Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(101-125 of 301)Companies can't remove reviews or game the system. Here's why
June 12, 2022
A good entry level tool for social media management.
Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and deeper analytics.
June 07, 2022
Hootsuite is DA BOMB!
I only evaluated these products during our purchasing process, and therefore do not have hands-on experience with the products. Hootsuite is more powerful, comprehensive, and complete than Oktopost, as the add-on tools (depending on the bundles chosen) are easily integrated into the main platform, while Oktopost seemed a little more cluttered in that perspective, making it less and less intuitive to use as more add-ons were included. On the other end of the spectrum of power, Sprinklr seemed way too overpowered for our needs with its complete in-house CRM and customer service integration spanning multiple departments fully integrated with one another - they even integrated phone calls as a seamless tool of customer service feature in their platforms. BUT THEY WERE SUPER EXPENSIVE! Hootsuite had all the features we needed - and potentially more for the future - at the price, we were looking for, and it has been a lifesaver ever since we chose to go with it!
June 06, 2022
Great user experience!
Score 10 out of 10
Vetted Review
Verified User
Hootsuite has a much more user-friendly interface and the user experience is so much better than Facebook. Facebook doesn't have a calendar view in drag and drop. Both Facebook and Laters don't have preview functions and posts cannot be saved in draft. Facebook is free to use so can't expect too much.
May 31, 2022
Hootsuite: For All Shapes & Sizes
Score 8 out of 10
Vetted Review
Verified User
Hootsuite has a better offering for nearly all business types vs tools like Salesforce Social Studio. For example, the analytics may be lacking for larger businesses, but they offer more competitive plans for all business types.
May 30, 2022
Easy to use social media content tool
May 23, 2022
Great Value for Social Media Management
I selected Hootsuite based on recommendations from others.
Score 1 out of 10
Vetted Review
Verified User
- Reputation and TweetDeck
Depending on how you use the service and what they sell you on, Hootsuite is subpar. The paid social management through Hootsuite is an option that isn't available in Reputation; however, Meta and other platforms now have improved their ability to do that in a central location and provide decent reporting. That aside, we were too overcome by the negatives of the service to appreciate any positives in the platform.
April 11, 2022
Easy Social Media Management Across Platforms
Score 10 out of 10
Vetted Review
Verified User
- Buffer, SocialPilot and MeetEdgar
Hootsuite has an interface that is very easy to use, allows me to train newbies very easily on it, and also solves all my needs. When we started Hootsuite had very reasonable pricing, the learning arch required is very low, and also we were able to maintain accounts on multiple platforms and share posts all at once.
February 25, 2022
Hootsuite: The Good and The Bad
Hootsuite is easy to use, but if you need a comprehensive marketing/CRM platform, I would use Hubspot. I hear Hootsuite is cheaper, but it doesn't have what most marketing depts need for ads, content, social, and reporting in my view.
February 13, 2022
Hootsuite is Great at Accessibility
- Khoros Marketing (Formerly Spredfast + Lithium)
We originally used Hootsuite and we really loved it, however, we switched to Khoros (then Spredfast) because our parent company had a global contract with them, and we had to switch. We were able to get more robust reporting from Spredfast, but Hootsuite was more user-friendly and they had great customer service.
February 09, 2022
Easy Social Media Scheduler
Have used a few other platforms over the years. Back in 2013-2014 I used one called Butterfly which I don't think is available anymore. This was much harder to use, however there were more features. I have also played around with TweetDeck before. Our team uses Facebook to schedule directly in the platform. I've never been 100% impressed or satisfied by a program. My favorite so far is Hootsuite.
February 03, 2022
Hootsuite Pro is alright.
Much more finished product than Adobe Social. The reporting tools are far better than Adobe, and they are much better at improving their product and adapting to changes with the big social networks.
January 27, 2022
Hootsuite Wins When It Comes to Social Media Management
Social Pilot does all the same features as Hootsuite, however, Hootsuite was superior in the post-scheduling aspect which is what we really needed.
January 23, 2022
Good for small amounts; bad for businesses
Hootsuite is way too expensive for a large number of accounts. It's fine if it's just for you.
January 21, 2022
Hootsuite - a comprehensive yet pricey platform for managing your social media accounts
Hootsuite was a more effective social media management platform than Sprout Social, which felt less comprehensive at a similar price point. Hootsuite also has some excellent tools that were not widely available on many of the other competitors despite the competitors being similar in cost. I would recommend Hootsuite over Sprout Social and many of the other major platforms.
January 18, 2022
Best Social Media Management Tool
- Sprout Social, Zoho Social and Buffer
Hootsuite is the best application for managing social media network channels. It is one of the social media management tool that enables us to view multiple streams at once and monitor what our customers are saying. We can post updates, read responses, schedule messages, view statistics, and much more. Another important reason to use Hootsuite is that it allows us to schedule messages across all our favorite social media platforms in advance. This enables us to create a solid social media strategy that encompasses crucial times when postings are most often read and get more followers to notice our content.
January 15, 2022
Hootsuite is a plus for Pink!
It is far better. I have not previously evaluated other programs.
January 13, 2022
There are better options
We've switched to using Loomly for social media scheduling because of the added features, price, and role permissions. So far, it's been a good switch. We don't have to wade through the features we don't use anymore. I would recommend Loomly over Hootsuite any day.
January 10, 2022
Hoosuite is a One-Stop Shop for Social Media Marketing
Hootsuite was the original social media manager, and it's managed to stay on top a decade later because they're innovative, and at the same time, simplistic enough to make it easy for a small business to manage their social media marketing. Sprout also does a great job but at a higher price.
January 08, 2022
Hootsuite- easy to use, including for non-tech support staff
There are some nice competitors out there, but the UI for Hootsuite is easy to understand, and easy for our non-technical team members to manage and use.
December 24, 2021
Hootsuite - A basic social management tool that lacks innovation, functionality and flexible pricing options.
Hootsuite really doesn't provide a level of functionality that meets these other players in the space. While Hootsuite was an early entrant into the space and has benefited from this, they lack the innovation, functionality, and flexible pricing options that these other solutions provide. Needless to say, we will be making a move to a new solution in 2022.
December 22, 2021
Social Media Management Made Easier
Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.
December 21, 2021
Hootsuite fills the gap between you and your audience
December 21, 2021
Hootsuite Remains a Leader in the Industry for a Reason
- Buffer
I used Hootsuite first and then tried Buffer for a while. Buffer's interface is very basic, and sometimes that was nice to not have distractions. I think Buffer is probably the easiest social media management tool to pick up and start using. But that also meant it phased out pretty easily for me. It didn't take long to outgrow Buffer, so I went back to Hootsuite. Overall, I've been happy with Hootsuite for quite a few years.
December 18, 2021
Hootsuite Review: The Non-Profit Perspective
This is my first evaluation, I guess that is how great I think Hootsuite is.