management , including scoring and nurturing. It also has an analytics module. Pricing starts at $375 / month and the product is aimed at SMBs. LeadLife differs from some other vendors, in that they offer comprehensive services...

Gold Lasso eLoop

We don't have enough ratings and reviews to provide an overall score.

Gold Lasso's eLoop marketing suite provides both advanced email marketing and marketing automation capabilities used by enterprise and high volume senders. In 2011, Gold Lasso was recognized by Forrester Research as a premiere boutique email marketing company.


We don't have enough ratings and reviews to provide an overall score.

ConvergeHub is a converged CRM for SMBs. According to the vendor, this solution can manage all of your sales, marketing, support, and billing needs, with a converged, full-featured, yet extremely easy-to-use CRM that is priced within reach. The vendor’s value proposition is that the features are...


We don't have enough ratings and reviews to provide an overall score.

inBoundio is an online marketing platform to manage social media accounts like Facebook or Twitter and create landing pages to capture leads. These leads can be transferred to a built-in CRM and you can do the follow up through built-in email marketing.

We don't have enough ratings and reviews to provide an overall score. is a marketing automation software solution offered by


We don't have enough ratings and reviews to provide an overall score.

Retargeting is a marketing automation software solution offered by Retargeting.


We don't have enough ratings and reviews to provide an overall score.

Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. Personyze works on...

Akero Labs

We don't have enough ratings and reviews to provide an overall score.

Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organizations. This platform is built with agencies and brands in mind. Akero marketing software captures essential user data by creating digital and social media marketing campaigns that are...

We don't have enough ratings and reviews to provide an overall score. is a social marketing automation solution that allows users to personalize messages based on what customers are doing and saying on social media.


We don't have enough ratings and reviews to provide an overall score.

Prospecteer's Sales-Content Marketing Automation platform provides inbound marketing tools for B2B companies. Prospecteer integrates content marketing with automation and focuses on management, automation and analytics of content marketing campaigns. It aims to integrate the work of marketers and...

Second CRM

We don't have enough ratings and reviews to provide an overall score.

Second CRM is a business automation solution designed for small to mid-market businesses. Second CRM focuses on improving sales & marketing, customer support and operations via internet and mobile technologies. The vendor says Second CRM easily adapts to most business...

Marketing Automation Articles

2016 Buyer's Guide to Marketing Automation

  • Quickly find the right product based on 1,647+ in-depth reviews and user ratings
  • Compare the pros & cons and customer demographics of the top rated vendors in this free 107-page guide from TrustRadius
  • Explore the key trends for 2016 and 5 strategic factors for marketing automation success

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Interview with Mike Volpe, Chief Marketing Officer at HubSpot

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We caught up with Adam Blitzer, CEO of Pardot to hear what's changed 20 months into their acquisition by Salesforce. We discuss their new sales force marketing automation tool, and how they're tackling CRM integration, and the future of...  

B2B Marketers Not Getting Maximum Value from Marketing Automation Software

According to recent research by Spear Marketing Group, a leading full-service B2B demand generation agency, the majority of companies using marketing automation are not fully utilizing their chosen software.  The issues?  Specialized skills, database ...

Interview with Chandar Pattabhiram, VP Product & Corporate Marketing, Marketo

TrustRadius CEO interviews Marketo's VP of Product and Corporate Marketing about recent product developments, their integration with SAP's Hybris E-Commerce Platform and Facebook, and their outlook for 2015.   

Top 10 Fastest Growing Marketing Automation Products – Q4 2014

In Q4 2014, Hubspot retained its position as the most evaluated marketing automation product on TrustRadius by some margin. Marketo remained in the number two slot. Act-On climbed from number three overtaking Pardot and Infusionsoft climbed to number five, overtaking Eloqua and Salesforce Marketing Cloud Email (formerly known as ExactTarget). Focusing in on the enterprise segment (companies with >500 employees), the ranking for evaluation frequency changes considerably. Marketo takes the top slot, followed by Eloqua, IBM Unica, Salesforce Marketing Cloud Email and IBM Silverpop.


14 Most Loved Articles From 2014

It's been a great year at TrustRadius! Our members have contributed 10,000+ in-depth user reviews and ratings. And 125,000+ software buyers now rely on these insights every month. Together we're changing how business software is bought and sold. Thank you! To wrap up 2014, we're highlighting the 14 most-read articles on TrustRadius this year. Enjoy and stay tuned for more real-world user insights in 2015!  

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Marketing automation is a hot category. Google searches for "Marketing Automation" have increased about 50% in the last year. But just how much are companies spending on marketing automation software? Find out in this TrustRadius poll result summary.  

Best Marketing Automation Software for Small Businesses, Mid-Size Companies and Enterprises

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Top 10 Fastest Growing Marketing Automation Platforms - Q3 2014

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Why did HubSpot build a CRM? An interview with Mike Volpe, CMO.

Just over a month ago, HubSpot, widely known for its comprehensive online marketing suite and as the torch bearer for inbound marketing, took many including myself, by surprise in announcing their own CRM solution at their user conference. Learn why they introduced a CRM, their market focus and plans for its evolution.  

How we saved $30,000 a year using TrustRadius

Bjorn Billhardt is the founder and CEO of Enspire. Bjorn heard about TrustRadius through a friend. After looking at TrustRadius, Bjorn decided Enspire should do an internal analysis of the marketing automation platform they were using. Upon closely reading what others were saying on TrustRadius, he realized Enspire wasn't really using it in a way that justified its expense. Last spring, Bjorn discontinued his marketing automation software license for an annual saving of $30,000. "I don't think we would've had the confidence to pull the plug if we hadn't read the reviews," he said.