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Bloomreach Commerce Experience Cloud

Bloomreach Commerce Experience Cloud

Overview

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they…

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Recent Reviews

TrustRadius Insights

Users have utilized Bloomreach for CRM communication, customer segmentation, and personalized marketing campaigns to enhance customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • API (75)
    7.8
    78%
  • A/B testing (51)
    7.8
    78%
  • Email deliverability reporting (52)
    7.6
    76%
  • Dashboards (53)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.bloomreach.com/en/pricing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Product Demos

Tour of Bloomreach Discovery

app.getreprise.com

Tour of Bloomreach Engagement

app.getreprise.com
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

Bloomreach Commerce Experience Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour historyScreenshot of Single Customer View detailScreenshot of Bloomreach Engagement dashboardScreenshot of Asset managerScreenshot of Experience managerScreenshot of Experience manager - banner

Bloomreach Commerce Experience Cloud Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUS, UK, EMEA, DACH, CIS, CEE
Supported LanguagesBengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese

Frequently Asked Questions

Adobe Marketing Cloud, Emarsys, and Tealium Customer Data Hub are common alternatives for Bloomreach Commerce Experience Cloud.

Reviewers rate Lead nurturing automation highest, with a score of 8.2.

The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees).

Bloomreach Commerce Experience Cloud Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)47%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

(252)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have utilized Bloomreach for CRM communication, customer segmentation, and personalized marketing campaigns to enhance customer interactions. They have found the platform valuable for automating email marketing, conducting A/B testing, and enabling multichannel communication strategies. Customers and reviewers alike have appreciated Bloomreach's ability to track customer sessions, analyze behavior patterns, and create detailed customer profiles to better understand and anticipate customer needs. The Bloomreach Commerce Experience Cloud serves as a centralized CRM platform, playing a crucial role in managing customer data and refining email campaign tactics.

The software has been effectively leveraged for executing sophisticated email campaigns, developing detailed customer profiles, and automating communications to streamline marketing activities. Users have extensively employed the tool for customer data analytics, marketing automation, and personalization to increase the relevance and effectiveness of their marketing efforts. Bloomreach is a trusted resource for email marketing functionalities, web layers integration, metrics analysis, and funnel analysis, offering digital marketing professionals a comprehensive set of tools. It has been instrumental in content management, search optimization strategies, and cross-selling products to optimize online presence and sales strategies.

Ease of Setup: Users have expressed admiration for the platform's drag-and-drop tool and automated scenarios, which streamline the process of setting up Email Campaigns. This feature simplifies creating personalized reports and segmenting customers based on specific criteria, enhancing efficiency.

Insightful Analytics: Customers appreciate the in-depth analytics offered by the platform, providing valuable insights into various use cases. The detailed reporting capabilities and metrics analysis empower users to make informed decisions and optimize their marketing strategies effectively.

Flexible Customization Options: The platform's customization flexibility stands out as a significant advantage according to users. It allows businesses to tailor the system to their unique requirements and seamlessly integrate with third-party systems for enhanced functionality. This adaptability ensures a more tailored user experience, contributing to overall satisfaction with the platform.

Cluttered Interface and Long Load Times: Users have mentioned that the platform's interface is cluttered, lacking beginner-friendly language, and suffering from long load times especially during peak usage hours.

Reporting Learning curve: Some users have expressed confusion in running reports. There has been instances of misreporting and a weak tracking system.

Challenges in Personalization and Coding: Reviewers have found Jinja challenging for personalization efforts, struggling with creating effective personalized content without extensive coding knowledge. Additionally, users have noted difficulties in coding emails and custom scripting on data, highlighting a steep learning curve in these aspects.

