Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.3Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.3Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2140)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(26-50 of 452)HubSpot Review
- Pipeline.
- Tracking activity.
- Mass email limits.
- Integrations with other vendors services.
Are you a business owner looking for the best, easy to use CRM? HubSpot is your answer!
- Saves countless hours searching for customer information.
- Very simple easy to use interface; very responsive too.
- Creating another pricing level for small businesses
Easy to capture leads with Hubspot
- Notifies you about leads.
- Allows you to create your own filters so you can search easily for the kind of contacts you want.
- Generally any issue I had previously they have already made more functional and I have become very used to working with Hubspot so I have very little complaints.
They do not listen to their customers.
- They are probably good with marketing, but I haven't used their marketing tools so I can't say for sure.
- CRM integration is annoying and should be turned off every time the tab restarts.
- Functionality for the email tracking feature was recently reduced on purpose and the outcry from the community did not help.
Longtime Loyal HubSpot Customer & Partner
- HubSpot is the highest rated (by users) marketing automation platform in the world, and it's because product development continues to be focused on giving users the best experience and the most power to impact their marketing and business development results. We believe the HubSpot CMS is the best web development product available because of ease of learning and use, security, and the incredible array of integrations available that continue to enhance business impact.
- HubSpot is a fantastically easy publishing platform that makes it frictionless for distributed teams to publish SEO-optimized content, and always be on the same page about SEO strategy as you're creating.
- The professional product is a great value for the capabilities that are included, and it makes small teams so much more effective at doing the work of a larger team from a single platform.
- Product development never rests and is based on user experiences. We've been consistently involved in beta tests of new capabilities and almost as soon as we provide our impressions we see reflections in product improvements. Love it!
- Reporting has improved and needs to continue.
HubSpot does the job for small business on a budget
- Training -- there's lots of great material for general use.
- There is a free option.
- You can use multiple email addresses/accounts.
- The account is constantly disconnecting from email, causing me to manually reconnect (only after I realize that the connection was severed).
- Terrible troubleshooting/customer support. When I switched from the paid version to the free version, I ran into a ton of issues. The support team had me changing the website HTML and all sorts of crazy stuff in response to what should have been an easy fix.
Hubspot is a great tool for SMB's
- Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop.
- Drip/Nurture email campaigns. Easy to set up and maintain.
- Reports and Dashboards are easy to implement and useful.
- Despite the fact that Hubspot allows you to have multiple domains, for example, landing pages for two or more domains along with an email from those domains, it only allows for one subscription domain. So, if you don't want to share your domain info between domains, there is no way to have an email subscription page.
- Domain issue also applies to the knowledge base. Only one knowledge base allowed in your account. So if you have multiple domains, you can't have multiple knowledge bases.
- Can't A/B test emails in automated email sequences, only email blast deployments.
HubSpot scales with your business
- Landing Pages - really easy to set up and flexible enough to test variations quickly. You can see what's working and what's not without spending a lot of time or money.
- Email collection - it's essential we're able to collect email leads and they have a number of solutions that allow us to accomplish this.
- Content Strategy - developing content is hard enough so being able to see what content is performing for us is essential and HubSpot's analytics really help make winners very clear.
- Integrations - the number of native integrations are good but are limited. Using a connecting tool is necessary if you're using anything outside of their integrations.
- Cost - obviously there is different levels each of which has unique costs. If you move up a level to early you may be paying for features you don't fully utilize and pay more then you really need to be.
- No Landing Page access on free plan - for first time customers it would be great to provide at least 1 free landing page to let new users get acquainted with the tool.
The Best Platform for SMBs
- Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
- Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
- HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
- It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
- I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
- While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Our company is smaller and we use HubSpot across the board. We are in the process of implementing the Service hub. As we continue to grow, our needs may change. But, in the foreseeable future, I imagine we'll continue to use HubSpot for our sales and marketing needs. We are a software company so we use a different ticketing system, but the rest of the Support Hub is what we need to complete the circle of services. For any smaller company, I believe this would be a perfect fit. Especially if you are just getting started with a system.
When you’re a small business you can’t afford to be inefficient - HubSpot makes sure you stay efficient
- Manage prospects - who’s the point of contact for who?
- Manage deals - what open deals do we have out there, and when do we plan to close
- Manage relationships - what’s the status of each lead, when’s the next task due?
- Uploading Excel documents
HubSpot Took Us to the Next Level
- HubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path.
- The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot!
- HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!
- We would love the email functionality to be more advanced. We currently do not use the email function for our emails because it lacks the ability to have a clean layout for determining what is clicked. We use several links in our emails, and our current provider can use a printed layout of stats that HubSpot cannot provide.
