Nimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.
Customer Relationship Management (CRM) Software
Best Customer Relationship Management (CRM) Software
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Customer Relationship Management (CRM) Overview
What is CRM Software?
Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:
Presenting a unified face to the customer
Providing a seamless customer experience
CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.
Customer Relationship Management Features & Capabilities
In general, customer relationship management technology provides the following sets of capabilities:
Customer Data Management
CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.
Sales Force Automation
CRM software helps streamline and automate certain sales-related duties. These tasks may include:
Creation of quotes
Updating contact information
Evaluating employee performance
Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:
Landing page creation
Customer Service & Support
CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:
Customer support portals
Additional Features & Considerations
Some CRM software products also offer project management and social media management capabilities.
Additional considerations when evaluating CRM software include:
Deployment type (on-premise vs. hosted)
Security and privacy
Ease of integration
Benefits of Using a CRM System
CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:
Create a single storehouse for customer data
Provide greater visibility into sales, marketing and customer service processes
Help optimize customer communications
Shorten sales cycles
Improve customer retention
Help companies understand and address the needs of customers
Increase customer satisfaction
Increase operational efficiency
Free up employees to focus on customer interactions
CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.
All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.
CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.
Customer Relationship Management (CRM) Products
Listings (26-50 of 233)
Bitrix24 is a local-hosted or cloud-based social intranet and project management platform that also contains core HR (HRMS) and CRM features. Bitrix24 also provides time management services and employee self-service.
Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.
FollowUp Power CRM for Construction is a CRM system for the construction industry. Features include lead tracking, sales pipeline analysis, closing ratios, quota management, project management, and dashboards. It can integrate with other marketing and accounting products.
Copper (formerly ProsperWorks) is a customer relationship management (CRM) built as an integration into Google Apps.
The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
Less Annoying CRM is a customer relationship management (CRM) solution built specifically for small businesses to help clients manage contacts and track leads.
Zendesk Sell (formerly Base) is a CRM systems designed for salespeople who need to access via mobile devices. Base was founded in 2009 and acquired by Zendesk in 2018.
Vtiger is a customer relationship management (CRM) solution with sales and marketing automation, project management, and inventory management capabilities.
Workamajig is a project management system with capabilities such as file sharing, resource management, and revenue projection.
Rewardly, Inc. develops a customer relationship management (CRM) API platform. Its platform allows users to keep track of their deals from inbox; share parts of their inbox and deals across their company; schedule emails to send later; group emails from the same customer together into one view an...
bpm'online provides software for customer relationship management and business process management. Its BPM solution is a low-code platform and its CRM solution supports standard sales, marketing, and customer service tasks.
Demandforce helps small businesses in the dental, medical, spa and salon, automotive and veterinary industries attract new customers and keep current customers coming back. The all-in-one platform offers automated appointment reminders, reactivation campaigns for lost customers, online reputation...
Pipeliner Sales Inc., provides Pipeliner CRM. This software uses unique visual tools to help salespeople interact with and improve their sales pipeline. Founded in 2007, Pipeliner Sales is headquartered in Los Angeles, California.
SAP Business ByDesign is SAP's cloud ERP suite offering, launched in 2007, designed for the SMB market. The product includes a broad range of capabilities including financials, human resources, sales, procurement, customer service, and supply chain. Business ByDesign is a new platform, delivere...
Pegasystems develops strategic applications for sales, marketing, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 200...
Jobscience is a cloud based ATS and CRM designed to help recruitment firms to streamline and grow their business.
Odoo, from the Belgium-headquartered multinational company of the same name, is a suite of business applications for managing the sales pipeline. It also comprises a PoS and inventory management modules, scaling to a warehouse or retail management solution.
Contactually automatically prompts you to take action with the most important people in your network to prevent things from falling through the cracks. It also syncs all contact data with your Customer Relation Management (CRM) system.
Redtail CRM is a cloud-based CRM soluton specifically for financial advisors.
PipelineDeals provides you with the easiest way to manage your sales pipeline. Sales teams use PipelineDeals to manage deal flow, track leads, run reports and close more deals. Easy to Use. Backed by Amazing Support. Safe and Reliable. PipelineDeals is designed to be easy to use while providing...
Nutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.
Method:crm is a QuickBooks-integrated, web-based CRM platform.
FloristWare provides a POS and CRM software system targeted at retail florists. The company says FloristWare was the first system designed for florists that used the pay-as-you-go subscription no-contract/no-commitment model. At the time of introduction all other software systems for florists i...