Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
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- Google Analytics
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Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
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Reviews and Ratings
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Reviews
(76-100 of 184)Companies can't remove reviews or game the system. Here's why
We use Khoros to schedule social media posts for country accounts on multiple channels globally. This includes using the Intelligence module to monitor activity relating to the company. We also use the Care module to monitor and reply to direct messages across multiple social platforms.
- Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
- The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
- We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.
- On the analytics module, the impressions for Twitter don't pull through.
- We can't copy scheduled posts directly to other initiatives i.e. from UK to Europe.
- When creating a post, sometimes when I add media, the text window becomes obscured so I can no longer see the post copy I'm writing.
April 26, 2022
Pros & Cons of Spredfast for Large Companies
We utilize Khoros Marketing to create our social content calendar, working across Instagram, Facebook, Twitter, and YouTube. Khoros Marketing has remained our source of truth for scheduling content, approving content, labeling content as different categories/campaigns, and providing a super-easy overview of day-to-day social plans. It is an easy place for us all to see what is still needed for posts, working with our design partners and copy team to make sure all pieces of content are final and ready to post.
- Notes section for key points for team members
- Being able to look back at when edits were made and by who
- Overall content calendar view by day, across channels
- TikTok capability within the platform
- Posting Reels/video through Khoros Marketing
- Tagging product and users on image for Instagram specifically
- Quicker refresh as the calendar lags quite often unless refreshing every 2 minutes
April 25, 2022
A one stop shop for easy social media post scheduling!
I use Khoros Marketing for my daily social media posting. Since my company runs two entities, I divided them into two different initiatives within the program and the process for posting for both has been very smooth. Khoros is very user friendly! I schedule posts for 4 different social networks at a time and they made it so easy to link all of the accounts beforehand. I also love the in depth analytics it provides such as impressions and engagement.
- Accurate social posts scheduling times.
- In depth analytics provided.
- Easy to use app for posting on the go.
- When I need to post two or more pictures on Instagram, I'd like to not have to publish it through the mobile app.
- I'd like to see analytics for Video Viewers and Video Time Watched on LinkedIn posts. Currently, those analytics for the videos that I have posted show up as N/A.
- I wish you could edit Instagram Reels on here.
April 25, 2022
Khoros - a study in social marketing
Distributing social posts to our facilities
- Sending social posts to multiple users
- Housing content in the content center all users can access
- Analytics and tracking how posts are being used
- Accounts constantly becoming unathenticated
- Sometimes not being able to recall a post
- Having to publish content to IG separately
April 25, 2022
Get social with Khoros Marketing!
We use Khoros Marketing for our social media coordination. Using Khoros Marketing enables us to schedule our social media posts for every channel. As we have different markets urging for different needs, Khoros Marketing helps us coordinate each individual social media performance for each market no matter how much they differ from each other and no matter for which social media channel. This gives us a good opportunity to align all markets and keep consistency in our overall social media performance as a company. In addition, Khoros Marketing provides us with essential analytics which helps us improve our social media performance and adapt to current trends.
- possibility to schedule social media content for every channel
- providing analytics of essential informations to be able to track KPIs
- providing overview of several social media channels
- no need for a login with a verification code everytime
- targeting function for Facebook is not supported by some accounts
- When Facebook accounts are wrongly disconnected from Khoros by the system, it is difficult to solve this problem when multiple accounts are linked together
- Error messages often do not contain understandable or helpful troubleshooting information
April 25, 2022
One product does it all!
I'm considered a power user within my company and work in the platform every day for 10+ brands within one of the subsidiaries of my company with each of those brands utilizing Facebook, Twitter, Instagram and YouTube. I create all content and schedule it via the Khoros marketing platform. I'm a huge fan of the plans feature within the platform as it allows be to easily track, report and do quick analysis of how particular content is performing. While my company also uses the Care side of the Khoros platform, I keep a close eye on the Marketing Inboxes within Khoros to see what followers may be saying about the content that I am creating. Previous to Khoros, I would have had to manually track a lot of the work that I am doing within one platform.
- Inbox streams.
- Marketing plans.
- Calendar views.
- Not as easy to post to Instagram.
- Posting GIFs to Facebook displays as static image.
- Quote tweeting in Twitter.
April 25, 2022
A scalable and easy-to-use platform for growing teams!
Our team leverages Khoros Marketing to plan our social media across multiple channels. It allows us to amplify our voice seamlessly. We work with LinkedIn extensively; and as a smaller organization, it helps us establish our thought leadership in the corporate gifting space. Khoros has been a useful tool for our team.
- Plan social media posts.
- Clear and comprehensive calendar.
- It's easy to organize content.
- It's challenging to scrape images from existing content.
- Images can be overly cropped for mobile.
April 23, 2022
GREAT SAFE MARKETING SPACE
We utilize this tool to ensure that our 23 brands' social can be seen on one platform.
