Best CRO tool ever! Recommend everyone.
I'm using it on all of my websites and always suggest it to my clients to record the complete sessions of each visitor. It helps to …
Starting at $55 per month 5000 sessions
View PricingOverview
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…
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Video Reviews
2 videos
Smartlook Creates A Window For The User To View & Then Understand Customer Interaction: User Review
02:31
Smartlook Allows For Host To Solve Website/App Error Through Monitoring User Experience: User Review
01:54
Pricing
Pro
$55
Cloud
per month 5000 sessions
Free
Free forever
Cloud
per month 3000 sessions
Enterprise
Custom pricing
Cloud
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.smartlook.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.
Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.
Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.
Smartlook Screenshots
Smartlook Videos
Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors.
Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction.
Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction.
Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording.
This short video showcases some of the many features available for mobile app recording in Smartlook.
Smartlook Integrations
Smartlook Competitors
- Hotjar
- Mixpanel
- Heap
- Google Analytics
- Adobe Analytics
- Kissmetrics
- Webtrends Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Crazy Egg
- Bloomreach Commerce Experience Cloud
- GoSquared
- Woopra
- StatCounter
- Amplitude Analytics
- Mouseflow
- Inspectlet
- SessionCam (discontinued)
- Lucky Orange
- Jaspersoft
- VWO
- Contentsquare
- Siteimprove
- UserReplay
- Medallia Digital Experience Analytics
- SeeVolution
- Appsee Mobile App Analytics
- Twilio Segment
- Flurry Analytics
- data.ai
- Localytics
- Adjust by AppLovin
- Mobivity
- Kochava
- CleverTap
- Fullstory
- Matomo (formerly Piwik)
Smartlook Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Smartlook Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 40% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
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Reviews and Ratings
(300)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.
In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.
Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.
Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.
User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.
Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.
Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.
Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.
Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.
Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.
Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.
Attribute Ratings
Reviews
(26-50 of 141)Companies can't remove reviews or game the system. Here's why
We use Smartlook to understand the needs of our customers and follow the customer purchase journey in the most efficient way possible. It allows us to quickly understand the good and the bad parts of the purchase process. Using complex funnels and comprehensive insights, we can quickly provide valuable metrics alongside new releases and adjust parameters wherever necessary. We have deployed it on every page of our website, allowing us to collect real-time user experiences and monitor the way users react to changes almost instantly.
- Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
- Real-time recording provides exceptional insights to our design & engineering teams.
- Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
- Heatmaps are quite simplistic in nature and compared to other tools, rather poorly generated.
- Certain parts of the admin console look less polished, especially around the settings and control area.
October 25, 2021
Impressive and incredibly useful tool to understand customer journeys and boost conversations
Smartlook is a great tool to understand our customers and users. I use it specifically for two use cases:
- To understand their journey through our app which gives me great insight into where my product needs to be improved for better UX.
- To see where they experience issues or where actual errors in our app or API occurred which I can then debug really nicely given all the content from the user journey.
- Capture the user journey.
- Events, filters; these are a bit confusing.
October 25, 2021
Smartlook is a must-have tool for digital marketing teams
We use Smartlook in multiple ways. First, we use it to analyze customer journey - from landing page - to browsing - to conversion. This is highly valuable as we can see what's the best performing path and what content our users/visitors are interested in. Second, we use Smartlook to catch errors on our website. This is crucial as we're constantly on the lookout if our forms are working and everything is ok. Third, we use Smartlook to evaluate tests we're running on the landing pages or website. And fourth, which is a bit generalized, we use it to visualize how users navigate the website whilst we're testing some hypotheses or just looking for answers to some questions.
- Tracking events - extremely well implemented.
- Funnels.
- Session recordings + filters = an amazing combo.
- Advanced event tracking.
- Stability and preciseness can be always improved.
- Reporting.
- Data export.
October 25, 2021
Smartlook... a smart choice for agencies
We use Smartlook on our own website and across our client's websites to monitor their user's browsing trends and allow us to identify any bottlenecks and room for improvement in conversion rate. The software is used primarily in our marketing team, but the developers often join in with analysis meetings to discuss and implement solutions.
- Heat mapping.
- Screen recording.
- Conversion recording (form fills).
- One shortcoming (made worse by GDPR) is that of data sharing to other tracking software.
October 25, 2021
Great software to take your business to the next level
We use this to monitor our main website as well as our web application. This enables us to firstly determine visitor behavior on our main site which enables us to improve our site which in turn leads to more/better customer acquisitions. For our web application, this helps us to monitor user behavior in order for us to optimize our application to deliver a better user experience. It also allows us to troubleshoot errors on the site.
- User tracking & behavior.
- User segmentation.
- Code base at time of user action.
- Maybe a better interface for switching between sites/organizations.
