Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
(26-50 of 107)Companies can't remove reviews or game the system. Here's why
July 17, 2023
Khoros Marketing FTW!
Khoros Marketing is more succinct and easier to understand than competitors I have used in the past.
July 15, 2023
Great customer experience with hands-on training!
Great analytics
July 12, 2023
Social Media MGMT for a Med-Lrg Biotech
We evaluated these two platforms as due diligence before deciding to continue using Khoros. Overall, the employees involved in the evaluation were more impressed with Khoros' demos and pricing.
July 11, 2023
Khoros is Great!
They stand very close together but ultimately we are more familiar with Khoros and have put more time and energy into implementing the platform into our workflow.
July 11, 2023
A robust tool for social media management.
Khoros has more offerings than Sprout Social. We can post more format types, more data feedsin (TikTok), reporting templates can be more detailed than Sproutsocial.
December 10, 2022
Great Tool, But Lacks in Areas That Will Help Our Business Grow
- Sentiment
We need major updates to the analytics portion.
December 05, 2022
Most likely works well for smaller organizations that don't have a multitude of focuses/business units.
Dashboard creation seems more collaborative with their team versus a 'fend for yourself' mentality I get from Khoros.
September 29, 2022
Vast Service Offering - Great for Brands Looking to Scale Their Social Media Investment
Khoros' product offering supports multiple teams within the enterprise whereas many of their competitors lacked 1 product or another, which would have required us to vet, sign, and renew with multiple vendors. My team vets competing platforms every year, and Khoros continues to beat them in functionality, support, and scalability.
September 07, 2022
First impressions with Khoros Marketing
I wasn't involved in the selection process. However, I know that the previous tool was Salesforce Social Studio and it was decided to dismiss it because of the need to have a more efficient tool for social media management. Moreover, Khoros Marketing gives you way more features than Social Studio for sure, but also compared to Sprout Social.
August 24, 2022
Khoros is great, but they need to catch up on somethings.
I've used Buffer for social media marketing and Khoros Marketing is more effective and easier to use. There are also more helpful tutorials on the website, unlike other social media marketing platforms I've used. There is also much better and deeper analytics which is extremely helpful in planning our social media calendar.
August 15, 2022
Great for cross functional teams and easy reporting
- Sprout, Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media), Hootsuite, Buffer, Sprinklr Social Engagement & Sales and Percolate
I was not involved in the selection process for Khoros Marketing. However, it serves the needs of our business and compares well with other products used in the organization.
July 27, 2022
Room To Grow
- Sprinklr Modern Research and Sprinklr Modern Marketing & Advertising
Sprinklr has a better interface with LinkedIn. Sprinklr also offers a data display offering (called Display) that enables you to have real-time updated reporting that can display on a monitor.
Khoros' Analytics dashboards can be sized for a monitor, but they aren't automatically updated or display in a dynamic way.
Khoros' Analytics dashboards can be sized for a monitor, but they aren't automatically updated or display in a dynamic way.
May 04, 2022
Universal Tool Kit for all things social
Khoros Marketing stacks up against Personyze because of the excess of applicable features. I have found that Khoros offers more features that the business needs for day-to-day operations as well as one-off events and special promotions. I appreciate that Khoros offers more than most competitors, it is also much more well known with much more public reviews.
May 04, 2022
Great tool!
- Hootsuite and Buffer
Khoros allows for more user permissions and approval workflows. I also think the interface is more user-friendly and the analytics suite is far more robust than these competitors.
April 28, 2022
Khoros user and believer!
I am not sure all of the products, but have loved everything we have used. Thanks!
April 28, 2022
Nice tool for a daily use
Well, the commercial teams were way more efficient I guess. During the presentation session, the presentation of the tool was interesting for all the team and the questions we asked were well answered.
April 27, 2022
new user that loves Khoros
I have never used other products besides Khoros.
khoros has more robust analytic tools
April 26, 2022
Love
I would say they are pretty similar. I do find the look and ease of the tabs in Hootsuite to be very beneficial, as well as the best time to schedule/post based on historic engagement in Sprout Social to be very beneficial. I would appreciate either or both of these features somehow added to Khoros in some way.
April 26, 2022
One platform, One Solution
I wasn't involved in the selection process in my current position. However, I would say Khoros compares favourably to Sprout Social. The features are comparable and the reliability of the tool is great. Scheduling posts is quick and easy, so training other users is generally quite straightforward too.
April 26, 2022
Pros & Cons of Spredfast for Large Companies
We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.