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Bloomreach Commerce Experience Cloud

Bloomreach Commerce Experience Cloud

Overview

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they…

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Recent Reviews

Great tool

8 out of 10
February 12, 2024
Incentivized
We use it to send out emails to our customers. to evaluate and analyze the customer base. We use it for questionaries. We also use …
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Bloomreach Review

7 out of 10
February 12, 2024
Incentivized
We use Bloomreach for its customer data analytics, marketing automation, A/B testing, and personalisation tool. The tool allows us to …
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Great

9 out of 10
February 06, 2024
Incentivized
From Bloomreach Commerce Experience Cloud, we use Engagement the most. Originally, its purpose was to set up mailing scenarios based on …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • API (68)
    7.9
    79%
  • A/B testing (42)
    7.9
    79%
  • Email deliverability reporting (43)
    7.6
    76%
  • Dashboards (44)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.bloomreach.com/en/pricing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tour of Bloomreach Discovery

app.getreprise.com

Tour of Bloomreach Engagement

app.getreprise.com
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.5
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.1
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

Bloomreach Commerce Experience Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour historyScreenshot of Single Customer View detailScreenshot of Bloomreach Engagement dashboardScreenshot of Asset managerScreenshot of Experience managerScreenshot of Experience manager - banner

Bloomreach Commerce Experience Cloud Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUS, UK, EMEA, DACH, CIS, CEE
Supported LanguagesBengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese

Frequently Asked Questions

Adobe Marketing Cloud, Emarsys, and Tealium Customer Data Hub are common alternatives for Bloomreach Commerce Experience Cloud.

Reviewers rate Lead nurturing automation highest, with a score of 8.4.

The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees).

Bloomreach Commerce Experience Cloud Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)47%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

(249)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
February 20, 2024

Bloomreach for the win!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach has it all CDP, Automation and ESP. Very intuitive and easy to use. The support team is very helpful and running scenarios is easy. Data is organised nicely due to hard identifiers and soft identifiers. The ability to create HTML blocks and reuse them across all campaigns (header/footer) is a great time saver.
  • Behaviour Tracking
  • Marketing Automation
  • Data Consolidation
  • Integration with other platforms
  • Referral tables
  • Dynamic content
It is very well suited to companies that are e-commerce based. I also think if the user already has a CRM the fit is almost perfect as the data syncs are easy and the combination of on site behaviour tracking with first party data is golden! I would recommend this to anyone looking for the whole package!
Email & Online Marketing
N/A
N/A
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics
N/A
N/A
Platform & Infrastructure (1)
100%
10.0
API
100%
10.0
  • Open rates 10% lift
  • Time to market has sped up
The team was always there to support me. Another great tool is the always-on-chat support in the platform with very helpful support team on the other end. If you have a complex problem there is always someone there who knows the solution or can offer ways around it. Great support, some of the best!
Fast and efficient
Seamless, after a bit of planning and integration this works really well and I can see the value, although the project is not just there yet this will be really valuable when it gets there
Bloomreach does it all, basically like taking all the best bits from the different platforms and adding them to one.
Marketing Managers, CRM Directors, Ecommerce Managers
5
Marketing level, strategy, and very technical
  • Abandoned Cart Program
  • Transactional Emails
  • Churn reduction
  • Winback
  • Transactional Communications
  • Lead Aquisition
  • On site personalisation
It is a great platform with great value
No
  • Scalability
  • Ease of Use
I would maybe take into consideration the amount of work for implementation
  • Implemented in-house
Yes
Change management was minimal
  • None
None it went smoothly
  • Online Training
  • In-Person Training
  • No Training
The team was really helpful in explaining
very informative and patient
Yes the documentation was easy to follow
highly configurable
Set up a blueprint document and have it all signed off prior to implementation commencement
No - we have not done any customization to the interface
No - we have not done any custom code
None
Yes, for additional support
No
Over chat, I had a data question and the support agent answered and tested her answer not only solving for my problem but also showing me how to replicate the sollution.
It is easy if you know how and know the possibilities
  • Catalog import
  • Customer Management
  • Email integration
Yes, but I don't use it
The ability to scale projects up with your regions and additionally add languages gives great flexibility and scalability for Bloomreach to grow as your business grows
I have never experienced any outage or offline state, always available
In my experience the platform does not "go slow" when compared to other platforms it is actually really fast
  • Mailgun
  • E-commerce API
  • File import/export
  • API (e.g. SOAP or REST)
Easy integration if you know how, it is all available in documentation
Create a data mapping document and have that signed off and ready to work from before integration
Very informative and solution driven
Easy
N/A
Take your time to do the homework on the platform and go through some of the training
No
  • N/A
  • an expansion on limits of catalogs
No
No
December 15, 2023

