TrustRadius
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impacthttps://dudodiprj2sv7.cloudfront.net/product-logos/Bs/Xs/7FT717CKHC5H.JPEGSpredfastSpredfast is a great platform2014-03-31T20:55:51.341ZWith Spredfast, I can specifically target certain people and the analytics are great.
Spredfast is easy to learn, user-friendly and visually appealing.
I like how I can see all social conversations happening about my company in one place.,Spredfast is great for all of our needs at this time.,We are in the beginning stages of using Spredfast, but it has helped us so far get visibility into all the social conversations about our company.,10,10Verified UserSpredfast - Highly Recommended2013-11-01T22:22:44.165ZContent Planning: Able to plan ahead and schedule out the approved content for each client.
Collections: Able to select keywords to pull articles, blogs, and reviews mentioning those keywords on the internet.
Analytics: Directly pulls insights from platform, but also uses other algorithms to give a better insight into the consumer, content, and platform habits.,Facebook API: Spredfast does a great job of doing what they can for Facebook - but because of the privacy of this API, it limits any third party tool to be accurate 100% of the time.,Positive: Spredfast has given our company countless reasons to use them for our 60+ clients and be able to manage and project manage all the content that has to be distributed on a daily basis.,10,10Verified UserA social marketing suite with stellar service, competitive product2014-01-14T01:12:16.837ZExcellent tool for managing 100+ business users, setting permissions and analysis of customer engagement and business user activity
Excellent tool for publishing to Facebook, Twitter & Google Plus in our use case
Best-in-class for customer service management and escalation,Mobile has needed improvement and Spredfast is making progress on that
Still some strides to make in analytics and UI,Net positive,9,10Verified UserNon-stop innovation!2013-03-21T20:02:19.614ZWorkflows and auditing: Spredfast allowed me to see how often my community manager was posting, how often she was creating content that was engaging, and what the best times for her to post were. I could add an intern to an approval path so that her posts weren't published without being vetted by a senior employee. I could assign replies to Spredfast users with due dates -- and then measure how often they replied on time. Everything that takes place within Spredfast has an audit trail -- I could see who edited what and when, who highlighted what for whom, and so on.
Through the platform, you can measure reach of social campaigns, manage social CRM, tag content for R&D, and even pull in your Google Analytics stats to create a more complete view of what you're doing online.
Security -- for a national brand like Jason's, it's really important for us to keep our Twitter and Facebook logins private instead of sharing them with multiple users. Because of the way Spredfast works, you can grant access in a LOT of really customized ways without ever giving up logins or passwords (e.g., granting access to Twitter but not Facebook, or to just one Facebook page even if you have 200 of them). When someone leaves the company, you simply turn off access. No need to change all of your credentials.,I do wish there had been a seamless way to integrate email marketing stats into the social CRM piece and the analytics.,Reduction in customer service and marketing overhead, increase in customer frequency, among others.,10,10,10,Measurement and reporting
Workflows and auditing
Allows a company to see what's possible in the social landscape
Publishing and listening at scale,,,Implemented in-house,10,Online training
In-person training
Self-taught,10,8,It was easy for me because, again, I'm a geek. For others, I'd recommend joining Spredfast's webinars for ongoing training.,No,10,7,9,7,Salesforce.com
Email vendor(s),Verified UserSpredfast Review2013-10-23T19:39:44.349ZSpecifically, it hosted all of our analytical data across Flickr, Facebook, twitter etc. Were able to see all the the data in one place rather than each individual channel.,The platform didn't update quickly.
Numbers were often skewed and off a bit from checking the channels.I often had trouble getting up-to-date numbers for my brands which was the main reason for using Spredfast.
The system often went down and was unavailable to use
We did have issues with posts when we scheduled; sometimes the post/tweet would not actually go out. However, our client did not like posting to multiple channels simultaneously, so we did not use this capability extensively.,Each month we had an update with our client per brand to go over each social channel and show growth, areas for improvement, channels to develop etc. Since having issues with Spredfast, our client now has another agency run the overall analytics while we run the day-to-day. Spredfast didn't really enhance our standing with the client.,3,6,10,5,Analytical social media work. We measured our social channels for a major client throughout Spredfast which would then change the way we posted and engaged with the fan base on social media. For example, based on the engagement numbers provided by Spredfast, we would change our language, photo/video usage, etc to try to get the highest engagement possible. Per each channel we measured different things: On YouTube we would measure subscribers and views mostly; On Facebook, likes, comments, shares, follower rate. Each channel has different key components that we would pull from Spredfast.,,Vendor implemented,4,Online training
In-person training
Self-taught,9,8,Yes, it was easy. Some features I wouldn't have discovered on my own however and the formal training was useful for this reason.,9,5,2,4,No,,Not really. No advice hereVerified User
Unspecified
Spredfast
105 Ratings
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