Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Lead & list management, done right.
Interactive Customer Journey Portal Where Marketing & Sales Get The Big Picture!
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
- Member of smart list is ______
- Exclusion segment is ______
- Email address is ____
Forms
Email Templates
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Staying Organized
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Initially, I would edit/update all text & images in each individual email or landing page, which takes a lot of time.
Now all my programs are filled with tokens, so that I can very easily update standard information across all emails within the program.
Nobody wants to type the same email …
Help from the Community
There are some community members that are very knowledgeable in HTML and other coding, and have helped me out a lot in this area.
Additionally, I have created quite some complicated nurture …
Marketo Differentiators
Staying Organized
Lead Sourcing
Additionally, you are able to use …
Channels
- Engagement Programs
- Webinars
- Events
- Newsletters
- Report downloads
- Email Sign up
Segmentation
We then used the segmentation in our emails, making our emails …
Smart Campaigns
So in one …
Forms
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
I find I have not had too many feaures I'd learned about sooner but I would personally say webhooks, because of the possibility of creating soft …
Help from the Community
Marketo Differentiators
Staying Organized
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Marketo community is very responsive
Marketo have email marketing as well as web personalization
Marketo third part integration
Marketo revenue cycle model
Staying Organized
Snippets helps to leverage dynamic content, sending different content to different audience
AB testing helps to learn more about the database
Smart list helps to execute the programs
Triggers to leverage real time …
Lead Sourcing
Sales team can be better targeted and saves a lot of time for them
helps to delete the unwanted data in our database
Smart Campaigns
Forms
Email Templates
easier to change html code on html editor
Core Features Used
Using Marketo to Support Sales Goals
Core Features Used
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
Forms
Email Templates
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Segmentation
Smart Campaigns
Forms
Using Marketo to Support Sales Goals
Streamline customer communications and communicate on a massive scale. Track customer and prospect engagement and fire automation based on that …
Core Features Used
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Using Marketo to Support Sales Goals
Core Features Used
Feature You Wished You'd Used Sooner
Smart Campaigns
Forms
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
Forms
Email Templates
Core Features Used
Core Features Used
Segmentation
Smart Campaigns
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Marketo Differentiators
Staying Organized
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (926)8.888%
- List management (948)8.787%
- Email deliverability reporting (951)8.181%
- Standard reports (933)7.777%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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126 people also want pricing
Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.4WYSIWYG email editor(892) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.5Dynamic content(869) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.6Ability to test dynamic content(847) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.8Landing pages(909) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(895) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(867) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(951) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.7List management(948) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(858) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(926) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(901) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(899) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.4Automated sales alerts and tasks(854) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(712) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(840) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(539) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(895) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.7Standard reports(933) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(888) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(811) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.4Role-based workflow & approvals(689) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.8Customizability(835) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(812) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(274) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(176) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2599)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.6Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(251-275 of 1132)Great Tool
- Ability to schedule email sends based on time and user interaction.
- Their search function worked really well.
- Having the ability to host our collateral and images within the platform was very convenient.
- It would be great if there was a capacity limitation function.
- It would be nice if the system did a better job of highlighting when something has been entered incorrectly.
Marketo for Marketing
- Email campaigning and SMS campaigning- to nurture the customers
- Integrating with the CRM systems to send data such as Salesforce
- Database Management - Marketo database can be connected to various other .and the data can be inserted in the Acitivites and the Custom objects with are very useful for Campaigning etc
- Sometimes there are unexpected errors
- Slowness when many APIs are running parallel
- Initially as a new user it was a bit difficult to get the hands-on, was not easy one
It addresses many business challenges in one tool and is substantially more robust than many other automation platforms in the market today.
- The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
- myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
- Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
- AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
- Marketo's email editor is basic in comparison to other cheaper alternatives out there.
- Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
- Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Where Marketo falls short is its email, landing page, and form builder. It just doesn't compete when compared with modern-day alternatives, such as Unbounce, LeadPages, Mailchimp, or even ClickFunnels.
In the past, Marketo was one of the top choices for automation solutions, but with many competitor tools out there in the market these days, I would take longer to consider my options before placing Marketo at the top of the list. With the acquisition from Adobe, I've heard from many in the industry that areas of the business have suffered as a result - from Sales to Marketing, to Product Dev, and Support.
- Marketo integrates with Salesforce so we can push prospects down the sales pipeline once they have been properly nurtured on the Marketo side.
- Marketo makes creating email templates easy and allows us to be as simple or as intricate as we want to be on the backend.
- Marketo provides awesome insights and recommendations
- Marketo has a pretty steep learning curve when getting started. Because it is such an intricate platform with so many capabilities, it can be a bit overwhelming at the start.
- It is not the most visually appealing platform and looks a bit outdated, despite its very up to date functionality.
- It is easy to get disorganized because of the layout.
Marketo for Marketing Automation!
