Exponea Reviews

34 Ratings
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Score 8.3 out of 100

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Reviews (1-23 of 23)

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April 02, 2021
Megha Sahu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • RFM dashboard
  • Prediction module
  • Real time analytics to speed up business decisions.
  • Behavior driven personalization.
  • Exponea is not good for surveys. You don't get automatic dashboards as in the case of Typeform or Survey Monkey.
  • Working with aggregates and running aggregates can be complex and confusing.
  • Web layers are complex. Designing is an easy part but deployment on the website requires knowledge of JS.
Read Megha Sahu's full review
March 27, 2021
Artur Sagandykov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Real-time tracking: it is so easy to set up ubiquitous triggers that would react to user actions both encouraging them to increase conversions and send the notifications to the dedicated teams to rapidly follow up on them.
  • Easy to use UI: their intuitive platform interface really helps with quick onboarding of the new campaign operators and helps create and run CRM campaigns on an industrial scale.
  • Features: webhooks, a/b testing, personalisation, use of jinja, web-layers, in-apps, surveys, tag manager, experiments, predictions, etc - they really have a lot of useful features in one platform
  • In-app messages are not on a par with web layers, they have much more limited functionality. considering the fact that more and more users prefer to use mobile apps instead of web browsing.
  • Catalogues are in the need of updating. They are much slower, their updates cannot be used as triggers. and they can be a nuisance when you set them up.
  • Only one fcm key per project, so if you have a few mobile apps then you have to create a few projects: each app per project which is not very covenient.
  • No support of encryption, for instance AES encryption is not supported. although sha256 and alike are supported.
Read Artur Sagandykov's full review
April 08, 2021
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Customer Data Platform - Unifies customer data from all online and offline sources.
  • Campaigns - Omni-channel marketing and campaign builder.
  • Experience Platform - Understanding customer behavior and enrich customer data through AI.
  • A webhook URL so we don't have to use a service like Zapier.
Read this authenticated review
March 25, 2021
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • User-friendly platform.
  • It can be used easily by both non-technical and technical employees.
  • High level of service; we have an account manager and a customer success manager with whom we have a weekly call.
  • Live customer chat replies fast and is always ready to take a deep-dive into any possible issue.
  • If you have high technical knowledge within your company, you might sometimes feel limited when it comes to creating technical solutions.
  • As they have many clients and therefore many requests, it sometimes takes quite some time before new features are launched and bigger bugs are solved.
Read this authenticated review
March 15, 2018
Lukáš Világi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.
  • We would appreciate more presentations on new features and other successful case studies that have resulted in conversions and revenue uplift. Training and examples of the evaluation process of scenarios and web layers would be greatly beneficial.
Read Lukáš Világi's full review
February 09, 2018
Kamil Aujesky | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Exponea offers flexibility, customization, reporting, custom dashboards, granular activity tracking and real-time numbers.
  • This visibility is imperative in influencing prospective buyers and it offers several integration options with easy set-up.
  • The capabilities permit fast development and deployment with all of our marketing campaigns.
  • We are able to score nearly everything, including demographic data points and user behavior with lead scoring.
  • It’s pretty impressive how much we are capable of doing with just ONE platform, not to mention that it is super easy to use.
  • There is a lack of documentation of specific use cases, although the help that Exponea offers is always available to turn hypothesis into reality.
Read Kamil Aujesky's full review
April 03, 2018
Maros Hamorsky | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Super easy to use.
  • Fast integration with our system and data (up and running in 1 month).
  • AI driven predictions and recommendations.
  • Great value (ROI driven tool).
  • The best marketing automation system out there.
  • There is nothing negative to say about Exponea and it is constantly evolving. Any functional gaps are addressed quickly by the developers. It has been a pleasure working with their team.
Read Maros Hamorsky's full review
April 03, 2018
Michal Stín | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Through email marketing we are getting in contact with our users in an effective way thanks to A/B testing
  • We can create email templates and edit immediately
  • Advanced features for sending emails
  • Exponea can fill the gaps of what’s missing from any other tools that you are currently using with the modules
  • AI features are very effective
  • Personalization is on another level creating happier and more loyal customers
  • The tool is really robust and takes a bit to get familiar with it but the team was really helpful with that
Read Michal Stín's full review
March 29, 2018
Bohumil Pokstefl | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • -Exponea helps in scheduling emails to deploy drag and drop email templates.
  • -We can really personalize content and track user activities.
  • -Increased ability to gather critical information about prospective customers from website, newsletters, social media, banners, etc.
  • -Obtain unique info specifically targeted to leads and opportunities through all stages of the sales funnel.
  • -The right messaging is being deployed and hitting their marks every time.
  • -There’s nothing in particular about the platform that I don’t like. It is a little tricky to use at the beginning, like most things, but after a very short period, it is super easy to use and the unlimited options are amazing.
Read Bohumil Pokstefl's full review
March 29, 2018
Michal Kacerik | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easily understandable and accurate reporting.
  • Clear reporting in real-time.
  • Compare distributions, how they convert, understand which one receives the most activity and paying customers; how every step of the funnel results in conversion.
  • Professional approach of the Exponea team, willing to help anytime.
  • Improved our analytics approach and order numbers.
  • Might seem a little complicated at first, but after a learning period you are able to answer many questions regarding your product.
  • Lacking an API to access data inside Exponea from other systems.
Read Michal Kacerik's full review
March 29, 2018
Martin Šimo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Series of campaigns, developing a stronger relationship with users.
  • Personalized communication.
  • Competent and friendly team.
  • No mobile application with dashboards for access when out of office.
  • Some reporting tasks are quite technically involved.
  • It's a tool that can do almost anything, but some things are more complicated than others.
Read Martin Šimo's full review
March 27, 2018
Julia Harustiakova | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Complex and easy to follow analyses
  • Allows better segmentation
  • Primary analytics too
  • Scenario feature
  • Great team
  • Minor feature requests sometimes take a bit of time to implement. However, that's only the case when they're minor/non-critical. All bigger requests are processed quickly.
  • Can’t think of a negative, Exponea performs for us.
Read Julia Harustiakova's full review
March 23, 2018
Filip Fischer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • A great tool in utilizing real-time data.
  • The support team is comprised of experts who assist in our needs.
  • Easy and fun to use :) Not kidding!
  • Very fast implementation - a major advantage.
  • Affordable and well worth the investment - cost-benefit ratio is excellent.
  • It is difficult to find any flaws within the Exponea use cases as it is the best tool we’ve tried.
Read Filip Fischer's full review
March 23, 2018
Michal Farkaš | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Basic tracking was integrated in just a few short days, and full integration took us about a month...it was really fast.
  • The majority of Exponea’s features are very intuitive and can start with campaigns, reporting, analyses, etc. just after integration to the website.
  • Exponea offers great support that can solve any tricky questions in a very quick manner.
  • The tool has every major feature that allow for creative, modern and successful campaigns, and it’s super easy to use.
  • Exponea Experience Cloud is always evolving, which creates new possibilities.
  • In the past, detailed documentation was missing, especially in a larger CRM. Currently, it isn’t an issue as the team has constantly worked to improve any area that can be viewed as a weakness.
Read Michal Farkaš's full review
March 22, 2018
Miroslav Rozenberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Exponea makes it possible to create campaigns in just a few clicks.
  • Easier to create ultra-relevant offers for customers since the tool is using AI for recommendations.
  • The tool seems to offer a creative solution to any online marketing issues for e-commerce.
  • Emails arrive when customer probability to open is likely.
  • I would like to have access via mobile phone...maybe in the future!
  • I would like to have better user and access management
Read Miroslav Rozenberg's full review
March 19, 2018
Vladimír Darák | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source

