Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
We've been able to set up micro-targeted email campaigns to warm up cold prospects and re-engage them with relevant, segmented content.
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
It has been truly …
Lessons for Success
- Increased customer satisfaction.
- We enroll all new customers into a drip campaign that consists of ~4 emails so they can get to know us better and our team. This email campaign also provides them the opportunity to provide feedback. We also have an automatic birthday email sent to all …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2581)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(351-375 of 499)Budget Friendly
- Mailchimp keeps things very simple, which is beneficial if you have inexperienced users making edits.
- Mailchimp is very good at communicating when you need to upgrade based on your list size. I never have to question a payment amount.
- Mailchimp's automated emails are not very user friendly and stay fairly basic, which does not fit every client's needs.
- Mailchimp doesn't like custom code in conjunction with their drag and drop formatting. I've had a hard time customizing their templates.
Mailchimp delivers the right tools for online marketing.
- Management of multiple email marketing lists
- Creation & scheduling of email campaigns
- More finite control over styles when editing
- I'd love the ability to post emails directly to a website via RSS or other method.
Easy to Use Tool for Email Campaigns
- Easy to use
- Web-based and no need to install any software
- Great tool for automation
- Generates reports for better insights
- Photo editor feature needs some improvements
- Would be nice to have more templates for email campaigns
Creative and Easy to Use
- Clean layout
- User Friendly
- Would like a bit more flexibility/features in free accounts
Mailchimp - There Is No Other Worth Looking At
- Easy To Use
- Templates help ensure communication is effective
- Linking between desktop and mobile is sometimes more cumbersome
- App should be the default on the mobile phone not the web browser
Powerful yet easy to use platform
- Creating and sending emails
- Reporting
- It can be restrictive for novice users
- More integrations would be useful
Mailchimp keeps us running
- Image editing! We don't always get perfectly sized shots, and adding text and captions is so simple.
- The layout and format of the email message are really easy to work with.
- List management and targetting.
- Integration with other apps.
- Occasionally the text editor doesn't clear styles, bu the WYSIWYG editor is mostly right on.
Great for surveys!
- Good free usability
- Very user friendly
- More free functionality
- Provides a pop-up form to collect site visitor email addresses.
- Helps build your opt-in email list using different forms.
- Makes it easy to schedule regular communications, such as weekly blog roundups.
- Could use more flexibility in designing pop-up forms.
- More sophisticated segmentation and auto email sequences.
- Simpler UI.
Mailchimp: A great email blast tool
- Login security
- Email send and analytics
- Hard to login
- Hard to segment users
I don’t think Mailchimp shines when it has to be customized with submission forms, or with a custom unsubscribe page. It’s also not the best if you already have a big list of subscribers.
I appreciate that they have custom-priced models for single-send email blasts.
Mailchimp: Easy-to-use product with helpful analytics
- Social analytics
- Email marketing
- We send invitations by Mailchimp but have to do the tracking in Eventbrite. Some of those features should be added to Mailchimp.
- It could use more complete CRM functions. We have to integrate with other software to get the functionality we prefer.
Professional and easy way to send to the masses!
- Easy to use and updates to application have been very customer focused.
- Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
- Compatibility with our CRM and HubSpot which enables us to target our email marketing efforts.
- Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
- Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
- I wish that the uploaded files were easier to manage in that I would like to delete older versions of uploaded files that I no longer need. However, they are "layered" in the Content Manager section and I am not able to un-layer them to delete versions I do not need.
- It can get expensive quickly, particularly if you have over 2,000 subscribers which we do (close to 5,000 subscribers).
- Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier.
Simple, easy email editor for small organizations
- It is easy to create graphically appealing templates, and to use those templates with new content for each message.
- Safe unsubscribe, and subscription options are great and reliable.
- Delivery and message statistics were fantastic, especially considering we were coming from 0.
- For our limited requirements (1-5 monthly emails to a list of 200 or so), with a few different templates and delivery statistics...everything worked perfectly! We didn't need anything to change at all.
Solid email marketing platform
- Simple, easy to use platform
- Drag and drop templates make designing an email a snap
- Free version is limited with number of contacts and audiences. (It is free, after all.)
- Free version requires Mailchimp footer
- Provides a near 'drag-and-drop' user-friendly interface.
- Improved photo-editing abilities within the platform, rather than having to rely on Photoshop to polish an image before importing into the piece.
- Tracks analytics and provides digestible reports on activity.
- Although the photo editing abilities are better than they were, there is still room for improvement here.
- The 'widgets' are nice and very user-friendly, but I'd love to see some additional options so that layouts can become even more customizable.
- Mobile design: Currently, you can preview how a design will look on mobile, but one must first design within a 'laptop' formatted layout. It would be great to have the ability to design either mobile-first or even as a side-by-side comparison so you can see how the layout is affected in both environments as you go.
Paid versions: Larger companies with large mail lists and/or frequent sends.
