Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Increase pipe volume
Increase new business
Increase renewal, upsell, and cross-sell
Adobe Marketo Engage supports us extremely well
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
We implemented Marketo to deploy digital marketing programs and campaigns that assist in overachieving on our revenue goals and guidance.
We have also deployed Lead Scoring, Lead Statuses, and review anonymous visitors using …
Using Marketo to Support Sales Goals
- Product Launch- We use it for product launches so we can drive awareness.
- Upsell and Cross Sell - We use Marketo for creating nurture streams for customers to make them aware of new products which in turn drives revenue.
- Lea…
Lessons for Success
The …
Special Use Case
The way leads journey can be assessed and positioned is …
Onboarding Wisdom
Learning from the Community
The community members have only helped us and many in the past with knowledge sharing and answering any questions or difficulty that you come across during your …
Tips & Tricks
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2599)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.6Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(76-100 of 1130)Marketo at my company
We use it for outbound email marketing campaigns, lead management and privacy management. We send out dynamic emails with 100+ variations, curated for our prospect's interests.
- Email Marketing Campaigns
- Lead Scoring
- CRM Integration
- Custom API Integrations
- Dynamic Email Scripting
- CRM Integration Customization
- Customer Support
Reviewing individual records in the database is fairly easy, but the reporting features are not sufficient. Additional reporting capabilities need to be built.
Good CRM for larger organisations
- Lead Nurturing
- Website forms
- Progressive profiling
- The UI is not the best
- Load times for big data sets
- UX improvements
- Salesforce Sync
- Lead Database
- Segment Integration
- In my opinion, the UI is confusing, slow, and often has bugs
- Integrations are unclear for testing and tracing
- Navigation has a lot of room for improvement
- Lead duplication is not easy to manage
- User traits are difficult to manage with existing schema
- Permissions are not easy to understand
Daunting at first, gets better over time
- Integrations with other platforms
- Record history of people records
- Capability of smart lists
- Visuals for smart campaigns
- More capabilities in Design Studio
- More advanced capability with smart campaigns
great product, with a few minor downsides
- Marketing Software
- Easy to Use & Manage UI
- Simple Directions for Management
- S/MIME Emails
- Allowing Integration with other CRM's
Not sure
- Automation
- Lead scoring
- segmentation
- Customer service
- Templates
- slow
Good tool, but there are better solutions out there
- Easy navigation
- Functionality & capabilities
- UI/UX is outdated
- Hard to pinpoint things that are broken
Incredibly powerful software.... If you know how to use it
- The organization of the software makes sense and is easy to navigate
- You can get really granular with the details of your campaign. If you can think it, Adobe Marketo Engage can likely do it.
- I only work in a small corner of Adobe Marketo Engage, but I know there is so much more it can do. It's really powerful software.
- Uploading images to use in Landing Pages is kind of a hassle. It's not very user friendly.
- Landing Page creation takes a long time, and templates aren't very customizable once created. If there was a drag and drop style, I would be so happy. I think that Hubspot has them beat in this regard.
Adobe Marketo Engage: Works Well if You Have a Marketing Operations Director/Manager
- Integrates with to 3rd party vendors, including LinkedIn, Facebook, landing page builders, and email builders.
- Great with being able to organize folders based on the organization's preferences, instead of having to stick to a general setup.
- The email builder and landing page builder are very basic and not the most intuitive. We've solved that by using a 3rd party vendor that we can sync our landing pages and newsletter designs.
- Email and email nurture reporting are hard to work with. Their default reports are pretty basic but aren't editable.
Streamline Marketing Efforts with Adobe Marketo Engage
- Smart Campaign is the most powerful automation tool available for Marketers today
- The Salesforce integration is straightforward with minimum errors
- It can handle easy lead routing automation without paying extra for 3rd party platforms
- Email personalization needs to support more complex scenarios like Marketing Cloud
- Email and Landing page building experience requires an external developer help
Market with Marketo
- Creation of Folders and renanming of campaigns
- Design studio - uploads is very user friendly
- Sending samples is quit easy in this and can be send multiple people at a time
- Something new which is approving and disapproving. Never came across like this in any platform yet.
- Sometimes it gets lagged
- Loading of pages become very slow
- Sometime email changes are not reflecting
- Preview of emails and the samples we send to check looks totally different at times
Good List Management and Email Calendaring
- Good Analytics on email sends.
- Database management and segmentation.
- WYSIWYG HTML to prepare emails.
- Lead scoring.
- Better Dashboard.
