Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.3Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.3Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2140)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(76-100 of 654)Recommend Hubspot!
- They connect to your Gmail, so whenever you send an email from Gmail you can CHOOSE whether it gets sent to Hubspot or not.
- They track whether people have opened your emails or not, so you get to see how your email is doing.
- Hubspot makes it easier to track which contacts are mine and when was the last time I contacted them.
- Hubspot is supposed to automatically email us when someone does something on our landing page, we have had some people who got lost in there from not receiving the contact.
- Hubspot and Salesforce are supposed to integrate with each other and sync, but sometimes that does not happen.
- If Hubspot is not maintained, information can get really messy, and people can receive emails that they are not supposed to.
- The UI is great—very easy to learn and use!
- Data refreshes quickly, setting apart HubSpot from other similar software I’ve used.
- Add-ons and tie-ins to Google Ads, Facebook Ads, etc. are simple and powerful.
- HubSpot is overly dependent on lists for marketing automation. Managing so many lists in the system has become unwieldy and messy.
- There aren’t enough organizational tools within HubSpot, so it becomes challenging to navigate after only a few months of use.
- Integration with other tools isn’t always easy, so it may be preferred for organizations that want to use HubSpot for everything: marketing automation, CRM, etc.
Hubspot is a joy for inbound marketers
- It is easy to implement and manage workflows.
- HubSpot provides clear and comprehensive email marketing reporting.
- You can use cross-object data to create lists of contacts (e.g. show me contacts who work at companies based in Poland).
- I find it confusing and difficult to set up sales reports.
- You can't merge deals together in the CRM.
- It's expensive and they break up features into add-ons... the costs add up.
Always Impressed by HubSpot and its progressive changes
- HubSpot's WYSIWYG interface makes it easy for those who aren't web experts to edit content and modules on website pages/landing pages/blogs without assistance.
- The workflow tool allows HubSpot's users to make powerful automation sequences that would otherwise take people forever to complete or manage manually.
- Their analytics allow you to get a comprehensive overview of how your website, CTAs Blog, and LPs are preforming, how close you are to hitting your goals, and tips that will help you reach them if you fall short.
- Would like to see the ability to make more customized RSS email templates, the current set up is a bit restricting.
- Would like to see some further integrations with tools such as Hotjar so people can better monitor user behavior within the platform and track it.
- Would like to see some more flexibility for editing specific blog pages if there is custom functionality people want to use. Currently the only workaround for this is to put it into the template that's across all blogs pages, which can be difficult to work with at times.
HubSpot for Sales and Marketing team - everything in one place!
This means we can create strategies and content with a clear understanding of what is resonating with our contacts and customers.
- HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
- HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
- HubSpot integrates other tools and services really well, so we can keep data in one place
- We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
- HubSpot has grown the number of tools it offers so keeping pace with these can take some effort, but you don't have to do everything at one! Start with the basics and see some great results.
However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them.
The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
A Single Solution for Marketing-Sales Alignment that Delivers
- One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
- Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
- Additional tools for the business development and sales team to align with marketing and streamline prospecting.
- As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
- Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
- HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Easy to Use
- creating blog posts
- creating and managing emails
- creating and managing landing pages
- social media setup, management and metrics
Hubspot is the way to go
- Landing pages
- Tracking leads
- Scheduling meetings
- Task management
- Reminders of meetings or tasks
- We can't use it to send a bunch of emails at once
- Expensive, especially for a start up
HubSpot Review
- Clear-analytics - their dashboards are amazing. You can clearly track lead generation sources, and actions your subscribers took after they converted. Did they keep reading your content? Checked the pricing page? Clicked on CTA?
- Lead scoring - you can assign each action a specific number of points and make sure that your sales team gets SQLs interested in your product/service. Lead scoring and nurturing through HubSpot will help you position yourself as a source of value rather than a seller.
- Email Marketing - Easy and simple campaign building, automation, tracking, and analyzing.
