Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.3Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.3Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2141)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(401-425 of 654)HubSpot hits the spot!
Integrating creation, scheduling, and tracking for all of our services (email, blogging etc.) into one place has helped close the gap on letting things slip through the cracks. Our clients are consistently impressed with the degree of in depth reporting we are able to provide, as well as great results. People love metrics and analytics even if they don't know it yet!
- The training program is great. Bringing on new people and having them complete the certification is an awesome way to get our team onboard with our systems as quickly as possible.
- Great support and customer service response time!
- The blogging platform - very intuitive and has killer built in optimization tools. Saves us so much time!
- Email and blogging can get a little glitchy–have to insert images multiple times, send test emails at least twice etc.
- Design templates can be tricky. Once you get the hang of the process it's okay, but getting through it at first can be quite challenging.
Good tool but a lot can be improved
- It seems to be easy to use
- Simple to use API
- Good support
- Bad - not customizable reporting
- Limited search
- No strong support for other social media tools other than Twitter
HubSpot Review - George B Thomas
- Marketing Emails
- Data Collection
- Contact understanding/lead generation
- Automation
- Better UI on some areas of the tool
- More robust option for podcasting metrics
- Tighter integration with Wordpress
- Tighter integration with Wistia
HubSpot makes marketing efficient
- Blogging - HubSpot is great for creating, editing, publishing and promoting blog articles. It also gives SEO recommendations and has relevant analytics.
- Content Management - Our content offers are easily uploaded and updated, if necessary; landing pages are easy to create, using HubSpot templates or by designing a new template. We can track page conversions, we can send personalized emails and follow-up offer.s
- Analytics - We're able to track all traffic by its source, identify patterns in customer acquisition and conversion and optimize our marketing efforts.
- I've had technical difficulties while using Mozilla Firefox. Once I've switched to Chrome, I haven't encountered them again.
- The text preview in the rich text editor freezes sometimes.
- Integrates all marketing tools - Instead of having multiple tools to track keywords, social, blogging, analytics etc... its all in one place
- Allows for automated follow-up through automation
- Intelligent landing pages that collect more infotation as people come back
- Social media - Their social tool is good but there is room for improvement with more rich features that tools like buffer have
- Prices have gone up and it's getting expensive
- Don't allow to get rid of garbage leads to lower DB count
Do you want to upload your current DB?
If the numbers for both those questions are very high then you might want to understand how that impacts price. Even if you buy a Pro or Enterprise license for a year you will only be able to send 10X emails based on the DB purchased and then at the end of the contract there might be a big jump in price.
A Truly Great Marketing Tool
- It's an excellent content management system that allows you to connect your blog, landing pages and site pages seamlessly.
- HubSpot's blog tool is easy to use, allowing you to write SEO blogs effortlessly.
- HubSpot's Social Media tool rivals such popular tools as Hootsuite and Radian 6.
- While the CRM is effective, it is still a bit basic.
- The CRM also does not communicate with the automated marketing tools perfectly.
Exceptional Value
- We know who are customers are and what interests them.
- We know what is a successful campaign and what needs improvement.
- When updates are released, they are not necessarily available on the older platforms immediately,.
Highly Recommended Marketing Software
- Training and learning academy - lots of helpful articles and insight.
- Support - account managers and customer support are very timely.
- Clean product - ease of use.
- CRM report functionality could be better with date windows.
- Would be nice to see one customer profile - not one in the marketing dashboard and another in the sales dashboard.
- Education on the product can be time consuming to keep up with all new features & functionality.
HubSpot: Your Inbound Solution
- HubSpot is the absolute best at generating inbound leads. They have the best team and technology to make it happen.
- HubSpot's training videos are essential for getting you started with the program, but they do so much more than that. HubSpot has numerous tutorials available online for guiding you through anything HubSpot you can think of.
- HubSpot does a fantastic job of working between systems, from email to blog, and landing to website pages, not to mention social media as well. All of their systems and interfaces play very well for each other and it is simple to get everything started and get a good inbound marketing strategy going once you've built some initial pieces of content.
- HubSpot could improve by allowing the user to have greater control of the templates and content. Although I am saying this from a designer's perspective where I want to push the system way above and beyond what it was created to do.