Pros and Cons

  • The Exponea team consists of forward-thinking experts who are friendly.
  • Integration took just a short time and we were up and running quickly thus increasing revenue.
  • The tool is constantly getting better and better.
  • You get a lot of value from Exponea, comparing capabilities to cost.
  • Since implementing Exponea into our company, we are able to see the uplift and conversions that they are able to bring on a daily basis.
  • Although it is easy to use, there is still a learning curve to any new tool. The staff of Exponea is more than happy to help with any questions that we had and still may have in the future.
Read Vladimír Darák's full review
March 09, 2018
Ivan Hanák | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Comprehensive analytics and dashboards
  • Extremely easy to use
  • Getting updates which are communicated in the campaign dashboard
  • AI-driven recommendations and predictions
  • Vast 3rd party application support given
  • Nothing particularly wrong with the platform. Every issue is resolved promptly by the Exponea team.
Read Ivan Hanák's full review
February 01, 2018
Marek Ďurček | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The tool offers us a simplified system in handling our customers via analysis & segmentation -Allows us to communicate with our shoppers in a more personalized approach.
  • We know what the customer views and purchases.
  • Send users our newsletter and play out scenarios based on their previous actions.
  • Exponea is constantly innovating and we can see that they are improving upon something that is already highly efficient.
  • When dealing with advanced solutions and deep analysis, we need to enlist the support of the extremely helpful Exponea team.
Read Marek Ďurček's full review
January 31, 2018
Juraj Frank | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Exponea has had a tremendous impact on the ways in which customer data can be used.
  • When understanding each shopper, it creates more of a personalized relationship and we are able to better serve them through relevant multi-channel campaigns.
  • The team of experts always has great ideas and solutions that benefit our business.
  • The team within Exponea has been absolutely supportive and they bring a lot to the table.
  • The most valuable aspect has been the independence created for the marketers, away from the IT department.
  • At first I was a bit discouraged by the price, but soon after implementation and deployment my concerns were put to rest as I saw positive ROI. Price is not a factor now, my company can see.
Read Juraj Frank's full review
March 09, 2018
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Fast Integration, and easy to use.
  • Very useful and friendly team at Exponea.
  • It is incredibly fast and built from scratch as a unified solution.
  • I appreciate the integration between data collection, analytics, and execution.
  • From the analytical point of view we are satisfied. We just have to be briefed every 2-3 weeks on new features.
Read this authenticated review
April 03, 2018
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The integration was incredibly rapid and the support given by the team was highly appreciated. They made sure that we would be able to extract every benefit from the tool.
  • Great for the deployment of multiple campaigns over various territories, simultaneously.
  • Easy to use and allows freedom from involving the IT department.
  • Extremely flexible.
  • Banners - i.e., Countdown, First/Next Visit, etc.
  • Personalization of product recommendations.
  • At first it was an unknown tool in the UK market but now has an increasing number of users. I have no doubt that the platform will soon dominate the market.
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What is Exponea?