Attribute Ratings

Reviews

(1-25 of 144)
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Vladimír Darák | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
  • The Bloomreach team consists of forward-thinking experts who are friendly.
  • Integration took just a short time and we were up and running quickly thus increasing revenue.
  • The tool is constantly getting better and better.
  • You get a lot of value from Bloomreach Engagement, comparing capabilities to cost.
  • Since implementing Bloomreach Engagement into our company, we are able to see the uplift and conversions that they are able to bring on a daily basis.
  • Although it is easy to use, there is still a learning curve to any new tool. The staff of Bloomreach is more than happy to help with any questions that we had and still may have in the future.
Natasha Ripley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Email Campaign set up including the drag-and-drop building tool
  • Automated scenarios
  • Reporting
  • Customer Segmentation
  • Reporting being easier to use and set up for those who aren't as familiar with it. It feels as though you have to do the analytics course to use it!
  • Some email tests aren't as easy to set up as we would like
  • Clever SMS campaigns can not be set up in this part of the tool but in scenarios
  • Jinja is difficult to crack for personalisation to flourish
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • personalized reports
  • I can categorize the customers per segment, making easier to add them in the campaigns
  • It gives varieties of communications
  • the email builder
  • in the scenario I would like to find the metrics per click, not only the funnel. To check this I have to go to an specific report
  • the weblayer could have more configurations that are not html
  • the reports in the scenario could show click rates that are not from the funnel
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Bloomreach Commerce Experience Cloud is great at capturing and storing customer event data. Through the customizable filters, I am able to pull segments and track customer engagement through this information.
  • Though complicated, the design of the platform is easy to navigate. The organization of tabs makes logical sense.
  • The visual design building platform for emails is highly flawed. There are formatting issues that sometimes changes during live sends.
  • While understanding the platform and use of data is completely customizable per account. There are a variety of ways to perform the same task (create filters or conditions) that is sometimes makes it difficult to know which way is the best way. The blog typically shares general information about the functions, which I don't always find as helpful.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The A/B testing feature is amazing. It is allowing me to experiment with layouts and content to optimize online interactions
  • Recently we started using recommendation blocks based on sales data, which works amazing
  • How easy the program is to learn to someone else. The organized layout helps a lot.
  • More courses that can provide additional information
  • More templates of use cases we can use as inspiration
  • Live saving. I've lost a lot of work because I forgot to press save.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Journey building is intuitive
  • Creating segments and dashboards
  • Deriving segments from dashboards
  • Bloomreach Commerce Experience Cloud is easy to use and teach
  • The academy and documentation is extensive
  • Please don't remove the hotkeys
  • Conditional content without Jinja2 experience
  • Make the content available in all initiatives
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Automatic Campaigning.
  • Easy functions which provides simple duplication to other projects.
  • Smooth integration of third parties.
  • For some integrations there is still high technical understanding necessary.
  • Better separated functions when it comes to analyses.
  • Connection to other departments like Customer Care would be great. --> Providing customer information for other colleagues.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Flexibilities with Jinja syntax
  • Creating creative scenarios
  • Reports & Funnels
  • Snippets & Templates
  • Coding emails
  • Customized matching attributes when add audience to Google Ads & Facebook ads
  • Dynamic triggers without Jinja tags
February 12, 2024

Great tool

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Building of emails
  • Scenarios
  • Database
  • Online guide on how to use Bloomreach
  • Reports
  • Trainings to be more personalized
  • Blocks /creating new block
  • Imports
  • Trouble shooting (if something doesn't work, it's hard to figure out why and what without professional help)
February 12, 2024

Amazing CDP

Jakub Miklík | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Automation scenarios
  • Native integrations with the endpoints
  • Real-time aspect of the database
  • Not always clear case-sensitivity
  • Product catalogs imports when you need to add columns
  • Third-party integration possibilities vs. native solutions
February 06, 2024

Great

Matěj Adámek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Data collection
  • Recommendations
  • Deduplication
  • Reporting
  • Templating
  • Range of supported OAuth methods
  • No way of global limits for reduction of impact in case of human error
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Good structure for international content
  • Inclusion of videos and other assets is quite handy
  • Automated translation process connectivity is good
  • Navigation structure is a bit complicated especially when you are new in this software
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It offers flexibility in terms of customization, allowing businesses to tailor the platform to their specific requirements.
  • Integrates with various third-party systems and applications, such as customer relationship management (CRM), marketing automation
  • Improving documentation can assist users in understanding and leveraging the full range of features and capabilities. It could be clearer or more detailed.
  • Simplifying customization processes and providing more user-friendly tools for non-technical users could enhance the overall user experience.
  • The platform's performance in terms of speed and responsiveness could be improved on.
December 15, 2023

My Bloomreach Experience

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Creating Email Templates is very simple
  • Creating scenarios and setting up the scenario logic is not that much complicated
  • Data Imports are more accurate based on the data manager
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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