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Bloomreach Commerce Experience Cloud

Bloomreach Commerce Experience Cloud

Overview

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they…

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Recent Reviews

TrustRadius Insights

Users have utilized Bloomreach for CRM communication, customer segmentation, and personalized marketing campaigns to enhance customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (52)
    7.9
    79%
  • API (76)
    7.8
    78%
  • Email deliverability reporting (53)
    7.6
    76%
  • Dashboards (54)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.bloomreach.com/en/pricing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tour of Bloomreach Discovery

app.getreprise.com

Tour of Bloomreach Engagement

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.5
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.2
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

Bloomreach Commerce Experience Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the Drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour historyScreenshot of a Single Customer View detailScreenshot of the Bloomreach Engagement dashboardScreenshot of the Asset managerScreenshot of the Experience managerScreenshot of the Experience manager - banner

Bloomreach Commerce Experience Cloud Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUS, UK, EMEA, DACH, CIS, CEE
Supported LanguagesBengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese

Frequently Asked Questions

Adobe Marketing Cloud, Emarsys, and Tealium Customer Data Hub are common alternatives for Bloomreach Commerce Experience Cloud.

Reviewers rate Lead nurturing automation highest, with a score of 8.2.

The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees).

Bloomreach Commerce Experience Cloud Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)47%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

(258)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have utilized Bloomreach for CRM communication, customer segmentation, and personalized marketing campaigns to enhance customer interactions. They have found the platform valuable for automating email marketing, conducting A/B testing, and enabling multichannel communication strategies. Customers and reviewers alike have appreciated Bloomreach's ability to track customer sessions, analyze behavior patterns, and create detailed customer profiles to better understand and anticipate customer needs. The Bloomreach Commerce Experience Cloud serves as a centralized CRM platform, playing a crucial role in managing customer data and refining email campaign tactics.

The software has been effectively leveraged for executing sophisticated email campaigns, developing detailed customer profiles, and automating communications to streamline marketing activities. Users have extensively employed the tool for customer data analytics, marketing automation, and personalization to increase the relevance and effectiveness of their marketing efforts. Bloomreach is a trusted resource for email marketing functionalities, web layers integration, metrics analysis, and funnel analysis, offering digital marketing professionals a comprehensive set of tools. It has been instrumental in content management, search optimization strategies, and cross-selling products to optimize online presence and sales strategies.

Ease of Setup: Users have expressed admiration for the platform's drag-and-drop tool and automated scenarios, which streamline the process of setting up Email Campaigns. This feature simplifies creating personalized reports and segmenting customers based on specific criteria, enhancing efficiency.

Insightful Analytics: Customers appreciate the in-depth analytics offered by the platform, providing valuable insights into various use cases. The detailed reporting capabilities and metrics analysis empower users to make informed decisions and optimize their marketing strategies effectively.

Flexible Customization Options: The platform's customization flexibility stands out as a significant advantage according to users. It allows businesses to tailor the system to their unique requirements and seamlessly integrate with third-party systems for enhanced functionality. This adaptability ensures a more tailored user experience, contributing to overall satisfaction with the platform.

Cluttered Interface and Long Load Times: Users have mentioned that the platform's interface is cluttered, lacking beginner-friendly language, and suffering from long load times especially during peak usage hours.

Reporting Learning curve: Some users have expressed confusion in running reports. There has been instances of misreporting and a weak tracking system.

Challenges in Personalization and Coding: Reviewers have found Jinja challenging for personalization efforts, struggling with creating effective personalized content without extensive coding knowledge. Additionally, users have noted difficulties in coding emails and custom scripting on data, highlighting a steep learning curve in these aspects.

Attribute Ratings

Reviews

(1-2 of 2)
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February 20, 2024

