Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- Increase new sales
- Alerting customers on renewals
- Lead management
- Increasing revenue by cross-sell or upsell
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
When you are a marketer, you need to select different targets if you want the personalization of your database. Marketo is perfect for …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
1. Communication with the readers of our publications (in the form of newsletters and unique product offerings)
2. Helping our partners reach our readers with their own …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
1) Before you build your architecture, plan out the strategy behind it based on business goals, reporting needs, etc. then work backwards to determine what/how you need to build to achieve these goals in the most efficient and scalable way.
2) Enforce …
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
2) Test anything you build before you go live with it.
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Using Marketo to Support Sales Goals
We also use Marketo to help us identify what customers can be targeted for upsell or …
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2600)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.7Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(101-125 of 1130)Marketo Review!
- Email campaigns are easily done because of the templates
- Scheduled campaigns are very efficient for big enterprises
- Landing page creation with forms integrated inside helps with the engagement of users
- When customizing emails, it takes time to load for each command that is being promt
- Buggy pages. I always need to refresh the page
- Slow auto-saving
All Around Great Program!
- Email Nurture Programs.
- Data Analytics.
- Organisation.
- Speed of edits.
- More modules to choose from.
- Copy email program name.
Adobe Marketo Engage is amazing!
- Nurture Campaigns
- Batch Emails
- Triggers and Segmentation
- Design Studio
- Building content is easy
- analytics
- integrating with Salesforce
- migration speed.
Great with a technical background
- Segmentation
- Lead scoring
- Form creation
- Email template
- Design interface
- Integration with Dynamics
Powerful tool, can be used across the organization
- Data Normalization
- Segmenting
- Lead Scoring
- Nurture Programs
- Reporting at more granular level
- Velocity Scripting
- Tokens
- Time taken for segmentation approval
Replacement for Sharpspring and integration with Dynamics.
- Ease of implementation.
- Creating templates.
- Automations
- Analytics
- Integration with Adobe Creative Cloud.
Marketo is a nice option for a b2b.
- Hard to edit HTML.
- One field to sync contacts.
- Emails can't be address to secondary email address.
- Better templates.
- Better use for non technical users.
- Better guides.
Abode Marketo Engage Feedback
- Automation
- scale automated marketing campaigns
- behavior tracking
Overall good program but needs design and interface changes to make things easier.
- Easy editor
- Good analytics
- Easy to download analytics
- needs better interface
- needs better way to find what you need
- it is too hard to find what you need
Marketo is a Robust Tool for Demand Generation.
- Database segmentation.
- Email nurture.
- Demand generation programs.
- Better engagement report dashboard.
- More Marketo university videos.
- More granular insight.
Behind Competition. Missing Key Features & UI Straight Out of 2004
- In my opinion, Adobe Marketo Engage does a phenomenal job at confusing new users. It easily has the highest learning curve compared to its competitors and is a great challenge for anyone used to modern interface design.
- Adobe Marketo Engage is easily the main focus of my daily workload. Does it need to be? Not exactly. But, I feel it does a phenomenal job at making a simple task take much longer than it should.
- Adobe Marketo Engage is an awesome throw-back for anyone who misses the elegance of early-2000s database software. Is it pretty? In my opinion, no. Is it easy to use? In my experience, no. But when there aren't random lag spikes causing pages to take 30 seconds to load, the interface is surprisingly snappy and responsive (thanks, of course, to the simplicity of its early-2000s interface).
- In my opinion, the interface is atrocious. You'd think Adobe-designed software would be at the cutting edge of interface development, but I feel there isn't a single competitor who has a higher learning curve. Not only is it unintuitive, but, in my opinion, it doesn't have any semblance of design standards. It seems the Marketo Engage marketing team is literally embarrassed by the design, being that it crops down the interface in almost every product shot.
- Everything - and I mean everything - is overcomplicated. There is a fine line between allowing companies to have control in their organization and formatting conventions and putting up guardrails so things don't end up a clustered mess. It seems the Marketo Engage development team didn't want to implement any guardrails whatsoever. Except, of course, in my opinion, the terrible implementation of templates. I understand the desire to create organizational standards for corporate communications, but that does not mean restricting literally everything but face-level changes. The template landing page development experience is probably the worst time I've ever had in "web development." It would make a world of difference if it were like the email designer -- which, in itself, has issues.
