Google Analytics

Microsoft Clarity is speedy, extremely tidy, and straight to the point, and it contains everything a SME would need to maintain a healthy SEO without the need for technical understanding; its UI is far superior to GA, and it also provides additional capabilities like as heatmaps, session recordings, and engagement metrics. You may also find and correct problems with your site's performance, layout, and accessibility.

Clarity is simple to set up, free to use, and, most all, protects user privacy.

Webtrends as a platform is older than Google Analytics and still quite good. If you have a company that is used to using Webtrends, it's likely still a good fit for you. Google Analytics has a lower entry cost and more accessible training to new Users, so that's why I would go with it.
Bing Analytics I have used a bit, but I still see Google Analytics as superior.

Adobe Analytics is good but it is more suited to people who are fully and technically into reporting and the solutions it provides. Google Analytics on the other hand provides a much easier way of setting up the Analytics. Most of the data reporting, charts and visualisations are present by default in the Google Analytics homepage itself. Using GA4 you can also update these reports and setup custom dimensions for handling your custom elements as well.

Ease of use: Google Analytics is known for its user-friendly interface and straightforward setup process, making it accessible for beginners. Adobe Analytics has a steeper learning curve and requires more technical expertise.
Features: Adobe Analytics offers a more comprehensive suite of features, including advanced reporting and segmentation, while Google Analytics focuses on delivering essential website tracking and analysis capabilities.
Integration: Google Analytics integrates well with other Google products, such as AdWords and Tag Manager, making it a good choice for organizations that use multiple Google tools. Adobe Analytics integrates well with other Adobe products, but may require additional setup for integration with other systems.
Cost: Google Analytics is a free tool with paid upgrades available for advanced features, making it a cost-effective option for smaller businesses. Adobe Analytics is a paid tool, with a higher cost of entry and ongoing costs, making it more suited for larger organizations with more complex needs.
Google Analytics is a good choice for small to medium-sized businesses looking for a cost-effective and easy-to-use solution, while Adobe Analytics is better suited for larger organizations with more advanced needs.

Universal GA is free to use, offers a good amount of data, and is relatively easy to use. Other products may not offer the detail needed (Google Tag Manager), or require payment (Adobe Target)

Google Tag Manager is the best tool to use with Google analytics as it provides more in-depth analysis where users interact on the website.

Built-in reports are beneficial but you can create custom reports if you need more details with different dimensions and metrics it also provides insights which is just little data about your site traffic in sentence format its the best way to know which strategy you are on your design works better or which page is more attractive.

Adobe and Google Analytics are fairly similar. Google Analytics was more widely known among my team. Most of us have used it in some capacity in the past. It's also easy to navigate, and there are loads of free training out there on how to use the platform.

Google provides a wide suite of products that all tie into Google Analytics. Some that I use most often are Tag Manager, Ads and Datastudio. All of these connect directly with Analytics and allow me to accomplish my goals. For example, Ads will connect and show me what Ads are bringing people to my site to convert. Datastudio allows me to create a variety of reports showing how sites are being used.

Google Analytics had the best price (it's free for major of our clients), and it was easy to find professionals that had experience on using it.

Google Analytics is a bit cheaper than its competitors and provides a slightly different role as it tracks all channels. It has a close relation to Google and this makes the data a bit more valuable than those programs that are not.

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now.
I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.

Google Analytics provides everything you need in terms of straight forward analytics needs. The tool is not very flexible compared to other software such as adobe, and if you want to upgrade to premium or add in a bunch of custom situations, that can be become very [tedious] and difficult to manage[.]

Google Analytics is easy to use and widespread, it's a must-have software for all businesses. The price point compared to other software that we use is very reasonable, and the suite of services and training tools/certifications available for free is hard for other software companies to match. Since Google Analytics is so widespread it's not an individualized training, you can apply what you know about Google Analytics at just about any company you work for.

GA will always have an advantage with data, because it's the source, but other companies do a better job of specializing in certain areas or providing better UX/UI. HubSpot is the king of the latter and Semrush is ideal for making organic improvements based on data. Ahrefs are ideal for keywords and Moz Pro is a good resource for backlink and domain tracking.

We have been using Adobe Analytics for a while but the system seemed to be more complex when compared to super user friendly Google Analytics. Moreover, the option to add custom metrics and dimensions is lacking in Adobe Analytics. Google Analytics is good with transactional measurements and related analytics, whereas Adobe Analytics lacks the flexibility.

Google Analytics is free and also is a leader in the analytics world. The amount of data captured is remarkable and the ability to segment out different sets of traffic can provide much needed insight into your customer base and website traffic. We have not explored other analytics tools since GA accomplishes all the things we need it for - and does it at no cost.

We have not used anything else that is similar to Google Analytics. As far as I am concerned, nothing compares to Google Analytics.

Google Analytics is really unique so it's hard to have competitors - especially when Google Analytics is free (unless you are part of a huge company so in the case you will need the Premium version). Other products like Semrush are good as third party tools and figure out the analytics of competitors.

I used Facebook Analytics for mobile and web games but Facebook Analytics was discontinued. Google Analytics is more universal and is suitable for both web and native mobile applications. Facebook Analytics is more suitable for apps and games on web and mobile. For mobile Google Analytics is more lightweight and easy to implement. I used Firebase that looks similar to Google Analytics however I find it harder to implement and it is another SDK to maintain.

[Google Analytics] provides a broader appeal, combining what would usually require several different platforms, and as such is a bit of a jack of all trades in comparison, although often to a "good enough" level. If there is a particular aspect that you then find you would like better service for, for example uptime or real-user monitoring, you can then supplement this with a cost-effective service rather than a different all-in-one solution. This feels worthwhile as the platform is FOC at this level, so you're not losing out by doubling up in that particular aspect of reporting/monitoring.

Handles the basics better with minimal training and investment, but falls short at optimization work. Google Analytics has remained the backbone of our web analytics work for a very long time, so it is a nice "default" option to always have present in our programs even if we have to find other solutions for more complex work.