Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
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Lessons for Success
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Mailchimp Audience Management
Critical Marketing Features
All-in-One Marketing Platform
Lessons for Success
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(151-175 of 497)Mailchimp Makes Me More Money!
- This platform has increased revenue on average for my clients by 15%. This has opened up further opportunities, with lists growing each day.
- Personally, my company has a list of over 2,400 subscribers, driving hundreds of unique visitors to my funnels each week.
The Simplest and Most Complete Email Marketing Tool on a Budget
- We managed to handle a list of 10000 contacts with ease.
- We had the chance to start our business thanks to them.
- We managed to be able to pay for their service because of the affordable prices.
Grow Subscribers, Send Mass Emails and Track Delivery!
- Mailchimp has been growing our subscribers' list by 30% per year.
- Our sales revenue has increased by 250% per year.
- Its automation feature has eliminated operator costs, saving more money.
Perhaps the Best All-Around Email Service
- I have seen double and triple-digit sales increases, particularly around key selling seasons.
The Best for Beginners and Intermediate Users
- We ran a targeted campaign for prospects that fell off somewhere in our sales pipeline. It wound up reviving many old prospects and turning them into clients. That little nudge with Mailchimp's help went a long way.
- Since it connects to our CRM directly, it's been a massive time-saver with data entry. Saving us tons of money on an admin doing hours of data management.
Mass Email Made Easy
- It has saved us countless hours managing contact databases for marketing and support.
- It has rules and procedures built-in to help make sure we are maintaining privacy compliance.
- It's fast and easy to use - critical notices can be sent out very quickly from concept to execution.
Mailchimp is Great for Email Marketing, if That's All You Need!
- The open rate is excellent on Mailchimp, so you are reaching more people more easily!
- However, it is not able to track donations well through the Mailchimp software in my opinion.
Mailchimp: A Great, Solid Email Marketing Tool!
- List growth
- Website engagement
Mailchimp Delivers on Several Levels
- It has improved ROI via greater customer visibility to product offerings.
- It has improved ROI via engagement with customers enrolled in specific rewards programs.
- It has improved ROI due to recaptured time spent using automation/workflows.
- [It] improved open and click rates.
- [It is] excellent [at] targeting audiences through built-ins with social media and Google ads.
Mailchimp Works Well for Email Newsletters
- It's difficult to say, but without this feature, we certainly wouldn't have had as much attendance at our events.
- One of our sponsors specifically mentioned how much she enjoys our newsletter and always reads the entire message in a meeting with our local community foundation.
Good Platform for Small Business
- Brought structure and a good framework to the email program
- Attention to email compliance
- Great creative options
Mailchimp: Great for Small Lists and New Businesses
- We've lost accounts in the past due to their login system and how they share access. I'm not a fan of how they allow users to share access with others to assist in setup or ongoing help.
- Using the free tier has been great for us and most clients to save money.
- Most of my clients with larger lists end up moving to other platforms that cost them money. If you think you're going to grow your list to 5000+ people, start with a different platform.
Mailchimp is a Good Little Mail Monkey!
- We started using Mailchimp when the pandemic started, and it's helped us keep in touch with our clients.
- It has netted positive results, proven by clicks and buys.
Mailchimp: The Essental Tool for Marketers
- Positive ROI
- Succesful at turning customers into repeat customers
- Created a library of content for us on our website
Invaluable Tool for Email Marketing!
- I have had an extremely positive investment.
- Below a certain quantity, it's completely free.
- Overall, I believe it is a great service.
Mailchimp Makes It Easy!
- We have over a 90% subscribed rate in our community with high opens and click-throughs. We view this as proof that our messages are delivered in a timely manner and that the functionality of Mailchimp works well for our residents.
- We have experienced 100% uptime and have never had a loss of service or lack of access to our Mailchimp services.
- The access to reporting data has been critical for our organization and has allowed us to document and prove information has been sent and received.
Efficient, Easy to Adopt, & a Time Saver!
- It has definitely been efficient to use. It allows our team to focus on managing relationships as opposed to struggling with the platform.
- It's a big time-saver. Our team has been able to re-allocate our time and resources towards other areas of the business to help our company grow.
- It isn't a manual process. With email automation and drip campaigns, we just create, copy, and prepare the lists. Emails are sent much quicker than before.
Simple, Yet Highly Effective Email Marketing Tool!
- It has been positive, especially when considering the speed of getting campaigns up and running (spending less time on creating campaigns).
- We've been able to generate business leads/further opportunities from the system.
In My Opinion: A Decent, But Often Clunky and Unintuitive Tool (ConvertKit is a Better Choice)
- Increased leads
- Email list growth
- Increased sales from targeted marketing
My Advice: Don't Use the Shared IP
- It provides good tracking of emails.
- The bad reputation of any shared IPs might affect yours.
- In my experience, they had said that they can't do anything about blacklisted IPs.
Mailchimp is for Mail Chumps - In my Opinion, Just Don't Bother!
- I feel like I've wasted so many hours creating emails and newsletters I can't send because the system doesn't allow me or is too complicated to segment my audience.
- Little ROI impact.
- Mainly used for touch points.
- Low click through rates.
- Just used for relationship management.
Mailchimp - The only tool you will ever need!
- Increased visibility of campaigns
- Took some time to setup as there's a small learning curve involved