- Leadflows - easy optin solution for your site that's integrated with your campaigns. And at no additional cost!
- Landing Pages could be better. Changing/designing them is not very easy if you're not willing to purchase already made templates. Having functionality to build pages easily, like you can in LeadPages or ClickFunnels would bring Hubspot's game to a whole new level.
- Blogging - feature to import blog posts straight from a document (like Google Drive) would save us hours of work!
Now, if you're a small business, HS is probably too expensive for you and will not show ROI you're hoping for. I recommend starting with another, smaller and cheaper CRM!
Absolutely LOVE HubSpot - great usability!
- Web, Email, Social, SEO, Page performance, AB Testing metrics (essentially all metrics a marketer would look at can be tracked on HubSpot)
- Workflow and Campaign Automation tools
- Integrations and Apps
- Ease of website updates. Modules and coding are easy to rearrange, update and change
- Excellent customer service and fast response times to inquiries/ challenges
- Trainings and community
- No Webex meeting tool integration
- More in depth website auditing for SEO, Ranking Words, Backline profile
- No Instagram integration
- Sales reporting for marketers to track entire funnel easily
- Great for marketers who want to host a website in an easily edited platform.
- Also great for web-based content offering and automation.
- New sales tools are great for sales/ marketing integration and alignment!
- The integrated platform is critical for efficiency - everything in one place is a major time-saver.
- The contacts database is well-designed and easy to use.
- The HubSpot Websites Platform has made huge progress in just a few short years. Website personalization is the single biggest unique differentiator of the HubSpot COS.
- The HubSpot CMS/Sites/COS (Content Optimization System) has made incredible progress since launch, but still lacks any built-in eCommerce or multi-lingual functionality. The future is bright, but it's still the future :)
HubSpot looks pricey at first, but it has so many tools in one place and unifies the user experience - it makes it much easier for the same people to manage multiple segments of your online marketing efforts, and even to tie offline work into online activity.
A complete suite of marketing automation tools
- HubSpot's pricing model is friendly to small businesses, so you aren't charged based on number of users but instead based on number of contacts in the system. As your org grows, you can grow with HubSpot.
- HubSpot's website and blog tool is easy to use, but also very customizable for those who have more CSS/HTML experience.
- HubSpot has great marketing and sales related training resources - not necessarily particular to their software, but around the concepts of marketing in general which is really helpful.
- HubSpot isn't as customizable as some of the other major CRM solutions out there, but in terms of marketing automation they do just fine.
- Reporting is limited - you can pay for a reporting add-on and there are standard dashboards available, but it isn't much.
Everything in one place!
- The work flows tool is amazing at automating different assets
- The integrations are really sophisticated and mean that you have more data in 1 place
- The customer service team is always fast to respond
- Not sure!
HubSpot Takes the Cake!
- It's very intuitive for the user, making it easy for new employees to pick up the software
- It has a ton of certifications, across multiple departments, furthering the education of employees
- Its social publishing makes it super easy to schedule a ton of posts and see reporting on it, all in one place.
- Continuing to grow their certifications and classes
There is no going back, once you HubSpot
- HubSpot is a great tool that the average person can jump right into by clicking around. The UI is overall intuitive and easy to follow.
- Support - I've had to call HubSpot support a few times when I began using it. Every single tech support rep I spoke with was great. Whether it was by email or phone, all reps were helpful and clear with instructions on how to fix my problem or simply answer my question clearly.
- Marketing Library - HubSpot offers so many valuable tools to customers to help them improve marketing efforts and gain more customers.
- Academy - All of the training sessions are useful if you'd like to work with the system on your own. Of course, if you can find the time. :)
- With the combination of the academy, marketing library, support, and the app itself, any business owner can effortlessly improve their marketing plan, business, sales, and more.
- Training and Consulting (one time fee) - I went through this and felt like it was not necessary for us. Most of the consultations seemed to revolve around how to generate keywords to get organic traffic. Our specific business isn't driven by organic leads/traffic so the rep/consultants seemed a bit confused and weren't very sure of what to do or say.. I think this should be optional for new HubSpotters. Maybe it is now? I am not sure.