- Customizing your emails beyond the standard set of design functions that HubSpot guides you through can be a bit challenging. The system isn't all that difficult once you get the hang of it, but for new users it could be challenging to really figure how you can get in there and tinker.
- I wish HubSpot had integrated templates and maybe even a help section on how design can be used to create optimal templates. They have an email gallery section, but it is a little hard to navigate and search at times.
HubSpot - Perfect tool for the Recent Grad
- Social Media Publishing
- Support
- Intuitiveness
- UX
- Certification Test questions are extremely frustrating
- Certification class videos all have the same voice, delivery and speech pattern from the presenters
17k => 150K
- Extremely strong analytics.
- Automated email marketing.
- Landing page creation.
- Refresh time within the platform is typically 15 minutes with an outside API.
- Some people find the 12 month contract agreement to be a weakness, but we find it to be a strength, because it keeps everyone on track for at least 12 months.
- Occasionally the platform can be slow as they make updates.
Hubspot changed the way we did marketing
- The ability to track and perform marketing activities for the lifecycle of someone from subscriber to lead to customer to evangelist at a micro-level is amazing.
- Their training and support are unreal and amazing.
- The fact that all of the tools are brought together makes it so much easier for my team.
- The pricing model is very intimidating. I can see how most people won't adopt it because it's really expensive at first.
- The software is so powerful- a user really must take the time to get to know the software and put their passion into it. If you don't do this it'll take longer to see ROI.
Try HubSpot and You'll be Hooked
- Increase website traffic
- Increase the number of inbound sales leads
- Nurture leads into sales
- Amazing educational resources and tech support
- Some of the integration for CRMs other than Salesforce could use a bit of improvement
HubSpot - great tools for marketers
- Social Media Management - allows you to manage social media accounts painlessly
- Customer Service - easy to call and fix any issues
- Workflow Building - pretty straightforward and easy to use
- Resources to learn more about inbound marketing
- Blog
- Better integrations
- Easier contact/lead management
All-in-One Web Marketing and CRM Software
- All-in-one marketing tool
- Marketing and CRM integrated tool
- Great educational content
- Analytics and Reporting features
- Data and Exporting features
Take your marketing to the next level with HubSpot
I could sit here and write a book about all of the different ways we have leveraged HubSpot, the problems it has solved and how that's translated into bottom-line success for our clients as well as our agency. What it really boils down to is HubSpot allows you to be a more efficient and effective marketer.
- Ease of Use - HubSpot's user interface is extremely intuitive and they also have some great training videos to walk you through how to use the product.
- Lead Generation - Our clients that are on HubSpot are growing their marketing databases at a much higher rate than those that do not.
- Nurturing Leads - Based on contact properties and site interactions, we can deliver the right message, to the right person at the right time.
- Lifecycle Stages - Moving contacts through the various lifecycle stages based on website activity allows us prioritize who our sales reps should be contacting.
- The "SMART Goals" email notifications do not say which client reached their monthly goal. We manage numerous HubSpot accounts and receive emails that say "Congrats, you reached your monthly goal..." but we have no idea which client reached their goal based on the email. I imagine this will be updated soon because we submitted it to the HubSpot customer feedback site. They are actually really good about updating the product based on requests and feedback.
HubSpot changed my life...It can change yours too!
- Hubspot doesn't just give you best-in-class tools, they teach you how to use them at an advanced level
- Hubspot allows beginners to go from 0-60 mph in a matter of months... It's like a gym membership, if you put in the work, you'll be in great shape
- Hubspot just blows away the competition by putting most of their funding into Research and Development. The product gets 100% better every year
- Hubspot does SEO very well.. a lot of marketing automation software out there thinks the funnel starts when someone fills out a form...well, it doesn't.
- Their blog CMS was not great for many years, but that has since been improved
- I used to think it was expensive... and then I took over my industry in 6 months... now I don't think they charge enough!
- The reporting features are not as, well, awesome as Raven...which could be an issue for some agencies.
Hubspot new user review
- The blog platform really helps in publishing and the ability to track posting engagement.
- Ability to migrate to hubspot forms (vs. netsuite) has enabled to better develop forms for each stage of our lifecycle, i.e. content vs. product demos to better nurture and segment prospects.
- SEO tools are great for giving a quick snapshot of what is wrong with the page and what can be done to better optimize to help better rank without too much digging for data.