- Lead Scoring
- Lead Management
- Campaign Management
- Marketing Automation
- Lead to Opportunity - Reporting metrics
- Campaign level reporting
- Overall Analytics that is needed for typical SaaS companies
Its use cases are lead gen, lead nurturing, and lead scoring.
It can definitely get better when you need to understand multi-touch campaign attribution.
- Analytics/reporting: I appreciate being able to clone or customize reports.
- List building: The filters allow me to get to very specific lists.
- Database management: We've been able to implement a funnel lifecycle and automatic data cleaning.
- More data saved: Losing information on who opened our emails because Marketo no longer saves that activity is a bummer.
- Better integration with other tools like Showpad: We have trouble manually updating new campaigns / keeping them active because of Marketo's rules.
- More ways to create on the fly segmentations.
- [In my experience] compared to other marketing automation programs nothing
- [In my personal experience,] it is good at extracting money from our company with very little results, once you are locked in that is it, [I believe] it just leeches off you.
- It is good at making money for its partners [in my opinion because of] the need [for] constant training for your employees
- [In my experience, it requires] constant site maintenance, failures and days where you lose work
- No real WYSIWYG editor for landing pages, [I feel] you need to get an external company to code your templates, and then they are really limiting
- [In my experience it is a] very clunky user interface, very idiosyncratic, takes a long time to learn. HubSpot, SharpSpring, and ActiveCampaign are much better and a lot cheaper.
- [In my experience,] sending emails and email editor is really clunky and basic
- No integrated CRM and [in my experience] it doesn't play well with others, minimal API functionality with a lot of CRMs including Sage and D365
- Training back up is minimal, [in my experience] you have to employ a third-party training partner to help you. The help given by Marketo University, Marketo Notes and Marketo Nation is minimal. You still have to pay to get certified in Adobe's learning programme. [In my opinion] you [won't] get up and running straight away and [it is my personal belief that] the UX is terrible, so singular that you will need external training, [and I believe] all part of Adobe's plan to make more money.
- For the stuff that you get [I believe] Marketo is really expensive
- Just sending basic emails is a pain [in my opinion]
- If you are the type of person that likes to get things perfect and take time on programming in functions and actions and making sure that there are no conflicting actions this is for you. But if you are creative then don't bother. [In my experience], it will stamp out any spark of inspiration in its frustratingly annoying way of handling things. [In my experience,] one wrong filter or trigger or link in a campaign and you will have to spend days finding out where it is and undoing it.
- It could really do with a visual plan of how you are laying out programmes
- You [can't] schedule social media and Google ads and posts from this automatically like you can with HubSpot, SharpSpring and ActiveCampaign. [In my experience], you can kind of, but you have to upload a list of contacts that you want to target and link them to a campaign that is already set up in Google or the Social Media platform, kind of defeating the object of doing this. So you still have to use platforms like Hootsuite for scheduling
- [In my experience] analytics and reporting is awful. We still have to export all contacts to excel and create reports manually through that.
Great Lead Management Tool for Content Marketers
- Ability to dive deep into filters and criteria for who you'd like to target
- Great analytics for who has engaged with what content
- Simple to use content creation platform for making email templates
- User interface from Marketo to Marketo Sky is very different (Sky is much slicker)
- Difficult to find specific assets within many folders and sub-folders
- Not an immediately intuitive interface, with some onboarding sessions required
Marketo is the best automation platform for scaling
- Managing inbound leads
- Sending emails
- Managing webinars and events
- Building lists / segmentations
- UI
- Ability to build email templates in platform
- Reporting
Best Choice - Marketo
- Integration with CRM - helps with clean(ing) data and reporting both marketing and sales.
- Easy to set up programs and campaigns - having clear CTA and goals for programs makes it a lot easier to know which tools to use when and where.
- Marketing Analytics - has been extremely helpful for me to see which program was successful and why based on smart campaigns I made - Analytics also gives you more insight into your other analytics to help connect the dots.
- Training - seems to be pretty vague, the community support is often outdated and not super helpful. More tools on training or updates is needed.
- Building out templates - if you do not know HTML or have a way to edit easier forget it.
- Hard to reach support.
Marketo Review
- Lead Management
- Email Manager
- SFDC Integration
- Email editor can be improved
- Campaign workflow can be improved
- Robust
- Smart lists
- Campaigns
- Data entry
- Lead history
- Segmentation
- Reporting
- Reasons for why something errored
- Ability to connect multiple SF instances to 1 Marketo instance
I personally love how it’s not as much as a “visual” MAP as most MAPs are in the customer journeys. I loathe the visual “Dragging and dropping” tools. It just takes forever, and it’s harder to build.
Marketo from an API User Perspective
- Email management: This is the primary use case, and while I'm not directly involved in designing and sending emails, Marketo handles all of those needs for the organization.
- Lead forms: Marketo is also primarily responsible for form fills and generally handles this function well.
- CRM synchronization: While Marketo does sync to our Salesforce.com instance for sales and marketing purposes, it can only interact with standard Salesforce objects. We have significant customization in Salesforce, which means less-than-perfect workarounds to get Marketo to interact with all of the custom objects.
