Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.3Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.3Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2141)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(351-375 of 654)Non-Profit Product Marketer
- It allows my email efforts to be very automated and very personal.
- The analytical reviews are great. I am able to see and test which keywords are strong and which keywords not that great.
- The lead scoring feature is one of our favorite things to use. Rather than bombarding the customer with sales calls after their first download, we're able to be patient and target qualified leads who have shown an interest in our clients product.
- Integration with other software systems. We currently use a CRM that is not Salesforce and at first it was a real struggle to get everything set up properly.
HubSpot is a Great All-in-one Inbound Marketing Platform and Helps Marketers Move Faster
- The user interface is very good. It's clean, easy to use, and logical.
- It's blogging platform is outstanding. It has SEO coaching tools, is conversion friendly, and has a lot of nice features.
- The social media tool is excellent and the social inbox gives us a great way to monitor and manage all social communication from one place.
- The CRM is great! It makes the sales job a lot easier.
- We would love to see some AdWords integration, similar to WordStream
- HubSpot support is generally pretty good but sometimes hit or miss
HubSpot is a GreatSpot
- Reporting
- Ease of Use
- Thorough Tutorials
- "Events" tracking somewhat limited.
- Certain "smart" lists are inconsistent.
- Hard to pinpoint problems for extensions or e-commerce connectors.
HubSpot is the Best Spot
- Social Media Management: Allows you to schedule ahead, track competitors, and includes great analytics.
- Blog: Great blogging platform.
- Analytics: Sometimes the analytics are confusing because of the definitions they use, but taking the HubSpot classes or speaking with the HubSpot team can clear up any issues.
- Website: The HubSpot website platform is not compatible with WordPress, so if you want to do a custom design, you have to bring in a web designer who specializes in working with their system.
HubSpot is everything you've been looking for!
- Customer support
- Increasing SEO
- Optimizing landing pages
Simplicity paired with sophistication within the software + best of industry service & support
- Userfriendly interface! Even someone with limited technological skills can navigate the system and do what needs to be done. Posting blogs is a cinch.
- Customer support! HubSpot provides personalized 1:1 service. We have been blown away with the level of care and attention we've received from our account reps like Oliver Baron.
- Best of industry conference! I attended Inbound 2013 in Boston and I can honestly say it was the best marketing conference I've attended in 20 years. I left inspired and energized.
- Dashboard organization. There is so much tremendous data within HubSpot that sometimes the dashboard is overwhelming. I know there are ways to customize this and I just need to take the time to explore it further.
- Company blog too frequent. I just can't keep up with the content that HubSpot shares with me. Everything they send is so good, but I just need more time to digest it.
Hubspot brings us new clients and new intelligence
- Landing pages are very effective in providing information for our advertisers and offering the opportunity to learn more by downloading information.
- Calls to action embedded in content on our website and in our email marketing work well.
- Email marketing through Hubspot is a key to introducing the audience to additional content and blogs on our website.
- I would like to better understand value of publishing in the Hubspot COS vs Wordpress or other content management systems
- In social media publishing they need to connect to instagram and other social besides just ones they have now...also need to allow more than one photo in publishing in Facebook....need to improve social media publishing
- I would like them to do monthly webinars where I could dial in and learn how to build a better landing page, etc... the Hubspot Academy is good but that is all self learning...I would like a little more outreach from the academy instead of it all being self learning
Once you HubSpot, you'll always HubSpot.
- The HubSpot blog is what attracted me to the company. It's true inbound marketing at work. I actually implemented HubSpot at a previous company as a result of the blog. There is so much good content there I don't need to waste time on too many other sites when I need information. We publish our own blog on this tool.
- HubSpot's keyword tool is critical to getting our schools noticed. Rather than spending a lot of time and resources on paid search, which is very common for schools, we're able to rank for important keywords our potential customers use when searching for schools.
- Lead nurturing is simple and effective with HubSpot workflows - we've saved countless hours by setting up our landing pages and forms with automation. I've found HubSpot's automation tool to be extremely straightforward and easy to use.