- The marketing grader/competitor tool is not completely accurate. I'm not cofident in the data it is giving. For example, we don't have a facebook page and it says we have 1.5 million likes...
HubSpot Rocks!
- The information and tutorials are so great to have available. I am starting to work on my Inbound Certification which is very beneficial.
- Ease of use. The system is very intuitive and friendly to use. I've always like the marketplace to get ideas an purchase templates.
- They offer consulting services to help make your program get better and think of ideas.
- I love that they are always upgrading the system and offering new tools for free. They just launched the CRM and it's included in our enterprise subscription. Love that!
- I'm not sure what other companies do, but when you sign on with the Enterprise edition, I think it'd be really beneficial to have an implementation specialist come on site and really get you set up for success. Getting the entire organization on board. It's hard doing that all on our own.
- With the CRM roll out I was on the phone with my account manager and she thought I might have the beta version, however I didn't know, didn't know how to use or how to train the sales team to use it.
- For email, it'd be great to fix link or text errors after an email is sent instead of having to send out an entirely new email that is correct.
HubSpot Is My All Time Favorite Software Package
- Showing the ROI of your marketing efforts. HubSpot really connects the dots right down to how much sales each campaign brought in. Even tracking the ROI of Social Media
- Personalizing your website content for your viewers based upon their buyer persona or actions they have taken is another strong component of the HubSpot platform. This makes the content you serve much more meaningful to your visitors.
- Shortening your sales cycle. HubSpot's sales tools infused with your website and social intelligence have helped us and our clients close business faster.
- The new CRM has some great tools but it is still new and needs some improvement on the reporting side.
HubSpot is Spot On
- HubSpot provided a centralized dashboard view of all the marketing activities that I needed to perform. Previously, several systems were being used and there was no streamlined process and in some instances, no process. Yikes!
- Closed Loop Marketing. This was a major selling point for us. Being able to track and measure our efforts against real dollars is a must in business today.
- HubSpot came to us with the same innovative thinking that we like to apply in our business, using workflows to automate and create smarter efficiency.
- Surveys are a particularly important part of what we do as a software company and currently we have to use 3rd party software for that. I'd like to see that ability fully integrated with the product.
We love Hubspot!
- Helping our customers get new leads
- Love Hubspot's blogs - they're very helpful!
- Sometimes their platform runs slow.
- When building Hubspot websites, you can't assign modules to several different pages, like in Joomla.
Each department has its own niche of the tool the use everyday and it allows us to work on every website and marketing project as a team. Not only that, we can connect the dots between every single action and effort the entire team makes, from blog posts to special offers, it is all in one place!!! Even better, HubSpot offers one of the best and most in-depth academies and learning resources to help you get ahead of the curve. You have unprecedented access to the experts that help you learn the ins and outs of the tool as well as everything you need to know about the Inbound Marketing methodology.
- The best thing about HubSpot is that it consolidates all of your marketing and sales tools in one place! No need to pay for multiple platforms and piece data together like a jigsaw puzzle, this tool does it all in one place.
- The customer service they offer is awesome! The fix glitches before you can even ask about them, if you need to call there is always something there to fix your problem promptly! And if you just need a little training on how to use the software, they handle that too!
- The marketing automation is a fantastic feature in the HubSpot tool! I can send emails and follow up based on a customer's actions, saving me time all while nurturing leads into customers.
- The COS helps us design, optimize and implement websites that create clear conversion paths and help funnel customers through the buyers journey.
- The web design aspect of HubSpot can be a little difficult for those with little to no knowledge of coding.
HubSpot Truly Transformed Our Business
- Best-in-class integration of content marketing tools (website, blogging, social media) and lead generation and lead management tools all under one easy-to-use software platform.
- Outstanding customer service and user training programs. This keeps customers happy and better able to reach their goals. Improves customer retention for HubSpot.
- Excellent Partner/Reseller program that provides end-to-end support for inbound marketing services agencies.
- I don't have any areas for improvement today, but I hope that as HubSpot grows rapidly, they will not lose sight of what has made them so successful - outstanding customer service and attention to detail.
HubSpot has revolutionized our Business!
- automation marketing
- content creation
- Lead management
- email marketing
- blogging
- landing pages
- smart content
- lead nurturing
- lead scoring
- lead generation
- multilingual websites
- better analytics