Exponea, a Bloomreach company, is a Customer Data & Experience Platform with built-in marketing automation capabilities able to collect, analyze, and activate customer data in real-time.


The vendor says Exponea stands apart from other CDPs on 4 major points.

1. True Real-Time Data Across the Whole Platform
Data is tracked in real-time. This means that the moment the data is captured and stored in the unified single customer view, the whole platform immediately considers this data.

2. CDP with Built-in Marketing Automation Capabilities
The additional layers of marketing automation capabilities built on the top of the CDP are able to access, enrich and exchange the unified customer data across the whole platform, to ensure consistent and relevant omni-channel communication.

3. Live Predictive Model
Unified customer view is enriched of predictive data using a live predictive model. The model captures changes in the probability, and updates the data in the customer profile in real-time.

4. Integrated Consent Management
An integrated consent management feature helps users comply with the GDPR and CCPA requirements by managing subscription policies, and tracking changes to customer consents, directly within the unified single customer view.

Exponea Features

Additional Features
Has featureData Enrichment
Has featureExpandability
Has featureMultiple Devices
Has featureMarketing Performance Measurement
Has featurePredictive Modeling
Has featureRecommendation Engine
Has featureAutomated Email Responses
Has featureBuilding and Personalizing Emails
Has featureSending Outbound Emails
Has featureManage Email Deliverability
Has featureMobile Optimized
Has featureLanding Pages and Forms
Has featureSearch Tracking and Optimization
Has featureCRM Lead Integration
Has featureAutomated Alerts and Tasks
Has featureOnline Behavior Tracking
Has featureSegmentation
Has featureMarketing Lead Database
Has featureBudgeting
Has featureProgram Management
Has featureSocial Ads
Has featureSocial Sharing
Has featureSocial Campaigns
Has featureSocial Engagement
Has featureBasic Reporting
Has featureRevenue Analytics
Has featureROI Analytics
Has featureWeb Analytics
Has featureSandbox / Test Environments
Has featureCustomization
Has featureWorkflow Capability
Has featureUser, Role, and Access Management
Has featureInternationalization
Has featurePerformance and Reliability
Has featureData Import & Export Tools
Has featureIntegration APIs
Has featureBreadth of Partner Applications
Has featureOmni‑Channel Orchestration
Has featureWeb Optimization Platform
Has featureProduct Recommendations
Has featureReal-Time Customer Predictions
Has featureMobile Push
Has featureIn‑app Messaging
Has featureWeb Push
Has featureSMS (Text) Marketing
Has featureIntegrations & Webhooks
Has featureRetargeting
Has featureEmail Marketing

Exponea Screenshots

Exponea Videos (2)

Exponea Downloadables

Exponea Integrations

Mailchimp, Shopify, Facebook for Business, Slack, PostgreSQL, MySQL, Zapier, BigQuery, Facebook Ads, Amazon Alexa

Exponea Competitors

Exponea Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
CDPCDP+AISingle Customer View, Real-Time Analytics, Advanced Segmentation, Predictive Insights, Retargeting Audiences, Integrations
CampaignsCDP+AI+MASingle Customer View, Real-Time Analytics, Omni-Channel Execution, Behavioral Triggering, Advanced Personalization, Predictive Campaigns
CDXPCDP+AI+MA+CROSingle Customer View, Real-Time Analytics, Omni-Channel Execution, Web Optimization, Multivariate Testing, Artificial Intelligence

Exponea pricing is quote-based.

Exponea Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
36%
Mid-Size Companies (51-500 employees)
48%
Enterprises (> 500 employees)
16%

Exponea Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Video Tutorials / Webinar
Forum/Community

Exponea Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:US, UK, EMEA, CIS, CEE
Supported Languages: English, German, Russian

Frequently Asked Questions

What is Exponea's best feature?

Reviewers rate Support Rating highest, with a score of 8.8.

Who uses Exponea?

The most common users of Exponea are Small Businesses from the Marketing & Advertising industry.