- Better integrations with 3rd Party application.
- Clutching at straws for problems so I guess I'll say maybe a little cheaper.
October 24, 2021
Great product at a great price!
It is being used by the marketing team in order to demonstrate ROI when deploying new collateral across the website and measuring how old collateral is performing across the website. The whole organization uses this information to decide what we need to improve and areas that are performing well. It's invaluable when determining what prospects are doing on our site and what information they are consuming.
- Journey mapping.
- Prospect insights.
- Conversion rate optimization.
- I think single customer journeys need more work.
- Prospect logging and filtering.
- Folders to decide where prospects can go.
- Filters to weed out bots.
Smartlook is being used in order to identify customer pain points or glitches they may experience when using our platform. When a customer reports an issue, we use Smartlook to verify the issue and identify how the issue has occurred so that we can find the best way to fix and resolve [it].
- Provides great features to speed up the viewing of recordings or skip the inactivity.
- Easy options to share recordings to peers to show the exact spots to be reviewed.
- Smartlook does not always capture the user email address when searching recordings, as such, we have to sift through many recordings to find the right one.
- The filter options sometimes do not work, making it harder to find the exact recording you need.
- Interface can be a bit clunky.
October 23, 2021
Smartlook offers excellent value and delivers on its promises
We use Smartlook to review customer behaviour and guide efforts to optimize user experiences. With Smartlook we are able to easily target specific user groups (power users, new users, etc.) as well as isolate recordings of specific workflows or events. Being able to watch how users interact with the system without setting up expensive experiments has allowed us to dramatically improve the product without spending a fortune. Additionally, we use Smartlook for customer support and as an aid to our development team in reproducing issues. We also use it to discover new, unreported issues.
- Simple interface that is easy to grok and not intimidating to new users.
- Handy dashboard that surfaces key information in an easy to digest manner.
- Allows our team to filter recordings by pre-defined and custom data metrics so it's never hard to find the recordings you're after.
- It's quite memory intensive and if you're in it for awhile it can become slow.
- Doesn't work well on iPad or iPad Pro which is unfortunate since a lot of our product team prefer to consume on their iPad.
October 23, 2021
Smartlook - a great tool for identifying UX patterns
It is being used to review reported bugs from users or our team, gather requirements or user data, and review technical concerns related to our e-commerce site. It's helpful for determining user patterns across various features.
- Record user sessions.
- Identify rage clicks.
- Select different pages or URLs you want to review activity from.
- Setting up flags that you're looking to track and saving those events for later review.
- Easier navigation to share video clips with colleagues.
October 22, 2021
Helpful App to Evaluate Your Website
Smartlook is currently being used to evaluate and test the design and functionality of our website. It helps us test and identify what features are working or not.
- Recordings are pretty easy to view and use.
- Smartlook's website is pretty simple and intuitive.
- User management on Smartlook's website works well.
- Heat maps can use some improvement.
October 22, 2021
A Direct Line to Your Users' Behavior
Smartlook helps us understand users' behaviors and the good points and what needs improvement of our application. It is also an incredible tool for supporting our users. Looking at a user's session is worth more than a hundred messages exchanged over a support ticket. The ability to go and look for a specific user and session helps us understand what the user is going through and fix issues before they get mainstream.
- Record user sessions.
- Index user's metadata for later research.
- Heatmap of user's behaviors in the app.
- Analytics is lacking compared to competitors.
October 22, 2021
Great value for money!
It is used by many in the organization. With Smartlook, we can discover bugs, problems and get a better feeling of what kind of users we have on our page. We can see hotspots on pages and filter out different users. Based on this information, we can make our page better every day because we know what and where to look.
- Page speed.
- Heatmaps.
- Options to filter.
- Error reading.
- To pin/save users that are important.
October 22, 2021
Great Tool for Product Development!
Smartlook is being used to address UX and product development questions around how our app is being used, whether users are able to onboard and utilize features appropriately, whether bugs or issues are arising that make the app less usable, and how we can improve flow and UX based on user interaction with the app.
- [It] helps show trends in usability.
- Highlights trends in frequency of use, which is wonderful, because we want users to return to our app and engage.
- Highlights any issues in onboarding or usability so that we can stay agile and adjust anything we need to right away.
- Some recordings I've seen have started when the user is already logged in, so I missed the log-in process.
- I would like to have more visibility into what users are typing so that I can see if they are filling in information the way I would hope.
- I would like to have more identifying information so that I can reach out to users and assist them with issues or help them improve their profiles on our app.
October 22, 2021
It's simple & easy to use!
[As] a web designer I was looking for this simple, but useful tool for years! Makes it easy for you to understand your website visitors' behavior for FREE. Their new Heatmaps are also very simple and easy to use, even for mobile devices and tablets.