- show content
- allow access for direct marketing and communication
- allow content to be published real time
- allow for direct messaging on Instagram
- allow private settings to not alter communication on platform
- allow for certain content like "noise" to be eliminated.
- not separate streams and content
April 23, 2022
Powerful centralization platform with the best analytics feature I've ever seen in my 9 years working in social
I use Khoros Marketing primarily for marketing analytics/reporting. As the Social Media Analyst, part of my role includes reporting each month on the performance of our corporate and president's social media accounts. Prior to joining the company, we never had any benchmarks established. We can seamlessly identify what did and didn't work--i.e., understand what our fans/followers like and dislike. I also use the Khoros Inbox to create search streams, monitor hashtagged content, and engage when applicable. The Khoros Inbox also allows me to make sure items are tagged correctly for reporting purposes. However, the most vital piece to the platform is the collaboration it allows across our department, as most of us work remotely in different states.
- Monitor the conversations that are taking place around our brand (instances where people aren't tagging us or speaking directly TO us, but rather what they are saying ABOUT us)
- Ease of pulling analytics/reporting together and the overall presentation of the data
- Provides a holistic view of content scheduled/published with robust filters
- One-stop shop for all things social. Planning, publishing, content gallery, reporting, monitoring, engagement/community management, cross-team collaboration
- Resource center can be extremely confusing and difficult to navigate
- Improved functionality and capabilities with LinkedIn
- Ability to create search-based streams for platforms other than just Twitter
February 23, 2022
Scalable and Simple Social Marketing Management
We use Khoros Marketing for managing social channel access across business units and agency teams, publishing content to Facebook, Instagram, Twitter, and LinkedIn, measuring content performance, and customer care (proactive engagement, customer service).
- Publishing social content
- Tracking post and channel performance
- Social customer care
- Continuous improvement
- building more connections between care, marketing and intelligence
- easier management of mobile first social channels
- quicker to market with emerging channels
February 23, 2022
Give it a try it worth it!
It's been a year now that we use Khoros in our company. It has helped us to simplify the daily work of our team and also simplify workflow between different countries. We have now deployed Khoros around 20 entities and we will continue to deploy more entities in the next year. The ability to create initiatives with different roles permissions and roles has helped us a lot!
- Planning Calendar
- Workflow with different teams
- Manage roles and permissions in an international ecosystem
- Analytics
- More publishing format specially for LinkedIn
- Advertising
February 06, 2022
Khoros Marketing Is An Excellent Choice For Medium-Large Businesses
We use Inox daily to manage all of our social media interactions. The product allows us to communicate with our followers in a simple and effective way. We interact with our followers on Facebook, Twitter, Instagram, Linkedin, and YouTube and can easily create streams and notes to manage our daily workload.
- Streams
- Engagement history
- Notes
- Unable to see number of items in a stream
- Load more conversations link does not work
February 03, 2022
The best option for enterprise functionality and user experience.
Approval Workflows Social Scheduling Content Calendar (both social and all other content) Social Analytics Some social listening
- Analytics
- Scheduling Workflows
- Content Calendar
- Social Listening
February 02, 2022
Khoros - great for publishing at enterprise level
We use Khoros for publishing across multiple channels
- Ease of duplicating content across channels
- Easily build out approval flows
- Ability to draft content within character limitations of platforms
- Better ongoing customer support
- Analytics platform that includes all channels like Instagram
December 07, 2021
Khoros Marketing is a one stop shop for content and data
I currently use Khoros Marketing to schedule social media content across a number of social channels and then use the data that Khoros Marketing pulls in from these posts to make strategic decisions for content creation and timing going forward.
- Scheduling content.
- Communication w/ other team members on specific content.
- Analytic reports.
- Pulling in mentions and tags.
- Being able to add notes in the post for other approvers.
November 26, 2021
Spredfast is Perfect for Large Organizations
Spredfast really helped us with reporting on social analytics, it also really helped our organization with posting to our social channels. Previously I was posting everything organically through each social platform, but being able to post the all in one place really helped me save time.
- Social analytics.
- Social content posting.
- Social listening.
- Posting to Pinterest.
- Assigning tasks to another person.
November 06, 2021
Former Lithium user who's looking forward to use Khoros Marketing!
We use it to post our social media content (copy, pictures, videos), to target a specific audience, and to follow performance data. This way, we can easily find every post we made in the past, file posts by subject or theme, and use these tags to get data reports.
- Filing system.
- Targeting audience.
- Give a status on the posting progress.
- Can't post on every social media platform.
- Data reports are hard to create and import.
- Overview of the upcoming posts is not user-friendly.
August 31, 2021
Khoros Marketing - A great experience!
We have used Khoros Marketing for 2 years, for our B2C and Corporate Social Media Communications, across the whole organization. The central social media team produces the editorial line and contents. The market correspondents adapt, translate, and publish the posts. We use Khoros as a publishing and processing tool for the translations and coordination between the central and market teams.