Thanks to HubSpot, we also have improved clarity, communication and reporting across departments and with marketing in general.
- Brilliant marketing automation and content creation tools
- Enhanced data and analytics for marketing and sales KPIs and processes
- Ease of use and wealth of training materials (easy to onboard new staff)
- Some marketing functionality could be improved (like the design for pop-up forms)
- A/B testing doesn't work well when there's no form on the page (harder to measure clicks)
- Some data discrepancies between HubSpot and Google Analytics
HubSpot's CRM has been massively improved since last May as HubSpot themselves moved over to their CRM instead of Salesforce. All other sales tools like chatflows, documents, templates etc. have proved super useful for your sales team and inbound efforts.
- It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great.
- We have an overview of our leads activities, which means we can improve our content offerings.
- The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.
- This is difficult to answer, as HubSpot can do no wrong in our eyes. I'd probably say that a con is that it comes across as overwhelming to new users, as there is so much it can do. I remembered when I logged in for the first time I thought there's no way I'm ever going to like using this as it's so complicated.
- It takes time to learn best practices, as there is so much to this tool.
- Their training lounge is great, and by no means wasted. However, their courses are long! I don't have an entire 3 days to spend on learning when I simply want to jump in and learn through practice. It would be great if the training videos were a lot shorter.
It is improving continuously
- Workflows are easy to set up and run.
- I like how the campaigns pull everything together in a place for us to review.
- Smart lists make segmenting contacts easy.
- Social publishing sometimes doesn't work so well. There's some delays. Sometimes the content just doesn't get posted right away and I have to reschedule it again so it gets published later.
- Hubspot makes learning about online marketing accessible.
- Hubspot is constantly updating its solutions to incorporate more features and the latest technology.
- It's now mid-2019 and I'm updating a review from 2014. Wow, has my impression of Hubspot changed since then. I just deleted nearly all of my "pros" because they no longer apply. Hubspot used to be a company with EXCEPTIONAL customer service and great energy. It was a company I loved doing business with. There has been a real shift in Hubspot's energy, strategy, and approach roughly since they went public. Where the brand love used to be, there is now a sense that Hubspot is really nickel-and-diming on everything; less value, a lot of important features out of reach to many businesses. It's often cost-prohibitive for small to medium businesses to grow on the platform. Hubspot's original selling point was its all-in-one functionality, but in practice, most organizations can't afford to use it that way. Hubspot has an excellent product and if the budget is there, I don't think you can go wrong with them. At the same time, Hubspot's pricing strategy and approach to customers and potential customers has become off-putting. They've made a lot of customers feel like they are only concerned with their enterprise clients, which is a level most organizations will never grow into. Where Hubspot used to enjoy great loyalty, almost everyone I see on Hubspot questions whether they should move to a different, less costly alternative. People don't LOVE being on Hubspot anymore. They aren't loyal to it the way they used to be. The perceived value is not there. I think Hubspot has done permanent damage to their brand.
New User Impressed with CRM Capabilities
- Emailing marketing.
- Landing page inbound marketing campaigns.
- Social media communications.
- Designing some pages requires CSS knowledge.
- No simple WebEx integration.
I wish there was a simpler WebEx integration. Also, having to have more technical knowledge to set up some of the landing pages is not ideal. For example, to update certain default pages in HubSpot you have to know some CSS, which requires technical assistance.
Hubspot is a joy for inbound marketers
- It is easy to implement and manage workflows.
- HubSpot provides clear and comprehensive email marketing reporting.
- You can use cross-object data to create lists of contacts (e.g. show me contacts who work at companies based in Poland).
- I find it confusing and difficult to set up sales reports.
- You can't merge deals together in the CRM.
- It's expensive and they break up features into add-ons... the costs add up.
Always Impressed by HubSpot and its progressive changes
- HubSpot's WYSIWYG interface makes it easy for those who aren't web experts to edit content and modules on website pages/landing pages/blogs without assistance.
- The workflow tool allows HubSpot's users to make powerful automation sequences that would otherwise take people forever to complete or manage manually.
- Their analytics allow you to get a comprehensive overview of how your website, CTAs Blog, and LPs are preforming, how close you are to hitting your goals, and tips that will help you reach them if you fall short.
- Would like to see the ability to make more customized RSS email templates, the current set up is a bit restricting.
- Would like to see some further integrations with tools such as Hotjar so people can better monitor user behavior within the platform and track it.
- Would like to see some more flexibility for editing specific blog pages if there is custom functionality people want to use. Currently the only workaround for this is to put it into the template that's across all blogs pages, which can be difficult to work with at times.