- Digital analytics.
- Heatmap tool.
- Session replay.
- There are a lot of recordings on my website, so it would be nice to have some of them recommended.
October 22, 2021
We can visually analyse user behavior
We use Smartlook to analyze user behavior on the web, tracking how users browse and interact with websites. We value the visualization of browsing down to the level of one specific user.
- Visualization.
- Online tracking.
- Free account.
- Heatmaps.
- Recording of user interactions.
- Browsing stored records.
- Records categorization.
- Permanent storage.
October 22, 2021
Great experience
We are using it amongst the managment team. We are looking to better understand website visitor behaviors to drive website and business decisions.
- The recorded visits.
- Navigating between screens.
- Reporting.
- Heatmap.
- Navigating between screens.
- Events.
- Repository of data.
October 22, 2021
The journey is only beginning!
Smartlook is being used mainly by the design team to look for bugs and experience issues that may be affecting our final user. The company is great at having quantitative data, but we don't have enough qualitative insights to make decisions. Since one of our star metrics for the next quarter is to improve the user experience, we hope that Smartlook will help us to find out what could be better and how is it affecting the user.
- The dashboard with the main insights.
- Support by e-mail.
- Filter by specific behaviors (e.g. Rage Click).
- Events -- but I think this is something that we could improve ourselves in our system.
- Create some suggestions for funnels and heatmaps.
- Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
- Send an e-mail with main insights.
October 22, 2021
Great Product for User Sessions
We use it to monitor user sessions and see which parts of our pages are getting activity. Our product manager watches several user sessions each day and it helps us find bugs as well as unexpected user behaviors. It is mainly used inside the engineering organization and product and design.
- Record user sessions.
- Show daily summaries.
- Fairly priced.
- Automated flagging of behaviors.
- Easier UI.
- Smarter summaries.
October 22, 2021
All the things you need for CRO in one package
We use Smartlook for some quick analysis of clients' websites. In terms of heatmaps, scrollmaps, basic funnel drop off and some basic events.
- Events tracking without web analytics tools.
- Recordings.
- Personalized dashboards.
- Mobile apps analysis.
- Segmentation setup.
- Continuous tracking.
- Cookies integration.
October 22, 2021
Insights beyond analytics
In our company, we use Smartlook mainly in the marketing area to identify the origin of new leads and their behavior on our website. Occasionally, we also use it to see how our website adapts to different browsers. We analyze the behavior of our visitors and find possible flaws in the interface of our website, in this way we adjust and make improvements in real-time.
- Identify the origin of new leads.
- Highlighting possible UX design flaws.
- Display actual customer behavior.
- Identifying users.
- The way in which it displays visit data.
- The way in which it sometimes identifies events.
October 22, 2021
Smarter Session Recordings with Smartlook
Smartlook is used primarily by our marketing and IT departments to review user sessions on pages where we are testing, or when there is a customer complaint about a site issue and we want to see what actions they took on the site to cause or trigger the issue.
- Capture user sessions.
- Allow filtering for captured sessions.
- Save filters to reference in the future.
- Easily create heatmaps.
- Allow for heatmaps on different views of the page.
- Filter by a specific action taken.
- More session recordings before capping.
Smartlook is used by the Product team and punctually by developers. We use it to understand some bugs reported by our users and to understand how our users interact with the app and how we could improve it. It is really useful for us and allowed us to solve issues.
- Recording of the users sessions.
- Locating the users.
- Anonymizing the users.
- The possibility to easily add a recorded session as favorite.
- The possibility to classify the users (for example, by type of device).
- The possibility to see advanced statistics.
October 22, 2021
Excellent tool, very useful for those who want to start quantitatively tracking the navigations on their website
Smartlook is our central tool when making UX optimization decisions for our landings through A / B Testing. It provides complete and relevant information about navigation, clicks and behaviors that help us maximize conversion. It is used by both the marketing area, to define the contents that it places in each section of the web, and the programmers, to understand the flows of use of the products and improve the experience.
- Click tracking.
- Heatmap for mobile experience.
- Website viewing percentage.
- It is not easy to understand what data the heatmaps are built with.
October 22, 2021
Easy but powerful tool
Smartlook is absolutely fundamental to our company for checking what the visitors of our website are more interested in and the amount of time they are spending on each page.
- Provides complete data about our visitors' actions.
- Checks possible issues and errors.
- Sees which pages customers spend the most time on.
- Providing a better explanation of some RPGD rules.
- There are some issues with multilingual websites.
Smartlook was evaluated to help us improve the flow of traffic and customer experience on our site. However, the features were not what we needed, and the cost to features benefit was not justifiable. We ended up going with a competitor that offered more features at a lesser price.