- I'm not sure the Email Designer can even be called WYSIWYG. Your email will look great in the designer and in previews, but don't expect to be done when you finish designing it. You're only half the way there. You have another hour or two just trying to figure out why Outlook, Gmail, and every other email program renders your email differently. It'd be nice to have on-screen warnings when you do something that won't be supported and by which program. For that matter, the entire designer should be built to improve your email. Give feedback when there's "spam words" in the copy. Auto-generate subject line suggestions based on the copy using words and formatting that is proven to increase clicks.
- The ability to send email campaigns based on time zones is great, but there's absolutely no intelligence when a data scientist could have a field day with all the fantastic open-and-click data. Multiple competitors use send time optimization and intelligent, personalized send time features to make sure you inbox exactly when needed.
- In my opinion, there's no intelligence to Adobe Marketo Engage. It does what it is supposed to do, but that's it. There are no improvement recommendations (anywhere!), and it doesn't utilize the mountain of engagement data it has to further drive and increase metrics. There are a ton of opportunities here that are just being overlooked.
Must-have for B2B marketers
- Easy to use
- Powerful features
- Scalable (with tokens and templates)
- Better analytics
- Expensive
- Always get pop-ups with error messages (but can just close them and keep using)
Best-in-Class Marketing Automation Platform. Saves Time and Money.
- Adobe Marketo Engage allows us to build suitable marketing sales prospects, organise marketing campaigns design marketing apps, and sales funnel.
- Measure the effectiveness of our campaigns, and establish the correct flows to permit almost any feature.
- The Marketo Launch Point functionalities allows us to interface it with a variety of system and tools like social media, and have a prospect data filled immediately into our program.
- Steep learning curve, it takes real effort to study and comprehend the features to get the best out of it.
- Also data segmentation may get extremely puzzling while using many filters.
Robust Marketing Automation platform that integrates well
- Well organized system
- Easy to use
- Seamless integration with other applications
- Can be complex
- Set up and learning processes may take time
- Sometimes difficult to drill into specific data to find insights
Robust Platform with Many Available Customizations.
- Robust
- Many capabilities.
- Easy data management.
- Could be more intuitive.
- More out-of-the-box capabilities versus having to create custom solutions.
- Third party integrations - many native integrations.
- Security - plenty of transparency and documentation.
- Support - great support staff able to answer questions.
- Email templates - not great out of the box email templates.
- Landing page templates - same thing, they're not great and not mobile friendly.
- Seed lists - make it easy to send people copies of deployed emails.
- Form Creation
- Landing Page Creation
- Lead Segmentation
- Campaign Management
- UI Consistency
- Salesforce Integration
- Integration Documentation
Worth the Training
- Nice upgraded user interface
- Training academy
- I love how everything is grouped
- It's a bit long winded
- Can't visualize drip campaigns
- It's all a bit manual
- Analytics tracking.
- Target segmentation.
- Personalization of emails.
- Templates
- Better analytics that's less complex.
Marketo is my everyday platform!
- Tracking bounced emails
- Simplified modules for creating new emails
- Simple search feature
- More usage customization in terms of visual elements
- Ability to auto clean up and format created items
- Better cross-platform abilities
Marketo - The Best in Class MAP.
- Lead Lifecycle - Helps us to identify prospects in different stages of their buyer journey and report on it.
- Lead Scoring - Helps us to qualify leads according to their behavior and demographics.
- API - With a powerful API environment, we create the best-in-class integration with all the platforms, including our own database.
- UI / UX - Has some bugs and is a bit slow as well.
- Support - The quality of the support has degraded over time, so we will be looking forward to having some good resources to help us solve our issues.
- API - Giving more flexibility to the areas that we cannot use API to extract in bulk.
WYSIWYG in Marketo
- Email production, sending, and testing.
- Form creation.
- Lead scoring.
- Multiple integrations (SFDC, On24, Openprise, etc.)
- Clunky UX.
- Bugs and customer service.
- Analytics dashboards could be built out more.
Pretty easy to use & great automation options
- Folder management
- Automations
- Ease of use
- Analytics aren't terribly comprehensive and sometimes doesn't load correctly
- Can't access the HTML of individual emails (only templates)
- How certain filters and triggers are labeled is very confusing
- You can't use a keyword search for images unless you are in the correct folder (versus being able to search across ALL image folders)
- Great integration with Salesforce CRM
- The ability to clone campaigns quickly
- Dynamic content is a great feature to personalise content for different segments.
- The use of tokens to simplify processes
- Poor form builder - very clunky.
- Poor landing page builder - very unintuitive.
- Can be slow at times (especially when you have lots of smart lists).
- Very limited reporting and analytics - needs feature updates.
- Revenue Explorer loads as slowly as if I was using dial-up.