- Reporting continues to get better and better with HubSpot. Like everyone else, we hate wasting money. There are many, many different reports - custom and created - that make marketing ROI reporting simple. We especially use attribution reporting as a key ROI tool.
- The app is good, but could be better. There are times when I'm searching for contacts and I'm unable to get the info I need.
- The interface for the blogging tool is very good, but I would like to see more customization options.
Companies should consider their current paid marketing budget. Is ROI provable? They should also consider size - I know in some instances HubSpot might not be enough. But, I think the company is scaling up to the point there are a lot of large enterprises coming on. Customers should also consider their current CRM - is HubSpot's CRM enough? If not, does the current one integrate with HubSpot's marketing module (more than likely, the answer is yes).
- The campaign reporting tools and metrics are phenomenal. It's a huge benefit to be able to see where campaigns are most successful and where the weaknesses are.
- The work flow tools are incredible. We are able to drill down to accommodate all kinds of complexities.
- HubSpot definitely excels at providing list segmentation tools. This piece is critical for hitting the right people with the right message.
- Some of the 3rd party integrations aren't as intuitive as others. Maybe offering a certification for the Salesforce -> HubSpot integration could be helpful!
Happy HupSpotter
- Create and implement campaigns — we can see what has been done, what has been successful, what hasn't for every campaign for our clients
- The HubSpot COS —We are loving the COS and all of the smart content features. It is particularly useful for our ecommerce clients who work both in Canada and the US.
- Marketing Automation — We are watching it WORK! We love the ability to nurture leads to customers easily with the implementation of successful marketing automation
- CRM — Still a work in progress, would love to see the option to set recurring tasks
- Sometimes, HubSpot slows right down, or doesn't respond at all. Not the best when everything we do runs through HubSpot
- We have lost a few posts (blogs, social media) never to be found again.
HubSpot is Great!
- HubSpot taught me how to create a good functional website ( good copy, good organization that is easy to use.)
- The landing pages have performed very well along with our blog
- Their "how to" training and webinars have been very helpful
- I would like HubSpot to offer a review service where their experts look at my website and make suggestions for improvement.
- Their one-on-one training/consultation with our account manager at HubSpot is absolutely wonderful. It is so nice to receive feedback on our progress through the software.
- I love the features that HubSpot implements - the calendar, publishing to all of our social media accounts through one platform, workflow branching logic, the list goes on.
- HubSpot always has helpful blog content, as well as resources for any marketing needs. Their online training programs are great too!
- We use the Professional level of HubSpot software, but I would love for A/B testing to be included with our version!
- Ease of use
- Relevant updates: COS (CMS), CRM, Social Selling etc
- Great online knowledge base with loads of stuff for both customers and HubSpot partners
- Marketing Asset Management: HubSpot not being an MRM tool managing larger volumes of assets is challenging
- Workflow of marketing/sales tasks to be completed (I'm not referring to lead nurturing yet to the internal marketing > sales > service collaboration)
- Support of enterprise-scale marketing/sales alignment
Happy HubSpotter
- HubSpot has been extremely helpful in helping to target, track and manage leads. With their persona tool we can easily segment out message to the correct key targets and see how effective our messgaing is within each persona.
- Campaigns. With the campaigns tool, I have a step by step process to create a campaign from the email, to the CTA, to the landing page to the form, etc. It walks you through the process so you do not miss a step and then gives you insight in our well various parts of the campaign are performing aganist other elements.
- Customer support - my contact is on top of everything. Whether it is a technical issue, user error, or just a question on a feature she has been able to help me in an extremely quick turnaround.
- One things that I wish they had was if/then forms - when I went for training they did mention that this was something that was on their radar but those type of questions are very helpful to make sure we ask people the right questions to help better navigate through the sales process.
Smarter than you and better looking too
- HobSpot support is the best I have ever experienced in any industry. As a one-man team, it is a huge comfort knowing I can reach out antime and get expert, intuitive and patient guidance need.
- Publishing to 11 social media accounts all at one time is fantastic. Whther original creating content or publishing a link to other online content we wish to share using the integrated Chrome browser app, it's so easy to publish (or schedule posts) to all our sites at once.
