Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
"Act-On is an easy-to-use automation tool that can handle many tasks."
Powerful professional tools for marketing creation and automation
Determine the marketing idea with significant experience
Our team loves Act-On!
one woman show
Act-On review
Very flexible Automation tool - great customer support.
Easy Automation at a Great Price!
Act-On is User-Friendly for Marketers
We like ACT but it is for smaller companies
Act-On is a powerful information delivery platform
All in one marketing automation tool.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Good tool for someone ready to take the next step with email marketing
A great marketing tool
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- WYSIWYG email editor (112)8.181%
- List management (111)8.181%
- Standard reports (112)8.181%
- Email deliverability reporting (112)8.181%
Pricing
Professional
$900
Enterprise
$2,000
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Act-On Software Demo
Act On! Software Demo
Act-On Software and Touchtown: Personalization and the Buyer’s Journey
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(112) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.2Ability to test dynamic content(92) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(95) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.2Mobile optimization(103) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(112) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(111) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.1Triggered drip sequences(87) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.1Lead nurturing automation(104) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(102) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.1Automated sales alerts and tasks(95) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.8Calendaring(8) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(76) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.1Social sharing and campaigns(69) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(63) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.1Dashboards(109) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(112) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(84) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.1API(67) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(71) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.1Customizability(89) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(65) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with Microsoft Dynamics CRM(36) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with SugarCRM(29) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp (discontinued)
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 29% |
Mid-Size Companies (51-500 employees) | 67% |
Enterprises (more than 500 employees) | 4% |
Comparisons
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Reviews and Ratings
(407)Community Insights
- Pros
- Cons
- Recommendations
Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.
Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.
Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.
Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.
Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.
Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.
Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.
Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.
Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.
In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.
Attribute Ratings
- 8.9Likelihood to Renew112 ratings
- 9.1Availability14 ratings
- 8.2Performance13 ratings
- 9.1Usability32 ratings
- 7.3Support Rating39 ratings
- 9.3Online Training16 ratings
- 8.7In-Person Training4 ratings
- 8.6Implementation Rating22 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 6.4Ease of integration2 ratings
- 9.1Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
- 8.4Email Marketing2 ratings
- 8.4Lead Management2 ratings
- 8.8Reporting & Analytics2 ratings
- 8.8CRM Integration2 ratings
Reviews
(76-100 of 219)Act-On Rocks
- Act-On has an outstanding on-boarding team so set up and launch of the system was very easy for us.
- We love the GoToWebinar and Salesforce integration.
- Act-On's customer success and support is outstanding.
- All of our prospecting and marcom emails are sent through Act-On and the open/click visibility is great.
- The email editor can be a little clunky but they have made some improvements to it recently.
- We sometimes struggle with email deliverability but I'm not sure that is Act-On's fault.
Works very well with Salesforce
- Easy to set up automated campaigns.
- Works well with Salesforce.
- Billing is based on unique contacts emailed in a month not by the number of emails sent, which is easier to budget for.
- Responsive customer service.
- Designing html emails sometimes needs knowledge of html coding otherwise there can be frustrations with things like spacing and fonts.
Automation and traceability - useful tools in B2B marketing
- Website prospecting - allows you to see both named users (once set up) and anonymous users, but very useful as an analytics tool.
- Automated programmes - the ability to put leads into a workflow that nurtures them to a point where they become sales ready.
- Forms - the ability to capture data whilst at conferences and then turn that into usable Salesforce data.
- Reporting - the reporting on automated programmes is slightly clunky, and it would be good to easily see user stats on emails sent this way.
- The ability to quickly send an outbound email based on a template from an automated programme would be good.
How Act-On helps to improve the Marketing process
- Mail program
- Reporting
- Nurturing program
- Support
- Unsubcribe contacts
- Scheduleling social shares
Great for B2B2B marketing
- Great customer service, despite the fact that we are currently on their lowest pricing tier so could be seen as a low-profit client, we still have access to a named customer success manager and super quick support.
- Constantly update the product to reflect changing marketing trends.
- Their professional services team are available at very reasonable rates to help you to carry out tasks that you don't have the time, skills or resources to do yourself, such as designing custom email templates or building landing pages.
- Support of more webinar software would be great, especially the automated webinar software such as Evergreen
It is also great that you can send from as many email addresses and domains as you want at no added charge.