Bloomreach for the win!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach has it all CDP, Automation and ESP. Very intuitive and easy to use. The support team is very helpful and running scenarios is easy. Data is organised nicely due to hard identifiers and soft identifiers. The ability to create HTML blocks and reuse them across all campaigns (header/footer) is a great time saver.
  • Behaviour Tracking
  • Marketing Automation
  • Data Consolidation
  • Integration with other platforms
  • Referral tables
  • Dynamic content
It is very well suited to companies that are e-commerce based. I also think if the user already has a CRM the fit is almost perfect as the data syncs are easy and the combination of on site behaviour tracking with first party data is golden! I would recommend this to anyone looking for the whole package!
Email & Online Marketing
N/A
N/A
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics
N/A
N/A
Platform & Infrastructure (1)
100%
10.0
API
100%
10.0
  • Open rates 10% lift
  • Time to market has sped up
The team was always there to support me. Another great tool is the always-on-chat support in the platform with very helpful support team on the other end. If you have a complex problem there is always someone there who knows the solution or can offer ways around it. Great support, some of the best!
Fast and efficient
Seamless, after a bit of planning and integration this works really well and I can see the value, although the project is not just there yet this will be really valuable when it gets there
Bloomreach does it all, basically like taking all the best bits from the different platforms and adding them to one.
Marketing Managers, CRM Directors, Ecommerce Managers
5
Marketing level, strategy, and very technical
  • Abandoned Cart Program
  • Transactional Emails
  • Churn reduction
  • Winback
  • Transactional Communications
  • Lead Aquisition
  • On site personalisation
It is a great platform with great value
No
  • Scalability
  • Ease of Use
I would maybe take into consideration the amount of work for implementation
  • Implemented in-house
Yes
Change management was minimal
  • None
None it went smoothly
  • Online Training
  • In-Person Training
  • No Training
The team was really helpful in explaining
very informative and patient
Yes the documentation was easy to follow
highly configurable
Set up a blueprint document and have it all signed off prior to implementation commencement
No - we have not done any customization to the interface
No - we have not done any custom code
None
Yes, for additional support
No
Over chat, I had a data question and the support agent answered and tested her answer not only solving for my problem but also showing me how to replicate the sollution.
It is easy if you know how and know the possibilities
  • Catalog import
  • Customer Management
  • Email integration
Yes, but I don't use it
The ability to scale projects up with your regions and additionally add languages gives great flexibility and scalability for Bloomreach to grow as your business grows
I have never experienced any outage or offline state, always available
In my experience the platform does not "go slow" when compared to other platforms it is actually really fast
  • Mailgun
  • E-commerce API
  • File import/export
  • API (e.g. SOAP or REST)
Easy integration if you know how, it is all available in documentation
Create a data mapping document and have that signed off and ready to work from before integration
Very informative and solution driven
Easy
N/A
Take your time to do the homework on the platform and go through some of the training
No
  • N/A
  • an expansion on limits of catalogs
No
No
December 15, 2023

My Bloomreach Experience

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach for Email campaign deployment by setting up the scenarios for online customers (by shopify integration) and offline customers (Importing csv files)
  • Creating Email Templates is very simple
  • Creating scenarios and setting up the scenario logic is not that much complicated
  • Data Imports are more accurate based on the data manager
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
Bloomreach is well suited for creating scenarios and target specific user and deploying the emails
Email & Online Marketing (9)
43.33333333333333%
4.3
WYSIWYG email editor
N/A
N/A
Dynamic content
100%
10.0
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
100%
10.0
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
N/A
N/A
Lead Management (4)
50%
5.0
Lead nurturing automation
N/A
N/A
Lead scoring and grading
N/A
N/A
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (7)
14.285714285714286%
1.4
API
100%
10.0
Role-based workflow & approvals
N/A
N/A
Customizability
N/A
N/A
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Third-party software integrations
N/A
N/A
  • Revenues has increased based on email deployment in timely manner
  • Creating unified profile
  • Conversion rates from automated campaign setup
Bloomreach unifies the customer profile though customers with different ids. Automated campaign set up is much easier Creating email templates with block based and also with HTML is easier Data imports are very quick as well
Bloomreach helped us unify the customer profile and also delivered automated campaigns and also automated data imports which resulted in on-time campaign deployment and also reports creation is much accurate
With the help of Bloomreach the accuracy and scheduled time of each and every campaign is efficient and successful
Bloomreach seems like user friendly and easy to guide with perfect user guide documentation and support team than Tealium
Amazon S3 (Simple Storage Service)
1000
Digital marketing
10
Basic Knowledge in Logical condition
  • Scenarios creation
  • Email Template creation
  • Data Imports
  • Auomation setup
  • Setting up automated imports
  • Exporting reports in PDF
it is user friendly
No
  • Ease of Use
Importing data is easier
There is nothing to be compared to Bloomreach
  • Implemented in-house
No
  • Hard iD and soft ID
All the deployments were done on time
  • Online Training
  • In-Person Training
  • No Training
The Training was awesome
It gives clear overview in each and every concepts
Yes we can learn in a month
It Right for this type of Product
Just complete the online courses to expertise in Bloomreach
No - we have not done any customization to the interface
No - we have not done any custom code
We have just added the Jinja code
No I haven't Purchase premium support since i am getting response immediately from support team
No
At a point of time we were struck with email template creation padding setting. Even though its out of scope for support team. We got the instant help
All the options in the interface is not much complicated
  • Data Imports
  • Scenarios
  • Asset manager
  • Reports
Yes, but I don't use it
Automated Import setup and offline data import are easier and quicker
There was no issues while working on the tool
All the pages loads rapidly
It was very easy to integrate with API Key
  • Nothing
No
  • File import/export
Nothing was missed
Amazon S3 helped us in Data imports daily
It is already very easy anything to integrate
They provided the right data on time to import
Once the automation setup is done there in no need of validating data
Quality of data was higher
It is already effective
No
  • Imports are fast
  • Automation Uploads errors are spotted
  • Frequent notification in errors
  • Email for successful imports
No
No
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