- When it's so easy to create landing pages, there's no excuse for not being able to provide the right content for every targeted persona. If only I could clone myself as easy as it is to clone HubSpot content.
- As I write a Blog post, I love the way HubSpot coaches me to improve my post by integrating more pictures, links, calls to action, relevant keywords, and more. This tool will definitely help you deliver quality content.
- Occasionally I am posting from a mobile device and wifi or network is weak...unfortunately, if I am impatient, I may touch the submit button repeatedly if it appears to not be processing. In one case I received an error message after submitting a post to 11 sites... So, I submitted again...apparently about 6 times, because the post was repeated on all platforms 6 times. Perhaps the system should recognize when The exact same post is submitted...and then prompt the user with something like "Hey there friend... You posted this 7 seconds ago, are you sure you want to post it again?"
Robust Inbound Marketing Management Tool
- Workflows - establish set rules for various personas.
- Social Media Scheduling and Monitoring. It's pretty good, but more intuitiveness, and simpler navigation would be helpful. Suggestions for posts to other channels might be nice.
- It provides an extensive knowledge base and a timely and effective customer support that helps you also on coding etc. For me, that I'm on the go to learn, is of huge help to save time and stress
- User interface clear. There are plenty of features but is always easy to navigate.
- Analytics. Apart the "standard" reports, you can track, analyze and inspect virtually any interaction that passes between you and your prospect.
- All the tools you need for lead nurturing are on the same platform - that is owned by your customer.
- Despite as I said customer support is there to help and probably due to the complexity of the platform the development of a website requires advanced skills. On the other hand, they provide you Learning. Once you get an HubSpot certification, you got for sure a profession!
- It would be useful to personalize better the Dashboard being able to highlight more specific marketing and sales reports.
- Some webinars are funny and really easy going, but also time consuming... Taking out a bit of cheers at the beginning and byebye at the end... Maybe if they could stick more to the point?
HubSpot is our most valuable marketing tool
- Suggests Keywords and other SEO improvements
- Tracks Results
- Manages Call to Action Campaigns for multiple products
- Cost for the upgraded package to manage contacts is prohibitive
- Frequent changes in system navigation can be frustrating
- Reports are valuable but details are limited. We also track with Google Analytics for more drill down options.
HubSpot: Making marketing easy (and fun)
- Blogging: The blogging tool within HubSpot is so convenient and easy to use. Before posting your blog, HubSpot will let you know if you've filled out all of the sections, including blog post, image, meta description, keywords, author and more.
- Social media: You can post to and monitor all of your social media sites in one place instead of having to go to each individual site to do it all. You can also see analytics for each social media post you make.
- Website pages: HubSpot makes it easy to add and update pages on your website.
- My ONLY complaint with HubSpot is that there are some days where the system freezes up, and I have trouble getting work done. I think it has a lot to do with the volume of people using HubSpot, but it can get frustrating.
The choice is obvious - HubSpot
- HubSpot is very easy to work with. It's easy to learn and the support team at HubSpot is excellent and willing to answer every question.
- We were able to migrate our blogs and landing pages from Marketo and Compendium very easily, and our "go live" went without issue.
- HubSpot support is outstanding. All calls and emails are answered quickly, and the team is very knowledgable about their product.
- I would like to see a function added to be able to easily see what blogs I've posted to social media.
- The addition of a blog editing process would be helpful. After writing a blog it would be helpful to be able to assign another HubSpot user as an editor/publisher.
Pretty Satisfied
- You can personalize the dashboard of analytics.
- You can automate the series of next steps your customer will take; so, for instance, if they open two of three emails that you sent them and downloaded content you had on a lading page, perhaps you'd want them to skip the next email and jump to something more meaty down the funnel. Or, when you add new contacts, you have a set path for them to follow and aren't in the tool sending hundreds of emails every day.
- I really like our Channel Consultant. While she is not the point-person when we have technical issues or questions, she offers a lot of insights on our campaign efforts and I really feel like she is a member of our team versus simply a consultant. She took the time to ask a lot of questions about our client, their goals, our goals, what is in-place already, the competition, who are the personas, etc.