- The calendar is really useful for us.
- Analytics are the base for our perfect reviews.
- Inbox for community management.
- The configuration possibilities, including approvals.
- Some social media formats (IG stories for example) publications.
March 19, 2021
Khoros Can't be Beat!
We use Khoros Marketing across my organization. I love it because it is so easy to use and our customer success director is the best! He is so responsive and feels like he is part of the team. I know Khoros has our best interest at heart, always open to feedback and keeping us in the loop regarding updates being made to the platform. Through using Khoros, we are able to mitigate the risk associated with social media by ensuring everything goes through a proper approval process.
- Open communication between Khoros and our organization.
- Easy to use
- Always evolving
- More paid features (currently API limitation).
- Ability to put in substitute approvers.
March 03, 2021
Two Thumbs Up for Khoros!
Khoros is being used by the social marketing and analytics teams along with our agency partners. It is used for publishing across multiple social channels, social listening and engagement, and pulling analytics across multiple accounts. It allows us to scale and work more efficiently and also gives us real-time insights into the social conversations that are happening around our company.
- Customer Service and Support
- Easy of Use
- Quick to Market with New Releases
- None
March 02, 2021
Khoros is easy to use and has lots of helpful features
We use Khoros Marketing (Formerly Spredfast + Lithium) in several ways, including daily publishing, content scheduling, and for insights and intelligence. The team I work on relies on the product on a daily basis. Our team primarily uses it, but other departments across the company, including CX, have a use for it as well. This software allows us to successfully schedule content and pull insights.
- Great customer service --always a quick response from someone happy to help!
- Great team development from success managers--we are always in the loop about new products and features and given the opportunity to learn about new products.
- I would love to see further growth in the intelligence platform.
- Mobile access can be a bit tough and the app can be a little glitchy.
March 02, 2021
Our love for Khoros Marketing at our Company
We are using Khoros to manage the publication of content across our social media and customer service channels, in addition to utilizing the platform for social analytics. We also use the Intelligence platform to check share of voice and other aspects of the company in the social space. It is used by the Social Media, Content, and Customer Service departments at our organization. It addresses problems in gathering social analytics and providing us a secure platform to publish and house content.
- Provides constant new software updates + features.
- Monthly check-ins for updates on new features/in-person troubleshooting.
- Fast, reliable troubleshooting help.
- Organized, easy to use conversations platform.
- Providing paid analytics in the platform.
- Implementation of TikTok.
- More detailed Instagram reporting.
March 01, 2021
Best Publishing Platform We've Used
At Midco, we use Khoros Marketing (Formerly Spredfast + Lithium) to streamline social media publishing done by the marketing department. Marketing allows us to collaborate with stakeholders in other departments, such as our colleagues in our company's sports network. We have 14 social media accounts and can control them all from one dashboard with Khoros Marketing (Formerly Spredfast + Lithium).
- Ease of publishing/scheduling
- Easy approval/queue process
- Campaign organization
- Labeling for analytics
- Robust analytics
- Publishing to stories (not available)
- Publishing GIFs to Facebook (they get posted as a still image)
- Ability to sponsor posts/create ads within platform (hopefully coming soon)
March 01, 2021
Khoros continues to be a great platform to be on
Khoros Marketing (Formerly Spredfast + Lithium) is used to schedule all of our social posts, analytics reports, and social listening for our social team. It helps us schedule out our posts in chunks, which saves our social team time, helps us pull all the analytics for these posts, and keeps us on top of what people are saying about our company.
- Customizable analytics dashboard that helps us format our reports as needed
- Easy-to-use platform
- Intelligence allows us to stay on top of major events as well as how others are talking about us in order to keep optimizing our social strategy
March 01, 2021
Getting sassy with Khoros
Our social team currently uses Khoros for social media management and analytics. It helps us collaborate as a team and easily pull metrics for all of our global pages. We can easily pull quick analytics for our stakeholders and allows our community managers to manager their time more effectively and not spend all day posting to 32 different accounts.
- The new marketing dashboards make pulling my monthly reports for execs super easy.
- Scheduling is super easy for our social channels. We have a lot of pages and Khoros Marketing makes it easy to schedule for the team.
- Customer care is great! They are always there when I have a question or a problem and work hard to help me find a solution. Alex, our CSM, is amazing and helpful.
- Training modules need to be updated. Khoros can be overwhelming when you first start using it. Trainings didn't have the same UX so a lot of things I needed were lost.
- Analytics tools are good but not great. There is a lag and sometimes data doesn't add up to the native analytics. Wish that Twitter data was more robust.
- Historical data is hard to find or get. You can only go back so far and sometimes, I need data from further out. I'd like to use Spredfast exclusively to make sure our reporting is consistent but it's hard to do that when you have limits.
- Wish there was more integration of Reddit.