My personal experience has been with drip campaigns and newsletters. Both are easily designed and maintained within this platform. However, if one were looking for something that could accommodate more multimedia, Mailchimp appears to be improving, but there might be better options available.
Easy to use, easy to implement, easy to grow.
- Track metrics with open/close rates and clicks
- Customization is easy with templates
- Switch from Audience back to Lists
- Allow more seamless HTML/WYSIWYG integration
Great cloud-based mail solution
- Simple web interface.
- Easy to clone lists and templates.
- Simple to track delivery and statistics of campaigns.
- Due to mass usage, sometimes have issues with delivery being stuck in held queues due to grey mail.
- Had a few issues with the formatting of emails when creating new ones on their system.
Mailchimp - for when you want your clients to remember you.
- List organization
- Importing contacts from 3rd parties
- More templates to use when sending out mass emails
- Simplify the template interface
The best email marketing option for a small nonprofit
- Great quality for the price. I appreciate the nonprofit discount.
- The interface is pretty easy to use and visually appealing.
- Their "audience" and "segments" functions could use some tweaking. It doesn't totally make sense to me, even though I'm an experienced email marketer.
- Their templates are pretty limiting. You only have a few options for number of columns, and once you pick one while editing an email, you can't switch or add more.
MailChimp performs admirably!
We are also able to design and manage a number of different templates depending on the type of e-mail that needs to be sent out. We have templates for general weekly e-mails to parents, e-mails to leaders, special announcement e-mails, as well as a template that we use to announce specific events. Overall, MailChimp is an easy to use and effective communication tool that allows us to quickly contact our leaders and parents with clean, easy to read e-mails.
- List management is easy to do and fairly intuitive
- Template design and creation functions solidly and allows you to tailor your e-mails to specific groups
- The tracking metrics allow you to see who's opening your e-mails and how many clicks you get from within them.
- MailChimp sometimes struggles to embed videos well
- Because of the nature of an e-mail from MailChimp, mail often ends up in the "Promotion" folder in Gmail
- Occasionally during template design it can be a struggle to get your template to look EXACTLY how you envision
Mailchimp can be the difference maker for the less technically savvy members in your org.
- Easily create email newsletters with no coding
- Customize the email lists to cater to a more specific email message
- When bringing in your own HTML it can get somewhat confusing for those not as familiar with coding.
- Some of the reporting could be better
Go Bananas for Mailchimp
- Design emails - Before creating custom HTML emails, the Mailchimp templates were extremely easy to use. Adding images, calls to action and content could be used by anybody.
- Analytics - The analytics really allow you to nail down who is utilizing the content within your email. All CTA's are tracked and multiple views of how the emails are being consumed really help create an ongoing marketing plan for emails.
- Although the templates are great, they can be very glitchy. Spacing issues can drive you crazy as you want to make sure your email looks perfect to your audience.
- Landing pages - although they have landing pages, the customization could be better. I find other programs stress landing pages more and it could be improved. It is very important to grow your lists.
Mailchimp is not suited well for surveys, which would be a nice feature instead of using another vendor. Having your email lists in one place and supporting surveys would be a nice feature to have built into Mailchimp.
You can't go wrong with Mailchimp
- Email marketing
- Email Automation
- Mailchimp is very expensive.
- Mailchimp doesn't seem to be as innovative as competitors. There are new software that are innovating much more quickly like Flodesk.
Great email system!
We've been sending out a sequence of emails to different groups of customers for our latest project. It's been great getting the results we need and seeing who's been clicking our links and re-sending emails to people who haven't clicked or opened the first-touch email. Seeing those analytics and having the ability to segment our list and send emails targeted to a specific audience has been super helpful.
This has been a key component of building out our online case studies and customer testimonials.
- Mailchimp is easy to learn and use.
- List segmenting, email scheduling, and detailed analytics are all features that streamline our processes and help us market to and email constituents with ease.
- We've had a few issues getting the right lists and communication segmenting set-up, but once we got the hang of it everything worked out. We had to change our segmenting approach a little to make it work though.
Mailchimp makes it simple to send messages even on Sundays!
- Reasonable pricing.
- Organization of lists.
- Txt message marketing.
- Layout is easy to navigate.
- I don't like how I need to enter a security code every 2 weeks to log in. It’s super unnecessary to require every 2 weeks. I understand that spammers and hackers might try to use my account, but majority of the time whether it’s me or an assistant logging in, it rather inconvenient and difficult to send them the code in time.
- I don't like that you can't play videos directly on the email. I wish that instead of clicking the video picture in posts, that it could play the video right there instead of exporting to another page. By adding this feature it insures efficiency and helps market to the sad attention span so many have today.
- I wish there were more fonts to choose from. I like the fonts provided, however they’re a bit basic and straight forward for my taste and brand. When I send emails I do my best to sound as genuine as possible and being able to choose a font on brant helps my voice to connect.