My Bloomreach Experience

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach for Email campaign deployment by setting up the scenarios for online customers (by shopify integration) and offline customers (Importing csv files)
  • Creating Email Templates is very simple
  • Creating scenarios and setting up the scenario logic is not that much complicated
  • Data Imports are more accurate based on the data manager
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
Bloomreach is well suited for creating scenarios and target specific user and deploying the emails
Email & Online Marketing (9)
43.33333333333333%
4.3
WYSIWYG email editor
N/A
N/A
Dynamic content
100%
10.0
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
100%
10.0
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
N/A
N/A
Lead Management (4)
50%
5.0
Lead nurturing automation
N/A
N/A
Lead scoring and grading
N/A
N/A
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (7)
14.285714285714286%
1.4
API
100%
10.0
Role-based workflow & approvals
N/A
N/A
Customizability
N/A
N/A
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Third-party software integrations
N/A
N/A
  • Revenues has increased based on email deployment in timely manner
  • Creating unified profile
  • Conversion rates from automated campaign setup
Bloomreach unifies the customer profile though customers with different ids. Automated campaign set up is much easier Creating email templates with block based and also with HTML is easier Data imports are very quick as well
Bloomreach helped us unify the customer profile and also delivered automated campaigns and also automated data imports which resulted in on-time campaign deployment and also reports creation is much accurate
With the help of Bloomreach the accuracy and scheduled time of each and every campaign is efficient and successful
Bloomreach seems like user friendly and easy to guide with perfect user guide documentation and support team than Tealium
Amazon S3 (Simple Storage Service)
1000
Digital marketing
10
Basic Knowledge in Logical condition
  • Scenarios creation
  • Email Template creation
  • Data Imports
  • Auomation setup
  • Setting up automated imports
  • Exporting reports in PDF
it is user friendly
No
  • Ease of Use
Importing data is easier
There is nothing to be compared to Bloomreach
  • Implemented in-house
No
  • Hard iD and soft ID
All the deployments were done on time
  • Online Training
  • In-Person Training
  • No Training
The Training was awesome
It gives clear overview in each and every concepts
Yes we can learn in a month
It Right for this type of Product
Just complete the online courses to expertise in Bloomreach
No - we have not done any customization to the interface
No - we have not done any custom code
We have just added the Jinja code
No I haven't Purchase premium support since i am getting response immediately from support team
No
At a point of time we were struck with email template creation padding setting. Even though its out of scope for support team. We got the instant help
All the options in the interface is not much complicated
  • Data Imports
  • Scenarios
  • Asset manager
  • Reports
Yes, but I don't use it
Automated Import setup and offline data import are easier and quicker
There was no issues while working on the tool
All the pages loads rapidly
It was very easy to integrate with API Key
  • Nothing
No
  • File import/export
Nothing was missed
Amazon S3 helped us in Data imports daily
It is already very easy anything to integrate
They provided the right data on time to import
Once the automation setup is done there in no need of validating data
Quality of data was higher
It is already effective
No
  • Imports are fast
  • Automation Uploads errors are spotted
  • Frequent notification in errors
  • Email for successful imports
No
No
April 11, 2023

Reach more customers!