Act-on the value for money approach for lead coversion
- Act-on provides its customers with valuable feedback concerning their prospective and existing customers behavior. If you launch a campaign through Act-On you can see analytics on every action a prospective lead does (clicks, interactions, form's views etc) in order to handle your lead appropriately.
- Act-On provides elaborate feedback concerning your SEO optimization on every landing page you may publish in order to ensure that your ranking is appropriate.
- The website tracker enables Act-On customers to see where their end-customers or existing leads give attention. The tracker most of the time, provides you with data as to which company is the one that enters your website. So if you have an outbound or inbound agent he will knows where he stands concerning customer engagement on your website.
- The only weakness I can find concerns the forms and how you can manipulate them. Despite the fact that you can have full statistical data of any form you put inside a landing page for example, there is not enough room in order to make them have the look and feel of the rest of your content.
1) How does it help me with lead nurturing?
2) What's the competitive advantage in comparison with other similar platforms?
3) Is the customer service appropriate?
4) Can I get discounts and special treatment concerning pricing?
5) How long will it take me to get familiar with the platform's features?
Easy to use, quick setup, powerful tool
- Marketing Automation
- Lead Nurturing
- Traffic to lead conversion
- Translations (by now only machine translations for other languages than English)
I don't know what we did before Act On
The Act-On Anywhere integration is simply superb. My sales teams are able to check content from our CRM without ever having to actually leave the CRM.
I love the automation features, although it does have a steep learning curve attached to it - the automation represents perhaps one of the best tools I've seen on the marketplace to date.
- Marketing Automation
- Email Campaigns
- ROI Reporting
- CRM Integration - I'd like to see them integrate with Zoho.
Software that cares about its customers
- Client support.
- Sending automated email programs.
- Integration with third party software.
- Act-on is very powerful and feature-rich, because it offers a wide functionality. So at times you need to be an experienced user to fully enjoy this software.
Act-On!
- Customizable forms and landing pages to meet our needs.
- Easy to use importing of lists from CRM and ability to further segment lists.
- Easy to set up automated programs.
- Sales user data, needs some improvement on navigation.
- Subscription center could be more flexible with its format.
- More dashboards and reports.
Guaranteed Lead Generation and Support
- Webinar Creation-This is synced up with our Saleforce and WebEx tools for a smooth seamless event from start to finish. Getting our message through but also keeping our CRM up to date with the interaction.
- Send Over Time- I cannot preach enough about how effective this feature is for getting messaging through. You are able to select specific time blocks that you would like your blast to drip out. This allows them to less likely be marked as spam because they trickle out.
- Automation-Some of the best drip marketing features I have ever seen! Automation allows for multiple lists and segments with an endless group of messages. One of the best ways to save you and your team time and allow the customers to raise their hands for help.
- Support-Their support staff is amazing! You never have to talk to someone you cannot understand or that is not personable. They are always ready and eager to help in anyway they can. Their ability to escalate and get answers the same day is very impressive.
- I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
- It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
- They need to design a better functioning more realistic marketing calendar.
Act-On Review
- There are many customization tools available within Act-On to personalize your brand and tailor your marketing campaigns for each audience.
- Automated programs are a key feature within Act-On. This takes away much of the manual labor associated with email campaigns.
- Act-On provides an abundant amount of resources for its customers. Act-On University and the customer success managers are always available to answer your questions.
- It took me a little while to get the feel for customizing outbound messages. Some of the tools were a little hard to get used to.
Fostering better relationships through accessible email marketing
- Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
- Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
- Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.
- More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
- Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Act-On, Act-On, Act-On!
- Campaign A/B Testing - extremely easy, and highly illustrative, actively improving everything we do at all times.
- Integration with Salesforce CRM - removes data silos and ensures consistent view of engagement and audience whether via Salesforce or Act-On.
- Lead Nurturing - activity related scores help to automatically calculate lead score dependent on activities.
- HTML Email formatting and configuration.
Great for marketing and business development teams!
I am on the business development team, which means that we are using it for different reasons. My team is using it to track who has been to our site to what pages they visited. From there, we are able to create drip campaigns using Act-On, in order to really target our warmer leads. This is something we have never had in place before, so it really has helped us become more efficient when doing cold emails.
- It not only allows you to see who visited your website, but also what pages they were clicking on. This comes in really handy when you need to separate webinar leads from people who really want to purchase your product and are looking at something like the product tour.
