Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Followup CRM1https://media.trustradius.com/product-logos/cE/KX/7L5IC61PON3G.JPEGAgile CRM2https://media.trustradius.com/vendor-logos/Te/58/RS0USDFIOTGV-180x180.PNGBitrix243https://media.trustradius.com/vendor-logos/XE/Ee/J3WK09MSMWI4.pngCopper (formerly ProsperWorks)4https://media.trustradius.com/vendor-logos/1S/KI/9GFTAWZ07A23-180x180.JPEGOracle CRM On Demand5https://media.trustradius.com/vendor-logos/VC/02/T4E108T4IWP2-180x180.PNGLess Annoying CRM6https://media.trustradius.com/product-logos/Yd/Ag/CEEI08VD493U.PNGOracle Siebel CRM7https://media.trustradius.com/vendor-logos/VC/02/T4E108T4IWP2-180x180.PNGZendesk Sell (formerly Base)8https://media.trustradius.com/product-logos/Y7/Sn/SVZUMGWU2MT6.JPEGFreshsales CRM9https://media.trustradius.com/product-logos/WH/b8/P7JUI5UH5DCB.JPEGVanillaSoft10https://media.trustradius.com/product-logos/tf/BZ/7AEWQ0P9D53N.PNGVtiger11https://media.trustradius.com/product-logos/bz/Sf/LJL58EG548UQ.PNGStreak12https://media.trustradius.com/product-logos/sV/BW/3E3SZXJ2UOHX.PNGJobscience13https://media.trustradius.com/vendor-logos/fN/m0/T50K4A2GOH4T-180x180.PNGDemandforce14https://media.trustradius.com/product-logos/zZ/sg/JS03WXRS9V3G.JPEGbpm'online15https://media.trustradius.com/product-logos/vs/QF/42SGKPRAZ8U0.JPEGWorkamajig16https://media.trustradius.com/product-logos/Sc/pv/LDGBJCWPVZVE.PNGPega Customer Engagement Suite17https://media.trustradius.com/product-logos/Dx/q9/K2JJ9IOC3633.JPEGContactually18https://media.trustradius.com/vendor-logos/TV/ts/V54CVL0DAGXZ.pngRedtail CRM19https://media.trustradius.com/vendor-logos/qx/PL/7B6TP37LUF9H-180x180.PNGPipelineDeals CRM20https://media.trustradius.com/vendor-logos/u0/L9/Z876VZ6BSFCR-180x180.JPEGNutshell CRM21https://media.trustradius.com/product-logos/iF/PC/0OZ3C952SUKX.PNGSAP Business ByDesign22https://media.trustradius.com/product-logos/5A/kV/ZFVXXQDU9VI6.PNGMethod:CRM23https://media.trustradius.com/vendor-logos/qj/aJ/69KD8MVE1JN6-180x180.PNGOdoo24https://media.trustradius.com/product-logos/QS/DC/0GXBPDRR15IE.PNGPipeliner CRM25https://media.trustradius.com/product-logos/9a/2k/S6QZ250J8CMN.JPEG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (26-50 of 236)

18 Ratings

FollowUp Power CRM for Construction is a customer relationship management system for the construction industry. Features include lead tracking, sales pipeline analysis, closing ratios, quota management, and dashboards.

65 Ratings

Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.

31 Ratings

Bitrix24 is a local-hosted or cloud-based social intranet and project management platform from the the company of the same name, that also contains core HR (HRMS) and CRM features as well.

104 Ratings

The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and most prospects for this product are already using On Demand CRM. Market2Lead was a very fully featured product marketing automation product...

74 Ratings

Oracle Siebel CRM is a Customer Relationship Management system that is part of the Siebel family of applications. See reviews of the Oracle Siebel Enterprise Marketing Management Suite for perspectives on the broader marketing and sales functionality, beyond and including Siebel CRM.

12 Ratings

Freshsales is a sales automation solution offering multi-platform capabilities including a native app for iPhone and iPad.Included in the system is a one-click phone; no additional hardware or software is needed to use this feature. Users can send personalised bulk emails from the system, and the...

7 Ratings

VanillaSoft is a solution for managing inside sales and lead management processes. The vendor says typical CRM software requires manual intervention and decision making by salespeople before they ever pick up the phone or send an email. In comparison, the vendor says VanillaSoft facilitates faste...

18 Ratings

Streak is a cloud-based sales email tracking tool for Gmail. The vendor describes Streak as "CRM in your inbox," and the mission is to allow users to run their entire businesses from their inboxes. It includes email power tools such as view tracking info, mail merge, snooze, send later, snippets,...

15 Ratings

Demandforce helps small businesses in the dental, medical, spa and salon, automotive and veterinary industries attract new customers and keep current customers coming back. The all-in-one platform offers automated appointment reminders, reactivation campaigns for lost customers, online reputation...

13 Ratings

Bpm’online CRM is an agile CRM platform that aims to help midsize and large enterprises accelerate sales, marketing, service and operations. Bpm’online provides its customers with comprehensive full-fledge applications for marketing, sales and service management that can be deployed as standalon...

13 Ratings

Contactually automatically prompts you to take action with the most important people in your network to prevent things from falling through the cracks. It also syncs all contact data with your Customer Relation Management (CRM) system.

34 Ratings

SAP Business ByDesign is SAP's cloud ERP suite offering, launched in 2007, designed for the SMB market. The product includes a broad range of capabilities including financials, human resources, sales, procurement, customer service, and supply chain. Business ByDesign is a new platform, delivere...

16 Ratings

Odoo, from the Belgium-headquartered multinational company of the same name, is a suite of business applications for managing the sales pipeline. It also comprises a PoS and inventory management modules, scaling to a warehouse or retail management solution.

9 Ratings

Pipeliner CRM is a sales enablement tool focusing on pipeline management, sales processes, and analytics designed to empower sales professionals. Pipeliner CRM provides an easy to follow, visual sales process, profiles, and charts, all of which aim to help users take the right actions with their ...