- Auto-Responders - Yeah, auto-responders are great.. however not when you are on the other end sometimes. I had to contact sales over something and was put into an auto-responder loop that went on for a bit without a real response given to me. After I expressed my frustration, my initial questions were addressed properly.
Another Happy HubSpot User
- HubSpot's support team is second to none!
- HubSpot does a great job of tracking all of your traffic.
- This tool has allowed us to show the real importance of inbound marketing through real results!
- There are some aspects of HubSpot that are not very user friendly.... If there is a coding problem, you are usually on the phone with support to get everything fixed/figured out.
- Sometimes HubSpot takes a long time to load/do the action that you have just requested. This is mainly for creating large lists and workflows.
- The salesforce integration is available, but isn't seamless. You are sometimes left doing workflow to workflow to make sure that all of your data matches up.
HubSpot MVP in Marketing
- Marketing automation
- User training
- Lead management
- Reporting
- Social Media Publishing
So far, so great! Give HubSpot a try!
- HubSpot support is great. They're always available (till 8pm EST) and ready to answer the simplest to the most detailed questions.
- The ability to craft and edit web pages using COS is time-saving. If you want to add a social following section to your site, for example, you simply click ADD MODULE and select SOCIAL FOLLOWING. Pretty cool!
- HubSpot Academy is a great way to learn anything relevant to HubSpot and/or inbound marketing. They start with the basics and move on up!
- The INBOUND events in Boston are amazing. Too much to learn in such a short time but love every second of it!
- Responds to ideas and requests from us - the users. Over the years, hundreds of product enhancements have made HubSpot even better!
- The "dashboard" is pretty busy, to say the least. Lots of menus and submenus. As a new user, I sometimes feel lost.
- Making changes to a web page can sometimes be tricky. For example, you might think changing the wording of a menu item would be simple. However you find the wording of the menu item isn't tied to a particular page at all, but a template. You then have to search for the correct template to make edits.
- For some reason, a lot of the emails HubSpot generates (our leads, the HubSpot blog, etc.) are marked as spam. We had to whitelist all HubSpot IP addresses within our email servers. Update - this is still a huge issue with HubSpot.
- Sometimes HubSpot thinks bigger than they can swiftly deliver. They're giving all COS clients HTTPS capabilities but it's taking forever to roll out. But still, kudos for engineering and onboarding this!
- Reports adds on should really be free. Our client wants these basic reports that are supposed to be free but aren't.
HubSpot GSD "gets s.... done"
We now use HubSpot for everything - albeit we are still only just scratching the surface of its capabilities. I just love it and my stress levels have gone down hugely. (Even though I have a strong technical background, the prior two years we tried to get a website working with a developer and failed - we junked the whole thing and got up-and-working on HubSpot in just a few weeks).
The other thing that's great about HubSpot is that there are so many skilled and talented people who work in the HubSpot community, so getting excellent help at very affordable cost is now so easy. Any small organisation - who wants to look like they have a "big organisation" budget can really benefit.
In learning how to use HubSpot, you also learn how to "do" inbound marketing. The support is fast, knowledgeable and enthusiastic so you never get stuck.
- Content loading is a cinch. And the templates make it easy for everyone to keep to a consistent look and feel.
- Emails are easy to set up and send to your list.
- Ease of use - even non technical people can load content and use the HubSpot tools - it's so easy to onboard new people to using HubSpot.
- It has the wonderful quality of being both easy to start with and then rich enough to keep you going.
- Honestly - its so much better than all the "stuff" I was using previously - at the moment I can't think of a "con".
Give it a go - you won't regret it!!
- CRM - the capabilities within the CRM, (which is free) are amazing, especially considering that it is free. We were paying for a different CRM software, and it didn't have half the capabilities that HubSpot's CRM has. Clean looking, and easy to use, the uptake from the sales team to use it was super quick and there haven't been any complaints about it.