- We use Dynamics CRM and it has the connector with that system. This allows us to send emails to our prospects directly from our CRM system. As a business development specialist, we constantly work with people who go dark after awhile. With this feature we are able to see whether or not they are opening our emails that we sent. This helps us focus on which prospects we should continue to go after, and which one's we should let go.
- I LOVE being able to set up alerts for my territories. I can say all the state that I work with, and it sends me an updated list of new people visiting our site in those areas. This means that you don't have to filter through long lists just to find which prospects might be yours. Once again, making your team more productive and efficient.
- There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Professional looking results and great insight to customer behavior!
- Customer Service
- Act-On University
- Statistics
- Reports are bulky
- Color choice in editing would be helpful if Pantone choices were available,
Act-On is simple to use, yet powerful and has customer services you can utterly count on
- Landing pages
- Email marketing
- Lead tracking and nurturing
- Marketing automation
- Customer services are exeptional
- Social media management could improve but our needs are greater than your average business so likely sufficient for most companies.
- CRM system I would prefer it to be baked in rather than needing the additional cost of Salesforce or Sugar. However these tools are so good at what they do that for any company that can afford both or has an existing CRM system that can be plugged into Act-On, - than why have a feature of Act-On that you do not use.
Awesome tools and great customer service
- Great user/ lead management and lead scoring.
- Simple and efficient marketing automation process. An entire campaign could be produced in a couple of hours (emails, forms, assets and campaign flow).
- Very simple to use. In the correct hands its a very powerful tool.
- Landing page management is quite poor at the moment. They have just released a page builder so looking forward to seeing vast improvement once this is fully active.
Act-On Gives Our Small-ish Non-profit Tools of the Big Ones
- Act-On offers WYSIWYG content creation.
- Support staff (both in the implementation and maintenance phases) excels in meeting customer needs.
- The metrics provided give non-profits insight into donors and potential donors.
- As the primary marketing user, I can't always help my sales users navigate the platform because our screens look different.
- Real integration with Blackbaud's Raiser's Edge would help our organization.
Powerful Marketing Automation With Flawless Salesforce Integration
- Salesforce integration. I'm able to accomplish everything that I need to accomplish seamlessly between Act-On and Salesforce.
- Support. Our use of Act-On is probably fairly unique but every question or issue I throw at my customer success manager (Scott S., who is AMAZING) is always met with a convenient and innovative solution.
- Automation. The automated programs are very intuitive and easy to set up, monitor and use.
- Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
- E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Why I Love Act-On
- The management of all our marketing contacts and how you can segment them to email different populations.
- Being able to post something across all our social media sites just by creating the marketing piece inside of Act-On.
- Creating emails and being able to do some design work, when I'm not a graphic designer!
- Receiving a simplified marketing qualified leads reporting is an issue we are currently experiencing, but the team at Act-On is working hard to meet our needs.
- Learning how to build drip campaigns seems overwhelming to me, but I'm sure if I practice it a couple times it would get easier.
- Having to purchase WebEx Event Center in order to connect with Act-On for webinars and webinar marketing materials.
Act-On Expands Our Capabilities
- Lead Scoring
- Visitor Tracking
- Database Segmentation
- Automated Processes
- CRM Integration is limited
- Reporting Options Appear Limited
The Best Support in the Industry
- Act-On is incredible for behavioral scoring and audience segmentation. We can really peg down our prospects and who they are.
- The updates to the landing page and e-mail creator are incredible. I can now create all my outbound marketing material in HTML 5 or even use their drag and drop builder.
- The biggest strength of Act-On is the support staff. Don't know what they hell you are doing? Ask! They will set up time and walk you through any problem.
- Act-On could have more dynamic options for automation programs.
- I would really like to see automation templates built in to Act-On. With the millions of case studies they have it would be great to see some bare templates for renewal and drip campaigns.
- Social integration (like Hootsuite) would be incredible for social selling.
Great Customer Service!
- Great Customer Service!
- Fast, timely!
- Knowledgeable!
- Could be a bit more user friendly.
- Some aspects are hard to follow.
Act-On has been a pleasure to work with and looking forward to more success to come!
- Ease of use - the interface is incredibly easy to use.
- Extensive data reporting - everything we've ever wanted to compare and analyze is readily available with Act-On.
- Customer support - due to the ease of use I haven't had many questions. But when I do, our Act-On rep is quick to help.
- Data interpretation - the user interface is very easy, interpreting the results is still easy but the data can be overwhelming. I'm anticipating this to be easier and easier as I get more experienced with Act-On.