- Easier setup and segmentation of lists.
- Easier integration with Salesforce.
Great but can be better.
- Program stringing
- Report creation and data analysis
- completely customizable programs
- speed
- rigidity of pre-created programs
- Error clarity
Marketo is one of the best tools in the market
- It's efficient in tracking web activities (cookies)
- It's easier to set-up automated email sequences
- It actually processes activities in an efficient irrespective of having duplicates
- The Smart list feature can be implemented as a flow chart pick and drop (easier to evaluate the conditions)
- The email open tracking sometimes doesn't work, though it registers an email click activity.
- The duplication issue that occurs between Marketo and Salesforce
Getting Unique Email delivered counts over a time-period would be good to have as a ready to use metric because lot of marketing strategies depends on these numbers.
One of the best marketing automation and lead management tools
- Emails
- Landing pages
- Forms
- email insights
- event managment
- triggers and automations
- targetting and personalisation
- lead scoring
- better and easier to use email builder
- more customisable reports
- visual automation workflows and segmentation
- Trigger based email programs
- Nurture email marketing
- Re-engage prospects
- Upsell, cross-sell existing customers
- SMS capability
- Better reporting
- More robust integrations
Adobe Marketo Engage account-based marketing automation delivering faster campaign time-to-market. Saves time and effort.
- Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
- Let AI build predictive audience and segments easily.
- Personalize experience with active listening and triggered content.
- 24/7 responsive support and service team.
- Adobe Marketo is very user-friendly and easy to use. But the UI needs some improvements.
A Tool That can Change a Marketer's Life
- Easy Reporting.
- We can easily create as appropriate as per our requirement.
- Track customer Journey.
- Easy to understand modules.
- API limitations - need to increase the API call limits.
- Find difficulty in landing page template modification.
- Find difficulties in moving assets from shared folder.
Quick Review - But I Love Adobe Marketo Engage
- Lead Management
- Marketing Planning and Reporting
- Campaign Management
- Stronger integration with Salesforce/more functionality
- Dashboards are near impossible - reporting still needs work
Adobe Marketo Engage puts the "oh!" in Marketing
- Basically, you can do *anything* with Adobe Marketo Engage. Marketers should think big, build a good foundation and move up in sophistication over time.
- Sure, with rich functionality comes complexity. But, hey, in this day and age, you need to hire someone with the necessary analytical skills. Or get some help to fill in the gaps. Adobe Marketo Engage is pre-provisioned with best practices, so it guides you toward success.
- The Adobe Marketo Engage community is super helpful. People like to show off their skills, so if you're having trouble, just post your question and stand back.
- If you only want to send emails, don't buy Adobe Marketo Engage. It's overkill.
- With some features, you need a developer. An example is responsive landing pages. Adobe Marketo Engage provides responsive emails, but adjusting them requires a CSS/HTML expert.
- Want to answer the question, "how much money did I make from each marketing program?" This is hard but mostly because you need to enforce rules on the Sales side and you need to set up your Adobe Marketo Engage just so.
CRM integration, high volume B2C, sophisticated email (dynamic content, nurturing, triggers), revenue reporting - yes
Powerful tool that has satisfied our growing department's needs
- Range of capabilities
- Automation
- I haven't spent a lot of time in the design/creative components, but it felt a bit clunky at times in my limited experience.
Adequate but troubled
- Rules based routing
- De-anonymizing web traffic and activity history
- Email blasts
- In my opinion, the UI is terrible; their optional updated UI is worse, and it's missing features
- In my experience, setting attribution can be very finicky — it requires building things from scratch and figuring out how to access common web data in Adobe Marketo Engage's criteria
- Changes in relationships to Salesforce fields requires getting support involved
A Marketing Must Have!
- Great for lead scoring
- Advanced integration with salesforce
- Central place of truth for lead tracking
- Not as intuitive as other competitors
- Can be confusing if you’re not properly trained
Solid Software
- Metric Tracking, Easy to see all the important engagement from each email
- Brand Segmentation, easy to have multiple brands with interchangeable logos
- We have never had an issue with deliverability
- Don't have a great grasp on how nurture works, complete automation has been difficult for us
Helping us Scale up our Marketing.
- Automate personalised cross-channel experiences.
- Sync marketing and sales so they can act as one revenue team.
- Build best-fit account lists in seconds using AI.
- User experience can help with a thorough revamp. The tool literally lags after every action I perform.
- The landing page and email builder needs to be better.
- Free trial would be something i should also recommend for Marketo.