Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- Increase MQL threshold
- Increase conversions that directly impact the revenue of an organization
- Maintaining marketing database quality & data hygiene
- Lead …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
2. Increase revenue by nurturing contacts and prospects
3. Maintain database pipeline and lead management
4. Launchpad for digital acquisition programs
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2599)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.6Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(51-75 of 1130)- Email Marketing.
- Web Form Integration.
- SFDC Integration.
- Automated Campaigns.
- An easier way to export historical performance data to long-term storage.
- Campaign canvas where we can design flowchart-like flows.
- Better advertising campaigns support/features.
- An easier way to see a list of people that opened and clicked an email.
Email Campaigns Made Easy
- Interface is user intuitive
- Clean layout and design
- Icons and design are pleasing to the eye
- Some of the areas on screen are difficult to know what is "clickable"
- I've noticed a slow processing time to approve and schedule emails
Marketo for marketing
- Easy UI for staff
- Integration with Salesforce
- web forms for websites
- Connection with GA
- Plugins that other automation tools readily provide like Pardot
- new features are slow to come by
We needed it for events comms too but it didnt fit our needs.
However it's not so good for tracking visitors through GA on websites
- Building targeting lists "smart lists" with information within the platform
- Creating automated Drip campaigns based on timing or events
- Lead Scoring setup is easy to build out and incorporate into lifecycle campaigns
- Their Analytics features are either so slow they are unusable, or they provide the bare minimum functions. (Ex cannot do any type of Frequency analysis or anything it is very cumbersome)
- Landing page and Email editor is outdate and extremely old. Missing many new features and functions available at other ESPs and you cannot auto append Tracking parameters (EX Google or Adobe Campaign Codes)
- Can only integrate 1 data source so multiple siloed organizations have challenges
Marketo - How it helped us for getting more leads
- Campaign Exection
- Lead Generation
- Conversion Analytics
- Ease of operation
- Easiness to integrate with third party products
- API Capabilities
- AI capabilities
Adobe Marketo Engage is great for your creative needs
- Capture lead data
- Allows the freedom to create your own templates
- Provides a robust playground for marketing automation
- Update the functionality of landing pages
- Update the functionality of forms
- Update the functionality of tokens
Boost Your Marketing with Marketo
- Customized "Smart" lists to filter data
- Syncing to CRM tools like Salesforce
- Running recurring, automated processes
- Email metrics (filtering out bot clicks)
- better management of duplicate contacts
- If you have time and resources to invest in fully setting up your Marketo instance to integrate with your other tools & processes, it can be very valuable. Especially if you have a large company with many customers/prospects. You can run recurring, automated processes that will all work in the background.
- If you go to a lot of events and tradeshows, you can do organized list uploads from everyone you talked to at the event in order to track those marketing interactions and touchpoints.
- You can run custom email campaigns with built in landing pages and forms to collect user info.
A really comprehensive marketing automation platform
- Very professional
- A big amount of options
- Performance
- Analytics
- Reporting details
- Ease of first use
My Experience with Adobe Marketo Engage
- Email Management
- Lead Management
- Reporting
- Email Creation
- There are many times when Marketo runs very slow, which can significantly affect productivity
- The modules/templates need to be more user-friendly - if you're not a web designer, or have access to one, they're tough to work with
- Email Sends
- Reporting
- Personalization
- Lead Management
- CRM Sync
- Custom Buyer Journey Setup
- Segmentations
- User Interface could be improved a bit
- Resources should be made more practical oriented; the documentation is text heavy and difficult to go through for new users
- Support team should be more responsive
Would Recommend Marketo for B2B SaaS
- Automation
- Marketing workflows
- Segmentation
- Mail blast tools
But really the most common goal is to bring awareness & consideration to the prospects by using all the technology options that Adobe Marketo Engage provides to us. I would recommend for all the scenarios listed above.
Go with Marketo
- easy to use interface
- interactive
- accessible
- better integrations with salesforce
Marketo Engage a solid C+ marketing tool
- Emails
- Content Storage
- Smart List Creation
- UI (needs updating feels like im using windows 95')
- Customer History (really difficult to access easily)
- Reporting Analytics Tools lack any useful functionality
An all in one Powerfull Marketing Automation tool
- Nurture programs
- Predictive content
- Reports
- Lead scoring
- Better interface
- Easy navigation
- More support documents
Marketo the ideal solution to our marketing
- Marketing Automation
- Contacts Segmentation
- Didn't have noticed any other area it could help us
Abode Marketo Engage Review
- Scoring
- Flows
- lists
- Email templates
- Landing pages templates
- Reports
- lead assignments
- Attribution
Quite simply the best!
Marketo is simply the best platform on the market for marketing automation, particularly if you use SFDC too. Don’t be fooled by the old fashioned interface. It can do almost everything.
- Lead management
- Segmentations
- SFDC sync
- Organisation at scale
- Analytics. Reporting is the one area that Marketo needs to be stronger in
- Interface. It’s always a hard sell internally due to looking like something from the 90s.
Excellent tool for all email mkt
- segmentation
- monitoring scores
- filtering out personas
- front end views
- analytics ( maybe integrate Qlik cloud analytics)
- analytics in general
- Sending out bulk emails
- Extracting reports
- Creating complex campaign logics
- Creating holistic campaigns with emails, forms, landing pages, etc.
- No new significant functionality in the last 5 years
- Interface is outdated and not intuitive
- No templated flows unlike other platforms
- Limitations of smart list pull out
Using Marketo for Customer Marketing
- Marketo is very flexible - we can pull in a lot of data and use it for segmenting
- Marketo allows you to easily add in your branding and create polished assets
- As an end user - Marketo is particularly easy to learn and master once you practice
- Marketo has service degradations a lot - more than other tools I've noticed!
- It's hard to use dynamic content in emails - similar tools let you use Smart Lists for dynamic content in emails, but you need to use Segments in Marketo and it's an awkward experience
- It is hard to tell sometimes why your emails didn't deliver/go through. It can take some deep investigation and is never simple
Great for Reporting and List Building
- Engagement reporting
- Email building/formatting
- Support & Tutorials
- Landing page building - must turn modules on and off to edit
- Naming requirements for emails can be limiting
Adobe: curate easy newsletters
- Easy user interface
- Good communication
- Nice layout
- Random bugs
- Limited photo sizes
Automation is not the only thing you should look for
- Flows
- Scoring
- Triggers
- Analytics and reports
- Customer service
- API
- Integrations
- Attribution
- Email and Landing pages templates
- Deliverability
- Shared IP
Dated UI and email template language but does the job
- Email campaigns
- Design and preview email templates
- Create and save users for testing emails
- Unintuitive UI
- Dated Velocity Templating Language
95% is great / 5% could be better
- Run automated compaigns
- Track KPIs
- Ameliorations possibilities with API
- Text editor in mail / Landing pages