Score 6 out of 10
Vetted Review
Verified User
Incentivized
NMG uses Bloomreach integrations to help with the product discoverability of our website. We utilize search and browse tools in the dashboard to ensure relevancy and impact the ranking of our products to best meet the customer intent and business strategy.
  • Query Relaxation
  • Predictive Search
  • Ranking Rules, redirects and synonyms
  • Regular Integration Assessments for clients highlight what is working and what is not and any new recs
Spellcheck relevancy by category, product or segments predictive search
Email & Online Marketing
N/A
N/A
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics
N/A
N/A
Platform & Infrastructure (1)
50%
5.0
API
50%
5.0
  • Predictive search
  • Global ranking rules
  • Incremental rev $
  • Reduction in null searches
  • Higher search CVR
Often as a client I am needing to follow up where I would expect status updates from the support team.
The platform is fairly user friendly. There are a ton of self led trainings available through the academy as well.
n/a
3
Merchandising/Web Ops and Product
3
Attention to detail, familiar with merchandising strategy
  • Rules/Ranking Products
  • Redirects
  • Synonyms
  • Boost Top Brands
  • Reduce Null Searches
  • Segmentation
Not Sure
Evaluate support and project tracking more closely.
  • Don't know
  • n/a
n/a
Yes
The team strives to make recommendations and support current and future enhancements but I find that the ship lead times are slow and lack the information necessary to arm teams to have speed to value.
  • n/a
  • n/a
The BR product and platform perform as they are intended to function operating under our normal environmental conditions and the BR team is readily available to support or make recommendations around interactions or to resolve the occasional bug.
I have no had issues with unplanned outages, occasionally the platform dashboard is a bit slow to load, but rarely results in application errors.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are implementing Bloomreach to Amway Clients in Taiwan and India. The scope of the use case is to ensure customers follow products they bought in past. We are facing a problem with communicating to their direct uplink or above-linked customer. Is there a way to send an SMS/EMAIL to a customer who has references from another customer like MLM tree?
  • Segmentation creation
  • Scenario creation and testing
  • Aggregate usage in Personalization
  • Reporting Dashboards
  • Using Event attributes in the Jinja
  • More Jinja use case references
  • Scenario based on Customer reference attributes
Easy to create Segmentations on any customer attribute or on Event attributes. Using multiple languages in SMS/Email content. testing customer count in Scenarios.
Email & Online Marketing
N/A
N/A
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics
N/A
N/A
Platform & Infrastructure (1)
100%
10.0
API
100%
10.0
  • Segmentation on any attribute
  • Scenario testing which provides customer count
  • Jinja implementation for personalization
  • Custom Reporting Dashboards
  • We are yet to test ROI data
  • Personalization on Email & SMS
  • Segmentation uses
  • Jinja implementation
We are getting quick response and solutions for every time we reach them. We found very useful links and comments shared by support team
The SMS channel implementation on the fresh instance was very quick. The supporting documentation helps us to create assets in no time for our use cases
We are yet to implement all the features available in Bloomreach. Once our product is launched we can mention these AI customer unification features.
Adobe Journey Optimizer has fewer features compared to Bloomreach, So we recommend this to our clients and started the implementation of our client use cases in Bloomreach
5
Account level and Project level user creation Implementation of Shopify local CSV imports Scenario creations custom reports creation and etc
5
  • Welcome scenario
  • Abandon Cart
  • Birthday Scenario
  • Creating events and using like dry run to get counts for a week
  • Using file transfer integrations
  • Customer unification from different system
We are moving into Bloomreach from using different platforms and we are good with the plug & play options to immediately deploy and integrations to most of the other world tools Shopify., etc
Yes
  • Price
  • Product Features
  • Product Usability
No I will not change my options as i had given all true to my heart.
  • Implemented in-house
Yes
Data Model Creation
Creation of Customer & Event attributes
Integration of source system
Change management was a big part of the implementation and was well-handled
  • Hard & Soft id combination
No
We are sure on that we have access to the tool at Account Admin .
No
We have a request for creating 32 Projects for our client it was all created after sometime our client wanted the Projects to be renamed the support team were on it quickly and updated the names
It is easy learn and easy to use tool all the options are like drag & drop
  • Email Template creation
  • Scenario
  • Custom Dashboard Reports
  • Jinja
No
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