- Reporting - essential to our board members and upper management, the reporting add on is great and gives you a great overview of the business.
- Marketing - integration with the CRM means there is no loss of information between the two products. Creating campaigns is easy and can give you some great results and insight into what works and what doesn't work.
- CRM & Reporting - there is no multi-currency currently which makes it hard as we operate over several countries.
- CRM - currently no parent-child accounts which makes it hard to manage partner channel sales.
- User experience, step-by-step instructions (video, guides, help desk, AMs, relationship managers) which make it an easy transition and easy-to-use software
- HubSpot culture is awesome! The team are passionate, part of your business and love the brand. This makes the partnership 110% The culture and community draw you in and make you feel part of something bigger.
- Blogging platform is important for us and our clients. HubSpot makes it easy to draft, edit, publish and measure blogs. It is also simple to create and both CTAs and SEO are a built-in functionality.
- The workflow functionality is simple and effective. The new developments fro 2017 will make usability even easier
- Seamless integration between the CRM, HubSpot Marketing and HubSpot Sales
- The reporting has room for improvement but currently delivers what we need.
HubSpot - All-in-one marketing platform
- HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
- The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
- The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
- The forms software was a little limited if you don't do custom CSS work, but I believe this has improved. We are now able to produce good-looking landing pages and forms.
- Some of the HubSpot emails are not as mobile-responsive as I would like them to be, but this could be user-error on our part.
- HubSpot used to have limited integrations but they are adding to those every month and now all of our major technologies we use integrate well.
Not just for Marketing
Probably too many to mention here, however, Hubspot has helped us to measure marketing in a way that we hadn't been able to do previously. It has helped us measure the effectiveness of emails, web pages, landing pages and our keyword strategy.
It has also helped the sales team by automating key tasks and also allocating leads more effectively than Salesforce could on its own. This has brought the marketing and sales teams closer together and improved both collaboration and alignment across the two teams.
We have also extended its use to help our customer service teams with the distribution of key customer emails such as welcome packs. And our IT team is now looking into how it can be extended to help other departments and increase automation across the business.
- The breadth of functionality and how this functionality can be applied to departments outside marketing to help streamline processes and increase automation of time-consuming, yet mundane tasks.
- Being able to have our team all working within the same piece of software, improves collaboration and increases efficiencies.
- The level and flexibility of support is also outstanding with a number of huge knowledge bases and online technical support who can answer your questions first time almost all the time.
- Innovation - the amount and frequency of new functionality that is added and that is useful and easy to use.
- The workflows have been much improved, but there are still some limitations to their size, which can lead to linking workflows to other workflows and not being able to loop in order to end a workflow.
- The reporting add-on is not intuitive and takes a long time to get to grips with.
- 99% of time Hubspot's functionality meets our business needs. Which, in a way, makes the 1% when it doesn't even more frustrating!
Social is probably the one weakness, in terms of its functionality when compared to other specialists in this sector, however, Hubspot's record for continually improving its product offering is exceptional, so it wouldn't surprise if that was the next piece to see significant improvement.
Good Program
- Metrics and data are easy to track
- Easy to view contact activity on site and with e-mails
- Integrates well with our CRM
- Straight forward to use
- It is hard to customize pages, you need to know how to code.
- It is difficult to add in images and videos and edit their placement. WordPress is way easier to use for this.
- It is an excellent system but you do need to have a bit of a programming background to make the most of it.
When it comes to marketing automation, HubSpot delivers. And I'm not just drinking the orange Koolaid.
- Easy to use, intuitive (and responsive!) platform
- Quick, responsive, and diligent customer support across plan tiers
- Proactive communication about new features and product updates
- Analytics capabilities
- Email deliverability
- Template starter packs
- Advanced design capabilities
- Social monitoring, publishing & reporting
- Scalable pricing for large databases (400k+ contacts)
- Campaign capabilities
- Out of the box reporting limitations