HubSpot for Sales and Marketing team - everything in one place!
This means we can create strategies and content with a clear understanding of what is resonating with our contacts and customers.
- HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
- HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
- HubSpot integrates other tools and services really well, so we can keep data in one place
- We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
- HubSpot has grown the number of tools it offers so keeping pace with these can take some effort, but you don't have to do everything at one! Start with the basics and see some great results.
However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them.
The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Hubspot is the way to go
- Landing pages
- Tracking leads
- Scheduling meetings
- Task management
- Reminders of meetings or tasks
- We can't use it to send a bunch of emails at once
- Expensive, especially for a start up
HubSpot Review
- Clear-analytics - their dashboards are amazing. You can clearly track lead generation sources, and actions your subscribers took after they converted. Did they keep reading your content? Checked the pricing page? Clicked on CTA?
- Lead scoring - you can assign each action a specific number of points and make sure that your sales team gets SQLs interested in your product/service. Lead scoring and nurturing through HubSpot will help you position yourself as a source of value rather than a seller.
- Email Marketing - Easy and simple campaign building, automation, tracking, and analyzing.
- Leadflows - easy optin solution for your site that's integrated with your campaigns. And at no additional cost!
- Landing Pages could be better. Changing/designing them is not very easy if you're not willing to purchase already made templates. Having functionality to build pages easily, like you can in LeadPages or ClickFunnels would bring Hubspot's game to a whole new level.
- Blogging - feature to import blog posts straight from a document (like Google Drive) would save us hours of work!
Now, if you're a small business, HS is probably too expensive for you and will not show ROI you're hoping for. I recommend starting with another, smaller and cheaper CRM!
Absolutely LOVE HubSpot - great usability!
- Web, Email, Social, SEO, Page performance, AB Testing metrics (essentially all metrics a marketer would look at can be tracked on HubSpot)
- Workflow and Campaign Automation tools
- Integrations and Apps
- Ease of website updates. Modules and coding are easy to rearrange, update and change
- Excellent customer service and fast response times to inquiries/ challenges
- Trainings and community
- No Webex meeting tool integration
- More in depth website auditing for SEO, Ranking Words, Backline profile
- No Instagram integration
- Sales reporting for marketers to track entire funnel easily
- Great for marketers who want to host a website in an easily edited platform.
- Also great for web-based content offering and automation.
- New sales tools are great for sales/ marketing integration and alignment!
- The integrated platform is critical for efficiency - everything in one place is a major time-saver.
- The contacts database is well-designed and easy to use.
- The HubSpot Websites Platform has made huge progress in just a few short years. Website personalization is the single biggest unique differentiator of the HubSpot COS.
- The HubSpot CMS/Sites/COS (Content Optimization System) has made incredible progress since launch, but still lacks any built-in eCommerce or multi-lingual functionality. The future is bright, but it's still the future :)
HubSpot looks pricey at first, but it has so many tools in one place and unifies the user experience - it makes it much easier for the same people to manage multiple segments of your online marketing efforts, and even to tie offline work into online activity.
Everything in one place!
- The work flows tool is amazing at automating different assets
- The integrations are really sophisticated and mean that you have more data in 1 place
- The customer service team is always fast to respond
- Not sure!
There is no going back, once you HubSpot
- HubSpot is a great tool that the average person can jump right into by clicking around. The UI is overall intuitive and easy to follow.
- Support - I've had to call HubSpot support a few times when I began using it. Every single tech support rep I spoke with was great. Whether it was by email or phone, all reps were helpful and clear with instructions on how to fix my problem or simply answer my question clearly.
- Marketing Library - HubSpot offers so many valuable tools to customers to help them improve marketing efforts and gain more customers.
- Academy - All of the training sessions are useful if you'd like to work with the system on your own. Of course, if you can find the time. :)
- With the combination of the academy, marketing library, support, and the app itself, any business owner can effortlessly improve their marketing plan, business, sales, and more.
- Training and Consulting (one time fee) - I went through this and felt like it was not necessary for us. Most of the consultations seemed to revolve around how to generate keywords to get organic traffic. Our specific business isn't driven by organic leads/traffic so the rep/consultants seemed a bit confused and weren't very sure of what to do or say.. I think this should be optional for new HubSpotters. Maybe it is now? I am not sure.
- Auto-Responders - Yeah, auto-responders are great.. however not when you are on the other end sometimes. I had to contact sales over something and was put into an auto-responder loop that went on for a bit without a real response given to me. After I expressed my frustration, my initial questions were addressed properly.