- Like any well-thought out campaign, it is time consuming. So, while HubSpot tries to make it easy with a video for just about everything and making checklists, it is quite overwhelming and frankly seems mountainous. And, while it is suggested that once you are up and running, it will only take 5 to 10 hours a week, I feel that is on the low-end.
- Personally, I don't find value in the videos that are recorded conversations of a HubSpot employee and a few customers. The better and more helpful videos are the shorter ones that are to the point with a couple of takeaways and one of your HubSpotters talking to the camera.
- I would like to have more abilities in analytics. There are a few people in my office and a few people on the client-side that test and open emails, visit pages, download content ... and, so my first change to analytics would be to be able to manipulate numbers within the lists more, in order to cut out my test audience while still having them in the same launch.
- And, secondly, being able to segment which list leads come from in a quick snapshot would be extremely beneficial.
- Thirdly - and we may be in the minority on this, but our client runs banner ads and feeds us those leads on the back-end to help subsidize their overall listing, in addition to the occasional new contact that a rep provides us on the back-end. I'd like to be able to see if qualified leads are continuously coming from one certain list (or rep) to be able to advise our client on where to spend additional time -- or if those leads from banner ads never pan out, be able to tell them to spend the time and money elsewhere.
HubSpot Fan <3
- Users profiling: HubSpot allows us to gather up in one place all types of information about the same contact. Giving a detailed background of every prospect to the sales team.
- Smart content: Because of all the data that HubSpot collects about the users, it is easy to create and show relevant and personalized content to each user. This helps us to move the leads along the sales funnel.
- Easy to create content: HubSpot COS allows any marketer to easily create new landing pages, articles in blog, content in social media and much more very easily.
- HubSpot's COS is relatively easy to understand and use for creating web pages and landing pages, but it's a little bit rigid when you try to do totally different designs for a website.
HubSpot is on the ball!
- Blog scheduling feature is particularly convenient.
- HubSpot is quick to address any issues that arise.
- HubSpot offers great training materials.
- Frequent glitches in the blogging platform (ie one day I couldn't add space around pictures)
- Slow load time
- Frequent session time out
Making Marketing Work
- Partner support - When you are a partner, HubSpot is completely invested in your success. The support they provide by way of personal attention and ongoing training is amazing.
- Product support - I never hesitate to call when there is something I can't figure out or I suspect there is a better way to do what I need to do. The agents are fast, friendly and they know HubSpot!
- Ongoing improvements - HubSpot is always adding value to the product without increasing the price for existing subscribers. It's clear they want to make the best product possible for us.
- Social. The social tools have absolutely improved but (and this is partly due to API restrictions over which HubSpot has no control), functionality is still limited. You can't mention people on Google plus of upload an image via LinkedIn or do anything with Pinterest. Some day! Right now, it feels a little like social is kind of an afterthought.
- Campaign tracking can get complicated. There are just some advanced things we can't do, or that require some serious back-end tweaking.
- Workflows are a little bit limited in enrollment and unenrollment options. I suspect this will improve, especially since I worked with support so long to try to get it to work the way we wanted. Support is really fantastic.
HubSpot helps us run our business
- HubSpot brings together a number of applications that we use on a daily / weekly basis into a single platform that allows us to better understand how our customers experience with our website.
- Our website is our primary lead generation mechanism and the combination of HubSpot landing pages and blog features enable us to drive lead generation activities in a coordinated fashion.
- The email feature in HubSpot has continued to improve and is now one of the most important tools in our lead generation toolbox. The integration of the email feature with all of the other HubSpot tools allows us to better target our campaigns to ensure we're providing our customers and potential customers the information they require.
- I really like the way you're able to see flows in Google Analytics, it would be great to see a similar map in HubSpot.
- The reporting feature could be improved to be more flexible in the data that can be reported on. Templates would help tremendously.
- The CTA feature could be improved as well. Specifically I'd like to see the link attribute be easier to edit and allow you to leave it blank and still be able to save.