Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
However, the ability to re-edit previous posts to send again is very good, and saves lots of time when you are only updating a previous mailing.
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Lessons for Success
Mailchimp Audience Management
Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Also, it will be one of the few that end up being shared within the communities that I work with (musicians) and is often the go-to piece of software that they …
Lessons for Success
You will quickly learn how to build, edit and write solid emails for your campaigns, and also build up your …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
Critical Ecommerce Features
Mailchimp Audience Management
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
10 people also want pricing
Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Zoho Forms
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Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(26-50 of 497)Reliable and easy to use
- Helps to keep our customers informed of new features
- We are able to see if our emails are being opend!
- Easy to use and saves a ton of time
Mailchimp for Church Use - Highly Recommended
- Being able to see how many emails get delivered and opened so we know our reach
- Mailchimp has a robust offering for their free system that perfectly suffices for a small church like ourselves, so ROl is amazing!
- Being able to send mass emails without getting flagged by our email provider as a spammer is a big plus!
Intuitive interface, mailing list management and reports
- Mailing list growth by a lot
- Newsletter campaigns generate leads for new projects
- Generating sales for some types of businesses
Does the job
- When contacting a group involved with a current project it has been very useful to be able to contact the group as a whole and to change contact names if needed.
- We find it can get expensive to store the contact lists that we use less often.
- It is easy to access and jump straight into even if you haven't used it for a while
Great overall marketing tool
- Increased user awareness of product changes, which in turn has increased product usage
- Increased ARR for existing customers because of upsell.
- We always notice an increase in sign-ups right after a new campaign goes out
Monthly newsletters.
- More direct inquiries.
- More exposure.
- Higher event attendance.
Rethink your pricing and I would look at buying this but it's too expensive for a small business
- I like that we can send surveys to clients quickly
- I don't get much value from the free version
- I think the paid version is too expensive for a small business
Mailchimp: Your go-to platform for online E-Mail Marketing!
- Basic outreach to existing and new clients works perfectly.
- Having sales conversations with clients.
- Managing several clients with their online marketing.
Get Your Busy Marketing Team's Time Back with Mailchimp
- Mailchimp was crucial in freeing up our most talented employees to not have to spend so much time on email marketing, instead being able to do more urgent tasks well for our clients.
- No particular increase or decrease in views from our loyal customers, so it was a win for marketing to be able to use this platform without any loss of customer interest.
- 12% increase in sales for 2017-18 after implementing email change in correlation with updated website.
Great tools for starting out, gets expensive over time
- With helped us improve our email open rate
- Overtime the costs grew too fast as our email lists grew
- As we got better at email marketing we wanted more tools
One of the best email marketing tools on the market
- Increased Revenue
- Saves Time
Why we love (but no longer use) Mailchimp
- improved our ability to track user/ reader metrics
- allowed us to create visually pleasing emails
- Let us customize emails for brand consistency
Great Choice for Email Marketing
- Increase in user engagement
- Better Delivery rates
- Increase in sales
- The right automation has a great impact on our business especially stopped ordering customers.
Great budget friendly email marketing platform
- Email marketing allowed for more sales
- The drag and drop allowed for more professional emails leading to more sales
- The ability to manage a list with COI/DOI ensured compliance
- Dynamic ability to flexibly contact all or a specific segment of customers quickly
- Improve value for money as cost scale very well vs usage
- Robust and user friendly journey via SPF white-listing mail being sent on your behalf
- Mailchimp has allowed us to reach a more targeted audience, making it better value for money from our sponsor's viewpoint as we can really narrow down who is seeing their content, resulting in much better click-through rates
- It allows us to promote our in-house products to customers who have specifically set their interests
- It is very expensive for the amount of contacts we have so we have to make sure we run the business to cover this very large expense
"Pawsome News: Mailchimp Unleashes Heroic Tails with [...]!"
- We love the feature that shows how much each email has generated in revenue cool add
- The click and open rate is useful to helping us see what emails worked and what didn't
- I have not seen any negative impact with Mailchimp
Mailchimp is a great small business marketing tool and service!
- We've had new business leads as a result of using Mailchimp for our weekly newsletter.
- We've kept in touch with partners, customers, and staff members easily...even if they move companies, positions, or industries.
- The pricing is very good. It keeps our operational costs low. A very good value for our needs.
An effective marketing tool, especially for small businesses
- My clients love to see how many of their customers are opening and interacting with their content
Great value for your business!
- Getting more purchases (units sold)
- having a 40% increase in conversions from abandoned carts
- Time efficient on our email campaigns
Mailchimp is great for small businesses.
- I have gotten more customers since using mailchimp
- Mailchimp has allowed us to maintain retention across schools by emails and updating teachers about our tools
- Mailchimp is expensive for multiple audiences
- has helped notify our customers of schedules therefore less appointment rescheduling