- Filtering and report: While Marketo does have fairly robust UI reporting tools, I find they are missing some key features for me as a database and API user. For example, you can't search or built a report based on a person ID, which makes validation information between systems difficult.
- The API is pretty severely lacking in some very important areas. Some information is not exposed to the API at all, and some of the information that is uses only IDs rather than names, which is a headache for building reports.
Marketo is a great marketing automation tool.
- Performance Insights
- Digital Programs
- Nurture Streams
- Competitive Analysis
- Designer
- Campaign Metrics
We implemented Marketo to deploy digital marketing programs and campaigns that assist in overachieving on our revenue goals and guidance.
We have also deployed Lead Scoring, Lead Statuses, and review anonymous visitors using the reverse API look-up, which gives us competitive insights. We use Performance Insights dashboards to spot conversions and pivot programs where necessary.
Marketo is less appropriate:
Be mindful that Marketo programs can use either Triggers and Batches to affect data changes and modifications. Marketo is less suited for elaborate designs, that would have to be handled by dynamic content.
Marketing uses the system to score leads to qualify for our sales team. Additionally, we send communications from the platform daily to our various lists. The platform is integrated with our CRM, so our sales team are able to see interesting moments and/or other insights from Marketo when working with new people.
- Great user interface - easy to use and navigate
- Easy template design
- Convenient storage of images, documents, and other assets in the design center
- Lists can be challenging to upload at times
- The function of scoring leads occasionally runs into issues
- Some of the HTML within the templates is tricky to navigate. Formatting is often an issue in emails and/or newsletters
- Automation
- Email marketing
- User activity tracking
- HTTPS connector for forms
- Lead management
- Automation flows
- Email campaign management
- Old-looking interface
- Performance
- Native integration with Slack
Expansive, Customizable, and Relatively Affordable
- Expansive and customizable.
- User-friendly for both Ops and Marketing.
- Capable of handling very complex interactions and stacks.
- It would be nice to have an expansive view of all active triggers and flows.
- Some reporting functions can take quite a bit of time to execute if they use too much data.
- Some error codes and mistakes can take time to uncover/solve.
Marketo is a powerful platform.
- Marketo is very sophisticated compared to others in the market. You can build very complex programs.
- You can build automation. Currently we have about 2000 trigger programs and it runs well.
- It is highly modular and scalable.
- The user interface could be improved. They have improved after being acquired by Adobe, but there is still room for improvement.
- Marketo is quite slow in terms of processing.
Marketo Review for Marketing Professionals
- Marketing automation for campaign management
- Social marketing automation
- First class customer service to ensure we used the tool correctly and maximized it's strength
- Editing landing pages could be difficult at times
- The actual user interface is a bit clunky and makes the email/web page editors tough to use at times
- Sometimes can have very slow resolve times
We got the Cadillac but don't need all the features; and the ones we do use could be smoother
- Audience-level segmentation. We can target students based off of the programs they have inquired to with relevant content.
- Welcome series nurture flows. We have a lot of flexibility in how we set up our new student welcome series.
- Cross-channel tracking. We can see what channel a student inquired in when looking back at historical trends.
- I would like to see more flexibility in scheduling emails by milestone weeks. We send the same emails each week of the quarter to students, but it's very difficult to schedule this way without setting up individual campaigns each time.
- Improve the duplicate management system
- I'd like to see more ready to use templates that can be customized to fit our brand
Marketo the powerful marketing automation tool
- Powerful smart campaigns that allow targeting the right customer
- Ease of use of the platform
- The flexibility offered by the online forms that make capturing customer data easy
- The design of the forms is not simple enough and could be improved
- Analytics and reporting lack some advanced features
- Qualifying leads can be improved
- Reporting and Analytics. I'm literally a fan of the kind of report Marketo can do
- Revenue Model Creation - Let's us flow chart our thinking and implement that tactical aspect in reality through automation
- Smooth integrations with any API or Software you think of. Example - SFDC, Zapier, Calendly, LinkedIn is just awesome
- Lead Generation - As smooth as Email Marketing is with Marketo maintaining the leads are utterly beautiful as well
- Expense - I think the major drawback of Marketo is that it is an expensive software. Although its worth every penny
- Not much to offer on the ROI front. This can be improved by Marketo
- It is not a kickstart software, there is some training involved to get a stance of it. Not very intuitive
- It is a very fast-growing software
- A lot of recent releases have had new features which have solved a lot of previously existing issue with it and have made it stand out in MArketing Automation
- Customization and personalization are fabulous
- Complex yet easy to use
- Easy to integrate
- Great lead management
Marketo - great marketing automation tool
- Personalization
- Automation
- Integration with third party apps
- Interface
- Picture editing
- Drill down reporting
All in one package for Marketers!
- In design studio, we can create custom HTML templates.
- In Analytics section, we can have most detailed and appropriate reports.
- Marketo don't have feature to export reports via APIs.
- Email insight could be more fast like syncing data in real time.